Impact Mapping Strategic Planning Technique

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Impact mapping—introduced by Gojko Adzic—is a collaborative and visual strategic planning technique for business. This article provides a concise overview of the process, and it includes real-world examples. Four major steps follow. For simplicity, most examples are listed in the singular (such as one goal). However, multiples (such as several goals) may be used.

Step 1: Answer “Why?”

First the goal is established. The focus should be on important strategic objectives—which may include increasing revenue, decreasing costs, product development, or other categories. To ensure a clear shared understanding, it is suggested that the goal is SMART:
specific, measurable, achievable, relevant, and time-bound. This example is not SMART: “Increase revenue.” But this version is SMART: “Increase revenue by 10% over the next 30 days.”

Step 2: Answer “Who?”

Next, the people who can help (or be a hinderance) in achieving the goal are identified. Such people may be referred to as actors or personas. Actors are someone or something that “acts” on or with the system—such as a customer. Personas are fictitious characters that represent user types—such as Developer Dave. It is suggested that the people are as specific as possible. For the goal of “Increase revenue by 10% over the next 30 days,” examples of Who include (a) Existing Customer and (b) Prospective Customer.

Step 3: Answer “How?”

In this step, the impacts that need to be had on the actors/personas—for them to help achieve the goal (or minimize/avoid them being a hinderance)—are identified. Continuing on the example from steps 1-2, an impact for the Existing Customer is to (a) refer more friends and (b) have a larger order dollar value.

Step 4: Answer “What?”

The deliverable which is hoped to create the impact on the actors/personas to achieve the goal is identified in this step. Said differently, What is the deliverable related to the How in the prior step. Continuing on the example from steps 1-3, deliverables for Refer More Friends include (a) discount code and (b) referral bounty.

Recap and Putting the Results to Use

The impact map is a visual artifact, developed collaboratively while answering the four questions: “Why (Goal)?,” “Who (Actor/Persona)?,” “How (Impact)?,” and “What (Deliverable)?” The exercise may reveal considerable items for consideration. Everything does not need to be implemented, however. It is suggested that the entries are prioritized (such as determining the shortest path) and that the most important work is done.

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The illustration above incorporates some of the examples from this article. As shown, the shortest path involves providing a discount code related to existing customers referring more friends. In this case, that’s the work that should be done (at least done first).


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The website for his business—Exceptional PPM and PMO Solutions—is
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New Book: "Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change"

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Scott M. Graffius, Principal Consultant and CEO of Exceptional PPM and PMO Solutions™, provides a revealing first-hand account of an organization's agile journey in his new book, Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change. This is Scott's second book.

About the Author

Scott M. Graffius is a project management expert, consultant, speaker, and author. He is CEO of Exceptional PPM and PMO Solutions™, a professional services firm, where he partners with client companies to help them achieve their strategic objectives and business initiatives through project management leadership. Before that, he ran and supervised the delivery of projects in public and private companies with businesses ranging from e-commerce to advanced technology, manufacturing, entertainment, and more. Scott's first book, Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions, garnered 17 first place awards. Scott and Agile Scrum have been featured in Yahoo Finance, the Boston Herald, Learning Solutions, Informa, Innovation Management, and additional media publications. He regularly speaks at conferences and other events around the world.

About the Book

  • Title: Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change
  • Author: Scott M. Graffius
  • Publisher: Amazon Digital Services
  • Publication Date: April 26, 2019
  • Format: Digital | Ebook
  • Retail Price: $0.99 US
  • ASIN: B07R9LJLPJ
  • Digital Object Identifier (DOI): 10.5281/zenodo.2652976 (https://doi.org/10.5281/zenodo.2652976)

Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change is available from Amazon in Australia, Brazil, Canada, France, Germany, India, Italy, Japan, Mexico, the Netherlands, Spain, the United Kingdom, and the United States.

The book is on Amazon's "Hot New Releases" list as shown in the screen shot.

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The news in this article is also covered by a
press release from Exceptional PPM and PMO Solutions™.


★★★★★


You're invited to review Scott's
bio, find out about his speaking engagements, and read additional articles in the blog.

You're also invited to connect with Scott on social. Like his page on
Facebook. Follow him on Twitter, LinkedIn, and Amazon.

The website for his business—Exceptional PPM and PMO Solutions
—is http://Exceptional-PMO.com. The digital media kit for his award-winning book—Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions—is located at https://AgileScrumGuide.com.



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Scott M. Graffius Named Author of the Week by AUTHORSWEEK for "Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change"

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AUTHORSWEEK named Scott M. Graffius as Author of the Week for his new title, Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change. This is Scott's second book.

About the Author

Scott M. Graffius is a project management expert, consultant, speaker, and author. He is CEO of Exceptional PPM and PMO Solutions™, a professional services firm, where he partners with client companies to help them achieve their strategic objectives and business initiatives through project management leadership. Before that, he ran and supervised the delivery of projects in public and private companies with businesses ranging from e-commerce to advanced technology, manufacturing, entertainment, and more. Scott's first book, Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions, garnered 17 first place awards. Scott and Agile Scrum have been featured in Yahoo Finance, the Boston Herald, Learning Solutions, Informa, Innovation Management, and additional media publications. He regularly speaks at conferences and other events around the world. For additional information on Scott, see his bio.

About the Book

Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change (ASIN: B07R9LJLPJ) provides a revealing behind-the-scenes account of a successful agile implementation. The transformation dramatically improved the way the organization works and delivers business value. The story is based on actual events and it's told from the author's perspective as an agile coach. The book is offered in digital format around the globe. The ebook is available for purchase in Australia, Brazil, Canada, France, Germany, India, Italy, Japan, Mexico, the Netherlands, Spain, the United Kingdom, and the United States.

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About AUTHORSWEEK


AUTHORSWEEK provides a weekly round-up of the latest book releases and author platform programs. For additional information, visit their website at
AUTHORSWEEK.COM.


★★★★★

You're invited to review Scott's
bio, find out about his speaking engagements, and read additional articles in the blog.

You're also invited to connect with Scott on social. Like his page on
Facebook. Follow him on Twitter, LinkedIn, and Amazon.

The website for his business—Exceptional PPM and PMO Solutions
—is http://Exceptional-PMO.com. The digital media kit for his award-winning book—Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions—is located at https://AgileScrumGuide.com.




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Trailer for "Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change"


Based on a true story,
Agile Transformation by Scott M. Graffius provides a revealing behind-the-scenes account of a successful agile implementation at a global entertainment company. You're invited to watch the trailer for the book. The total run time is 30 seconds.

About the Author

Scott M. Graffius is a project management expert, consultant, speaker, and author. He is CEO of Exceptional PPM and PMO Solutions™, a professional services firm, where he partners with client companies to help them achieve their strategic objectives and business initiatives through project management leadership. Before that, he ran and supervised the delivery of projects in public and private companies with businesses ranging from e-commerce to advanced technology, manufacturing, entertainment, and more. Scott's first book, Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions (ISBN-13: 9781533370242), garnered 17 first place awards. Scott and Agile Scrum have been featured in Yahoo Finance, the Boston Herald, Computer Weekly, Learning Solutions, Informa, Innovation Management, and additional media publications. He regularly speaks at conferences and other events around the world. For additional information, see Scott's bio.

About the Book

Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change (ASIN: B07R9LJLPJ) provides a revealing behind-the-scenes account of a successful agile implementation. The transformation dramatically improved the way the organization works and delivers business value. The story is based on actual events and it's told from the author's perspective as an agile coach. The author and his book have been seen in AuthorsWeek, BookLife, BookWorks, and ResearchGate. Agile Transformation is offered in digital format around the globe. The ebook is available for purchase in Australia, Brazil, Canada, France, Germany, India, Italy, Japan, Mexico, the Netherlands, Spain, the United Kingdom, and the United States.


★★★★★


You're invited to review Scott's
bio, find out about his speaking engagements, and read additional articles in the blog.

You're also invited to connect with Scott on social. Like his page on
Facebook. Follow him on Twitter, LinkedIn, and Amazon.

You can visit the
website for his business, Exceptional PPM and PMO Solutions™; the digital media kit for Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions; and the minisite for Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change.


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