Less than 1% of readers leave reviews for books in certain genres
“Agile Protocol: The Transformation Ultimatum” Lands on the Amazon Best Sellers List!
17 April 2025
BY SCOTT M. GRAFFIUS | ScottGraffius.com
Amazon Influences How People Buy, Read, and Listen to Books
Founded on 5 July 1994, Amazon began as an online bookstore before expanding into one of the largest e-commerce platforms in the world. While the company now offers everything from cloud computing to groceries, books remain a cornerstone of its identity.
Amazon sells millions of books annually, offering titles across every genre and format—including print, eBooks, and audiobooks. The company played a pivotal role in reinvigorating the ebook market with the introduction of Kindle on 19 November 2007, making digital reading more accessible and convenient for millions of people around the world. Readers don’t need a Kindle device to enjoy these books—the free Kindle app allows users to read on their phones, tablets, and computers.
On 19 March 2008, Amazon expanded its reach in audio storytelling by acquiring Audible, the world’s leading producer and provider of audiobooks. Just like with Kindle, listeners don’t need an Audible device—audiobooks can be enjoyed via the Audible app on any smartphone, tablet, or computer.
With a vast and dynamic inventory, Amazon’s Best Sellers lists are updated hourly, reflecting real-time demand and reader interest. These rankings are driven by sales data, making them a powerful snapshot of what readers are buying at any given time.
Best Seller Rankings
Amazon's Best Sellers rankings reflect real-time sales data. As a result, books can move on the list quickly based on reader demand, often before reviews appear. Less than 1% of readers leave reviews for books in certain genres.1,2,3 Further, reviews can take up to 14 days or longer to post, and reviews from outside the US (e.g., from amazon.co.uk, amazon.fr, or amazon.co.jp) sometimes do not display on Amazon.com. So while a book’s early position on the list might seem ahead of its review count, it signals strong early sales and reader enthusiasm.
Agile Protocol Made the List!
Just days after its release, Agile Protocol: The Transformation Ultimatum by Scott M. Graffius has earned a spot on the Amazon Best Sellers list in IT Project Management.
A visual follows.
Praise for Agile Protocol
Readers looking for an entertaining and insightful take on Agile are driving this early momentum. Now’s a great time to discover what’s behind the buzz.
Here's an early review of Agile Protocol:
"A sharp, funny satire that sneaks legit Agile lessons into the hilarious story" — Review on Goodreads
Learn More about Agile Protocol
References
More
Read on for:
About Scott M. Graffius
Scott M. Graffius sparks breakthroughs in AI, agile, and project management/PMO leadership as a globally recognized practitioner, researcher, thought leader, award-winning author, and international public speaker.
Graffius has generated more than USD $1.9 billion in business value for organizations served, including Fortune 500 companies. Businesses and industries range from technology (including R&D and AI) to entertainment, financial services, and healthcare, government, social media, and more.
Graffius leads the professional services firm Exceptional PPM and PMO Solutions, along with its subsidiary Exceptional Agility. These consultancies offer strategic and tactical advisory, training, embedded talent, and consulting services to public, private, and government sectors. They help organizations enhance their capabilities and results in agile, project management, program management, portfolio management, and PMO leadership, supporting innovation and driving competitive advantage. The consultancies confidently back services with a Delighted Client Guarantee™. Graffius is a former vice president of project management with a publicly traded provider of diverse consumer products and services over the Internet. Before that, he ran and supervised the delivery of projects and programs in public and private organizations with businesses ranging from e-commerce to advanced technology products and services, retail, manufacturing, entertainment, and more. He has experience with consumer, business, reseller, government, and international markets.
He is the author of three books.
Prominent businesses, professional associations, government agencies, and universities have featured Graffius and his work including content from his books, talks, workshops, and more. Select examples include:
Graffius has been actively involved with the Project Management Institute (PMI) in the development of professional standards. He was a member of the team which produced the Practice Standard for Work Breakdown Structures—Second Edition. Graffius was a contributor and reviewer of A Guide to the Project Management Body of Knowledge—Sixth Edition, The Standard for Program Management—Fourth Edition, and The Practice Standard for Project Estimating—Second Edition. He was also a subject matter expert reviewer of content for the PMI’s Congress. Beyond the PMI, Graffius also served as a member of the review team for two of the Scrum Alliance’s Global Scrum Gatherings.
Graffius has a bachelor’s degree in psychology with a focus in Human Factors. He holds eight professional certifications:
He is an active member of the Scrum Alliance, the Project Management Institute (PMI), and the Institute of Electrical and Electronics Engineers (IEEE).
He divides his time between Los Angeles and Paris, France.
Thought Leader | Public Speaker | Agile Protocol Book | Agile Scrum Book | Agile Transformation Book | Blog | Photo | X | LinkedIn | Email
How to Cite This Article
Graffius, Scott M. (2025, April 17). "Agile Protocol: The Transformation Ultimatum" Lands on the Amazon Best Sellers List! Available at: https://scottgraffius.com/blog/files/agile-protocol-the-transformation-ultimatum-lands-on-the-amazon-best-sellers-list.html.
Digital Object Identifier (DOI)
DOI: (coming soon)
Content Acknowledgements
This article includes a brief excerpt from Amazon, attributed to Amazon and used under fair use for news reporting and analysis.
Amazon name and mark are the property of Amazon.com, Inc. or its affiliates.
Copyright
Copyright © Scott M. Graffius. All rights reserved.
Content on this site—including text, images, videos, and data—may not be used for training or input into any artificial intelligence, machine learning, or automatized learning systems, or published, broadcast, rewritten, or redistributed without the express written permission of Scott M. Graffius.
Amazon Influences How People Buy, Read, and Listen to Books
Founded on 5 July 1994, Amazon began as an online bookstore before expanding into one of the largest e-commerce platforms in the world. While the company now offers everything from cloud computing to groceries, books remain a cornerstone of its identity.
Amazon sells millions of books annually, offering titles across every genre and format—including print, eBooks, and audiobooks. The company played a pivotal role in reinvigorating the ebook market with the introduction of Kindle on 19 November 2007, making digital reading more accessible and convenient for millions of people around the world. Readers don’t need a Kindle device to enjoy these books—the free Kindle app allows users to read on their phones, tablets, and computers.
On 19 March 2008, Amazon expanded its reach in audio storytelling by acquiring Audible, the world’s leading producer and provider of audiobooks. Just like with Kindle, listeners don’t need an Audible device—audiobooks can be enjoyed via the Audible app on any smartphone, tablet, or computer.
With a vast and dynamic inventory, Amazon’s Best Sellers lists are updated hourly, reflecting real-time demand and reader interest. These rankings are driven by sales data, making them a powerful snapshot of what readers are buying at any given time.
Best Seller Rankings
Amazon's Best Sellers rankings reflect real-time sales data. As a result, books can move on the list quickly based on reader demand, often before reviews appear. Less than 1% of readers leave reviews for books in certain genres.1,2,3 Further, reviews can take up to 14 days or longer to post, and reviews from outside the US (e.g., from amazon.co.uk, amazon.fr, or amazon.co.jp) sometimes do not display on Amazon.com. So while a book’s early position on the list might seem ahead of its review count, it signals strong early sales and reader enthusiasm.
Agile Protocol Made the List!
Just days after its release, Agile Protocol: The Transformation Ultimatum by Scott M. Graffius has earned a spot on the Amazon Best Sellers list in IT Project Management.
A visual follows.
Praise for Agile Protocol
Readers looking for an entertaining and insightful take on Agile are driving this early momentum. Now’s a great time to discover what’s behind the buzz.
Here's an early review of Agile Protocol:
"A sharp, funny satire that sneaks legit Agile lessons into the hilarious story" — Review on Goodreads
Learn More about Agile Protocol
Don’t have a Kindle device? No problem! You can read Agile Protocol (or any other Kindle ebook) on your phone, tablet, or computer with the free Kindle app from Amazon. Learn more and get the app here: https://www.amazon.com/kindle-dbs/fd/kcp.
Don’t have an Audible device? No problem! You can listen to Agile Protocol (or any other Audible audiobook) on your phone, tablet, or computer with the free Audible app. Learn more and get the app here: https://www.audible.com/apps.
References
- Chevalier, J. A.; & Mayzlin, D. (2020). The Impact of Online Reviews on Book Sales. Journal of Cultural Economics, 44 (3): 355–379.
- Greco, A. N. (2022). The Evolution of Book Reviews in the Digital Age. Publishing Research Quarterly, 38 (4): 621–635.
- Nielsen BookData. (2023). Global Book Consumer Trends 2023. Nielsen BookData.
More
Read on for:
- About Scott M. Graffius,
- How to Cite This Article,
- and more.
About Scott M. Graffius
Scott M. Graffius sparks breakthroughs in AI, agile, and project management/PMO leadership as a globally recognized practitioner, researcher, thought leader, award-winning author, and international public speaker.
Graffius has generated more than USD $1.9 billion in business value for organizations served, including Fortune 500 companies. Businesses and industries range from technology (including R&D and AI) to entertainment, financial services, and healthcare, government, social media, and more.
Graffius leads the professional services firm Exceptional PPM and PMO Solutions, along with its subsidiary Exceptional Agility. These consultancies offer strategic and tactical advisory, training, embedded talent, and consulting services to public, private, and government sectors. They help organizations enhance their capabilities and results in agile, project management, program management, portfolio management, and PMO leadership, supporting innovation and driving competitive advantage. The consultancies confidently back services with a Delighted Client Guarantee™. Graffius is a former vice president of project management with a publicly traded provider of diverse consumer products and services over the Internet. Before that, he ran and supervised the delivery of projects and programs in public and private organizations with businesses ranging from e-commerce to advanced technology products and services, retail, manufacturing, entertainment, and more. He has experience with consumer, business, reseller, government, and international markets.
He is the author of three books.
- Graffius' first book, Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions (paperback ISBN-13: 9781533370242) (Kindle ebook ASIN: B01FZ0JIIY), received 17 awards.
- His second book is Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change (paperback ISBN-13: 9781072447962) (Kindle ebook ASIN: B07R9LJLPJ). BookAuthority named it one of the best Scrum books of all time.
- His third book—his first work of fiction—is Agile Protocol: The Transformation Ultimatum (Kindle ebook ASIN: B0F2SJ83WT) (Audible audiobook ASIN: B0DJG163R5). This article shares the news of its release.
Prominent businesses, professional associations, government agencies, and universities have featured Graffius and his work including content from his books, talks, workshops, and more. Select examples include:
- Adobe,
- American Management Association,
- Amsterdam Public Health Research Institute,
- Bayer,
- BMC Software,
- Boston University,
- Broadcom,
- Cisco,
- Coburg University of Applied Sciences and Arts Germany,
- Computer Weekly,
- Constructor University Germany,
- Data Governance Success,
- Deimos Aerospace,
- DevOps Institute,
- EU's European Commission,
- Ford Motor Company,
- GoDaddy,
- Harvard Medical School,
- Hasso Plattner Institute Germany,
- IEEE,
- Innovation Project Management,
- Johns Hopkins University,
- Journal of Neurosurgery,
- Lam Research (Semiconductors),
- Leadership Worthy,
- Life Sciences Trainers and Educators Network,
- London South Bank University,
- Microsoft,
- NASSCOM,
- National Academy of Sciences,
- New Zealand Government,
- Oracle,
- Pinterest Inc.,
- Project Management Institute,
- SANS Institute,
- SBG Neumark Germany,
- Singapore Institute of Technology,
- Torrens University Australia,
- TBS Switzerland,
- Tufts University,
- UC San Diego,
- UK Sports Institute,
- University of Galway Ireland,
- US Department of Energy,
- US National Park Service,
- US Tennis Association,
- Veleučilište u Rijeci Croatia,
- Verizon,
- Virginia Tech,
- Warsaw University of Technology,
- Wrike,
- Yale University,
- and many others.
Graffius has been actively involved with the Project Management Institute (PMI) in the development of professional standards. He was a member of the team which produced the Practice Standard for Work Breakdown Structures—Second Edition. Graffius was a contributor and reviewer of A Guide to the Project Management Body of Knowledge—Sixth Edition, The Standard for Program Management—Fourth Edition, and The Practice Standard for Project Estimating—Second Edition. He was also a subject matter expert reviewer of content for the PMI’s Congress. Beyond the PMI, Graffius also served as a member of the review team for two of the Scrum Alliance’s Global Scrum Gatherings.
Graffius has a bachelor’s degree in psychology with a focus in Human Factors. He holds eight professional certifications:
- Certified SAFe 6 Agilist (SA),
- Certified Scrum Professional - ScrumMaster (CSP-SM),
- Certified Scrum Professional - Product Owner (CSP-PO),
- Certified ScrumMaster (CSM),
- Certified Scrum Product Owner (CSPO),
- Project Management Professional (PMP),
- Lean Six Sigma Green Belt (LSSGB), and
- IT Service Management Foundation (ITIL).
He is an active member of the Scrum Alliance, the Project Management Institute (PMI), and the Institute of Electrical and Electronics Engineers (IEEE).
He divides his time between Los Angeles and Paris, France.
Thought Leader | Public Speaker | Agile Protocol Book | Agile Scrum Book | Agile Transformation Book | Blog | Photo | X | LinkedIn | Email
How to Cite This Article
Graffius, Scott M. (2025, April 17). "Agile Protocol: The Transformation Ultimatum" Lands on the Amazon Best Sellers List! Available at: https://scottgraffius.com/blog/files/agile-protocol-the-transformation-ultimatum-lands-on-the-amazon-best-sellers-list.html.
Digital Object Identifier (DOI)
DOI: (coming soon)
Content Acknowledgements
This article includes a brief excerpt from Amazon, attributed to Amazon and used under fair use for news reporting and analysis.
Amazon name and mark are the property of Amazon.com, Inc. or its affiliates.
Copyright
Copyright © Scott M. Graffius. All rights reserved.
Content on this site—including text, images, videos, and data—may not be used for training or input into any artificial intelligence, machine learning, or automatized learning systems, or published, broadcast, rewritten, or redistributed without the express written permission of Scott M. Graffius.