Impact Mapping Strategic Planning Technique

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Impact mapping—introduced by Gojko Adzic—is a collaborative and visual strategic planning technique for business. This article provides a concise overview of the process, and it includes real-world examples. Four major steps follow. For simplicity, most examples are listed in the singular (such as one goal). However, multiples (such as several goals) may be used.

Step 1: Answer “Why?”

First the goal is established. The focus should be on important strategic objectives—which may include increasing revenue, decreasing costs, product development, or other categories. To ensure a clear shared understanding, it is suggested that the goal is SMART:
specific, measurable, achievable, relevant, and time-bound. This example is not SMART: “Increase revenue.” But this version is SMART: “Increase revenue by 10% over the next 30 days.”

Step 2: Answer “Who?”

Next, the people who can help (or be a hinderance) in achieving the goal are identified. Such people may be referred to as actors or personas. Actors are someone or something that “acts” on or with the system—such as a customer. Personas are fictitious characters that represent user types—such as Developer Dave. It is suggested that the people are as specific as possible. For the goal of “Increase revenue by 10% over the next 30 days,” examples of Who include (a) Existing Customer and (b) Prospective Customer.

Step 3: Answer “How?”

In this step, the impacts that need to be had on the actors/personas—for them to help achieve the goal (or minimize/avoid them being a hinderance)—are identified. Continuing on the example from steps 1-2, an impact for the Existing Customer is to (a) refer more friends and (b) have a larger order dollar value.

Step 4: Answer “What?”

The deliverable which is hoped to create the impact on the actors/personas to achieve the goal is identified in this step. Said differently, What is the deliverable related to the How in the prior step. Continuing on the example from steps 1-3, deliverables for Refer More Friends include (a) discount code and (b) referral bounty.

Recap and Putting the Results to Use

The impact map is a visual artifact, developed collaboratively while answering the four questions: “Why (Goal)?,” “Who (Actor/Persona)?,” “How (Impact)?,” and “What (Deliverable)?” The exercise may reveal considerable items for consideration. Everything does not need to be implemented, however. It is suggested that the entries are prioritized (such as determining the shortest path) and that the most important work is done.

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The illustration above incorporates some of the examples from this article. As shown, the shortest path involves providing a discount code related to existing customers referring more friends. In this case, that’s the work that should be done (at least done first).


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AGILE TRANSFORMATION Snags Additional Awards from BookAuthority; Trailer Updated

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Soon after Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change was released earlier this year, BookAuthority named the ebook/Kindle format of the publication a winner in multiple categories, including Best Scrum Ebooks of All Time. Agile Transformation is also available in print, and BookAuthority recently honored the paperback as a winner in multiple categories, including Best Project Management Books of All Time. Thank you to BookAuthority for the recognition! The short (30-second) trailer for the book was updated to highlight the two awards listed above. Details and the refreshed trailer are available here: https://www.facebook.com/AgileTransformationBook/videos/450537145587506/. You’re invited to check them out.

About Agile Transformation

Thriving in today's marketplace frequently depends on making a transformation to become more agile. Those successful in the transition enjoy faster delivery speed and ROI, higher satisfaction, continuous improvement, and additional benefits. Based on actual events, Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change provides a revealing behind-the-scenes account of a successful agile implementation at a global entertainment company.

Scott M. Graffius' first book,
Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions, provides readers with practical information they can use to get benefits from the most popular agile framework, Scrum. It presents top practices from successful implementations based on Scott's hands-on experience and 116 diverse sources such as the Scrum Alliance, the Project Management Institute, MIT, the IEEE, Gartner, and the Software Engineering Institute. The publication garnered 17 first place awards from national and international competitions. Scott and his book have been featured in Yahoo Finance, Computer Weekly, the PM World Journal, Learning Solutions, Innovation Management, and additional media publications.

In
Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change, Scott shares a behind-the-scenes account of a successful agile implementation at a global entertainment company. The story is based on actual events and it's told from Scott's perspective as an agile coach. The transformation dramatically improved the way the organization works and delivers business value. New capabilities and practices enabled the enterprise to adapt to its changing environment, move faster, and drive innovation, which made it more competitive and prosperous.

Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change is available worldwide.

Available in 46 Countries (and Counting!)

Agile Transformation is offered in ebook/Kindle format (ASIN: B07R9LJLPJ) in:

🇦🇺 Australia from Amazon.com.au
🇦🇹 Austria from Amazon.de
🇧🇷 Brazil from Amazon.com.br
🇨🇦 Canada from Amazon.ca
🇫🇷 France from Amazon.fr
🇩🇪 Germany from Amazon.de
🇮🇳 India from Amazon.in
🇮🇪 Ireland from Amazon.co.uk
🇮🇹 Italy from Amazon.it
🇯🇵 Japan from Amazon.co.jp
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🇲🇽 Mexico from Amazon.com.mx
🇳🇱 Netherlands from Amazon.nl
🇳🇿 New Zealand from Amazon.com.au
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🇨🇭 Switzerland from Amazon.de
🇬🇧 United Kingdom from Amazon.co.uk
🇺🇸 United States of America from Amazon.com
🇻🇦 Vatican City from Amazon.it

Agile Transformation is sold in paperback (ISBN-13: 9781072447962) in:

🇦🇷 Argentina from Mercado Libre
🇦🇺
Australia from Amazon.com.au, Angus & Robertson, Booktopia, and Mighty Ape
🇧🇸 Bahamas from Book Depository (via Australia/UK)
🇧🇪 Belgium from Book Depository (via Australia/UK)
🇧🇲 Bermuda from Book Depository (via Australia/UK)
🇧🇷 Brazil from Amazon.com.br
🇨🇦 Canada from Amazon.ca
🇨🇿 Czech Republic from Book Depository (via Australia/UK)
🇩🇰 Denmark from Book Depository (via Australia/UK)
🇪🇬 Egypt from Ubuy.com.eg
🇫🇯 Fiji from Book Depository (via Australia/UK)
🇫🇮 Finland from Book Depository (via Australia/UK)
🇫🇷 France from Amazon.fr
🇩🇪 Germany from Amazon.de
🇬🇷 Greece from Book Depository (via Australia/UK)
🇮🇸 Iceland from Book Depository (via Australia/UK)
🇮🇱 Israel from Book Depository (via Australia/UK)
🇮🇹 Italy from Amazon.it
🇯🇵 Japan from Amazon.co.jp
🇰🇼 Kuwait from Ubuy.com.kw
🇲🇽 Mexico from Amazon.com.mx
🇳🇱 Netherlands from bol.com
🇳🇿 New Zealand from Mighty Ape, Booktopia (via Australia), and Wordery (via UK)
🇵🇭 Philippines from Book Depository (via Australia/UK)
🇵🇷 Puerto Rico from Book Depository (via Australia/UK)
🇶🇦 Qatar from Ubuy.com.qa and Book Depository (via Australia/UK)
🇸🇲 San Marino from Book Depository (via Australia/UK)
🇸🇦 Saudi Arabia from Ubuy.com.sa
🇸🇬 Singapore from Ubuy.com.sg and Book Depository (via Australia/UK)
🇰🇷 South Korea from Book Depository (via Australia/UK)
🇪🇸 Spain from Amazon.es
🇸🇪 Sweden from Adlibris.com and Book Depository (via Australia/UK)
🇨🇭 Switzerland from Book Depository (via Australia/UK)
🇹🇼 Taiwan from Book Depository (via Australia/UK)
🇹🇷 Turkey from Ubuy.com.tr
🇺🇦 Ukraine from Book Depository (via Australia/UK)
🇦🇪 United Arab Emirates from Ubuy.ae
🇬🇧 United Kingdom from Amazon.co.uk and Book Depository
🇺🇸 United States of America from Amazon.com, Books-A-Million, Better World Books, Powell’s, Walmart, Diesel Bookstore (Los Angeles, California), Skylight Books (Los Angeles, California), Hudson Booksellers/Hudson News at LAX (Los Angeles International Airport), Vroman’s Bookstore (Pasadena, California), Warwick’s (La Jolla, California), Compass Books/Books Inc. at SFO (San Francisco International Airport), University Press Books (Berkeley, California), Kona Stories (Kona, Hawaii), University of Arizona Bookstore (Tucson, Arizona), Bookworks (Albuquerque, New Mexico), Hudson Booksellers/Hudson News at Penn Station (New York, New York), McNally Jackson Independent Booksellers (New York, New York), Reiter’s Books/Students Book Company (Washington, DC), Titcomb’s Bookshop (East Sandwich, Massachusetts), Harvard Book Store (Cambridge, Massachusetts), and others
🇻🇦 Vatican City from Book Depository (via Australia/UK)
🇻🇳 Vietnam from U-buy.vn

Get your copy today!

About Author Scott M. Graffius

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Scott M. Graffius, CSP-SM, CSP-PO, CSM, CSPO, PMP, ITIL, LSSGB is a project management expert, consultant, speaker, and author. He is a Principal Consultant and the CEO of Exceptional PPM and PMO Solutions, a professional services firm, where he helps clients strengthen their project management capabilities and realize their strategic objectives and business initiatives. Before that, he ran and supervised the delivery of projects and programs in public and private companies with businesses ranging from e-commerce to advanced technology, manufacturing, entertainment, and more. Scott and his award-winning book on agile project management, Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions, have been featured in Yahoo Finance, the Boston Herald, Learning Solutions, Informa, Innovation Management, and additional media publications. His second title, Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change, was published in April 2019. BookAuthority named it one of the best new books on Scrum. Scott regularly speaks at conferences and other events around the world. Additional information is available in his bio.

About BookAuthority

BookAuthority curates the books recommended by the world's most successful CEOs, business leaders, and domain experts such as Elon Musk, Warren Buffett, Sheryl Sandberg, and David Allen. Only the very best books are featured on BookAuthority. To keep BookAuthority's site objective and unbiased, ratings are calculated purely based on data. BookAuthority uses a proprietary technology to identify and rate the best nonfiction books, using dozens of different signals, including public mentions, recommendations, ratings, sentiment, popularity and sales history. BookAuthority does not accept requests to feature books, nor does BookAuthority conduct business with publishers or authors.
BookAuthority has been featured on CNNForbes and Inc. The preceding information is based on content from BookAuthority.org.

#adaptability #agile #agilebook #agilecoach #agilecoaching #agilemindset #agilepm #agiletransformation #agiletransformationbook #agility #book #collaboration #mindset #projectmanagement #projectmgmt #scrum #tech #technology #transformation #transparency #agilereadinglist #entertainmentindustry #pmleadership #ITleadership #technologyleadership #scrumstory #businessagility #startup #sdlc #business


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