Impact Mapping Strategic Planning Technique

vggg9B impact mapping - SG lowerres

Impact mapping—introduced by Gojko Adzic—is a collaborative and visual strategic planning technique for business. This article provides a concise overview of the process, and it includes real-world examples. Four major steps follow. For simplicity, most examples are listed in the singular (such as one goal). However, multiples (such as several goals) may be used.

Step 1: Answer “Why?”

First the goal is established. The focus should be on important strategic objectives—which may include increasing revenue, decreasing costs, product development, or other categories. To ensure a clear shared understanding, it is suggested that the goal is SMART:
specific, measurable, achievable, relevant, and time-bound. This example is not SMART: “Increase revenue.” But this version is SMART: “Increase revenue by 10% over the next 30 days.”

Step 2: Answer “Who?”

Next, the people who can help (or be a hinderance) in achieving the goal are identified. Such people may be referred to as actors or personas. Actors are someone or something that “acts” on or with the system—such as a customer. Personas are fictitious characters that represent user types—such as Developer Dave. It is suggested that the people are as specific as possible. For the goal of “Increase revenue by 10% over the next 30 days,” examples of Who include (a) Existing Customer and (b) Prospective Customer.

Step 3: Answer “How?”

In this step, the impacts that need to be had on the actors/personas—for them to help achieve the goal (or minimize/avoid them being a hinderance)—are identified. Continuing on the example from steps 1-2, an impact for the Existing Customer is to (a) refer more friends and (b) have a larger order dollar value.

Step 4: Answer “What?”

The deliverable which is hoped to create the impact on the actors/personas to achieve the goal is identified in this step. Said differently, What is the deliverable related to the How in the prior step. Continuing on the example from steps 1-3, deliverables for Refer More Friends include (a) discount code and (b) referral bounty.

Recap and Putting the Results to Use

The impact map is a visual artifact, developed collaboratively while answering the four questions: “Why (Goal)?,” “Who (Actor/Persona)?,” “How (Impact)?,” and “What (Deliverable)?” The exercise may reveal considerable items for consideration. Everything does not need to be implemented, however. It is suggested that the entries are prioritized (such as determining the shortest path) and that the most important work is done.

vggg9B impact mapping - SG (example) lowerres

The illustration above incorporates some of the examples from this article. As shown, the shortest path involves providing a discount code related to existing customers referring more friends. In this case, that’s the work that should be done (at least done first).


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New Book: "Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change"

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Scott M. Graffius, Principal Consultant and CEO of Exceptional PPM and PMO Solutions™, provides a revealing first-hand account of an organization's agile journey in his new book, Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change. This is Scott's second book.

About the Book

Thriving in today's marketplace frequently depends on making a transformation to become more agile. Those successful in the transition enjoy faster delivery speed and ROI, higher satisfaction, continuous improvement, and additional benefits. Based on actual events, Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change provides a revealing behind-the-scenes account of a successful agile implementation at a global entertainment company.

Scott M. Graffius' first book,
Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions, provides readers with practical information they can use to get benefits from the most popular agile framework, Scrum. It presents top practices from successful implementations based on Scott's hands-on experience and 116 diverse sources such as the Scrum Alliance, the Project Management Institute, MIT, the IEEE, Gartner, and the Software Engineering Institute. BookAuthority named Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions "One of the Best Scrum Books of All Time." The publication garnered 17 first place awards from national and international competitions. Scott and his book have been featured in Yahoo Finance, Computer Weekly, the PM World Journal, Learning Solutions, Innovation Management, and additional media publications.

In
Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change, Scott shares a behind-the-scenes account of a successful agile implementation at a global entertainment company. The story is based on actual events and it's told from Scott's perspective as an agile coach. The transformation dramatically improved the way the organization works and delivers business value. New capabilities and practices enabled the enterprise to adapt to its changing environment, move faster, and drive innovation, which made it more competitive and prosperous.

Available in 34 Countries (And Counting!)

Agile Transformation is offered in ebook/Kindle format (ASIN: B07R9LJLPJ) in:

🇦🇺 Australia from Amazon.com.au
🇦🇹 Austria from Amazon.de
🇧🇷 Brazil from Amazon.com.br
🇨🇦 Canada from Amazon.ca
🇫🇷 France from Amazon.fr
🇩🇪 Germany from Amazon.de
🇮🇳 India from Amazon.in
🇮🇪 Ireland from Amazon.co.uk
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🇺🇸 United States of America from Amazon.com
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Agile Transformation is sold in paperback (ISBN-13: 9781072447962) in:

🇦🇷 Argentina from Mercado Libre
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Australia from Amazon.com.au, Angus & Robertson, Booktopia, and Mighty Ape
🇧🇸 Bahamas from Book Depository (via Australia/UK)
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🇨🇦 Canada from Amazon.ca
🇪🇬 Egypt from Ubuy.com.eg
🇫🇷 France from Amazon.fr
🇩🇪 Germany from Amazon.de
🇮🇸 Iceland from Book Depository (via Australia/UK)
🇮🇹 Italy from Amazon.it
🇯🇵 Japan from Amazon.co.jp
🇰🇼 Kuwait from Ubuy.com.kw
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🇳🇿 New Zealand from Mighty Ape, Booktopia (via Australia), and Wordery (via UK)
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🇺🇸 United States of America from Amazon.com, Books-A-Million, Better World Books, Powell’s, Walmart, Diesel Bookstore (Los Angeles, California), Skylight Books (Los Angeles, California), Hudson Booksellers/Hudson News at LAX (Los Angeles International Airport), Vroman’s Bookstore (Pasadena, California), Warwick’s (La Jolla, California), Compass Books/Books Inc. at SFO (San Francisco International Airport), University Press Books (Berkeley, California), Kona Stories (Kona, Hawaii), Bookworks (Albuquerque, New Mexico), Hudson Booksellers/Hudson News at Penn Station (New York, New York), McNally Jackson Independent Booksellers (New York, New York), Reiter’s Books/Students Book Company (Washington, DC), Titcomb’s Bookshop (East Sandwich, Massachusetts), Harvard Book Store (Cambridge, Massachusetts), and others
🇻🇳 Vietnam from U-buy.vn

Get your copy today!

The book appeared on Amazon's "Hot New Releases" list as shown in the following screen shot.

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You’re invited to watch the trailer, visit the website, read the blog, and connect on social. Like Agile Transformation on Facebook, and follow Agile Transformation on Twitter, Instagram, and LinkedIn.

About the Author

Scott M. Graffius - Project Management Expert, Consultant, Award-Winning Author, International Speaker

Scott M. Graffius, CSP-SM, CSP-PO, CSM, CSPO, PMP, ITIL, LSSGB is a project management expert, consultant, speaker, and author. He is a Principal Consultant and the CEO of Exceptional PPM and PMO Solutions™, a professional services firm, where he helps clients strengthen their project management capabilities and realize their strategic objectives and business initiatives. Before that, he ran and supervised the delivery of projects and programs in public and private companies with businesses ranging from e-commerce to advanced technology, manufacturing, entertainment, and more. Scott and his award-winning book on agile project management, Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions, have been featured in Yahoo Finance, the Boston Herald, Learning Solutions, Informa, Innovation Management, and additional media publications. His second title, Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change, was published in April 2019. Scott regularly speaks at conferences and other events around the world. Additional information is available in his bio.


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Scott M. Graffius Named Author of the Week by AUTHORSWEEK for "Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change"

at ebook - generic5 LR

AUTHORSWEEK named Scott M. Graffius as Author of the Week for his new title, Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change. This is Scott's second book.

About the Author

Scott M. Graffius - Project Management Expert, Consultant, Award-Winning Author, International Speaker

Scott M. Graffius is a project management expert, consultant, speaker, and author. He is CEO of Exceptional PPM and PMO Solutions™, a professional services firm, where he partners with client companies to help them achieve their strategic objectives and business initiatives through project management leadership. Before that, he ran and supervised the delivery of projects in public and private companies with businesses ranging from e-commerce to advanced technology, manufacturing, entertainment, and more. Scott's first book, Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions, garnered 17 first place awards. Scott and Agile Scrum have been featured in Yahoo Finance, the Boston Herald, Learning Solutions, Informa, Innovation Management, and additional media publications. He regularly speaks at conferences and other events around the world. For additional information on Scott, see his bio.

About the Book

Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change (ASIN: B07R9LJLPJ) provides a revealing behind-the-scenes account of a successful agile implementation. The transformation dramatically improved the way the organization works and delivers business value. The story is based on actual events and it's told from the author's perspective as an agile coach.

Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change by Scott M. Graffius is offered in digital and print formats.

Agile Scrum is offered in ebook/Kindle format (ASIN: B01FZ0JIIY) in:

🇦🇺 Australia from Amazon.com.au
🇦🇹 Austria from Amazon.de
🇧🇷 Brazil from Amazon.com.br
🇨🇦 Canada from Amazon.ca
🇫🇷 France from Amazon.fr
🇩🇪 Germany from Amazon.de
🇮🇳 India from Amazon.in
🇮🇪 Ireland from Amazon.co.uk
🇮🇹 Italy from Amazon.it
🇯🇵 Japan from Amazon.co.jp
🇱🇮 Liechtenstein from Amazon.de
🇱🇺 Luxembourg from Amazon.de
🇲🇽 Mexico from Amazon.com.mx
🇳🇱 Netherlands from Amazon.nl
🇳🇿 New Zealand from Amazon.com.au
🇸🇲 San Marino from Amazon.it
🇪🇸 Spain from Amazon.es
🇨🇭 Switzerland from Amazon.de
🇬🇧 United Kingdom from Amazon.co.uk
🇺🇸 United States of America from Amazon.com
🇻🇦 Vatican City from Amazon.it

Agile Scrum is sold in paperback (ISBN-13: 9781533370242) in:

🇦🇺 Australia from Amazon.com.au
🇦🇹 Austria from Bokus.com (via Sweden)
🇧🇪 Belgium from Bokus.com (via Sweden)
🇨🇦 Canada from Amazon.ca
🇨🇿 Czech Republic from Bokus.com (via Sweden)
🇫🇮 Finland from Bokus.com (via Sweden)
🇫🇷 France from Amazon.fr
🇩🇪 Germany from Amazon.de
🇬🇷 Greece from Bokus.com (via Sweden)
🇭🇺 Hungary from Bokus.com (via Sweden)
🇮🇸 Iceland from Bokus.com (via Sweden)
🇮🇳 India from Amazon.in
🇮🇹 Italy from Amazon.it
🇯🇵 Japan from Amazon.co.jp
🇱🇺 Luxembourg from Bokus.com (via Sweden)
🇲🇽 Mexico from Amazon.com.mx
🇲🇨 Monaco from Bokus.com (via Sweden)
🇳🇱 Netherlands from bol.com
🇳🇿 New Zealand from Fishpond.co.nz, Amazon.com (via USA), and Booktopia.com.au (via Australia)
🇳🇴 Norway from Bokus.com (via Sweden)
🇿🇦 South Africa from Loot.co.za
🇰🇷 South Korea from Bokus.com (via Sweden)
🇪🇸 Spain from Amazon.es
🇸🇪 Sweden from Adlibris.com
🇨🇭 Switzerland from Bokus.com (via Sweden)
🇦🇪 United Arab Emirates from Amazon.ae
🇬🇧 United Kingdom from Amazon.co.uk, Blackwell's, and The Book Depository
🇺🇸 United States of America from Amazon.com, Barnes & Noble, AbeBooks, Books-a-Million, Diesel Bookstore (Santa Monica, California), Laguna Beach Books (Laguna Beach, California), Warwick’s (La Jolla, California), The Booksmith (San Francisco, California), University Press Books (Berkeley, California), Compass Books at SFO/Books Inc. (San Francisco, California), Strand Books (New York, New York), Hudson Booksellers (New York, New York), Harvard Book Store (Cambridge, Massachusetts), Savoy Bookshop & Café (Westerly, Rhode Island), Books & Books (Miami, Florida), and others

Get your copy today!


You’re invited to watch the trailer, visit the website, read the blog, and connect on social. Like Agile Transformation on Facebook, and follow Agile Transformation on Twitter, Instagram, and LinkedIn.


9BG - AT ebook at pool kindle reader LR

About AUTHORSWEEK


AUTHORSWEEK provides a weekly round-up of the latest book releases and author platform programs. For additional information, visit their website at
AUTHORSWEEK.COM.


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Trailer for "Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change"


Based on a true story,
Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change by Scott M. Graffius provides a revealing behind-the-scenes account of a successful agile implementation at a global entertainment company. You're invited to watch the trailer for the book. It runs 30 seconds.

About the Author

Scott M. Graffius is a project management expert, consultant, speaker, and author. He is CEO of Exceptional PPM and PMO Solutions™, a professional services firm, where he partners with client companies to help them achieve their strategic objectives and business initiatives through project management leadership. Before that, he ran and supervised the delivery of projects in public and private companies with businesses ranging from e-commerce to advanced technology, manufacturing, entertainment, and more. Scott's first book, Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions (ISBN-13: 9781533370242), garnered 17 first place awards. Scott and Agile Scrum have been featured in Yahoo Finance, the Boston Herald, Computer Weekly, Learning Solutions, Informa, Innovation Management, and additional media publications. He regularly speaks at conferences and other events around the world. For additional information, see Scott's bio.

About the Book

Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change (ASIN: B07R9LJLPJ) provides a revealing behind-the-scenes account of a successful agile implementation. The transformation dramatically improved the way the organization works and delivers business value. The story is based on actual events and it's told from the author's perspective as an agile coach.

Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change by Scott M. Graffius is offered in digital and print formats.

Agile Scrum is offered in ebook/Kindle format (ASIN: B01FZ0JIIY) in:

🇦🇺 Australia from Amazon.com.au
🇦🇹 Austria from Amazon.de
🇧🇷 Brazil from Amazon.com.br
🇨🇦 Canada from Amazon.ca
🇫🇷 France from Amazon.fr
🇩🇪 Germany from Amazon.de
🇮🇳 India from Amazon.in
🇮🇪 Ireland from Amazon.co.uk
🇮🇹 Italy from Amazon.it
🇯🇵 Japan from Amazon.co.jp
🇱🇮 Liechtenstein from Amazon.de
🇱🇺 Luxembourg from Amazon.de
🇲🇽 Mexico from Amazon.com.mx
🇳🇱 Netherlands from Amazon.nl
🇳🇿 New Zealand from Amazon.com.au
🇸🇲 San Marino from Amazon.it
🇪🇸 Spain from Amazon.es
🇨🇭 Switzerland from Amazon.de
🇬🇧 United Kingdom from Amazon.co.uk
🇺🇸 United States of America from Amazon.com
🇻🇦 Vatican City from Amazon.it

Agile Scrum is sold in paperback (ISBN-13: 9781533370242) in:

🇦🇺 Australia from Amazon.com.au
🇦🇹 Austria from Bokus.com (via Sweden)
🇧🇪 Belgium from Bokus.com (via Sweden)
🇨🇦 Canada from Amazon.ca
🇨🇿 Czech Republic from Bokus.com (via Sweden)
🇫🇮 Finland from Bokus.com (via Sweden)
🇫🇷 France from Amazon.fr
🇩🇪 Germany from Amazon.de
🇬🇷 Greece from Bokus.com (via Sweden)
🇭🇺 Hungary from Bokus.com (via Sweden)
🇮🇸 Iceland from Bokus.com (via Sweden)
🇮🇳 India from Amazon.in
🇮🇹 Italy from Amazon.it
🇯🇵 Japan from Amazon.co.jp
🇱🇺 Luxembourg from Bokus.com (via Sweden)
🇲🇽 Mexico from Amazon.com.mx
🇲🇨 Monaco from Bokus.com (via Sweden)
🇳🇱 Netherlands from bol.com
🇳🇿 New Zealand from Fishpond.co.nz, Amazon.com (via USA), and Booktopia.com.au (via Australia)
🇳🇴 Norway from Bokus.com (via Sweden)
🇿🇦 South Africa from Loot.co.za
🇰🇷 South Korea from Bokus.com (via Sweden)
🇪🇸 Spain from Amazon.es
🇸🇪 Sweden from Adlibris.com
🇨🇭 Switzerland from Bokus.com (via Sweden)
🇦🇪 United Arab Emirates from Amazon.ae
🇬🇧 United Kingdom from Amazon.co.uk, Blackwell's, and The Book Depository
🇺🇸 United States of America from Amazon.com, Barnes & Noble, AbeBooks, Books-a-Million, Diesel Bookstore (Santa Monica, California), Laguna Beach Books (Laguna Beach, California), Warwick’s (La Jolla, California), The Booksmith (San Francisco, California), University Press Books (Berkeley, California), Compass Books at SFO/Books Inc. (San Francisco, California), Strand Books (New York, New York), Hudson Booksellers (New York, New York), Harvard Book Store (Cambridge, Massachusetts), Savoy Bookshop & Café (Westerly, Rhode Island), Books & Books (Miami, Florida), and others


Get your copy today!

You’re invited to watch the trailer, visit the website, read the blog, and connect on social. Like it on Facebook, and follow it on Twitter, Instagram, and LinkedIn.


★★★★★


You're invited to find out more about Scott:


And connect with Scott on social:



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