
Digital Media Kit for Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions
Table of Contents
Contact Information
—- Review Copy Requests for Media Outlets
—- Examination Copy Requests for Instructors
-— Permission Requests
-— Media Queries and Other Questions
—- Social
Product Information
—- Technical Editors
—- Product Specs
—- Product Categories and Subcategories
—- Sample
—-—- Preview
—-—- Review Copy for Media
—-—- Examination Copy for Instructors
-— Sales Copy
-— Photos
—- Book Trailer
Promotion Information
—- Press Releases
—- Links
—- Timeline of Major Milestones
Author Information
-— Bio
-— Sample Interview Questions
Praise
-— Awards
-— Endorsements and Ratings
—- Reviews, and Remarks from Judges
Contact Information
Requests and social media.


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Product Information
Technical Editors, product specs, previews, sales copy, photos, video trailer and more.
Paperback
AUTHOR: Scott M. Graffius
IMPRINT: CreateSpace
COPYRIGHT DATE: 2016
PUBLICATION DATE: 2016
RETAIL PRICE: $34.99 US
ISBN-10: 1533370249
ISBN-13: 9781533370242
DIGITAL OBJECT IDENTIFIER (DOI): 10.5281/zenodo.2646668 (https://doi.org/10.5281/zenodo.2646668)
DIMENSIONS IN INCHES: 7 x 0.4 x 10
DIMENSIONS IN CM: 17.8 x 0.9 x 25.4
PRODUCT WEIGHT IN OUNCES: 11
PRODUCT WEIGHT IN GRAMS: 313
COLOR AND PAPER: Full color on white paper
PAGES: 156 (148 pages prior to update)
CHANNELS:
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- and from other retailers, distributors, and partners in the United States and around the world
AUTHOR: Scott M. Graffius
IMPRINT: Amazon Digital Services
COPYRIGHT DATE: 2016
PUBLICATION DATE: 2016
RETAIL PRICE: $4.95 US
ASIN: B01FZ0JIIY
DIGITAL OBJECT IDENTIFIER (DOI): 10.5281/zenodo.2646668 (https://doi.org/10.5281/zenodo.2646668)
PAGES: 156 (148 pages prior to update)
CHANNELS:
- Australia from Amazon
- Brazil from Amazon
- Canada from Amazon
- France from Amazon
- Germany from Amazon
- India from Amazon
- Italy from Amazon
- Japan from Amazon
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Business & Finance
Business & Money
Business & Money > Entrepreneurship & Small Business
Business & Money > Entrepreneurship & Small Business > Entrepreneurship > Management
Business & Money > Industries
Business & Money > Industries > Computers & Technology
Business & Money > Management & Leadership
Business & Money > Management & Leadership > Decision-Making & Problem Solving
Business & Money > Management & Leadership > Leadership
Business & Money > Management & Leadership > Management
Business & Money > Management & Leadership > Management > Management Skills
Business & Money > Management & Leadership > Management > Strategic Management
Business & Money > Management & Leadership > Production & Operations
Business & Money > Management & Leadership > Project Management
Business & Money > Management & Leadership > Project Management > Business
Business & Money > Management & Leadership > Project Management > Technical
Business & Money > Management & Leadership > Quality Control & Management
Business & Money > Management & Leadership > Quality Control & Management > Agile
Business & Money > Management & Leadership > Quality Control & Management > Quality Control
Business & Money > Management & Leadership > Strategy & Competition
Business & Money > Management & Leadership > Teams
Business & Money > Marketing & Sales > Marketing
Business & Money > Marketing & Sales > Marketing > Research
Business & Money > Organizational Behavior
Business & Money > Organizational Behavior > Workplace
Business & Money > Processes & Infrastructure
Business & Money > Processes & Infrastructure > Organizational Change
Business & Money > Processes & Infrastructure > Research & Development
Business & Money > Processes & Infrastructure > Strategic Planning
Business & Money > Skills
Business & Money > Skills > Decision Making
Business & Money > Skills > Time Management
Business & Money > Small Business & Entrepreneurship > New Business Enterprises
Business & Money > Technology
Business & Money > Technology > Innovation
Computer Science
Computer Science > Software Design & Engineering
Computers & Technology
Computers & Technology > Business Technology
Computers & Technology > Business Technology > Software
Computers & Technology > Business Technology > Software > Project Management Software
Computers & Technology > Programming
Computers & Technology > Programming > Software Design
Computers & Technology > Programming > Software Design > Software Project Management
Computers & Technology > Software
Project management expert, consultant, speaker, and author Scott M. Graffius has won another honor for his book, Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions. The latest accolade comes from the 2018 Pacific Book Awards, which named Agile Scrum the first place winner in the Business category.
There are a variety of frameworks supporting the development of products, and most approaches fall into one of two broad categories: traditional or agile. Traditional practices engage sequential development, while agile models involve iterative and incremental deliverables. Organizations are increasingly embracing agile to best meet their business needs—and successfully manage projects, innovate, and prosper at astounding speed.
Scott released Agile Scrum to provide those interested or involved in innovation, product development, project management, software development or technology management with a roadmap to implement Scrum, the most popular agile framework. It helps technical and non-technical teams deliver products in short cycles with rapid adaptation to change, fast time-to-market, and continuous improvement—which supports innovation and drives competitive advantage.
Reactions to Agile Scrum have been incredibly positive.
“One of the best Scrum books of all time”
― BookAuthority
“The book highlights the versatility of Scrum beautifully.”
― Literary Titan
“A superbly written and presented guide to team-based project management that is applicable across a broad range of businesses from consumer products to high-tech.”
― IndieBRAG
“Recommended.”
― The US Review of Books
“The book is excellent.”
― Readers' Favorite
“An all-inclusive instruction guide that is impressively 'user-friendly' in tone, content, clarity, organization, and presentation.”
― Midwest Book Review
“A-type personalities (those inclined to avoid instruction manuals) and non-readers will rejoice upon discovering this guide which makes getting started with Agile Scrum a breeze.”
― Literary Classics Book Reviews
“A must-have for a project manager wanting to introduce Scrum to the organization.”
― PM World Journal
“A clear and authoritative roadmap for successful implementation.”
― BookViral
Honors for Agile Scrum include 17 first place awards from national and international competitions.
First Place Winner
Business-General Category
5th Annual Beverly Hills International Book Awards
First Place Winner
Technology Category
5th Annual Beverly Hills International Book Awards
First Place Winner
Business Category
2016 London Book Festival
First Place Winner
Business Category
Fall 2016 Pinnacle Book Achievement Awards
First Place Winner
Informational (Business) Category
2017 Feathered Quill Book Awards
First Place Winner
Technology Category
2016 New Apple Book Awards
First Place Winner
Technology Category
2017 Independent Press Award
First Place Winner
Technology Category
11th Annual National Indie Excellence Awards
First Place Winner
Business Category
2017 Pacific Rim Book Festival
First Place Winner
Green/Conscious Business Category
2017 Bookvana Awards
First Place Winner
Technology Category
2017 Book Excellence Awards
First Place Winner
Business Reference Category
14th Annual Best Book Awards
First Place Winner
Technology Category
2017 New York City Big Book Awards
First Place Winner
Science & Technology Category
2017 Royal Dragonfly Book Awards
First Place Winner
Workplace Category
2017 Human Relations Indie Book Awards
First Place Winner
Business Category
2018 Florida Book Festival
First Place Winner
Business Category
2018 Pacific Book Awards
Additional reviews and awards are listed at AgileScrumGuide.com.
The book is for anyone involved or interested in the management of projects via Agile Scrum, including those with no prior experience. It's also for those already using Agile Scrum, in roles such as Product Owners, Scrum Masters, Development Team members (business analysts, technical architects, designers, developers, testers, etc.), customers, end users, agile coaches, executives, managers and other stakeholders. For those already using Agile Scrum, this book can serve as a reference on practices for consideration and potential adaptation.
About the author
Scott M. Graffius, PMP, CSP, CSM, CSPO, ITIL, LSSGB is a project management expert, consultant, international speaker, and author. He is the Founder and CEO of Exceptional PPM and PMO Solutions, a professional services firm which helps organizations better solve their problems and capitalize on opportunities via world-class project management related services. Results include more consistent realization of business outcomes, faster delivery speed, improved on-budget performance, higher satisfaction, and more. A fantastic agile transformation experience with a client in the entertainment industry was the inspiration for Scott's award-winning book, Agile Scrum. He is a former vice president of a provider of diverse consumer products and services over the Internet including social networking and internet access. Before that, Scott worked in organizations with businesses ranging from advanced technology products and services to business services, retail, e-commerce, manufacturing, and entertainment. He has experience with consumer, business, reseller, government, and international markets, as well as experience spanning 20 countries. Scott lives in Los Angeles, California.
About the book
Title: Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions
Author: Scott M. Graffius
Technical Editors: Chris Hare and Colin Giffen
Formats: Paperback and ebook, both in full color
Pub Date: April 5, 2016 (paperback), May 20, 2016 (ebook)
Publisher: CreateSpace (paperback), Amazon Digital Services (ebook)
Price: Paperback $34.99 US, ebook $4.95 US
Pages: 156
ISBN-13: 978-1533370242 (paperback)
ASIN: B01FZ0JIIY (ebook)
Channels: The paperback is available from Amazon in Canada, France, Germany, Italy, Spain, the United Kingdom, and the United States; other online and offline bookstores and retailers; distributors including Ingram and NACSCORP; libraries and academic institutions through Baker & Taylor; and certified resellers through CreateSpace Direct wholesale. The ebook is for sale through Amazon in Australia, Brazil, Canada, France, Germany, India, Italy, Japan, Mexico, the Netherlands, Spain, the United Kingdom, and the United States; and other channels.
A trailer, high-resolution images, reviews, a detailed list of awards and more are available at AgileScrumGuide.com.
Scott M. Graffius, an expert in project delivery, released Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions to provide those interested or involved in innovation, project management, product development, software development or technology management with an authoritative roadmap to easily and quickly implement Scrum, the most popular agile project management and delivery framework. It helps technical and non-technical teams deliver products in short cycles with rapid adaptation to change, fast time-to-market, and continuous improvement—which supports innovation and drives competitive advantage. For more information on the author and the publication, visit AgileScrumGuide.com.
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Author Information
Bio, sample interview questions, and photos.
Long-form copy
Graffius is the Founder of Exceptional PPM and PMO Solutions™ and subsidiary Exceptional Agility™. The professional services firm provides client organizations with advisory, training, speaking, embedded talent, and facilitative consulting services to help them advance their agile, project, program, portfolio, and PMO management capabilities to best realize their strategic objectives and business initiatives, making them more competitive and valuable. The company confidently backs its services with a Delighted Client Guarantee™.
A fantastic agile transformation experience and result with a client organization in the entertainment industry was the inspiration for Graffius’ first book, Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions (ISBN-13: 9781533370242). It helps technical and non-technical teams develop and deliver products in short cycles with rapid adaptation to change, fast time-to-market, and continuous improvement—which supports innovation and drives competitive advantage. The book received 17 first place awards from national and international competitions. His second book, Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change (ISBN-13: 9781072447962), was named one of the best Scrum books of all time by BookAuthority. Graffius and his books have been featured by media outlets and publications including Computer Weekly, MobileAppDaily, Informa, Innovation Management, Software Quality Management, Learning Solutions, DZone, Innovation Project Management, TopDevs, NHD Podcast, and others.
Graffius is a former vice president of project management with a publicly traded provider of diverse consumer products and services over the Internet. Before that, he ran and supervised the delivery of projects and programs in public and private organizations with businesses ranging from e-commerce to advanced technology products and services, retail, manufacturing, entertainment, and more. He has experience with consumer, business, reseller, government, and international markets.
Graffius has a bachelor's degree in Psychology with a focus in Human Factors. He holds nine professional certifications: Certified SAFe 6 Agilist (SA), Certified Scrum Professional - ScrumMaster (CSP-SM), Certified Scrum Professional - Product Owner (CSP-PO), Certified ScrumMaster (CSM), Certified Scrum Product Owner (CSPO), Scrum Foundations Educator (SFE), Project Management Professional (PMP), Lean Six Sigma Green Belt (LSSGB), and IT Service Management Foundation (ITIL). He is a member of the Scrum Alliance, the Project Management Institute (PMI), and the Institute of Electrical and Electronics Engineers (IEEE).
He has been actively involved with the Project Management Institute (PMI) in the development of professional standards. He was a member of the team which produced the Practice Standard for Work Breakdown Structures—Second Edition. Graffius was a contributor and reviewer of A Guide to the Project Management Body of Knowledge—Sixth Edition, The Standard for Program Management—Fourth Edition, and The Practice Standard for Project Estimating—Second Edition. He was also a subject matter expert reviewer of content for the PMI EMEA Congress 2019, and he served as a member of the review team for the Scrum Alliance’s Global Scrum Gathering—New York City 2020.
Graffius delivers dynamic and engaging talks and workshops on agile, project management, and technology leadership at public and private/corporate events around the world. To date, he has delighted audiences at 86 conferences and other events across 25 countries: Armenia, Australia, Brazil, Canada, Czech Republic, Finland, France, Germany, Greece, Hong Kong, Hungary, India, Ireland, Lithuania, Luxembourg, Nepal, Netherlands, New Zealand, Norway, Romania, Sweden, Switzerland, United Arab Emirates, United Kingdom, and the United States.
Visit https://ScottGraffius.com to learn more.
He resides in Los Angeles, California.
Follow Graffius on Twitter at @ScottGraffius.
Short-form copy
What is agile? What is Scrum?
There are a variety of frameworks supporting the development of products and services, and most approaches fall into one of two broad categories: traditional or agile. Traditional practices engage sequential development, while agile involves iterative and incremental deliverables. Scrum is the leading agile development and delivery framework. It encompasses principles and practices that helps teams deliver the highest business value work in short cycles. The business sets the priorities, and self-organizing Scrum teams determine the best way to deliver the features. Working software (or other products or services) is demonstrated frequently, which enables speedy feedback, rapid adaptation to change, and continuous improvement.
How has your experience in project management helped you write Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions?
I am thankful for all of the disruptors, innovators, and visionaries who contributed to the colorful heritage of agile and Scrum. In particular, I thank Hirotaka Takeuchi and Ikujiro Nonaka. Scrum was modeled after their groundbreaking paper, "The New New Product Development Game," published in the Harvard Business Review in 1986. My book was informed by their article and 115 additional sources—listed in the bibliography—along with my first-hand experience launching Scrum in organizations.
I'm the Founder and CEO of Exceptional PPM and PMO Solutions, an Inc. Verified Business, which helps our clients achieve their business needs through world-class project leadership. I had the privilege to work with a client in a division of a global entertainment business on their successful journey for improved responsiveness to changing business needs, faster delivery speed, higher satisfaction, and continuous improvement—which made them even more competitive and fueled their growth. That fantastic agile transformation experience and result was the inspiration for my book. I thank that client.
I also helped diverse organizations achieve their business needs through project management related services prior to Exceptional PPM and PMO Solutions. I'm a former vice president of a provider of diverse consumer products and services over the Internet including social networking and internet access. Before that, I worked in organizations with businesses ranging from advanced technology products and services to business services, retail, e-commerce, manufacturing, and entertainment. I have experience with consumer, business, reseller, government, and international customer markets, as well as international experience spanning 20 countries.
In addition to hands-on experience, a deep understanding of project management (project, program, portfolio, and PMO management—inclusive of agile, traditional, and hybrid frameworks), engagements with professional associations, involvement with global standards, knowledge of leading practices, and professional credentials also shaped what and how information was presented in the book. Some examples follow. I have a bachelor’s degree in Psychology with a focus in Human Factors. I hold six certifications: Certified Scrum Professional (CSP), Certified ScrumMaster (CSM), Certified Scrum Product Owner (CSPO), Project Management Professional (PMP), IT Service Management Foundation (ITIL), and Lean Six Sigma Green Belt (LSSGB). And I'm proud to be a member of the Scrum Alliance, Project Management Institute (PMI), Institute of Electrical and Electronics Engineers (IEEE), IEEE Computer Society, IEEE Consumer Electronics Society, IEEE Broadcast Technology Society, IEEE Internet of Things Community, and the IEEE Consultants Network.
I owe a tremendous debt to the technical editors: Chris Hare and Colin Giffen. Each offered insights that greatly improved Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions. I thank them for helping to make this book more clear, consistent, and valuable.
Are agile/Scrum practices limited to technology projects or high-tech industries?
Shifting customer needs are common in today's marketplace. Businesses must be adaptive and responsive to change while delivering an exceptional customer experience to be competitive. Traditional development and delivery frameworks are often ineffective. In contrast, Scrum is a value-driven agile approach which incorporates adjustments based on regular and repeated customer and stakeholder feedback. And Scrum's built-in rapid response to change leads to substantial benefits such as fast time-to-market, higher satisfaction, and continuous improvement—which supports innovation and drives competitive advantage.
Agile and Scrum were once the sole domain of software development. However, the benefits and results have not gone unnoticed by others. Practices are being adopted by additional departments and industries. The State of Scrum Report: 2017 Edition revealed that 21% of Scrum projects are run by departments outside of Technology such as Marketing, Finance, and Sales. And "The New Workplace is Agile, and Nonstop. Can You Keep Up?"—an article published in the New York Times in 2016—noted agile's use in diverse industries. Examples ranged from a museum in Sydney, Australia, to an automobile dealership in Maine. Agile/Scrum is being used broadly.
What's a common misconception about agile or Scrum?
There are different frameworks supporting the development and delivery of products and services, and most approaches fall into one of two broad categories: traditional or agile. Traditional practices (sometimes called waterfall) engage sequential development, while agile involves iterative and incremental deliverables. Organizations are increasingly embracing Scrum—the most popular agile framework—to manage projects, and best meet their business needs of rapid response to change, fast delivery speed, and more.
There's a widely-held view that agile is new. But agile was used decades before it became well-known. A few examples follow. Software was developed in half-day iterations in 1958 for Project Mercury, the United States' first human spaceflight program. Harlan Mills of IBM promoted in 1968 that "software development should be done incrementally, in stages with continuous user participation and replanning." In 1980, Tom Gilb introduced the Evolutionary Delivery Model, an incremental alternative to traditional development.
While agile (which includes Scrum) is not new, many innovators and visionaries have advanced principles and practices over time. For those who would like to learn more, there's a one-minute video—"Agile Has a Long and Colorful Heritage"—at https://vimeo.com/259429846.
Are you working on a new book? If so, what is it about and when will it be available?
I have two works in the pipeline. Currently, however, there is no detail on content or publication dates for future books.
How can someone learn more about Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions?
You're invited to check out our video channel which includes a trailer and more, read our blog, visit our digital media kit, and see Agile Scrum on Amazon.
You're also invited to connect with us on social. Like us on Facebook. Follow us on Twitter, LinkedIn, Instagram, and Pinterest.

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Praise
Awards, endorsements and reviews.


Business-General Category
5th Annual Beverly Hills International Book Awards


Technology Category
5th Annual Beverly Hills International Book Awards


Business Category
2016 London Book Festival


Business Category
Fall 2016 Pinnacle Book Achievement Awards


Informational (Business) Category
2017 Feathered Quill Book Awards


Technology Category
2016 New Apple Book Awards


Technology Category
2017 Independent Press Award


Technology Category
11th Annual National indie Excellence Awards


Business Leadership and Management Category
2017 North American Book Awards


Instructional Category
2017 Literary Classics International Book Awards


Business Category
2017 Pacific Rim Book Festival


Business Category
2017 FAPA President’s Book Awards


Technology Category
2017 Global Ebook Awards


Business Category
2017 Global Ebook Awards


Green/Conscious Business Category
2017 Bookvana Awards


Business Category
23rd Annual CIPA EVVY Awards


Technology Category
2017 Book Excellence Awards


Business Reference Category
14th Annual Best Book Awards


Technology Category
2017 New York City Big Book Awards


Science & Technology Category
2017 Royal Dragonfly Book Awards


Workplace Category
2017 Human Relations Indie Book Awards


Business Category
2018 Florida Book Festival


Non-Fiction Category
2017 Wishing Shelf Book Awards


Fiction/Non-Fiction
Literary Titan


Business Category
2018 International Pacific Book Awards


Business Entrepreneurial Category
2018 North American Book Awards


Business/Finance Category
2018 Readers’ Favorite International Book Awards

— Shelf Unbound

— Literary Titan

— indieBRAG

— Literary Classics

— Readers’ Favorite

— The US Review of Books
— IndieBRAG
— Midwest Book Review
— Literary Classics Book Reviews
— Edward Raibick, PM World Journal
— Readers’ Favorite
— BookViral
— Literary Titan
— BookWorks
— Amazon.com Hall of Fame and Top 100 Reviewer
— Amazon.com Top 500 Reviewer
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