Scott M. Graffius Speaking at Frug'Agile Conference Armenia and France 2021



Scott M Graffius Speaking at Frug Agile Conference October 2021 - LR - SQ
Scott M. Graffius will speak at October 2021 edition of Frug'Agile Conference (Photo of Khor Virap monastery in the shadow of Mount Ararat by Andrew Behesnilian; used under license, CC BY-SA 3.0)


๐Ÿ”ฅ Update: The Frug'Agile Conference recorded sessions and made the videos available to the public. The video of Scott's talk is included at the end of this post.

Scott M. Graffius will be speaking at the October 2021 edition of Frug’Agile. The conference will take place in Armenia and France, attendees can participate in-person or virtually, and sessions will be delivered in French or English. Scott will present “The Journey to Happier and More Productive Agile Teams” — in English — on Friday, October 15th at:

๐Ÿ•– Armenia Time: 7:00-8:00 p.m. AT
๐Ÿ•” Central European Time: 5:00-6:00 p.m. CET
๐Ÿ•— Pacific Time: 8:00-9:00 a.m. PT


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Attendees may be eligible to receive continuing education unit (CEU) credit, equivalent to 1.00 Professional Development Hour (PDH). For reporting with the Project Management Institute (PMI), it's 1.00 Professional Development Unit (PDU), under the Leadership category. For reporting with the Scrum Alliance, it's 1.00 Scrum Educational Unit (SEU), under either the Learning category or the Events category. For reporting with other organizations, refer to their respective instructions.

To learn more and to secure tickets for the conference, visit
https://www.frugagile.org.



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About Scott M. Graffius

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Scott M. Graffius, PMP, CSP-SM, CSP-PO, CSM, CSPO, SFE, ITIL, LSSGB is an agile project management practitioner, consultant, award-winning author, and international speaker. He has generated over one billion dollars of business value in aggregate for the organizations he has served. Graffius is the founder, CEO, and principal consultant at Exceptional PPM and PMO Solutions™ and subsidiary Exceptional Agility™, based in Los Angeles, California. His expertise spans project, program, portfolio, and PMO leadership inclusive of agile, traditional, and hybrid approaches. Content from his books (Agile Scrum and Agile Transformation), workshops, speaking engagements, and more have been featured and used by businesses, governments, and universities including Gartner, Microsoft, Deloitte, Oracle, Cisco, Ford, Qantas, Atlassian, Bayer, the National Academy of Sciences, the United States Department of Energy, the United States Army, Project Management Institute, the IEEE, the New Zealand Ministry of Education, Tufts University, Texas A&M University, Virginia Tech, Penn State, Warsaw University of Technology, University of Waterloo, Loughborough University London, and others. Graffius has spoken at 58 conferences and other events around the world, including Armenia, Australia, Brazil, Canada, Czech Republic, Finland, France, Germany, Greece, India, Ireland, Lithuania, Luxembourg, Netherlands, New Zealand, Sweden, United Kingdom, and the United States. Thinkers360 named Graffius a global top thought leader and influencer in four domains: Agile, Change Management, Digital Transformation, and GovTech.

His full bio is available
here.

Connect with Scott on:


Follow_ScottGraffius_-_v22020507-SG-BLG-LR-SQ

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About Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions

Scott_M_Graffius_Agile_Scrum_v22123007_LR_1000x1000_sq

Shifting customer needs are common in today's marketplace. Businesses must be adaptive and responsive to change while delivering an exceptional customer experience to be competitive.

There are a variety of frameworks supporting the development of products and services, and most approaches fall into one of two broad categories: traditional or agile. Traditional practices such as waterfall engage sequential development, while agile involves iterative and incremental deliverables. Organizations are increasingly embracing agile to manage projects, and best meet their business needs of rapid response to change, fast delivery speed, and more.

With clear and easy to follow step-by-step instructions,
Scott M. Graffius's award-winning Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions helps the reader:

  • Implement and use the most popular agile frameworkโ€•Scrum;
  • Deliver products in short cycles with rapid adaptation to change, fast time-to-market, and continuous improvement; and
  • Support innovation and drive competitive advantage.

Hailed by Literary Titan as “the book highlights the versatility of Scrum beautifully.”

Winner of 17 first place awards.

Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.



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About
Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change

Scott_M_Graffius_Agile_Transformation_LR_1000x505

Thriving in today's marketplace frequently depends on making a transformation to become more agile. Those successful in the transition enjoy faster delivery speed and ROI, higher satisfaction, continuous improvement, and additional benefits.

Based on actual events,
Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change provides a quick (60-90 minute) read about a successful agile transformation at a multinational entertainment and media company, told from the author's perspective as an agile coach.

The award-winning book by
Scott M. Graffius is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.



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About Frug’Agile Conference

Frug’Agile 2021 is a global conference on agile. The theme for this edition is "back to basics," and it runs from October 14-15. The conference features speakers from Armenia, France, and around the world. Sessions will be presented in either French or English, and attendees may participate in-person — from venues in Armenia or France — or virtually.

To learn more about Frug’Agile, visit
https://www.frugagile.org.

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Update on November 13, 2021

If you missed the event, recordings of sessions are now available on YouTube. Scott's talk is at https://www.youtube.com/watch?v=ewokhrpMCIE and the video is also shown below.



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The short link for this blog post is: https://bit.ly/frug-21
The short link for a related post on LinkedIn is:
https://bit.ly/frug-in



© Copyright 2021 Scott M. Graffius. All rights reserved. This material may not be published, broadcast, rewritten or redistributed without the express written permission of Scott M. Graffius.



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Scott M. Graffius Delivering a Talk at DevOps Experience 2021 Conference



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๐Ÿ”ฅ Update: The DevOps Experience 2021 conference recorded sessions and made the videos available. The video for Scott's session is included at the end of this post.

Scott M. Graffius will be speaking at the DevOps Experience 2021 Conference. Now in its 4th year, the conference will explore the role DevOps will play in the "roaring 2020s". This year, speakers and attendees will interact virtually. Scott will present “The Journey to Happier and More Productive DevOps Teams.” His session will air at:

  • Pacific Time: 11:45 a.m. to 12:30 p.m. on 28 October
  • Eastern Time: 2:45 to 3:30 p.m. on 28 October
  • Central European Time: 8:45 to 9:30 p.m. on 28 October
  • Australian Eastern Time: 5:45 to 6:30 a.m. on 29 October

Scott M Graffius Speaking at DevOps Experience 2021 Conferece - Square - LR-SQ

Attendees may be eligible to receivntinuing education unit (CEU) credit, equivalent to 0.75 Professional Development Hour (PDH). For reporting with the Project Management Institute (PMI), it's 0.75 Professional Development Unit (PDU), under the Leadership category. For reporting with the Scrum Alliance, it's 0.75 Scrum Educational Unit (SEU), under either the Learning category or the Events category. For reporting with other organizations, refer to their respective instructions.

To learn more and to secure tickets for the conference, visit
https://www.techstrongevents.com/devopsexperience.



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About Scott M. Graffius


ScottGraffius-181024_1000x1000_152KB-lowres-sq

Scott M. Graffius, PMP, CSP-SM, CSP-PO, CSM, CSPO, SFE, ITIL, LSSGB is an agile project management practitioner, consultant, award-winning author, and international speaker. He has generated over one billion dollars of business value in aggregate for the organizations he has served. Graffius is the founder, CEO, and principal consultant at Exceptional PPM and PMO Solutions™ and subsidiary Exceptional Agility™, based in Los Angeles, California. His expertise spans project, program, portfolio, and PMO leadership inclusive of agile, traditional, and hybrid approaches. Content from his books (Agile Scrum and Agile Transformation), workshops, speaking engagements, and more have been featured and used by businesses, governments, and universities including Gartner, Microsoft, Deloitte, Oracle, Cisco, Ford, Qantas, Atlassian, Bayer, the National Academy of Sciences, the United States Department of Energy, the United States Army, Project Management Institute, the IEEE, the New Zealand Ministry of Education, Tufts University, Texas A&M University, Virginia Tech, Penn State, Warsaw University of Technology, University of Waterloo, Loughborough University London, and others. Graffius has spoken at 58 conferences and other events around the world, including Armenia, Australia, Brazil, Canada, Czech Republic, Finland, France, Germany, Greece, India, Ireland, Lithuania, Luxembourg, Netherlands, New Zealand, Sweden, United Kingdom, and the United States. Thinkers360 named Graffius a global top thought leader and influencer in four domains: Agile, Change Management, Digital Transformation, and GovTech.

His full bio is available
here.

Connect with Scott on:



Follow_ScottGraffius_-_v22020507-SG-BLG-LR-SQ

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About Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions

Scott_M_Graffius_Agile_Scrum_v22123007_LR_1000x1000_sq

Shifting customer needs are common in today's marketplace. Businesses must be adaptive and responsive to change while delivering an exceptional customer experience to be competitive.

There are a variety of frameworks supporting the development of products and services, and most approaches fall into one of two broad categories: traditional or agile. Traditional practices such as waterfall engage sequential development, while agile involves iterative and incremental deliverables. Organizations are increasingly embracing agile to manage projects, and best meet their business needs of rapid response to change, fast delivery speed, and more.

With clear and easy to follow step-by-step instructions,
Scott M. Graffius's award-winning Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions helps the reader:

  • Implement and use the most popular agile frameworkโ€•Scrum;
  • Deliver products in short cycles with rapid adaptation to change, fast time-to-market, and continuous improvement; and
  • Support innovation and drive competitive advantage.

Hailed by Literary Titan as “the book highlights the versatility of Scrum beautifully.”

Winner of 17 first place awards.

Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.



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About
Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change

Scott_M_Graffius_Agile_Transformation_LR_1000x505

Thriving in today's marketplace frequently depends on making a transformation to become more agile. Those successful in the transition enjoy faster delivery speed and ROI, higher satisfaction, continuous improvement, and additional benefits.

Based on actual events,
Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change provides a quick (60-90 minute) read about a successful agile transformation at a multinational entertainment and media company, told from the author's perspective as an agile coach.

The award-winning book by
Scott M. Graffius is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.



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About the DevOps Experience Conference

The following includes content from the conference website:

As we stand poised to move beyond the COVID-19 pandemic, we are on the edge of what could be a giant leap forward. The world has come to see and recognize the power of digital transformation. Digital transformation is driven by software, and software is accelerated by DevOps. Cloud native computing has served as a catalyst to the DevOps, software, and digital transformation cycle. Now after perhaps 4-7 years worth of digital transformation progress compressed into the last 18 months concurrent with the pandemic, and with favorable capital markets and business outlook on the horizon, we are poised for a generational leap forward.

As we look forward to all of the great things this transformation enables, we also have to be ready to tackle tough problems like cybersecurity threats, future pandemics, and more. DevOps can be a powerful force for change in all of this. In its 4th year, this year's DevOps Experience will explore how DevOps will be a major factor in the "roaring 2020s."


To learn more about the DevOps Experience 2021 Conference, visit https://www.techstrongevents.com/devopsexperience.

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Update on October 28, 2021


If you missed the event, recordings of sessions are now available. Scott's talk is at https://player.vimeo.com/video/637145697 and the video is also shown below.



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The short link for this blog post is:
https://bit.ly/doe-21
The short link for a related post on LinkedIn is:
https://bit.ly/in-doe



© Copyright 2021 Scott M. Graffius. All rights reserved. This material may not be published, broadcast, rewritten or redistributed without the express written permission of Scott M. Graffius.



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Scott M. Graffius Delivered 40 Talks and Workshops Across 17 Countries in 2021



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In 2021, Scott M. Graffius delivered 40 dynamic and engaging talks and workshops across 17 countries. His sessions spanned leadership, technical project management (inclusive of agile, waterfall, and hybrid approaches to project, program, portfolio, and PMO management), and strategic and business management. He incorporated everyday language and vibrant custom visuals to make complex topics clear and understandable, and he provided audiences with practical information they can use. His engagements were highly rated by attendees and event organizers alike.

Here's an abridged list his 40 sessions in 2021 (most recent shown first):

  1. ๐Ÿ‡บ๐Ÿ‡ธ | Private event
  2. ๐Ÿ‡บ๐Ÿ‡ธ | Private event
  3. ๐Ÿ‡บ๐Ÿ‡ธ | DevOps Experience 2021 Conference
  4. ๐Ÿ‡ฆ๐Ÿ‡ฒ | Frug'Agile Conference Armenia 2021
  5. ๐Ÿ‡บ๐Ÿ‡ธ | Private event
  6. ๐Ÿ‡บ๐Ÿ‡ธ | IEEE Day 2021
  7. ๐Ÿ‡ง๐Ÿ‡ท | Private event
  8. ๐Ÿ‡ฌ๐Ÿ‡ง | BSides Newcastle England 2021 InfoSec Conference
  9. ๐Ÿ‡บ๐Ÿ‡ธ | Private event
  10. ๐Ÿ‡ง๐Ÿ‡ท | Agile Trends Gov Conference 2021
  11. ๐Ÿ‡บ๐Ÿ‡ธ | Private event
  12. ๐Ÿ‡ญ๐Ÿ‡ฐ | Private event
  13. ๐Ÿ‡บ๐Ÿ‡ธ | Florida Suncoast Chapter of the Project Management Institute
  14. ๐Ÿ‡บ๐Ÿ‡ธ | Private event
  15. ๐Ÿ‡บ๐Ÿ‡ธ | Central Virginia Chapter of the Project Management Institute
  16. ๐Ÿ‡ธ๐Ÿ‡ช | Private event
  17. ๐Ÿ‡ฑ๐Ÿ‡น | DevOps Pro Europe 2021 Conference
  18. ๐Ÿ‡บ๐Ÿ‡ธ | Southwest Virginia Chapter of the Project Management Institute
  19. ๐Ÿ‡ฌ๐Ÿ‡ง | Private event
  20. ๐Ÿ‡ฑ๐Ÿ‡บ | Luxembourg Chapter of the Project Management Institute
  21. ๐Ÿ‡ฌ๐Ÿ‡ง | Private event
  22. ๐Ÿ‡บ๐Ÿ‡ธ | Monterey Bay Chapter of the Project Management Institute
  23. ๐Ÿ‡ฆ๐Ÿ‡บ | Private event
  24. ๐Ÿ‡ณ๐Ÿ‡ฟ | New Zealand Chapter of the Project Management Institute
  25. ๐Ÿ‡ฎ๐Ÿ‡ช | Private event
  26. ๐Ÿ‡บ๐Ÿ‡ธ | Southern Nevada Chapter of the Project Management Institute
  27. ๐Ÿ‡บ๐Ÿ‡ธ | California Institute of Advanced Management
  28. ๐Ÿ‡ฆ๐Ÿ‡บ | Private event
  29. ๐Ÿ‡ฌ๐Ÿ‡ง | Scottish Summit 2021
  30. ๐Ÿ‡ซ๐Ÿ‡ฎ | Finland Chapter of the Project Management Institute
  31. ๐Ÿ‡จ๐Ÿ‡ฆ | ConFoo Developer Conference 2021
  32. ๐Ÿ‡บ๐Ÿ‡ธ | Private event
  33. ๐Ÿ‡จ๐Ÿ‡ฟ | DevConf.CZ 2021 Conference
  34. ๐Ÿ‡บ๐Ÿ‡ธ | Private event
  35. ๐Ÿ‡บ๐Ÿ‡ธ | California Inland Empire Chapter of Project Management Institute
  36. ๐Ÿ‡บ๐Ÿ‡ธ | Private event
  37. ๐Ÿ‡ฉ๐Ÿ‡ช | Private event
  38. ๐Ÿ‡บ๐Ÿ‡ธ | Alaska Chapter of the Project Management Institute
  39. ๐Ÿ‡บ๐Ÿ‡ธ | North Alabama Chapter of Project Management Institute
  40. ๐Ÿ‡ณ๐Ÿ‡ฑ | Netherlands Chapter of the Project Management Institute

Visit
here for detailed listings, videos (where available), testimonials, and more.



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About Scott M. Graffius

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Scott M. Graffius, PMP, CSP-SM, CSP-PO, CSM, CSPO, SFE, ITIL, LSSGB is an agile project management practitioner, consultant, multi award-winning author, and international speaker. He has generated over 1.75 billion dollars of business value in aggregate for the organizations he has served. His expertise spans project, program, portfolio, and PMO leadership inclusive of agile, traditional, and hybrid approaches. Content from Graffius's books, workshops, speaking engagements, and more have been featured and used by businesses, professional associations, governments, and universities including Microsoft, Oracle, Cisco, Gartner, Deloitte, Project Management Institute, IEEE, SANS Institute, Ford, Qantas, Atlassian, Wrike, Bayer, National Academy of Sciences, United States Department of Energy, United States Army, New Zealand Ministry of Education, Amsterdam Public Health Research Institute, Tufts University, Texas A&M University, Virginia Tech, Penn State, Warsaw University of Technology, University of Waterloo, National University of Ireland Galway, Loughborough University London, Zurich University of Applied Sciences, and others. Thinkers360 named Graffius a global top thought leader and influencer in four domains: Agile, Change Management, Digital Transformation, and GovTech.

Graffius is the founder, CEO, and principal consultant at
Exceptional PPM and PMO Solutions™ and subsidiary Exceptional Agility™, based in Los Angeles, California. The professional services firm provides client organizations with advisory, training, speaking, embedded talent, and facilitative consulting services to help them advance their agile project, program, portfolio, and PMO management capabilities to best realize their strategic objectives and business initiatives, making them more competitive and valuable. The company confidently backs its services with a Delighted Client Guarantee™.

A fantastic agile transformation experience and result with a client organization in the entertainment industry was the inspiration for Graffius’s first book,
Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions (ISBN-13: 9781533370242). It helps technical and non-technical teams develop and deliver products in short cycles with rapid adaptation to change, fast time-to-market, and continuous improvement—which supports innovation and drives competitive advantage. The book garnered 17 first place awards from national and international competitions. His second title, Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change (ISBN-13: 9781072447962), was named one of the best Scrum books of all time by BookAuthority. Graffius and his works have been featured by media outlets and publications including Yahoo Finance, Computer Weekly, MobileAppDaily, Innovation Management, the PM World Journal, NASSCOM, Software Quality Management, Nimble Ways, Business Application Monitoring, Learning Solutions, Innovation Ecosystem Metrics, DZone, Innovation Project Management (by Dr. Harold Kerzner), TopDevs, NHD Podcast, and others.

Graffius is a former vice president of project management with a publicly traded provider of diverse consumer products and services over the Internet. Before that, he ran and supervised the delivery of projects and programs in public and private organizations with businesses ranging from e-commerce to advanced technology products and services, retail, manufacturing, entertainment, and more. He has experience with consumer, business, reseller, government, and international markets, as well as experience spanning 20 countries.

Graffius has a bachelor's degree in Psychology with a focus in Human Factors. He holds eight professional certifications: Certified Scrum Professional - ScrumMaster (CSP-SM), Certified Scrum Professional - Product Owner (CSP-PO), Certified ScrumMaster (CSM), Certified Scrum Product Owner (CSPO), Scrum Foundations Educator (SFE), Project Management Professional (PMP), Lean Six Sigma Green Belt (LSSGB), and IT Service Management Foundation (ITIL). He is a member of the Scrum Alliance, the Project Management Institute (PMI), and the Institute of Electrical and Electronics Engineers (IEEE).

He has been
actively involved with the Project Management Institute (PMI) in the development of professional standards. He was a member of the team which produced the Practice Standard for Work Breakdown Structures—Second Edition. Graffius was a contributor and reviewer of A Guide to the Project Management Body of Knowledge—Sixth Edition, The Standard for Program Management—Fourth Edition, and The Practice Standard for Project Estimating—Second Edition. He was also a subject matter expert reviewer of content for the PMI EMEA Congress 2019, and he served as a member of the review team for the Scrum Alliance’s Global Scrum Gathering—New York City 2020.

Graffius delivers dynamic and engaging talks and workshops at public and private/corporate events. His engagements include 59 in-person and online conferences and other events around the world, including Armenia, Australia, Brazil, Canada, Czech Republic, Finland, France, Germany, Greece, Hungary, India, Ireland, Lithuania, Luxembourg, Netherlands, New Zealand, Sweden, United Arab Emirates, United Kingdom, and the United States. Graffius delights audiences with sessions on technology leadership and project, program, portfolio, and PMO management inclusive of agile, waterfall, and hybrid approaches. He uses everyday language and vibrant custom visuals to make complex topics clear, and he provides audiences with practical information they can use. For details, visit the public speaker section of his website
here.

He resides in Los Angeles, California.

His full bio is available here.

Connect with Scott on:



Follow_ScottGraffius_-_v22020507-SG-BLG-LR-SQ

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About Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions

Scott_M_Graffius_Agile_Scrum_v22123007_LR_1000x1000_sq

Shifting customer needs are common in today's marketplace. Businesses must be adaptive and responsive to change while delivering an exceptional customer experience to be competitive.

There are a variety of frameworks supporting the development of products and services, and most approaches fall into one of two broad categories: traditional or agile. Traditional practices such as waterfall engage sequential development, while agile involves iterative and incremental deliverables. Organizations are increasingly embracing agile to manage projects, and best meet their business needs of rapid response to change, fast delivery speed, and more.

With clear and easy to follow step-by-step instructions,
Scott M. Graffius's award-winning Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions helps the reader:

  • Implement and use the most popular agile frameworkโ€•Scrum;
  • Deliver products in short cycles with rapid adaptation to change, fast time-to-market, and continuous improvement; and
  • Support innovation and drive competitive advantage.

Hailed by Literary Titan as “the book highlights the versatility of Scrum beautifully.”

Winner of 17 first place awards.

Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.



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About
Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change

Scott_M_Graffius_Agile_Transformation_LR_1000x505

Thriving in today's marketplace frequently depends on making a transformation to become more agile. Those successful in the transition enjoy faster delivery speed and ROI, higher satisfaction, continuous improvement, and additional benefits.

Based on actual events,
Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change provides a quick (60-90 minute) read about a successful agile transformation at a multinational entertainment and media company, told from the author's perspective as an agile coach.

The award-winning book by
Scott M. Graffius is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.



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The short link for this article is: https://bit.ly/40-in-2021

The short link for a related post on LinkedIn is:
https://bit.ly/21-in



© Copyright 2021 Scott M. Graffius. All rights reserved. This material may not be published, broadcast, rewritten or redistributed without the express written permission of Scott M. Graffius.




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Most Valuable IT Certifications: Update for 2023

BY SCOTT M. GRAFFIUS | ScottGraffius.com

Most Valuable IT Certifications - 2023 Update - Scott_Graffius_com - BLG




Click here to download this article as a PDF.

Scott_M_Graffius_-_Blog_Spacer_-_v23111107_-_Introduction

In 2017, Scott M. Graffius started developing and reporting information on the most valuable Information Technology (IT) certifications. As technology advances and the marketplace changes over time, the skills and knowledge required to succeed may also change. Accordingly, Graffius periodically updates his respective work. The prior version was published in 2022. This article provides the new, 2023 version of “The Most Valuable IT Certifications.”

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In Technology, there's no substitute for experience. However, certifications remain a valuable tool for advancing one's career. Employers want candidates (and employees) with up-to-date knowledge and skills, and certifications demonstrate a person’s mastery of the respective subject. Graffius compiled and analyzed data from multiple sources — including CIO, Robert Half, Indeed, PC Magazine, Skillsoft, Statista, and ComputerScience.org — to determine the general consensus on the most valuable IT related certifications. Fifteen emerged. Here they are, in alphabetical order:

  1. AWS Certified Cloud Practitioner, offered from Amazon Web Services (AWS).
  2. AWS Certified Security – Specialty, offered from Amazon Web Services (AWS).
  3. AWS Certified Solutions Architect – Associate, offered from Amazon Web Services (AWS).
  4. AWS Certified Solutions Architect – Professional, offered from Amazon Web Services (AWS).
  5. Certified Information Security Manager (CISM), offered by the Information Systems Audit and Control Association (ISACA).
  6. Certified Information Systems Auditor (CISA), offered by the Information Systems Audit and Control Association (ISACA).
  7. Certified Information Systems Security Professional (CISSP), offered by the International System Security Certification Consortium (ISC).
  8. Certified ScrumMaster (CSM), offered from Scrum Alliance.
  9. Cisco Certified Network Professional (CCNP), offered by Cisco.
  10. Google Cloud: Cloud Digital Leader, offered by Google.
  11. Google Cloud: Professional Cloud Architect, offered by Google.
  12. Microsoft Certified Azure Solutions Architect, offered by Microsoft.
  13. Nutanix Certified Professional – Multicloud Infrastructure (NCP-MCI), offered by Nutanix.
  14. Project Management Professional (PMP), offered from the Project Management Institute (PMI).
  15. VMware Certified Professional – Data Center Virtualization (VCP-DCV), offered by VMware.

Many employers prefer to hire certified professionals, especially those who also have college degrees and successful work experience. Those who invest in professional credentials typically enjoy larger salaries.

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References/Sources:


Scott_M_Graffius_-_Blog_Spacer_-_v23111107_-_Cite

How to Cite This Article

Graffius, Scott M. (2022, April 11). The Most Valuable IT Certifications: 2023 Update. Available at: https://scottgraffius.com.

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Post-Publication Notes

If there are any supplements or updates to this article after the date of publication, they will appear here.

This article by Scott M. Graffius on the most valuable IT certifications was published in 2023. Graffius periodically refreshes his work. The most current (2024) edition of his report is
here.

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About Scott M. Graffius


ScottGraffius-181024_1000x1000_152KB-lowres-sq

Scott M. Graffius, PMP, CSP-SM, CSP-PO, CSM, CSPO, SFE, ITIL, LSSGB is an agile project management practitioner, consultant, multi award-winning author, and highly sought-after international keynote speaker. He has generated over $1.75 billion of business value in aggregate for the organizations he has served. Graffius is the CEO and Principal Consultant at Exceptional PPM and PMO Solutions™ and subsidiary Exceptional Agility™. Content from his books, talks, workshops, and more have been featured and used by businesses, professional associations, governments, and universities. Select examples include Microsoft, Oracle, Broadcom, Cisco, Gartner, Project Management Institute, IEEE, U.S. Soccer Federation, Qantas, National Academy of Sciences, U.S. Department of Energy, U.S. National Park Service, New Zealand Ministry of Education, Yale University, Warsaw University of Technology, and others. Graffius has delighted audiences with dynamic and engaging talks and workshops on agile, project management, and technology leadership at 82 conferences and other events across 24 countries.

His full bio is available
here.

Connect with Scott on:


Follow Scott M Graffius on Twitter - v22122107 1000x1000 lr - sq

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About Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions

Scott_M_Graffius_Agile_Scrum_v22123007_LR_1000x1000_sq

Shifting customer needs are common in today's marketplace. Businesses must be adaptive and responsive to change while delivering an exceptional customer experience to be competitive.

There are a variety of frameworks supporting the development of products and services, and most approaches fall into one of two broad categories: traditional or agile. Traditional practices such as waterfall engage sequential development, while agile involves iterative and incremental deliverables. Organizations are increasingly embracing agile to manage projects, and best meet their business needs of rapid response to change, fast delivery speed, and more.

With clear and easy to follow instructions, the multi award-winning
Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions book by Scott M. Graffius (Chris Hare and Colin Giffen, Technical Editors) helps the reader:

  • Implement and use the most popular agile frameworkโ€•Scrum;
  • Deliver products in short cycles with rapid adaptation to change, fast time-to-market, and continuous improvement; and
  • Support innovation and drive competitive advantage.

Hailed by Literary Titan as “the book highlights the versatility of Scrum beautifully.”

Winner of 17 first place awards.

Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.



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About
Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change

Scott_M_Graffius_Agile_Transformation_LR_1000x505

Thriving in today's marketplace frequently depends on making a transformation to become more agile. Those successful in the transition enjoy faster delivery speed and ROI, higher satisfaction, continuous improvement, and additional benefits.

Based on actual events,
Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change provides a quick (60-90 minute) read about a successful agile transformation at a multinational entertainment and media company, told from the author's perspective as an agile coach.

The award-winning book by
Scott M. Graffius is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.



black_spacer_lr_sq_v3

The short URL for this article is:
https://bit.ly/certs-2023



© Copyright 2023 Scott M. Graffius. All rights reserved. This material may not be published, broadcast, rewritten or redistributed without the express written permission of Scott M. Graffius.





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AI is a Team Sport: A Confluence of Diverse Technical and Soft Skills are Crucial for Success

BY SCOTT M. GRAFFIUS | ScottGraffius.com

Scott M Graffius - AI -AI is a Team Sport- A Confluence of Diverse Technical and Soft Skills are Crucial for Success



Select here to download this article as a PDF.

This article covers the significance of well-rounded AI teams, including how both soft and technical skills are critical and fuel success. It’s informed by Graffius' work on AI projects as well as research and coverage from DARPA, Exceptional Agility, IBM, IEEE, Intel, MIT, Microsoft, Nvidia, Samsung, Software Engineering Institute, Stanford University, United States Artificial Intelligence Institute, and others (all listed in the bibliography section of this article).


Scott_M_Graffius_-_Blog_Spacer_-_v23111107_-_Introduction

Introduction

Artificial Intelligence (AI) has emerged as a transformative force across a growing number of industries, revolutionizing how we live, work, and interact. From autonomous vehicles and virtual assistants to personalized recommendations and medical diagnoses, AI systems have become integral to our daily lives. Behind these cutting-edge, life-changing solutions are AI teams that possess a combination of soft skills—also known as core skills, interpersonal skills, people skills, power skills, transferable skills, or transversal skills—and technical expertise.

This article highlights the synergy between soft skills and technical skills in the world of AI. While technical skills provide the general foundation for AI development, it’s the soft skills that elevate AI projects to new heights. From effective communication and critical thinking to leadership and teamwork, soft skills play a pivotal role in translating technical knowledge and capabilities into real-world applications.

The thesis of this article is that the successful development and application of AI requires a combination of soft skills and technical expertise. Technical competencies alone are not enough. Rather, it’s the combination and integration of soft and technical skills that truly unlocks the power of AI.

Next, this article focuses on the importance of soft skills in the AI landscape, highlighting how they complement and enhance technical abilities. The collaboration between these skill sets drives AI innovation.

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Understanding Soft Skills in AI Teams

In the realm of AI, technical expertise often takes center stage. However, soft skills advance the successful outcomes of AI projects, as they facilitate effective communication, foster collaboration, and promote critical thinking. Soft skills are powerful facilitators of success.

Soft skills encompass a range of interpersonal and cognitive abilities that enable teams to work harmoniously, adapt to evolving challenges, and solve complex problems. In the AI landscape, where multidisciplinary teams come together to create innovative solutions, these soft skills are essential.

Effective communication stands at the forefront of soft skills in AI. AI teams must articulate complex technical concepts in a manner that is understandable to diverse stakeholders, including non-technical staff and internal or external customers/users. Clear communication promotes collaboration and ensures alignment of purpose and objectives throughout the AI development lifecycle.

Soft skills such as problem-solving and critical thinking are vital as well. AI teams frequently encounter multifaceted challenges, and it is through these soft skills that teams can identify potential bottlenecks, navigate complexities, and devise innovative solutions. By leveraging critical thinking, AI team members can evaluate different approaches, consider ethical implications, and make informed decisions that shape the development and application of AI systems.

Leadership and teamwork skills are also paramount. AI projects involve team members from diverse backgrounds, including data scientists, engineers, domain experts, designers, and others. Effective leadership enables the coordination of efforts and guides the project towards success. Similarly, teamwork skills foster an environment of trust and respect, promoting synergy among team members and enhancing overall productivity.

Recognizing the importance of soft skills in AI is crucial for fostering a balanced and effective team dynamic. It ensures that AI teams possess the interpersonal and cognitive abilities necessary to bring AI projects to fruition. The integration of soft skills alongside technical expertise sets the stage for a cohesive team capable of tackling complex AI challenges with agility and innovation.

The role of technical skills—including how they intersect with soft skills to create a powerful combination that drives success—are covered next.

The Role of Technical Skills in AI Teams

Technical skills provide the tools and knowledge required to design, build, and implement AI systems. This section explores the role that technical skills play in AI and their specific applications in various stages of AI projects.

  • Programming Languages and Algorithms: Proficiency in programming languages such as Python, Java, or R is essential. These languages enable team members to write efficient code, manipulate and analyze data, and implement machine learning algorithms. Understanding algorithms, from classic ones like linear regression to cutting-edge deep learning models, empowers AI professionals to leverage mathematical principles and statistical techniques to train and optimize AI systems.
  • Data Analysis and Management: AI relies on data, making data analysis and management skills crucial. AI team members need to be adept at collecting, cleaning, and preprocessing data, ensuring its quality and relevance. They must possess the knowledge of statistical methods, data visualization techniques, and data engineering practices to extract insights from complex datasets and prepare them for AI model training.
  • Machine Learning and Neural Networks: Technical skills in machine learning are at the heart of AI systems. Understanding machine learning algorithms, such as decision trees, support vector machines, or convolutional neural networks, enables AI team members to create models that can learn from data and make intelligent predictions or decisions. Expertise in neural networks and deep learning architectures equips professionals with the ability to develop complex models capable of handling tasks like image recognition, natural language processing, and reinforcement learning.
  • AI Frameworks and Tools: Proficiency in AI frameworks and tools (such as TensorFlow, Keras, PyTorch, Caffe, Scikit-learn, and others) are essential for building AI systems efficiently. These frameworks provide pre-built modules, libraries, and APIs that simplify the implementation of AI algorithms and models. Technical skills in utilizing these tools effectively enable AI team members to accelerate the development process, streamline model training, and optimize system performance.
  • Domain Knowledge and Application-Specific Skills: Technical skills also encompass domain knowledge and application-specific expertise. Understanding the nuances of the industry or problem domain in which AI is being applied allows professionals to tailor AI solutions to meet specific requirements. For example, healthcare-focused AI projects may require knowledge of medical terminologies and regulatory considerations, while AI solutions for financial services may demand expertise in risk assessment and fraud detection.

Technical skills are essential for AI projects. They enable team members to translate concepts, theories, and algorithms into practical applications. However, technical skills alone are not sufficient for success. The collaborative nature of AI development and the need for a well-rounded AI team—including the synergy between technical skills and soft skills—is covered next.

The Power of Synergy: Soft Skills and Technical Skills in AI Teams

Scott M Graffius - AI is a Team Sport - AI Team Skills - v July 13 2023 - 1000x1000 for Blog

The convergence of soft skills and technical skills is where true innovation and breakthroughs occur. The successful development and application of AI systems rely not only on technical expertise but also on the harmonious integration of soft skills. Here’s some examples of the power of synergy between these skill sets, including how they work together to drive AI advancement:

  • Effective Communication and Technical Expertise: Communication bridges the gap between AI professionals and others who may not possess technical backgrounds. AI experts with strong communication skills can articulate complex technical concepts in plain English, ensuring that everyone involved understands the goals, challenges, and progress of the project. By effectively conveying ideas, AI professionals foster collaboration, gather valuable insights, and create a shared vision for AI initiatives.
  • Collaboration and Problem-Solving: Collaboration is at the core of AI development, and soft skills such as teamwork, empathy, and active listening facilitate effective collaboration among diverse team members. AI teams with strong collaboration skills can effectively pool their technical expertise, brainstorm ideas, and solve complex problems together. By leveraging their collective intelligence and diverse perspectives, AI teams can overcome challenges, refine AI models, and optimize the performance of AI solutions.
  • Critical Thinking and Technical Innovation: Critical thinking, coupled with technical expertise, leads to innovative AI solutions. AI professionals with strong critical thinking skills can evaluate different approaches, challenge assumptions, and identify potential shortcomings or biases in AI models. They can think creatively to address issues such as data biases or fairness concerns, ensuring that AI systems are developed responsibly and ethically.
  • Leadership and Team Empowerment: Effective leadership in AI projects involves establishing and maintaining a collaborative and inclusive environment, empowering team members, and harnessing their full potential. AI leaders with exceptional interpersonal abilities can inspire and motivate their team, foster a culture of continuous learning, and provide guidance in navigating complex technical challenges. They encourage interdisciplinary collaboration, respect diverse perspectives, and drive the team towards achieving AI objectives.

The synergy between soft skills and technical skills is the catalyst that drives AI projects towards success. It enables AI teams to go beyond technical expertise and develop AI systems that address real-world problems effectively. By embracing a holistic approach that values both soft skills and technical skills, organizations can foster an environment where AI thrives, resulting in innovative solutions that have a positive impact on society.

Strategies for developing and nurturing soft skills are covered next.

Developing and Advancing Soft Skills in AI Teams

AI teams need soft skills to be successful. Organizations and teams should prioritize the development and advancement of these skills. Here are some strategies to enhance soft skills and foster a well-rounded AI workforce:

  • Training Programs and Workshops: Implement specialized training programs and workshops focused on enhancing soft skills. Offer courses in effective communication, leadership (including how to navigate the phases of team development), problem-solving, critical thinking, and collaboration. These programs can provide AI professionals with the necessary tools and techniques to effectively apply soft skills in their work.
  • Interdisciplinary Collaboration and Knowledge Sharing: Encourage interdisciplinary collaboration by creating opportunities for AI team members to work alongside experts from diverse fields such as psychology, design, ethics, and business. This collaboration allows for cross-pollination of ideas, encourages different perspectives, and broadens the skill set of AI teams. Foster a culture of knowledge sharing, where professionals can learn from each other and leverage their collective experiences and expertise.
  • Real-World Project Engagement: Provide AI team members with opportunities to work on (other) real-world projects, allowing them to apply their soft skills in practical scenarios. Engaging in projects that involve interaction with clients, end-users, and stakeholders helps AI team members develop effective communication, problem-solving, and teamwork skills.
  • Continuous Learning and Professional Development: Encourage AI team members to engage in continuous learning and professional development activities. This can include attending conferences, participating in webinars, reading industry publications, and pursuing certifications in relevant areas. Promote a growth mindset among AI team members, emphasizing the importance of lifelong learning and staying current with the latest developments in both technical and soft skills domains.
  • Mentorship and Coaching: Establish mentorship and coaching programs where experienced AI professionals guide and support individuals with less experience. Mentors can provide valuable insights, share their experiences, and offer guidance on developing skills. Regular feedback and coaching sessions help AI professionals identify areas for improvement and provide targeted development opportunities.

By implementing these strategies, organizations can cultivate a workforce that excels not only in technical skills but also in the essential soft skills required for AI success. Nurturing well-rounded AI professionals creates a collaborative and adaptive environment, where AI teams can effectively address complex challenges, drive innovation, and deliver impactful solutions.

The next section wraps up this exploration.

Scott M Graffius - AI is a Team Sport - AI Lab Creative - v 230906 - sq

Scott_M_Graffius_-_Blog_Spacer_-_v23111107_-_Conclusion

Conclusion


The successful development and application of AI systems rely on the synergy between soft skills and technical skills. While technical expertise forms the foundation, it's the integration of soft skills that elevates AI projects to new heights. Effective communication, collaboration, critical thinking, and leadership are among the key soft skills that enable AI teams to excel.

This article explored the significance of soft skills in AI, emphasizing their role in fostering effective teamwork, problem-solving, and innovation. It also acknowledged the indispensable role of technical skills in AI development, including programming languages, algorithms, data analysis, domain knowledge, and more.

Organizations can create well-rounded AI teams with a holistic set of abilities by embracing the power of synergy between soft skills and technical skills. AI team members with strong soft skills can effectively communicate their ideas, collaborate seamlessly, think critically, and provide leadership that empowers their teams.

To advance soft skills among AI professionals, organizations should invest in training programs, promote interdisciplinary collaboration, encourage continuous learning, and foster mentorship and coaching relationships. These efforts will help AI professionals develop the interpersonal and cognitive abilities necessary to thrive in the dynamic and collaborative AI landscape.

AI is a team sport that thrives on the confluence of soft skills and technical skills. By recognizing and embracing this synergy, organizations can unlock the full potential of AI, delivering innovative solutions that address real-world challenges and have a positive impact on the world.

Scott_M_Graffius_-_Blog_Spacer_-_v23111107_-_References

References/Sources

All of the supplied links were functional when this article was published.

  • Graffius, Scott M. (2023, April 26). The Science of High-Performance Teams [Presentation]. Talk delivered at the DevOps Institute’s SKILup Day 2023 Conference. Digital Object Identifier (DOI): 10.13140/RG.2.2.15888.28169. DOI link: https://dx.doi.org/10.13140/RG.2.2.15888.28169.
  • Graffius, Scott M. (2023, January 9). Use the Phases of Team Development (Based on Bruce W. Tuckman's Model of Forming, Storming, Norming, Performing, and Adjourning) to Help Teams Grow and Advance: 2023 Update. Available at: https://scottgraffius.com. Digital Object Identifier (DOI): 10.13140/RG.2.2.10720.35846. DOI link: https://dx.doi.org/10.13140/RG.2.2.10720.35846.
  • Graffius, Scott M. (2022, May 13). Want Happier and More Productive DevOps Teams? [Presentation]. Talk delivered at DevOpsDays Geneva, Switzerland 2022 Conference. Digital Object Identifier (DOI): 10.13140/RG.2.2.22252.85127. DOI link: https://dx.doi.org/10.13140/RG.2.2.22252.85127.
  • Graffius, Scott M. (2021, October 5). Navigate the Phases of Team Development with Speed and Agility for Happier and More Productive Teams [Presentation]. Talk delivered at the Institute of Electrical and Electronics Engineers IEEE Day 2021 Conference. Digital Object Identifier (DOI): 10.13140/RG.2.2.20055.19365. DOI link: https://dx.doi.org/10.13140/RG.2.2.20055.19365.

Scott_M_Graffius_-_Blog_Spacer_-_v23111107_-_Cite

How to Cite This Article

Graffius, Scott M. (2023, May 1). AI is a Team Sport: A Confluence of Diverse Technical and Soft Skills are Crucial for Success. Available at:
https://scottgraffius.com/blog/files/successful-ai-teams.html. DOI: 10.13140/RG.2.2.20321.79200.

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About Scott M. Graffius


Scott-M-Graffius---SA---v23050207-LR

Scott M. Graffius, PMP, SA, CSP-SM, CSP-PO, CSM, CSPO, SFE, ITIL, LSSGB is an agile project management practitioner, consultant, multi-award-winning author, and international keynote speaker. He is the Founder of Exceptional PPM and PMO Solutions™ and subsidiary Exceptional Agility™. He has generated over $1.9 billion of business value in aggregate for Global Fortune 500 businesses and other organizations he has served. Graffius and content from his books, talks, workshops, and more have been featured and used by businesses, professional associations, governments, and universities. Examples include Microsoft, Oracle, Broadcom, Cisco, Gartner, Project Management Institute, IEEE, Qantas, National Academy of Sciences, United States Department of Energy, New Zealand Ministry of Education, Yale University, Tufts University, and others. He has delighted audiences with dynamic and engaging talks and workshops on agile, project management, and technology leadership at 85 conferences and other events across 25 countries.

His full bio is available
here.

Connect with Scott on:


follow-scott-m-graffius-on-twitter---v22122107-1000x1000-lr---sq

black_spacer_lr_sq_v3

About Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions

scott_m_graffius_agile_scrum_v22123007_lr_1000x1000_sq

Shifting customer needs are common in today's marketplace. Businesses must be adaptive and responsive to change while delivering an exceptional customer experience to be competitive.

There are a variety of frameworks supporting the development of products and services, and most approaches fall into one of two broad categories: traditional or agile. Traditional practices such as waterfall engage sequential development, while agile involves iterative and incremental deliverables. Organizations are increasingly embracing agile to manage projects, and best meet their business needs of rapid response to change, fast delivery speed, and more.

With clear and easy to follow instructions, the multi award-winning
Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions book by Scott M. Graffius (Chris Hare and Colin Giffen, Technical Editors) helps the reader:

  • Implement and use the most popular agile frameworkโ€•Scrum;
  • Deliver products in short cycles with rapid adaptation to change, fast time-to-market, and continuous improvement; and
  • Support innovation and drive competitive advantage.

Hailed by Literary Titan as “the book highlights the versatility of Scrum beautifully.”

Winner of 17 first place awards.

Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.



black_spacer_lr_sq_v3

About
Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change

scott_m_graffius_agile_transformation_lr_1000x505

Thriving in today's marketplace frequently depends on making a transformation to become more agile. Those successful in the transition enjoy faster delivery speed and ROI, higher satisfaction, continuous improvement, and additional benefits.

Based on actual events,
Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change provides a quick (60-90 minute) read about a successful agile transformation at a multinational entertainment and media company, told from the author's perspective as an agile coach.

The award-winning book by
Scott M. Graffius is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.



black_spacer_lr_sq_v3

The short URL for this article is:
https://bit.ly/ai-teams

© Copyright 2023 Scott M. Graffius. All rights reserved. This material may not be published, broadcast, rewritten or redistributed without the express written permission of Scott M. Graffius.





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Scott M. Graffius Speaking at Quantum Computing Conference

BY SCOTT M. GRAFFIUS | ScottGraffius.com

Scott M Graffius - Conf42 Quantum Computing Conference 2023 - Cover Image - LR



Scott M. Graffius has delivered 86 talks and workshops at conferences and other events across 25 countries. His newest engagement will be at the Conf42 Quantum Computing 2023 Conference, where he'll present “What Successful AI Teams Have in Common.” The talk draws from his work on AI projects as well as research from the Association for the Advancement of Artificial Intelligence, Google, IBM, IEEE, Microsoft, MIT, Software Engineering Institute, United States Artificial Intelligence Institute, and many others.

The conference also includes talks by:

Details
โ†ด

๐Ÿ“ Watch the Quantum Computing Conference online
๐Ÿ—“ June 29, 2023 at 10:00 a.m. PT | 5:00 p.m. GMT | 8:00 p.m. EET
๐ŸŽŸ Subscribe to watch at: https://bit.ly/1-signup

Scott M Graffius - Conf42 Quantum Computing Conference - Excerpt from Program

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980x120

black_spacer_lr_sq_v3

About Scott M. Graffius


Scott-M-Graffius---SA---v23050207-LR

Scott M. Graffius, PMP, SA, CSP-SM, CSP-PO, CSM, CSPO, SFE, ITIL, LSSGB is an agile project management practitioner, consultant, multi-award-winning author, and international keynote speaker. He is the Founder of Exceptional PPM and PMO Solutions™ and subsidiary Exceptional Agility™. He has generated over $1.9 billion of business value in aggregate for Global Fortune 500 businesses and other organizations he has served. Graffius and content from his books, talks, workshops, and more have been featured and used by businesses, professional associations, governments, and universities. Examples include Microsoft, Oracle, Broadcom, Cisco, Gartner, Project Management Institute, IEEE, Qantas, National Academy of Sciences, United States Department of Energy, New Zealand Ministry of Education, Yale University, Tufts University, and others. He has delighted audiences with dynamic and engaging talks and workshops on agile, project management, and technology (including AI) leadership at 86 conferences and other events across 25 countries.

His full bio is available
here.

Connect with Scott on:


follow-scott-m-graffius-on-twitter---v22122107-1000x1000-lr---sq

black_spacer_lr_sq_v3

About Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions

scott_m_graffius_agile_scrum_v22123007_lr_1000x1000_sq

Shifting customer needs are common in today's marketplace. Businesses must be adaptive and responsive to change while delivering an exceptional customer experience to be competitive.

There are a variety of frameworks supporting the development of products and services, and most approaches fall into one of two broad categories: traditional or agile. Traditional practices such as waterfall engage sequential development, while agile involves iterative and incremental deliverables. Organizations are increasingly embracing agile to manage projects, and best meet their business needs of rapid response to change, fast delivery speed, and more.

With clear and easy to follow instructions, the multi award-winning
Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions book by Scott M. Graffius (Chris Hare and Colin Giffen, Technical Editors) helps the reader:

  • Implement and use the most popular agile frameworkโ€•Scrum;
  • Deliver products in short cycles with rapid adaptation to change, fast time-to-market, and continuous improvement; and
  • Support innovation and drive competitive advantage.

Hailed by Literary Titan as “the book highlights the versatility of Scrum beautifully.”

Winner of 17 first place awards.

Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.



black_spacer_lr_sq_v3

About
Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change

scott_m_graffius_agile_transformation_lr_1000x505

Thriving in today's marketplace frequently depends on making a transformation to become more agile. Those successful in the transition enjoy faster delivery speed and ROI, higher satisfaction, continuous improvement, and additional benefits.

Based on actual events,
Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change provides a quick (60-90 minute) read about a successful agile transformation at a multinational entertainment and media company, told from the author's perspective as an agile coach.

The award-winning book by
Scott M. Graffius is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.



black_spacer_lr_sq_v3

The short URL for this article is:
https://bit.ly/conf42

© Copyright 2023 Scott M. Graffius. All rights reserved. This material may not be published, broadcast, rewritten or redistributed without the express written permission of Scott M. Graffius.





custom - back to main page of blog



Scott M. Graffius Speaking on Successful AI at DevDays Europe 2024 Conference

BY SCOTT M. GRAFFIUS | ScottGraffius.com

Scott M Graffius - DevDays Europe 2024 - Cover Image - v March 6 2024 - Blg - LwRes


Agile leader, consultant, creator, multi-award-winning author, and international public speaker Scott M. Graffius delights audiences around the world with talks and workshops on AI, Innovation, Agile, Project Management, High Performance Teams, Video Game Development, Tech Leadership, Strategic Alignment, and more. He uses everyday language and vibrant custom visuals to make complex topics clear and understandable, and he provides audiences with practical information they can use. His sessions are highly rated by attendees and organizers alike.

Conference organizers, businesses, professional associations, government agencies, and universities around the world invite Scott to speak.
He’s presented 89 talks and workshops at conferences and other events (public and private/corporate) across 25 countries.

Scott's newest engagement will be the DevDays Europe 2024 Conference, where he'll present “What Successful AI Development Teams Have in Common.” His talk draws from his work on AI projects as well as research from DARPA, Google, IBM, IEEE, Microsoft, Nvidia, Oracle, Software Engineering Institute, USAII, and other organizations.

๐Ÿ’ก AI
โ„น๏ธ https://bit.ly/dde2024
๐Ÿ“ Vilnius, Lithuania | Online
๐Ÿ—“ Tuesday, 21 May 2024
๐Ÿ•™ 10:00 a.m. Eastern European Time
๐ŸŽŸ https://devdays.lt

About the DevDays Europe 2024 Conference

DevDays Europe brings together internationally recognized speakers and developers to encourage excellence and innovation in the software development community. The conference will cover emerging technologies and best practices in the software development industry — regardless of technological platform or language — without commercial hype. It will run from May 20-21, 23-24. Conference sessions will take place in the dynamic ambiance of movie theater halls at the
Multikino Ozas (Multikino, Ozo str. 18, Vilnius, Lithuania). Visit https://devdays.lt to learn more.

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About Scott M. Graffius

ScottGraffius-181024_1000x1000_152KB-lowres-sq

Scott M. Graffius, PMP, SA, CSP-SM, CSP-PO, CSM, CSPO, ITIL, LSSGB is an agile project management practitioner, consultant, thinker, creator, multi-award-winning author, and international public speaker. Founder and CEO of Exceptional PPM and PMO Solutions™ and subsidiary Exceptional Agility™, he has generated over $1.9 billion for Global Fortune 500 businesses and other organizations he has served. Graffius and content from his books, talks, workshops, and more have been featured and used by Microsoft, Oracle, Broadcom, Cisco, Gartner, Project Management Institute, IEEE, National Academy of Sciences, United States Department of Energy, Yale University, Tufts University, and others. He delights audiences with dynamic and engaging talks and workshops on agile project management, AI, Tech leadership, video game development, strategic alignment, the science of high performance teams, and more. To date, he's presented sessions at 89 conferences and other events across 25 countries.

His full bio is available
here.

Connect with Scott on:


Scott M Graffius on X - SG on X Design 2 - v Feb 7 2024 - LwRes

Scott M Graffius - Impact_com Platform for Influencers and Affiliates - v April 7 2024 - rev April 10 2024 - LwRes

black_spacer_lr_sq_v3

About Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions

Scott_M_Graffius_Agile_Scrum_v22123007_LR_1000x1000_sq

Shifting customer needs are common in today's marketplace. Businesses must be adaptive and responsive to change while delivering an exceptional customer experience to be competitive.

There are a variety of frameworks supporting the development of products and services, and most approaches fall into one of two broad categories: traditional or agile. Traditional practices such as waterfall engage sequential development, while agile involves iterative and incremental deliverables. Organizations are increasingly embracing agile to manage projects, and best meet their business needs of rapid response to change, fast delivery speed, and more.

With clear and easy to follow step-by-step instructions,
Scott M. Graffius's award-winning Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions helps the reader:

  • Implement and use the most popular agile frameworkโ€•Scrum;
  • Deliver products in short cycles with rapid adaptation to change, fast time-to-market, and continuous improvement; and
  • Support innovation and drive competitive advantage.

Hailed by Literary Titan as “the book highlights the versatility of Scrum beautifully.”

Winner of 17 first place awards.

Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.



black_spacer_lr_sq_v3

About
Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change

Scott_M_Graffius_Agile_Transformation_LR_1000x505

Thriving in today's marketplace frequently depends on making a transformation to become more agile. Those successful in the transition enjoy faster delivery speed and ROI, higher satisfaction, continuous improvement, and additional benefits.

Based on actual events,
Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change provides a quick (60-90 minute) read about a successful agile transformation at a multinational entertainment and media company, told from the author's perspective as an agile coach.

The award-winning book by
Scott M. Graffius is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.



black_spacer_lr_sq_v3

Short link for this article: https://bit.ly/dev-ai

DOI: 10.13140/RG.2.2.24313.07529

© Copyright 2024 Scott M. Graffius. All rights reserved. This material may not be published, broadcast, rewritten or redistributed without the express written permission of Scott M. Graffius.



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UK Telecommunications Regulator Ofcom Featured Research by Scott M. Graffius

BY SCOTT M. GRAFFIUS | ScottGraffius.com

Ofcom Features Research by Scott M Graffius - LwRes

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Ofcom — the regulatory authority for the broadcasting, telecommunications, and postal industries of the United Kingdom — featured and used research by Scott M. Graffius. For the full story, read on.

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When content is published online, relevance and engagement have a limited lifespan. An advantageous objective metric is half-life. It’s the time it takes for a post to receive half of its total engagement (such as likes, shares, and comments). Data can help inform strategic and tactical decisions, such as the frequency and scheduling of posts.

However, reports by others on the shelf life of social media are often outdated or based on the experience of one person, one organization, or one limited set of data. With any of those common limitations, findings are at risk of being non-representative, inaccurate, or unreliable.

It’s important to have a large dataset from multiple sources. In addition to generating results that are more likely to be appropriately representative, accurate, and reliable, this approach provides a more complete picture and helps identify trends.

In 2018, Scott M. Graffius first published data on the average lifespan (half-life) of posts on Snapchat, X (formerly Twitter), Facebook, Instagram, LinkedIn, YouTube, Pinterest, and blogs — based on data from multiple sources. Algorithms and other factors on platforms change over time. For that reason, Graffius periodically updates the analysis. The current (2024) edition of his ‘Lifespan (Half-Life) of Social Media Posts’ is
here.

Scientists, researchers, journalists, academics, YouTubers, podcasters, SEO experts, analysts, businesses, government agencies, and others have featured and used Graffius’ research.
The Office of Communications (commonly known as Ofcom) was added to the list.

Ofcom — the regulatory authority for the broadcasting, telecommunications, and postal industries of the United Kingdom — featured and used Scott M. Graffius’ ‘Lifespan (Half-Life) of Social Media Posts’ research in their
Categorisation: Advice Submitted to the Secretary of State.

Ofcom Features Research by Scott M Graffius - Excerpts - Page 1 - LwRes

Page 1 of the publication is shown at above.

Ofcom Features Research by Scott M Graffius - Excerpts - Page 51 - LwRes

Page 51 of the publications is shown at above.

About Ofcom

The Office of Communications — commonly known as Ofcom — is a regulatory and competition authority in the United Kingdom. It oversees the wireless spectrum, broadcast TV, radio, phones, broadband, online services, and post sectors. Visit its website at
https://www.ofcom.org.uk to learn more.

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About Scott M. Graffius

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Scott M. Graffius, PMP, SA, CSP-SM, CSP-PO, CSM, CSPO, ITIL, LSSGB is an agile project management practitioner, consultant, thinker, creator, multi-award-winning author, and international public speaker. Founder and CEO of Exceptional PPM and PMO Solutions™ and subsidiary Exceptional Agility™, he has generated over $1.9 billion for Global Fortune 500 businesses and other organizations he has served. Graffius and content from his books, talks, workshops, and more have been featured and used by Microsoft, Oracle, Broadcom, Cisco, Gartner, Project Management Institute, IEEE, National Academy of Sciences, United States Department of Energy, Yale University, Tufts University, and others. He delights audiences with dynamic and engaging talks and workshops on agile project management, AI, Tech leadership, video game development, strategic alignment, the science of high performance teams, and more. To date, he's presented sessions at 89 conferences and other events across 25 countries.

His full bio is available
here.

Connect with Scott on:


Scott M Graffius on X - SG on X Design 2 - v Feb 7 2024 - LwRes

Scott M Graffius - Impact_com Platform for Influencers and Affiliates - v April 7 2024 - rev April 10 2024 - LwRes

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About Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions

Scott_M_Graffius_Agile_Scrum_v22123007_LR_1000x1000_sq

Shifting customer needs are common in today's marketplace. Businesses must be adaptive and responsive to change while delivering an exceptional customer experience to be competitive.

There are a variety of frameworks supporting the development of products and services, and most approaches fall into one of two broad categories: traditional or agile. Traditional practices such as waterfall engage sequential development, while agile involves iterative and incremental deliverables. Organizations are increasingly embracing agile to manage projects, and best meet their business needs of rapid response to change, fast delivery speed, and more.

With clear and easy to follow step-by-step instructions,
Scott M. Graffius's award-winning Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions helps the reader:

  • Implement and use the most popular agile frameworkโ€•Scrum;
  • Deliver products in short cycles with rapid adaptation to change, fast time-to-market, and continuous improvement; and
  • Support innovation and drive competitive advantage.

Hailed by Literary Titan as “the book highlights the versatility of Scrum beautifully.”

Winner of 17 first place awards.

Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.



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About
Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change

Scott_M_Graffius_Agile_Transformation_LR_1000x505

Thriving in today's marketplace frequently depends on making a transformation to become more agile. Those successful in the transition enjoy faster delivery speed and ROI, higher satisfaction, continuous improvement, and additional benefits.

Based on actual events,
Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change provides a quick (60-90 minute) read about a successful agile transformation at a multinational entertainment and media company, told from the author's perspective as an agile coach.

The award-winning book by
Scott M. Graffius is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.



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DOI: 10.13140/RG.2.2.22846.70728

The short link for this article is:
https://bit.ly/ofcom9

© Copyright 2024 Scott M. Graffius. All rights reserved. This material may not be published, broadcast, rewritten or redistributed without the express written permission of Scott M. Graffius.



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Cisco Features Scott M. Graffius' 'Phases of Team Development' Work

BY SCOTT M. GRAFFIUS | ScottGraffius.com

Cisco Features Scott M. Graffius' 'Phases of Team Development' Work - Rectange - LwRes


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Informed by the research of Bruce W. Tuckman and Mary Ann C. Jensen, over 100 subsequent studies, and Scott M. Graffius' first-hand professional experience with, and analysis of, team leadership and performance, Graffius created his 'Phases of Team Development' as a unique perspective and visual conveying the five phases of team development โ€” Forming, Storming, Norming, Performing, and Adjourning โ€” inclusive of a graph showing how performance varies by phase, as well as the characteristics and strategies for each phase.

Leaders of teams — Project Managers, Scrum Masters, Agile Coaches, DevOps Leads, and others — can apply the information to help handle challenges or issues experienced by teams. By doing so, they’ll advance the teams’ (and their own) happiness, productivity, and success.

Graffius initially developed the material in 2008, and he periodically refreshes it. For details on the current (2024) edition including permission request information, high resolution files, and more, visit
here.

Graffius’ ‘Phases of Team Development’ work is used by businesses, professional associations, government agencies, and universities around the world. Examples include Yale University, IEEE, Constructor Institute (Switzerland), Adobe, Boston University, Amsterdam Public Health Research Institute, United States National Park Service, Bayer, Ford, University of Galway (Ireland), Hasso Plattner Institute (Germany), American Management Association, UC San Diego, and many more.

Cisco was added to the list.

Cisco Features Scott M. Graffius' 'Phases of Team Development' Work - Excerpts - 1 - LwRes

Excerpt 1 of the request from Cisco and the license granted by Scott M. Graffius to Cisco is above.

Cisco Features Scott M. Graffius' 'Phases of Team Development' Work - Excerpts - 2 - LwRes

Excerpt 2 of the request from Cisco and the license granted by Scott M. Graffius to Cisco is above.

Cisco Features Scott M. Graffius' 'Phases of Team Development' Work - Excerpts - 3 - LwRes

Excerpt 3 of the request from Cisco and the license granted by Scott M. Graffius to Cisco is above.

About Cisco

Cisco is an American multinational digital communications technology conglomerate corporation headquartered in San Jose, California. It develops, manufactures, and sells networking hardware, software, telecommunications equipment, and other high-technology services and products. Visit https://www.cisco.com to learn more.

How to Cite This Article

Graffius, Scott M. (2024, April 5). Cisco Features Scott M. Graffius' 'Phases of Team Development' Work' Available at:
https://scottgraffius.com/blog/files/cisco-2024.html. DOI: 10.13140/RG.2.2.16689.60000.

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About Scott M. Graffius

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Scott M. Graffius, PMP, SA, CSP-SM, CSP-PO, CSM, CSPO, ITIL, LSSGB is an agile project management practitioner, consultant, thinker, creator, multi-award-winning author, and international public speaker. Founder and CEO of Exceptional PPM and PMO Solutions™ and subsidiary Exceptional Agility™, he has generated over $1.9 billion for Global Fortune 500 businesses and other organizations he has served. Graffius and content from his books, talks, workshops, and more have been featured and used by Microsoft, Oracle, Broadcom, Cisco, Gartner, Project Management Institute, IEEE, National Academy of Sciences, United States Department of Energy, Yale University, Tufts University, and others. He delights audiences with dynamic and engaging talks and workshops on agile project management, AI, Tech leadership, video game development, strategic alignment, the science of high performance teams, and more. To date, he's presented sessions at 89 conferences and other events across 25 countries.

His full bio is available
here.

Connect with Scott on:


Scott M Graffius on X - SG on X Design 2 - v Feb 7 2024 - LwRes

Scott M Graffius - Impact_com Platform for Influencers and Affiliates - v April 7 2024 - rev April 10 2024 - LwRes

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About Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions

Scott_M_Graffius_Agile_Scrum_v22123007_LR_1000x1000_sq

Shifting customer needs are common in today's marketplace. Businesses must be adaptive and responsive to change while delivering an exceptional customer experience to be competitive.

There are a variety of frameworks supporting the development of products and services, and most approaches fall into one of two broad categories: traditional or agile. Traditional practices such as waterfall engage sequential development, while agile involves iterative and incremental deliverables. Organizations are increasingly embracing agile to manage projects, and best meet their business needs of rapid response to change, fast delivery speed, and more.

With clear and easy to follow step-by-step instructions,
Scott M. Graffius's award-winning Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions helps the reader:

  • Implement and use the most popular agile frameworkโ€•Scrum;
  • Deliver products in short cycles with rapid adaptation to change, fast time-to-market, and continuous improvement; and
  • Support innovation and drive competitive advantage.

Hailed by Literary Titan as “the book highlights the versatility of Scrum beautifully.”

Winner of 17 first place awards.

Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.



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About
Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change

Scott_M_Graffius_Agile_Transformation_LR_1000x505

Thriving in today's marketplace frequently depends on making a transformation to become more agile. Those successful in the transition enjoy faster delivery speed and ROI, higher satisfaction, continuous improvement, and additional benefits.

Based on actual events,
Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change provides a quick (60-90 minute) read about a successful agile transformation at a multinational entertainment and media company, told from the author's perspective as an agile coach.

The award-winning book by
Scott M. Graffius is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.



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© Copyright 2024 Scott M. Graffius. All rights reserved. This material may not be published, broadcast, rewritten or redistributed without the express written permission of Scott M. Graffius.



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Research by Scott M. Graffius Featured at CEWEP 10th Congress (Berlin)

BY SCOTT M. GRAFFIUS | ScottGraffius.com

Research by Scott M Graffius Used in Materials for CEWEP 10 Congress Berlin - LwRes


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Research by Scott M. Graffius was featured at the CEWEP 10th Congress (Berlin, Germany).

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When content is published online, relevance and engagement have a limited lifespan. An advantageous objective metric is half-life. It’s the time it takes for a post to receive half of its total engagement (such as likes, shares, and comments). Data can help inform strategic and tactical decisions, such as the frequency and scheduling of posts.

However, reports by others on the shelf life of social media are often outdated or based on the experience of one person, one organization, or one limited set of data. With any of those common limitations, findings are at risk of being non-representative, inaccurate, or unreliable.

It’s important to have a large dataset from multiple sources. In addition to generating results that are more likely to be appropriately representative, accurate, and reliable, this approach provides a more complete picture and helps identify trends.

In 2018, Scott M. Graffius first published data on the average lifespan (half-life) of posts on Snapchat, X (formerly Twitter), Facebook, Instagram, LinkedIn, YouTube, Pinterest, and blogs — based on data from multiple sources. Algorithms and other factors on platforms change over time. For that reason, Graffius periodically updates the analysis. The current (2024) edition of his ‘Lifespan (Half-Life) of Social Media Posts’ is
here.

Scientists, researchers, journalists, academics, YouTubers, podcasters, SEO experts, analysts, businesses, government agencies, and others have featured and used Graffius’ research.
CEWEP was added to the list.

Here's the citation:
Confederation of European Waste-to-Energy Plants (CEWEP) (2023, June 15). The Power of Social Media and How to Use It. 10th CEWEP Waste-to-Energy Congress, 14th - 16th June 2023, Berlin. Available at: https://www.cewep.eu/congress2023presentations/ and https://www.cewep.eu/wp-content/uploads/2023/06/4.1-Monika-Michalska.pdf. [Presentation slide 9 featured Graffius’ visual, representing a summary of research findings.]

The Confederation of European Waste-to-Energy Plants (CEWEP) is the umbrella association of the operators of Waste-to-Energy (incineration with energy recovery) plants, representing about 410 plants from 23 countries. They make up more than 80% of the Waste-to-Energy capacity in Europe. Its members are committed to ensuring high environmental standards, achieving low emissions, and maintaining state of the art energy production from remaining waste that cannot be recycled in a sustainable way.

Research by Scott M Graffius Used in Materials for CEWEP 10 Congress Berlin - Excerpts - 1 - Program Page 1 - LwRes

Page 1 of CEWEP Congress program is shown above.

Research by Scott M Graffius Used in Materials for CEWEP 10 Congress Berlin - Excerpts - 2 - Program Page 4 - LwRes

Page 4 of CEWEP Congress program is shown above.

Research by Scott M Graffius Used in Materials for CEWEP 10 Congress Berlin - Excerpts - 3 - Program Page 6 - LwRes

Page 6 of CEWEP Congress program is shown above.

Research by Scott M Graffius Used in Materials for CEWEP 10 Congress Berlin - Excerpts - 4 - Presentation Slide 9 - LwRes2

Slide 9 of CEWEP Congress presentation is shown above.

Research by Scott M Graffius Used in Materials for CEWEP 10 Congress Berlin - Excerpts - 5 - Press Release - LwRes

Press release for CEWEP Congress is shown above.

About CEWEP

The following is based on information — and includes excerpts — from
https://www.cewep.eu/what-cewep-does/.

The Confederation of European Waste-to-Energy Plants (CEWEP) is the umbrella association of the operators of Waste-to-Energy (incineration with energy recovery) plants, representing about 410 plants from 23 countries. They make up more than 80% of the Waste-to-Energy capacity in Europe. Its members are committed to ensuring high environmental standards, achieving low emissions, and maintaining state of the art energy production from remaining waste that cannot be recycled in a sustainable way.

CEWEP promotes research and development. It serves as a platform for the exchange of experience between members, advances scientific, technical and practical aspects of Waste-to-Energy and promotes research, development and dissemination of knowledge towards sustainable waste management and energy recovery through incineration.

To learn more, visit
https://www.cewep.eu.

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About Scott M. Graffius

ScottGraffius-181024_1000x1000_152KB-lowres-sq

Scott M. Graffius, PMP, SA, CSP-SM, CSP-PO, CSM, CSPO, ITIL, LSSGB is an agile project management practitioner, consultant, thinker, creator, multi-award-winning author, and international public speaker. Founder and CEO of Exceptional PPM and PMO Solutions™ and subsidiary Exceptional Agility™, he has generated over $1.9 billion for Global Fortune 500 businesses and other organizations he has served. Graffius and content from his books, talks, workshops, and more have been featured and used by Microsoft, Oracle, Broadcom, Cisco, Gartner, Project Management Institute, IEEE, National Academy of Sciences, United States Department of Energy, Yale University, Tufts University, and others. He delights audiences with dynamic and engaging talks and workshops on agile project management, AI, Tech leadership, video game development, strategic alignment, the science of high performance teams, and more. To date, he's presented sessions at 89 conferences and other events across 25 countries.

His full bio is available
here.

Connect with Scott on:


Scott M Graffius on X - SG on X Design 2 - v Feb 7 2024 - LwRes

Scott M Graffius - Impact_com Platform for Influencers and Affiliates - v April 7 2024 - rev April 10 2024 - LwRes

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About Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions

Scott_M_Graffius_Agile_Scrum_v22123007_LR_1000x1000_sq

Shifting customer needs are common in today's marketplace. Businesses must be adaptive and responsive to change while delivering an exceptional customer experience to be competitive.

There are a variety of frameworks supporting the development of products and services, and most approaches fall into one of two broad categories: traditional or agile. Traditional practices such as waterfall engage sequential development, while agile involves iterative and incremental deliverables. Organizations are increasingly embracing agile to manage projects, and best meet their business needs of rapid response to change, fast delivery speed, and more.

With clear and easy to follow step-by-step instructions,
Scott M. Graffius's award-winning Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions helps the reader:

  • Implement and use the most popular agile frameworkโ€•Scrum;
  • Deliver products in short cycles with rapid adaptation to change, fast time-to-market, and continuous improvement; and
  • Support innovation and drive competitive advantage.

Hailed by Literary Titan as “the book highlights the versatility of Scrum beautifully.”

Winner of 17 first place awards.

Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.



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About
Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change

Scott_M_Graffius_Agile_Transformation_LR_1000x505

Thriving in today's marketplace frequently depends on making a transformation to become more agile. Those successful in the transition enjoy faster delivery speed and ROI, higher satisfaction, continuous improvement, and additional benefits.

Based on actual events,
Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change provides a quick (60-90 minute) read about a successful agile transformation at a multinational entertainment and media company, told from the author's perspective as an agile coach.

The award-winning book by
Scott M. Graffius is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.



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DOI: 10.13140/RG.2.2.20562.77764

The short link for this article is:
https://bit.ly/eu-cewep

© Copyright 2024 Scott M. Graffius. All rights reserved. This material may not be published, broadcast, rewritten or redistributed without the express written permission of Scott M. Graffius.



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Semiconductor Manufacturing Firm Lam Research Features Scott M. Graffius' 'Phases of Team Development' Intellectual Property

BY SCOTT M. GRAFFIUS | ScottGraffius.com

Semiconductor manufacturing firm Lam Research features Scott M Graffiusโ€™ โ€˜Phases of Team Developmentโ€™ Intellectual Property - Tw Sz Format - LwRes



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Semiconductor Manufacturing Firm Lam Research Features Scott M. Graffius' 'Phases of Team Development' IP

Informed by the research of Bruce W. Tuckman and Mary Ann C. Jensen, over 100 subsequent studies, and Scott M. Graffius' first-hand professional experience with, and analysis of, team leadership and performance, Graffius created his 'Phases of Team Development' as a unique perspective and visual conveying the five phases of team development — Forming, Storming, Norming, Performing, and Adjourning — inclusive of a graph showing how performance varies by phase, as well as the characteristics and strategies for each phase. Graffius' 'Phases of Team Development' is registered with the U.S. Copyright Office.

Leaders of teams can apply Graffius' information to help handle challenges or issues experienced by teams. By doing so, they’ll advance the teams’ (and their own) happiness, productivity, and success.

Graffius' 'Phases of Team Development' intellectual property is used by businesses, professional associations, government agencies, and universities around the world. Select examples include:

  • Adobe,
  • American Management Association,
  • Amsterdam Public Health Research Institute,
  • Bayer,
  • Boston University,
  • Cisco,
  • Deimos Aerospace,
  • DevOps Institute,
  • Ford Motor Company,
  • Hasso Plattner Institute (Germany),
  • IEEE,
  • London South Bank University,
  • Microsoft,
  • New Zealand Government,
  • Torrens University Australia,
  • UC San Diego,
  • TBS Switzerland,
  • UK Sports Institute,
  • University of Galway Ireland,
  • U.S. National Park Service,
  • U.S. Tennis Association,
  • Virginia Tech,
  • Yale University,
  • and many others.

Semiconductor manufacturing firm Lam Research was added to the list.

Here's email 1 of 5: The request from Lam Research to Graffius. (Personal, sensitive, or confidential information is redacted throughout.)

Semiconductor manufacturing firm Lam Research features Scott M Graffiusโ€™ โ€˜Phases of Team Developmentโ€™ Intellectual Property - Exhibits - 1 - LwRes

Here's email 2 of 5: Response from Graffius to Lam Research.

Semiconductor manufacturing firm Lam Research features Scott M Graffiusโ€™ โ€˜Phases of Team Developmentโ€™ Intellectual Property - Exhibits - 2 - LwRes

Here's email 3 of 5: Response from Lam Research to Graffius.

Semiconductor manufacturing firm Lam Research features Scott M Graffiusโ€™ โ€˜Phases of Team Developmentโ€™ Intellectual Property - Exhibits - 3 - LwRes

Here's email 4 of 5: Response from Graffius to Lam Research.

Semiconductor manufacturing firm Lam Research features Scott M Graffiusโ€™ โ€˜Phases of Team Developmentโ€™ Intellectual Property - Exhibits - 4 - LwRes

And here's email 5 of 5: Response from Lam Research to Graffius.

Semiconductor manufacturing firm Lam Research features Scott M Graffiusโ€™ โ€˜Phases of Team Developmentโ€™ Intellectual Property - Exhibits - 5 - LwRes

Graffius initially developed his respective material in 2008, and he periodically refreshes it. Information on the current (2024) edition of his 'Phases of Team Development' IP including how to request permission and more is provided later in this article.

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About Scott M. Graffius


Scott_M_Graffius_-_Blue_-_1000x1000_-LwRes

Scott M. Graffius, PMP, SA, CSP-SM, CSP-PO, CSM, CSPO, ITIL, LSSGB is an agile project management practitioner, consultant, creator, award-winning author (Agile Scrum and Agile Transformation), and international public speaker. Founder and CEO of Exceptional PPM and PMO Solutions™ and subsidiary Exceptional Agility™, he has generated over $1.9 billion for Global Fortune 500 businesses and other organizations he has served. Graffius and content from his books, talks, workshops, and more have been featured and used by Microsoft, Oracle, Broadcom, Cisco, Adobe, Gartner, Project Management Institute, IEEE, Qantas, National Academy of Sciences, EU's European Commission, Amsterdam Public Health Research Institute, Boston University, U.S. National Park Service, Bayer, Ford, London South Bank University, Warsaw University of Technology, U.S. Tennis Association, Hasso Plattner Institute, American Management Association, Virginia Tech, University of Galway Ireland, UC San Diego, Yale University, and others. He delights audiences with dynamic and engaging talks and workshops on agile project management, AI, video game development, strategic alignment, the science of high performance teams, and more. To date, he's presented sessions at 91 conferences and other events across 25 countries. His full bio is available here.

Scott M Graffius on X - SG on X Design 2 - v Feb 7 2024 - LwRes

Scott M Graffius - Impact_com Platform for Influencers and Affiliates - v April 7 2024 - rev April 10 2024 - LwRes

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About Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions

Scott_M_Graffius_Agile_Scrum_v22123007_LR_1000x1000_sq

Shifting customer needs are common in today's marketplace. Businesses must be adaptive and responsive to change while delivering an exceptional customer experience to be competitive.

There are a variety of frameworks supporting the development of products and services, and most approaches fall into one of two broad categories: traditional or agile. Traditional practices such as waterfall engage sequential development, while agile involves iterative and incremental deliverables. Organizations are increasingly embracing agile to manage projects, and best meet their business needs of rapid response to change, fast delivery speed, and more.

With clear and easy to follow step-by-step instructions,
Scott M. Graffius's award-winning Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions helps the reader:

  • Implement and use the most popular agile frameworkโ€•Scrum;
  • Deliver products in short cycles with rapid adaptation to change, fast time-to-market, and continuous improvement; and
  • Support innovation and drive competitive advantage.

Hailed by Literary Titan as “the book highlights the versatility of Scrum beautifully.”

Winner of 17 first place awards.

Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.



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About
Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change

Scott_M_Graffius_Agile_Transformation_LR_1000x505

Thriving in today's marketplace frequently depends on making a transformation to become more agile. Those successful in the transition enjoy faster delivery speed and ROI, higher satisfaction, continuous improvement, and additional benefits.

Based on actual events,
Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change provides a quick (60-90 minute) read about a successful agile transformation at a multinational entertainment and media company, told from the author's perspective as an agile coach.

The award-winning book by
Scott M. Graffius is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.



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About Graffius' Copyrighted 'Phases of Team Development'

Graffius' intellectual property was briefly covered earlier in this article. This section provides additional information.

Graffius initially developed the material in 2008, and he periodically refreshes it. For details on the current (2024) edition including permission request information, high resolution files, and more, select
here.

scott-m-graffius---phases-of-team-development---2024-update---v24010507---jpg-lwres

The visual from the 2024 edition of Graffius' 'Phases of Team Development' is shown above.

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About Lam Research

Lam Research Corporation is a global supplier of innovative wafer fabrication equipment and services to the semiconductor industry. Lam's products and services enable customers to build smaller and better performing devices. Today, most advanced chips are built with Lam technology. Lam Research combines superior systems engineering, technology leadership, and a strong values-based culture, with an unwavering commitment to its customers. Lam Research (Nasdaq: LRCX) is a FORTUNE 500® company headquartered in Fremont, California, with operations around the globe. Visit
https://www.lamresearch.com to learn more.

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How to Cite This Article

Graffius, Scott M. (2024, June 13). Semiconductor Manufacturing Firm Lam Research Features Scott M. Graffius' 'Phases of Team Development' Intellectual Property. Available at:
https://scottgraffius.com/blog/files/lam.html. DOI: 10.13140/RG.2.2.34699.30246.

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© Copyright 2024 Scott M. Graffius. All rights reserved. This material may not be published, broadcast, rewritten or redistributed without the express written permission of Scott M. Graffius.


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Boston Scientific Corporation Utilizes Scott M. Graffius' Intellectual Property

BY SCOTT M. GRAFFIUS | ScottGraffius.com

Boston Scientific Used Scott M Graffius' Copyrighted 'Phases of Team Development' IP - Tw - v 24081707 - Alt Hdr Only 4 - LwRes



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Scott M. Graffius' 'Phases of Team Development' Intellectual Property

Informed by the research of Bruce W. Tuckman and Mary Ann C. Jensen, over 100 subsequent studies, and Scott M. Graffius' first-hand professional experience with, and analysis of, team leadership and performance, Graffius created his ‘Phases of Team Development’ as a unique perspective and visual conveying the five phases of team development — Forming, Storming, Norming, Performing, and Adjourning — inclusive of a graph showing how performance varies by phase, as well as the characteristics and strategies for each phase.

Graffius' intellectual property (IP) is registered with the United States Copyright Office.

Graffius initially developed his ‘Phases of Team Development’ unique material in 2008, and he periodically refreshes it.

Graffius' property applicable to this story is
here.

For reference only, the visual for the current (2024) edition is below and the details are
here.

scott-m-graffius---phases-of-team-development---2024-update---v24010507---jpg-lwres

Organizations around the world engage Graffius to deliver compelling talks and workshops. To date, he's presented sessions at 91 conferences and other events across 25 countries, including:

  • Armenia,
  • Australia,
  • Brazil,
  • Canada,
  • Czech Republic,
  • Finland,
  • France,
  • Germany,
  • Greece,
  • Hong Kong,
  • Hungary,
  • India,
  • Ireland,
  • Lithuania,
  • Luxembourg,
  • Nepal,
  • Netherlands,
  • New Zealand,
  • Norway,
  • Romania,
  • Sweden,
  • Switzerland,
  • United Arab Emirates,
  • United Kingdom,
  • and the United States.

Scott M Graffius has delivered 91 talks and workshops across 25 countries - passport style - LwRes

Graffius ‘Phases of Team Development’ IP is central and key to many of those sessions. His rate card and a listing of his engagements are at
https://scottgraffius.com/resources/Exceptional-PPM-and-PMO-Solutions-Rate-Card-for-2024-2025-v24071607.pdf and https://scottgraffius.com/publicspeaker.html, respectively.

With an authorization/license from Graffius, his ‘Phases of Team Development’ IP is featured and used by businesses, professional associations, government agencies, and universities around the world. Examples include:

  • Adobe,
  • American Management Association,
  • Amsterdam Public Health Research Institute,
  • Bayer,
  • Boston University,
  • Broadcom,
  • Cisco,
  • Deimos Aerospace,
  • DevOps Institute,
  • Ford Motor Company,
  • Hasso Plattner Institute,
  • IEEE,
  • Johns Hopkins University,
  • LeadingEng,
  • London South Bank University,
  • Manufacturers Alliance,
  • Microsoft,
  • New Zealand Government,
  • Oracle,
  • TBS Switzerland,
  • Torrens University Australia,
  • U.S. National Park Service,
  • U.S. Tennis Association,
  • UC San Diego,
  • UK Sports Institute,
  • University of Galway Ireland,
  • Virginia Tech,
  • Warsaw University,
  • Yale University,
  • and many others.

Copyrights protect the IP rights of creators, ensuring they receive recognition and compensation for their work, thus incentivizing creativity and innovation. Graffius is vigilant in upholding, protecting and enforcing his copyrights and other IP rights.

Boston Scientific — a global BioMed and BioTech corporation — used Graffius’ ‘Phases of Team Development’ IP without permission or attribution.

Notes:
  • This article includes brief excerpts from Boston Scientific and other sources, attributed and used under fair use for news reporting and analysis. Graffius redacted sensitive information.
  • Scott M. Graffius’ ‘Phases of Team Development’ IP is copyright © Scott M. Graffius. All rights reserved.
  • Boston Scientific name, mark and content are the property of Boston Scientific Corporation. Boston Scientific images (logo and corporate headquarters) provided courtesy of Boston Scientific. © 2024 Boston Scientific Corporation or its affiliates. All rights reserved.

Boston Scientific Utilizes Scott M. Graffius' 'Phases of Team Development' IP Without Permission or Attribution

Boston Scientific is a biomedical/biotechnology engineering firm and multinational manufacturer of medical devices. Their website at
https://www.bostonscientific.com/en-US/about-us.html informs that the company operates globally, employs 48,000 people, has invested $1.4 billion in research and development, and has $14.2 billion in net sales. A photo of their corporate headquarters is shown below.

Boston Scientific Used Scott M Graffius' Copyrighted 'Phases of Team Development' IP - Tw - v 24081707 - 2 - Headquarters - LwRes

Boston Scientific did not request nor receive permission to use Graffius' 'Phases of Team Development' IP.

Unfortunately, Boston Scientific's "Presentation Templates" site, shown next, includes content which infringes on Graffius' copyright.

Boston Scientific Used Scott M Graffius' Copyrighted 'Phases of Team Development' IP - Tw - v 24081707 - 3 - Templates Website - LwRes

The top of Boston Scientific's website includes four elements: Home, PowerPoint Templates, Visual & Data Templates, and “?”. As delineated below, selecting the "?" starts an email to [name redacted]@bsci.com.

Boston Scientific Used Scott M Graffius' Copyrighted 'Phases of Team Development' IP - Tw - v 24081707 - 4 - Q - LwRes

As shown next, BSCI.com is the property of the Boston Scientific Corporation. Visual 1 of 2 is below.

Boston Scientific Used Scott M Graffius' Copyrighted 'Phases of Team Development' IP - Tw - v 24081707 - 5 - BSCI - LwRes

Visual 2 of 2 is below.

Boston Scientific Used Scott M Graffius' Copyrighted 'Phases of Team Development' IP - Tw - v 24081707 - 6 - BSCI - LwRes

And entering BSCI.com into a browser automatically takes the user to Boston Scientific's main website.

Selecting the URL (shown in the visual below) at Boston's Scientific's "Presentation Templates" site downloads a PowerPoint. Slide 1 (also shown in the visual below) infringes on Graffius' copyright.

Boston Scientific's use of Graffius' copyrighted text content is covered shortly.

Boston Scientific Used Scott M Graffius' Copyrighted 'Phases of Team Development' IP - Tw - v 24081707 - 7 - PowerPoint - LwRes

As shown below, summary information for Boston Scientific's respective PowerPoint lists the author of the file as [name redacted]@bsci.com. That's the same identifier listed earlier. And again, @BSCI.com is a Boston Scientific address.

Boston Scientific Used Scott M Graffius' Copyrighted 'Phases of Team Development' IP - Tw - v 24081707 - 8 - Summary Info - LwRes

Boston Scientific's material infringes on Graffius' copyright. The infringement uses a significant portion (the majority of) Graffius' IP. There are too many examples to list, but some follow.

๐ŸŸข Under Forming, Scott M. Graffius’ copyrighted property includes “Questioning”
๐Ÿ”ด Under Forming, Boston Scientific’s infringing material includes “Questioning”
 
๐ŸŸข Under Forming, Scott M. Graffius’ copyrighted property includes “Socializing”
๐Ÿ”ด Under Forming, Boston Scientific’s infringing material includes “Socializing”
 
๐ŸŸข Under Forming, Scott M. Graffius’ copyrighted property includes “Displaying eagerness”
๐Ÿ”ด Under Forming, Boston Scientific’s infringing material includes “Displaying eagerness”
 
๐ŸŸข Under Forming, Scott M. Graffius’ copyrighted property includes “Sticking to safe topics”
๐Ÿ”ด Under Forming, Boston Scientific’s infringing material includes “Sticking to safe topics”
 
๐ŸŸข Under Forming, Scott M. Graffius’ copyrighted property includes “Taking the ‘lead’”
๐Ÿ”ด Under Forming, Boston Scientific’s infringing material includes “Taking the ‘lead’”
 
๐ŸŸข Under Forming, Scott M. Graffius’ copyrighted property includes “Quick response times”
๐Ÿ”ด Under Forming, Boston Scientific’s infringing material includes “Quick response times”
 
๐ŸŸข Under Storming, Scott M. Graffius’ copyrighted property includes “Resistance”
๐Ÿ”ด Under Storming, Boston Scientific’s infringing material includes “Resistance”
 
๐ŸŸข Under Storming, Scott M. Graffius’ copyrighted property includes “Lack of participation”
๐Ÿ”ด Under Storming, Boston Scientific’s infringing material includes “Lack of participation”

๐ŸŸข Under Storming, Scott M. Graffius’ copyrighted property includes “Conflict”
๐Ÿ”ด Under Storming, Boston Scientific’s infringing material includes “Conflict”
 
๐ŸŸข Under Storming, Scott M. Graffius’ copyrighted property includes “Competition”
๐Ÿ”ด Under Storming, Boston Scientific’s infringing material includes “Competition”
 
๐ŸŸข Under Storming, Scott M. Graffius’ copyrighted property includes “High emotions”
๐Ÿ”ด Under Storming, Boston Scientific’s infringing material includes “High emotions”
 
๐ŸŸข Under Storming, Scott M. Graffius’ copyrighted property includes “Normalizing matters”
๐Ÿ”ด Under Storming, Boston Scientific’s infringing material includes “Normalizing matters”
 
๐ŸŸข Under Norming, Scott M. Graffius’ copyrighted property includes “Encouraging leadership”
๐Ÿ”ด Under Norming, Boston Scientific’s infringing material includes “Encouraging leadership”
 
๐ŸŸข Under Norming, Scott M. Graffius’ copyrighted property includes “Reconciliation”
๐Ÿ”ด Under Norming, Boston Scientific’s infringing material includes “Reconciliation”
 
๐ŸŸข Under Norming, Scott M. Graffius’ copyrighted property includes “Developing cohesion”
๐Ÿ”ด Under Norming, Boston Scientific’s infringing material includes “Developing cohesion”
 
๐ŸŸข Under Performing, Scott M. Graffius’ copyrighted property includes “Healthy system”
๐Ÿ”ด Under Performing, Boston Scientific’s infringing material includes “Healthy system”

๐ŸŸข Under Performing, Scott M. Graffius’ copyrighted property includes “Celebrating”
๐Ÿ”ด Under Performing, Boston Scientific’s infringing material includes “Celebrating”
 
๐ŸŸข Under Adjourning, Scott M. Graffius’ copyrighted property includes “Shift to process orientation”
๐Ÿ”ด Under Adjourning, Boston Scientific’s infringing material includes “Shift to process orientation”
 
๐ŸŸข Under Adjourning, Scott M. Graffius’ copyrighted property includes “Sadness”
๐Ÿ”ด Under Adjourning, Boston Scientific’s infringing material includes “Sadness”

๐ŸŸข Under Adjourning, Scott M. Graffius’ copyrighted property includes “Recognizing change”
๐Ÿ”ด Under Adjourning, Boston Scientific’s infringing material includes “Recognizing change”

Those are just some examples.

Corresponding visuals follow. Here's part 1 of 2.

Boston Scientific Used Scott M Graffius' Copyrighted 'Phases of Team Development' IP - Tw - v 24081707 - 9 - SideBySideX - LwRes

And here's part 2 of 2.

Boston Scientific Used Scott M Graffius' Copyrighted 'Phases of Team Development' IP - Tw - v 24081707 - 10 - SideBySideX - LwRes

Boston Scientific did not request nor receive permission to use Graffius' IP. Nevertheless, Boston Scientific used a significant portion (the majority) of Graffius' IP and Boston Scientific did not credit Graffius as the author and copyright owner.

Ethics, Integrity, and IP Rights Including Copyright

What are Boston Scientific's stated commitments to ethics, integrity, and copyright and other IP rights? Answers follow.

As reported at
https://www.bostonscientific.com/en-US/corporate-responsibility/integrity.html, Boston Scientific’s priorities include: “We believe in strong corporate governance and business practices that reflect our priorities, values and commitment to ethics and integrity.” But Boston Scientific infringed on Graffius' copyright.

Boston Scientific Used Scott M Graffius' Copyrighted 'Phases of Team Development' IP - Tw - v 24081707 - 11 - Ethics - LwRes

In a press release at
https://news.bostonscientific.com/news-releases?item=58870, Jim Tobin, President and Chief Executive Officer of Boston Scientific, is reported as saying: “Boston Scientific was built on the strength of its intellectual property.” But Boston Scientific utilized Graffius' IP — and without permission or attribution.

Boston Scientific Used Scott M Graffius' Copyrighted 'Phases of Team Development' IP - Tw - v 24081707 - 12 - CEO - LwRes

The company’s ‘Code of Conduct’ at
https://www.bostonscientific.com/content/dam/bostonscientific/corporate/citizenship/compliance-ethics/Code%20of%20Conduct/2022/2022_CodeofConduct_English.pdf states that: “Boston Scientific protects its intellectual property rights to patents, trade names, trademarks, copyrights, trade secrets, and other intellectual property. We also respect the intellectual property rights of others.” But Boston Scientific infringed on Graffius' IP rights.

Boston Scientific Used Scott M Graffius' Copyrighted 'Phases of Team Development' IP - Tw - v 24081707 - 13 - Respect - LwRes

Boston Scientific addresses copyright infringement at
https://www.bostonscientific.com/en-US/medical-specialties/electrophysiology/CRM-YouTube-Disclaimer.html, among other places. There, it informs that: “It is strictly forbidden to make copies, whether partial or total and on whichever media without prior approval. Anyone failing to respect this provision will be guilty of copyright infringement and liable to criminal punishment according to the law.” As shown, Boston Scientific's content infringes on Graffius' copyright.

Boston Scientific Used Scott M Graffius' Copyrighted 'Phases of Team Development' IP - Tw - v 24081707 - 14 - Law - LwRes

Status

Scott M. Graffius notified Boston Scientific Corporation of their infringement. Here's an excerpt from Graffius' respective email:

"I did not receive a request to use my ‘Phases of Team Development’ IP nor did I provide an authorization/license for use. A significant portion (the majority) of my IP was used. The use did not credit me as the author and copyright owner. The use has damaged the marketability and value of my IP. For those reasons, among others, your use is not ‘fair use’ nor ‘fair dealing.’ Your use infringes on my copyright."


"Immediately remove your infringing material from your website at the aforementioned link and anywhere else it is located or used, in any form — digital or hard copy."


"I reserve all rights in this serious matter."



As of the time of this article, Boston Scientific Corporation has not responded to the notice nor discontinued their infringement of Graffius' IP.

Post-publication notes appear at the end of this article.

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Lady Justice 2024 by Scott M Graffius - LwRes

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About Scott M. Graffius


Scott_M_Graffius_-_Blue_-_1000x1000_-LwRes

Scott M. Graffius, PMP, SA, CSP-SM, CSP-PO, CSM, CSPO, ITIL, LSSGB is an Agile project management expert practitioner, consultant, creator, multi-award-winning author, and international public speaker.

He's generated over $1.9 billion of business value in aggregate for Global Fortune 500 businesses and other organizations he's served. Businesses and industries range from consumer products to advanced technology (including AI, R&D), e-commerce, music, streaming/OTT video, television, film, video games, financial services, government, and more.

Graffius and content from his books (
Agile Scrum and Agile Transformation), talks, workshops, and more have been featured and used by businesses, professional associations, governments, and universities around the world. Examples include Adobe, American Management Association, Amsterdam Public Health Research Institute, Bayer, Boston University, Broadcom, Cisco, Deimos Aerospace, DevOps Institute, EU's European Commission, Ford Motor Company, Hasso Plattner Institute Germany, IEEE, Johns Hopkins University, London South Bank University, Microsoft, National Academy of Sciences, New Zealand Government, Oracle, Project Management Institute, Torrens University Australia, UC San Diego, TBS Switzerland, UK Sports Institute, University of Galway Ireland, U.S. Department of Energy, U.S. National Park Service, U.S. Tennis Association, Virginia Tech, Warsaw University of Technology, Yale University, Zurich University of Applied Sciences, and many others.

He delights audiences around the world with dynamic and engaging talks and workshops. He's presented sessions at 91 conferences and other events across 25 countries. Visit
here to learn more and here to ask Scott to speak at your event.

Scott M Graffius on X - SG on X Design 2 - v Feb 7 2024 - LwRes

Scott M Graffius - Impact_com Platform for Influencers and Affiliates - v April 7 2024 - rev April 10 2024 - LwRes

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About Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions

Scott_M_Graffius_Agile_Scrum_v22123007_LR_1000x1000_sq

Shifting customer needs are common in today's marketplace. Businesses must be adaptive and responsive to change while delivering an exceptional customer experience to be competitive.

There are a variety of frameworks supporting the development of products and services, and most approaches fall into one of two broad categories: traditional or agile. Traditional practices such as waterfall engage sequential development, while agile involves iterative and incremental deliverables. Organizations are increasingly embracing agile to manage projects, and best meet their business needs of rapid response to change, fast delivery speed, and more.

With clear and easy to follow step-by-step instructions,
Scott M. Graffius's award-winning Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions helps the reader:

  • Implement and use the most popular agile frameworkโ€•Scrum;
  • Deliver products in short cycles with rapid adaptation to change, fast time-to-market, and continuous improvement; and
  • Support innovation and drive competitive advantage.

Hailed by Literary Titan as “the book highlights the versatility of Scrum beautifully.”

Winner of 17 first place awards.

Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.



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About
Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change

Scott_M_Graffius_Agile_Transformation_LR_1000x505

Thriving in today's marketplace frequently depends on making a transformation to become more agile. Those successful in the transition enjoy faster delivery speed and ROI, higher satisfaction, continuous improvement, and additional benefits.

Based on actual events,
Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change provides a quick (60-90 minute) read about a successful agile transformation at a multinational entertainment and media company, told from the author's perspective as an agile coach.

The award-winning book by
Scott M. Graffius is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.



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scott_m_graffius_-_blog_spacer_-_v23111107_-_cite

How to Cite This Article


Graffius, Scott M. (2024, August 19). Boston Scientific Corporation Utilizes Scott M. Graffius' Intellectual Property. Available at:
https://scottgraffius.com/blog/files/bsci.html. DOI: 10.13140/RG.2.2.14032.32001.

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Post-Publication Notes

If there are any supplements or updates to this article after the date of publication, they will appear here.

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A PDF of this article is
here.

The short link for this article is
https://bit.ly/bsci-x.

A link to the infringing PowerPoint file is
here.

© Copyright 2024 Scott M. Graffius. All rights reserved. This material may not be published, broadcast, rewritten or redistributed without the express written permission of Scott M. Graffius.



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FINAT (Fédération Internationale des Fabricants et Transformateurs d'Adhésifs et Thermocollants sur Papiers et Autres Supports) Features Scott M. Graffius’ Intellectual Property

BY SCOTT M. GRAFFIUS | ScottGraffius.com

FINAT Features Scott M Graffius' Intellectual Property - LwRes



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Scott M. Graffius' Intellectual Property on Teamwork Tradecraft

Informed by the research of Bruce W. Tuckman and Mary Ann C. Jensen, over 100 subsequent studies, and Scott M. Graffius' first-hand professional experience with, and analysis of, team leadership and performance, Graffius created his ‘Phases of Team Development’ as a unique perspective and visual conveying the five phases of team development — Forming, Storming, Norming, Performing, and Adjourning — inclusive of a graph showing how performance varies by phase, as well as the characteristics and strategies for each phase.

Graffius' intellectual property (IP) is registered with the United States Copyright Office.

Graffius initially developed his ‘Phases of Team Development’ unique material in 2008, and he periodically refreshes it.

For reference, the visual for the current (2024) edition is below and the details are
here.

scott-m-graffius---phases-of-team-development---2024-update---v24010507---jpg-lwres

Organizations around the world engage Graffius to deliver compelling talks and workshops. To date, he's presented sessions at 91 conferences and other events across 25 countries: Armenia, Australia, Brazil, Canada, Czech Republic, Finland, France, Germany, Greece, Hong Kong, Hungary, India, Ireland, Lithuania, Luxembourg, Nepal, Netherlands, New Zealand, Norway, Romania, Sweden, Switzerland, United Arab Emirates, United Kingdom, and the United States.

Scott M Graffius has delivered 91 talks and workshops across 25 countries - passport style - LwRes

Graffius ‘Phases of Team Development’ IP is central and key to many of those sessions. His rate card and a listing of his engagements are at
https://scottgraffius.com/resources/Exceptional-PPM-and-PMO-Solutions-Rate-Card-for-2024-2025-v24071607.pdf and https://scottgraffius.com/publicspeaker.html, respectively.

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Graffius' 'Phases of Team Development' Intellectual Property Is Used By Organizations Around The World — And FINAT Was Added To The List

With an authorization/license from Graffius, his ‘Phases of Team Development’ IP is featured and used by businesses, professional associations, government agencies, and universities around the globe. Examples include:

  • Adobe,
  • American Management Association,
  • Amsterdam Public Health Research Institute,
  • Bayer,
  • Boston University,
  • Broadcom,
  • Cisco,
  • Deimos Aerospace,
  • DevOps Institute,
  • Erste Group Bank AG (Austria),
  • Ford Motor Company,
  • FSU College of Medicine,
  • Hasso Plattner Institute,
  • IEEE,
  • James Madison University,
  • Johns Hopkins University,
  • LeadingEng,
  • London South Bank University,
  • Manufacturers Alliance,
  • Microsoft,
  • New Zealand Government,
  • Oracle,
  • Royal Australasian College of Physicians,
  • TBS Switzerland,
  • Torrens University Australia,
  • Tufts University,
  • U.S. National Park Service,
  • U.S. Tennis Association,
  • UC San Diego,
  • UK Sports Institute,
  • University of Galway Ireland,
  • Victorian Institute of Technology (Australia),
  • Virginia Tech,
  • Warsaw University,
  • Western Sydney University,
  • World Resources Institute,
  • Yale University,
  • ZHAW Zurich University of Applied Sciences,
  • and many others.

FINAT — the international association for the label industry’s development, education, and innovation — was added to the list.

The following visual shows
a post from FINAT on LinkedIn with text about and pictures (including one featuring Graffius’ IP) from the FINAT Committee Summit in May 2024 in Amsterdam.

FINAT Features Scott M Graffius' Intellectual Property - Excerpt 1 - LwRes

The following visual includes a picture from FINAT on LinkedIn. It shows Graffius’ 'Phases of Team Development' IP displayed on-screen in a talk at the FINAT Committee Summit in May 2024 in Amsterdam.

FINAT Features Scott M Graffius' Intellectual Property - Excerpt 2 - LwRes

To learn more about FINAT, read on.

To learn more about Graffius' 'Phases of Team Development' intellectual property, visit
here.

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This article uses limited excerpts from FINAT (a post shared by FINAT on LinkedIn, and a picture from the same post featuring Graffius’ IP), attributed to FINAT and used under fair use for news reporting and analysis. FINAT name, mark, and content are the property of FINAT. Graffius’ ‘Phases of Team Development’ is copyright © Scott M. Graffius. All rights reserved.

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About FINAT

FINAT is the international association for the label industry’s development, education, and innovation.

FINAT is an abbreviation for Fédération Internationale des Fabricants et Transformateurs d'Adhésifs et Thermocollants sur Papiers et Autres Supports. In English: International Federation of Manufacturers and Processors of Adhesives and Heat-Sealable Materials on Paper and Other Supports.

FINAT’s mission involves empowering the label industry by being the uniting platform that helps the international label industry excel in their daily business. FINAT's scope is to:

  • Provide a global communication and networking platform for converters and direct and indirect suppliers.
  • Represent members' interests.
  • Provide a central source for industry information.
  • Produce and distribute related educational and technical publications.
  • Represent the industry's views at the EU level.
  • Establish and maintain industry-related best practices, standards, and test methods.

To learn more, visit
https://www.finat.com.

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About Scott M. Graffius


Scott_M_Graffius_-_Blue_-_1000x1000_-LwRes

Scott M. Graffius, PMP, SA, CSP-SM, CSP-PO, CSM, CSPO, ITIL, LSSGB is an agile project management expert practitioner, consultant, creator, global authority on teamwork tradecraft, award-winning author, and international public speaker.

He's generated over $1.9 billion of business value in aggregate for Global Fortune 500 businesses and other organizations he's served. Businesses and industries range from consumer products to advanced technology (including AI, R&D), e-commerce, music, streaming/OTT video, television, film, video games, financial services, government, and more.

Graffius and content from his books (
Agile Scrum and Agile Transformation), talks, workshops, and more have been featured and used by businesses, professional associations, governments, and universities around the world. Examples include Adobe, American Management Association, Amsterdam Public Health Research Institute, Bayer, Boston University, Broadcom, Cisco, Deimos Aerospace, DevOps Institute, EU's European Commission, Ford Motor Company, Hasso Plattner Institute Germany, IEEE, Johns Hopkins University, London South Bank University, Microsoft, National Academy of Sciences, New Zealand Government, Oracle, Project Management Institute, Torrens University Australia, UC San Diego, TBS Switzerland, UK Sports Institute, University of Galway Ireland, U.S. Department of Energy, U.S. National Park Service, U.S. Tennis Association, Virginia Tech, Warsaw University of Technology, Yale University, Zurich University of Applied Sciences, and many others.

He delights audiences around the world with dynamic and engaging talks and workshops. He's presented sessions at 91 conferences and other events across 25 countries. Visit
here to learn more and here to ask Scott to speak at your event.

Scott M Graffius on X - SG on X Design 2 - v Feb 7 2024 - LwRes

Scott M Graffius - Impact_com Platform for Influencers and Affiliates - v April 7 2024 - rev April 10 2024 - LwRes

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About Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions

Scott_M_Graffius_Agile_Scrum_v22123007_LR_1000x1000_sq

Shifting customer needs are common in today's marketplace. Businesses must be adaptive and responsive to change while delivering an exceptional customer experience to be competitive.

There are a variety of frameworks supporting the development of products and services, and most approaches fall into one of two broad categories: traditional or agile. Traditional practices such as waterfall engage sequential development, while agile involves iterative and incremental deliverables. Organizations are increasingly embracing agile to manage projects, and best meet their business needs of rapid response to change, fast delivery speed, and more.

With clear and easy to follow step-by-step instructions,
Scott M. Graffius's award-winning Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions helps the reader:

  • Implement and use the most popular agile frameworkโ€•Scrum;
  • Deliver products in short cycles with rapid adaptation to change, fast time-to-market, and continuous improvement; and
  • Support innovation and drive competitive advantage.

Hailed by Literary Titan as “the book highlights the versatility of Scrum beautifully.”

Winner of 17 first place awards.

Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.



black_spacer_lr_sq_v3

About
Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change

Scott_M_Graffius_Agile_Transformation_LR_1000x505

Thriving in today's marketplace frequently depends on making a transformation to become more agile. Those successful in the transition enjoy faster delivery speed and ROI, higher satisfaction, continuous improvement, and additional benefits.

Based on actual events,
Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change provides a quick (60-90 minute) read about a successful agile transformation at a multinational entertainment and media company, told from the author's perspective as an agile coach.

The award-winning book by
Scott M. Graffius is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.



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scott_m_graffius_-_blog_spacer_-_v23111107_-_cite

How to Cite This Article


Graffius, Scott M. (2024, September 12). FINAT (Fédération Internationale des Fabricants et Transformateurs d'Adhésifs et Thermocollants sur Papiers et Autres Supports) Features Scott M. Graffius’ Intellectual Property. Available at:
https://scottgraffius.com/blog/files/finat.html. DOI: 10.13140/RG.2.2.16446.50244.

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Post-Publication Notes

If there are any supplements or updates to this article after the date of publication, they will appear here.

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A PDF of this article is
here

The short link for this article is
https://bit.ly/finat-24

© Copyright 2024 Scott M. Graffius. All rights reserved. This material may not be published, broadcast, rewritten or redistributed without the express written permission of Scott M. Graffius.



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'Maximizing LinkedIn for Business Growth' Book References and Incorporates Scott M. Graffius' 'Lifespan (Half-Life) of Social Media Posts' Research

BY SCOTT M. GRAFFIUS | ScottGraffius.com

'Maximizing LinkedIn for Business Growth' Book References and Incorporates Graffius' 'Lifespan (Half-Life) of Social Media Posts' Research - Holiding iPhone - LwRes



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Maximizing LinkedIn for Business Growth by Neal Schaffer References and Incorporates Scott M. Graffius' 'Lifespan (Half-Life) of Social Media Posts' Research

When content is published online, relevance and engagement have a limited lifespan. An advantageous objective metric is half-life. It’s the time it takes for a post to receive half of its total engagement (such as likes, shares, and comments). Data can help inform strategic and tactical decisions, such as the frequency and scheduling of posts.

Reports by others related to the shelf life of social media are often outdated or based on the experience of one person, one organization, or one limited set of data. With any of those common limitations, findings are at risk of being non-representative, inaccurate, or unreliable.

It’s important to have a large dataset from multiple sources. In addition to generating results that are more likely to be appropriately representative, accurate, and reliable, this approach provides a more complete picture and helps identify trends.

In 2018, Scott M. Graffius first published data on the average lifespan (half-life) of posts on Snapchat, X (formerly Twitter), Facebook, Instagram, LinkedIn, YouTube, Pinterest, and blogs based on a large dataset comprised of multiple, diverse sources. Algorithms and other factors on platforms change over time. For that reason, Graffius periodically updates the analysis.

The visual for the current (2024) edition of his ‘Lifespan (Half-Life) of Social Media Posts’ is shown below and the details are
here.

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Scientists, researchers, journalists, academics, YouTubers, podcasters, digital marketing experts, businesses, government agencies, and others around the world have featured and used Scott M. Graffius’ ‘Lifespan (Half-Life) of Social Media Posts’ research. Here are some examples:

  1. Bensley, Robert J., & Brookins-Fisher, Jodi (2023, December 14). Community and Public Health Education Methods: A Practical Guide—Fifth Edition. Burlington, MA: Jones & Bartlett Learning. [The authors cover Graffius’ work in Chapter 10 (Using Social Media) and list Graffius’ work as reference number 84 on page 256. A link to the publication at Google Books is here: https://bit.ly/cphem-5.]
  2. Berkessel, Juergen (2021, October 27). How Evergreen Posting on Social Media for Podcasters Creates Growth. Season 1, Episode 9 of the Podcasting Strategy Show. Available at: https://polymash.com/evergreen-posting. [The podcast references Graffius’ research. Show notes include Graffius’ “Lifespan (Half-Life) of Social Media Posts” visual as well as a hyperlink to Graffius’ full report.]
  3. Buffer (2024, February 7). 9 Ways to Grow Your Following on X/Twitter. Available at: https://buffer.com/resources/get-more-followers-on-twitter-x/. [It has a hyperlink to Graffius’ research.]
  4. Burton, Taylor (2022, November 2). Social Media Marketing: Leveraging LinkedIn. Pennsylvania Bar Institute. Available at: https://go.pbi.org/blog/social-media-marketing-leveraging-linkedin. [In the article, “LinkedIn posts are shown to have a longer lifespan” is hyperlinked to Graffius’ research.]
  5. Center for Direct Marketing (2024, March 25). Best Marketing Podcasts, Lifespan of Social Media and Blog Posts. Available at: https://dmcenter.com/march-2024/. [The article references, and has a link to, Graffius’ research.]
  6. Center for Direct Marketing (2022, September 27). What Is the Average Lifespan of a Blog or Social Media Post? Available at: https://dmcenter.com/lifespan-of-a-post. [The article includes data from Graffius and a hyperlink to his research.]
  7. Chowdhary, Tanish (2023, March 21). 13 Best Twitter Thread Tools to Go Viral in 2023. Geekflare. Available at: https://geekflare.com/best-twitter-thread-tools. [The article includes Graffius’ “Lifespan (Half-Life) of Social Media Posts” visual and a hyperlink to Graffius’ research.]
  8. Confederation of European Waste-to-Energy Plants (CEWEP) (2023, June 15). The Power of Social Media and How to Use It. 10th CEWEP Waste-to-Energy Congress, 14th - 16th June 2023, Berlin. Available at: https://www.cewep.eu/congress2023presentations/ and https://www.cewep.eu/wp-content/uploads/2023/06/4.1-Monika-Michalska.pdf. [CEWEP Congress presentation slide 9 featured Graffius’ visual, representing a summary of his research findings.]
  9. Degraux, Xavier (2022, November 5). Quelle est la Durée d’un Post sur Twitter, Instagram, LinkedIn. Available at: https://www.xavierdegraux.be/quelle-est-la-duree-dun-post-sur-twitter-instagram-linkedin. [In his article, Xavier Degraux — a social networks and content marketing consultant based in Belgium — discussed Graffius' work and provided a hyperlink to the research. Here's the title in English: How Long is a Post on Twitter, Instagram, LinkedIn.]
  10. Encompass Online Marketing (2023, March 15). How Often Should You Publish New Content? Available at: https://encompassonline.ca/blog/how-often-should-you-publish-new-content. [Among other points, the article references the lifespan of tweets and has a hyperlink to Graffius’ research.]
  11. Fallah, Georges (2023, December 18). The Best Times to Post on Social Media. Available at: https://www.vbout.com/blog/the-best-times-to-post-on-social-media. [The article has hyperlinks to Graffius’ research.]
  12. Gebauer, Susanna (2022, October 25). Twitter Scheduling: How to Schedule Tweets for More Impact. Available at: https://susannagebauer.com/blog/twitter-scheduling/. [The article includes a link to Graffius' research.]
  13. Geyser, Werner (2023, September 20). 34 Mind-blowing Pinterest Stats for 2023. Influencer Marketing Hub. Available at: https://influencermarketinghub.com/pinterest-stats. [The article references the durations of “three months” and provides a hyperlink to Graffius’ research.]
  14. GoDaddy (2023, February 20). How to Do Social Media: A Guide for Small Businesses and Entrepreneurs. Available at: https://www.godaddy.com/resources/skills/how-to-do-social-media. [In discussing the lifespan of tweets, the article provides a hyperlink to Graffius’ research.]
  15. Gotch, Nathan (2023, December 4). How to Start an SEO Business (2024 Update). Available at: https://www.gotchseo.com/start-seo-company/. [The article includes Graffius’ “Lifespan (Half-Life) of Social Media Posts” visual and a hyperlink to Graffius’ research.]
  16. Hawes, C. W. (2023, January 24). Social Media Half-Life. Available at: https://www.cwhawes.com/social-media-half-life. [The article identifies Graffius’ research and has a hyperlink to it.]
  17. Lin, Yunduan, & Wang, Mengxin, & Zhang, Heng, & Zhang, Renyu, & Shen, Zuo-Jun Max (2021, June 9; revised 2023, June 28). Content Promotion for Online Content Platforms with the Diffusion Effect. SSRN. Available at: https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3863104 and https://dx.doi.org/10.2139/ssrn.3863104. [The scientific paper mentions Graffius’ work, and it delineates his research in the References section.]
  18. McErlain-Naylor, Stuart (2022, March 24). Social Media for Academia - All You Need to Know [Video]. Available at: https://www.youtube.com/watch?v=Ka88MxZbU8o. [At timestamp 13:59 in the video, Dr. Stuart McErlain-Naylor displays a visual which summarizes the 2022 edition of Graffius’ research.]
  19. MeetEdgar (2023, April 2). Everything You Need to Know About Repeating Social Media Content. Available at: https://meetedgar.com/blog/repeating-social-media-content. [This article from social media management tool company MeetEdgar discusses the lifespan of posts and it has a hyperlink to Graffius’ research.]
  20. Memom, Alafiya (2023, June 14). Master the Art of Using Pinterest for Blogging in 2023. ContentStudio. Available at: https://blog.contentstudio.io/pinterest-for-blogging. [The article rounds up the half-life of Pinterest pins as “4 months” and it includes a hyperlink to Graffius’ research.]
  21. Metricool (2023, October 31). YouTube Marketing in 2023. Available at: https://metricool.com/youtube-marketing. [The article includes “According to Scott Graffius’s data ...” and a hyperlink to Graffius’ research.]
  22. Patel, Neil (2023, May 23). 18 Powerful Twitter Marketing Tips [That Actually Work]. Neil Patel. Available at: https://neilpatel.com/blog/twitter-marketing-tips. [In the article, “The average lifespan of one tweet” has a hyperlink to Graffius’ research.]
  23. Pitzalis, Josh (2022, November 21). Finding Social Media Calendar Ideas for Twitter. Chirr App. Available at: https://getchirrapp.com/how-to/find. [The article references the half-life of a tweet and has a hyperlink to Graffius’ research.]
  24. Pugalia, Akash, & Lalani, Farah (2023, September 29). Digital Safety: How a Multi-Faceted Approach Can Help Tackle Real-World Harm. World Economic Forum. Available at: https://www.weforum.org/agenda/2023/09/digital-safety-multi-faceted-approach-tackle-real-world-harm. [The Proceedings of the National Academy of Sciences (PNAS) included data by Graffius on the half-life of social media. The World Economic Forum covered that PNAS study in their article.]
  25. Rainey, Clint (2023, August 15). Social Media’s Toxic Impact Can Last Up to 8 Days. This Behavioral Scientist’s Solution Might Surprise You. Available at: https://www.fastcompany.com/90939081/social-media-toxic-impact-content-moderation-solution-behavior-science. [The Proceedings of the National Academy of Sciences (PNAS) included Graffius’ research data on the half-life of social media. Fast Company covered that PNAS publication — and summarized Graffius’ data from it — in their article.]
  26. Rynek Pro (2023, June 26). Dล‚ugoล›ฤ‡ ลปycia Postów (Half-Life) w Mediach Spoล‚ecznoล›ciowych w 2023 Roku. Available at: https://rynek.pro/half-life-dlugosc-zycia-postow/#pll_switcher. [Rynek Pro, a Poland-based advertising agency, featured Graffius’ research in their article. Here’s the title in English: Life Expectancy of Posts (Half-Life) in Social Media in 2023.]
  27. Schneider, Philipp J., & Rizoiu, Marian-Andrei (2023, August 22). The Effectiveness of Moderating Harmful Online Content. Proceedings of the National Academy of Sciences of the United States of America, 120 (34): e2307360120. Available at: https://www.pnas.org/doi/abs/10.1073/pnas.2307360120. DOI: 10.1073/pnas.2307360120. [The scientific paper references Graffius’ “Lifespan (Half-Life) of Social Media Posts” research and uses his data.]
  28. Strozyk, Kaylee (2023, November 3). 11 Tips on How to Use Pinterest for Real Estate. Fit Small Business. Available at: https://fitsmallbusiness.com/how-to-use-pinterest-for-real-estate-agents. [The article references that the half-life of Pinterest pins is “about 3.75 months.” Selecting the respective hyperlink brings up Graffius’ research.]
  29. Thailand TV News (2022, August 16). Half-Life of Each Social Media Post. Available at: https://thailandtv.news/half-life-of-each-social-media-post-thumbsup. [The article incorporates data from Graffius’ work and it has a hyperlink to his research.]
  30. The Tech Reps (2023, January 23). SEO or Social Media Marketing, Which is Better for Sales? [video]. Available at: https://www.youtube.com/watch?v=aVmQdHDXCrw. [The Tech Reps used Graffius’ “Lifespan (Half-Life) of Social Media Posts” visual as the background image in their video.]
  31. Two Rivers Marketing (2020, December 9). 8 Social Media Channels and Tactics to Consider Adding to Your Marketing Mix. Available at: https://www.tworiversmarketing.com/blog/8-social-media-channels-and-tactics-to-consider-adding-to-your-marketing-mix. [The article references the lifespan of posts and has a hyperlink to Graffius’ research.]
  32. Walters, Christy (2023, May 4). How To Curate Content for LinkedIn: Handpick Your Next Post. CopyPress. Available at: https://www.copypress.com/kb/social-media-promotion/curate-content-for-linkedin. [The article discusses the lifespan of a LinkedIn post and has a hyperlink to Graffius’ research.]
  33. What What SEO (2024, September 5). 5 bonnes raisons de créer un compte Pinterest si tu es entrepreneuse. (In English: 5 good reasons to create a Pinterest account if you are an entrepreneur). Available at: https://whatwhatseo.fr/creer-compte-pinterest-entreprise-avantages/. [The article incorporates Graffius’ research; to see the details, select 'Sources' located towards the end of the article.]

And many more.

Neal Schaffer's
Maximizing LinkedIn for Business Growth: A Practical Guide to Building Your Brand and Driving Results is now also on the list. Some visuals follow.

Excerpt 1 is below. It shows the book cover image for
Maximizing LinkedIn for Business Growth.

'Maximizing LinkedIn for Business Growth' Book References and Incorporates Scott M Graffius' 'Lifespan (Half-Life) of Social Media Posts' Research - Excerpt - 1 - LwRes

Excerpt 2 is next. It shows that the LinkedIn’s Content Visibility and Organic Reach section of
Maximizing LinkedIn for Business Growth incorporates Graffius’ research (noted with citation “11” — which is delineated in the References section of the book).

'Maximizing LinkedIn for Business Growth' Book References and Incorporates Scott M Graffius' 'Lifespan (Half-Life) of Social Media Posts' Research - Excerpt - 2 - LwRes

Excerpt 3 is below. It shows the References section of
Maximizing LinkedIn for Business Growth, indicating Graffius’ research.

'Maximizing LinkedIn for Business Growth' Book References and Incorporates Scott M Graffius' 'Lifespan (Half-Life) of Social Media Posts' Research - Excerpt - 3 - LwRes

Excerpt 4 is next. It shows the References section of
Maximizing LinkedIn for Business Growth, indicating Graffius’ research (as a zoomed-in view).

'Maximizing LinkedIn for Business Growth' Book References and Incorporates Scott M Graffius' 'Lifespan (Half-Life) of Social Media Posts' Research - Excerpt - 4 - LwRes

Excerpt 5 is below. A snapshot of stats on 18 September 2024 (one day after the release of
Maximizing LinkedIn for Business Growth) shows that Amazon.com ranked the book as #1 in multiple categories.

'Maximizing LinkedIn for Business Growth' Book References and Incorporates Scott M Graffius' 'Lifespan (Half-Life) of Social Media Posts' Research - Excerpt - 5 - LwRes

To learn more about Graffius' ‘Lifespan (Half-Life) of Social Media Posts’ research, visit
here.

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This article uses limited excerpts from Maximizing LinkedIn for Business Growth: A Practical Guide to Building Your Brand and Driving Results and Amazon.com, attributed to Neal Schaffer and Amazon.com, respectively, and used under fair use for news reporting and analysis. Maximizing LinkedIn for Business Growth: A Practical Guide to Building Your Brand and Driving Results is copyright © Neal Schaffer. Content on Amazon.com is the property of Amazon.com, Inc. Graffius’ ‘Lifespan (Half-Life) of Social Media Posts’ is copyright © Scott M. Graffius.

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About Neal Schaffer

Neal Schaffer is a globally recognized digital marketing consultant, Fractional CMO, keynote speaker, corporate trainer, university educator, and author of six books, including
Maximize Your Social: A One-Stop Guide to Building a Social Media Strategy for Marketing and Business Success, The Age of Influence: The Power of Influencers to Elevate Your Brand, Maximizing LinkedIn for Business Growth: A Practical Guide to Building Your Brand and Driving Results, and Digital Threads: The Small Business and Entrepreneur Playbook for Digital First Marketing. Visit https://nealschaffer.com to learn more about Neal.

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About Maximizing LinkedIn for Business Growth: A Practical Guide to Building Your Brand and Driving Results

The following is based on description for the book on Amazon.com.

In today’s digital-first economy, LinkedIn has become the ultimate platform for professionals to grow their personal brands, generate leads, and establish industry authority. Whether you’re a salesperson, entrepreneur, small business owner, service provider, or content creator,
Maximizing LinkedIn for Business Growth equips you with the actionable tools and proven strategies to fully leverage LinkedIn’s vast potential.

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About Scott M. Graffius


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Scott M. Graffius is a global leader in agile project management, consultant, creator, trainer, expert on teamwork tradecraft and temporal dynamics on social media platforms, award-winning author, and international public speaker.

He's generated over $1.9 billion of business value in aggregate for Global Fortune 500 businesses and other organizations he's served. Businesses and industries range from consumer products to advanced technology (including AI, R&D), e-commerce, music, streaming/OTT video, television, film, video games, financial services, government, and more.

Graffius and content from his books (
Agile Scrum and Agile Transformation), talks, workshops, and more have been featured and used by businesses, professional associations, governments, and universities around the world. Examples include Adobe, American Management Association, Amsterdam Public Health Research Institute, Bayer, Boston University, Broadcom, Cisco, Deimos Aerospace, DevOps Institute, EU's European Commission, Ford Motor Company, Hasso Plattner Institute Germany, IEEE, Johns Hopkins University, London South Bank University, Microsoft, National Academy of Sciences, New Zealand Government, Oracle, Project Management Institute, Torrens University Australia, UC San Diego, TBS Switzerland, UK Sports Institute, University of Galway Ireland, U.S. Department of Energy, U.S. National Park Service, U.S. Tennis Association, Virginia Tech, Warsaw University of Technology, Yale University, Zurich University of Applied Sciences, and many others.

He delights audiences around the world with dynamic and engaging talks and workshops. He's presented sessions at 91 conferences and other events across 25 countries. Visit
here to learn more and here to ask Scott to speak at your event.

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Scott M Graffius - Impact_com Platform for Influencers and Affiliates - v April 7 2024 - rev April 10 2024 - LwRes

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About Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions

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Shifting customer needs are common in today's marketplace. Businesses must be adaptive and responsive to change while delivering an exceptional customer experience to be competitive.

There are a variety of frameworks supporting the development of products and services, and most approaches fall into one of two broad categories: traditional or agile. Traditional practices such as waterfall engage sequential development, while agile involves iterative and incremental deliverables. Organizations are increasingly embracing agile to manage projects, and best meet their business needs of rapid response to change, fast delivery speed, and more.

With clear and easy to follow step-by-step instructions,
Scott M. Graffius's award-winning Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions helps the reader:

  • Implement and use the most popular agile frameworkโ€•Scrum;
  • Deliver products in short cycles with rapid adaptation to change, fast time-to-market, and continuous improvement; and
  • Support innovation and drive competitive advantage.

Hailed by Literary Titan as “the book highlights the versatility of Scrum beautifully.”

Winner of 17 first place awards.

Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.



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About
Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change

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Thriving in today's marketplace frequently depends on making a transformation to become more agile. Those successful in the transition enjoy faster delivery speed and ROI, higher satisfaction, continuous improvement, and additional benefits.

Based on actual events,
Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change provides a quick (60-90 minute) read about a successful agile transformation at a multinational entertainment and media company, told from the author's perspective as an agile coach.

The award-winning book by
Scott M. Graffius is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.



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scott_m_graffius_-_blog_spacer_-_v23111107_-_cite

How to Cite This Article


Graffius, Scott M. (2024, September 18). 'Maximizing LinkedIn for Business Growth' Book References and Incorporates Scott M. Graffius' 'Lifespan (Half-Life) of Social Media Posts' Research. Available at:
https://scottgraffius.com/blog/files/maximizing-linkedin.html. DOI: 10.13140/RG.2.2.19040.08969.

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Post-Publication Notes

If there are any supplements or updates to this article after the date of publication, they will appear here.

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A PDF of this article is
here

The short link for this article is
https://bit.ly/in-max

© Copyright 2024 Scott M. Graffius. All rights reserved. This material may not be published, broadcast, rewritten or redistributed without the express written permission of Scott M. Graffius.



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How Algorithms Shape the User Experience on Social Media Platforms

BY SCOTT M. GRAFFIUS | ScottGraffius.com

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Introduction

More than 5.1 billion people use social media. Algorithms shape every social media interaction.

Social media platforms allow people to create, share, and exchange information and content with others. There are too many platforms to list, but eight examples include:

  • Facebook,
  • Instagram,
  • LinkedIn,
  • Pinterest,
  • Snapchat,
  • TikTok,
  • X (formerly Twitter),
  • and YouTube.

Algorithms on social media platforms are a unique set of mathematical rules and signals that determine what content to display to users, and in what order. Algorithms are both architects and gatekeepers of user experiences on the platforms.

Social media is central to many people’s daily lives. However, the platforms employ incredibly complex algorithms and they typically keep their details secret.

The impacts of algorithms are widespread and profound. They can influence opinions, shape narratives, and potentially dictate social behavior. This article reveals how algorithms shape the user experience on social media platforms. After this Introduction there are seven parts:

  • From Simple to Complex (the genesis of social media algorithms),
  • General Mechanics (the components of algorithms),
  • Benefits and Risks (the upside and downside of algorithms),
  • Algorithm-Savvy Marketing,
  • Ethical Considerations,
  • The Future of Algorithms on Social Media Platforms, and
  • Conclusion

From Simple to Complex


Social media platforms initially relied on simple chronological feeds. However, when user engagement (such as likes, shares, and comments) exploded, platforms decided to develop and implement more sophisticated methods, principally algorithms. Then, engagement-based models shaped by algorithms took precedence. Content that users were more likely to interact with was prioritized.

The rise of artificial intelligence (AI) and machine (ML) learning has further transformed these algorithms into powerful tools. For better or worse, they are entirely capable of hyper-personalizing content which can significantly influence perceptions and decisions. AI and ML are also discussed later in this article.

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General Mechanics

A complex web of data points and signals is at the core of social media algorithms. Algorithms are composed of including five fundamental components:

  1. User Engagement: Engagement is at the heart of algorithms. The more users interact with specific content, the more likely it is to be promoted within feeds. This initiates a cycle where popular content gains even more prominence.

  1. Content Prioritization: Here are examples of how different social media platforms treat content. The terms “advances,” “favors,” and “prioritizes” are used interchangeably.

  • Facebook advances live videos.
  • Instagram favors images and videos.
  • LinkedIn prioritizes thought leadership posts.
  • Pinterest advances pins about recipes, home décor, and fashion; and pins that link to external websites such as blogs.
  • Snapchat prioritizes content that uses filters and lenses.
  • TikTok advances videos that receive high engagement rates within seconds of being posted.
  • X increasingly favors videos.
  • YouTube prioritizes long videos with high watch times.

  1. Content Relevance: Algorithms prioritize content that aligns with users’ preferences and history. For example, if a user frequently engages with fitness-related posts, the algorithm will likely serve them with similar content. That tactic can enhance user satisfaction, but it can also lead to echo chambers. Those are environments that expose users primarily to information that reinforces their existing beliefs.

  1. Freshness: Social media thrives on immediacy. Newer content often takes precedence over older posts. That compels brands, influencers, and others to maintain an apt posting schedule.

  1. Network Effects: Content gaining traction among a user’s network helps amplify its reach by spreading (more) rapidly, including possibly ‘going viral.’ There is no universal quantification for what constitutes ‘viral,’ but a post with 1 million or more views/impressions may qualify.

Benefits and Risks

Algorithms curate content to match the preferences of individuals. That can present both benefits and risks.

Four benefits of algorithmic curation include:

  1. Personalization: Individuals tend to interact more frequently with content that aligns with their preferences.

  1. Content Discovery: Algorithms can facilitate the introduction of content and accounts that users may not have encountered otherwise.

  1. Reduced Information Overload: Social media platforms house a massive volume of content. Algorithms may help filter out the noise. By prioritizing relevant posts, algorithms can help individuals to focus on what matters most to them.

  1. Enhanced Engagement: As users find more of the content they enjoy, they will likely spend more time on the platform. This increased engagement also benefits platforms as they can monetize the increased time and attention through advertising.

Three risks of algorithmic curation include:

  1. Echo Chambers and Polarization: The potential formation of echo chambers is the most concerning byproduct of algorithmic personalization. Users are at risk of being shielded from differing perspectives. That is especially the case with political discourse; those situations can lead to polarization or increased polarization.

  1. Risk of Promoting Incorrect Information: The algorithms that prioritize engagement can potentially (by design or inadvertently) boost sensationalist content or incorrect information.

  1. User Fatigue: Users may experience fatigue or disillusionment when they become aware of the potential negative effects of algorithms. Users who feel that their experiences are being engineered may lose trust in the platforms, and they may stop using them.

Algorithm-Savvy Marketing

Businesses and marketers must have a good understanding of social media algorithms. Further, as the digital landscape changes over time, so must strategies. Here are six principles for navigating this complex terrain:

  1. Prioritize Quality Over Quantity: Create meaningful, engaging, and relevant posts.

  1. Engage Authentically: Engage with one’s audience in genuine ways such as through storytelling, user-generated content, and responsive interactions.

  1. Embrace Video Content: Use videos as platforms are increasingly prioritizing that content.

  1. Stay Informed: Marketers should be on the lookout for changes and be responsive to them.

  1. Leverage Data Analytics: Informed by metrics, marketers can adjust their strategies when needed.

  1. Experiment and Adapt: Platforms are continuously changing. Users’ tastes may change as well. Marketers should experiment with different content types, posting schedules, and engagement tactics to discover what works best for their audience.

Ethical Considerations

Algorithms shape user experiences, and that power carries significant responsibility. Here are four key ethical points and questions:

  1. Transparency: Users deserve to understand how their data is used and how content is prioritized. Increased transparency can foster trust between users and platforms. Is the social media platform transparent about how its algorithm works.

  1. Algorithmic Bias: Algorithms are not immune to bias as they often reflect the prejudices in the data they analyze. Is the social media platform taking steps to remove bias wherever possible?

  1. Content Moderation: What role, if any, should platforms play in moderating content?

  1. User Well-Being: Is the platform primarily focused on providing a great user experience? Or is it about doing anything and everything possible to generate time on the platform and obtain a presumed corresponding increase in revenue?

The Future of Social Media Algorithms

The future of social media algorithms is certain to be exciting and daunting. Several trends are emerging. They may impact the future of algorithms in the following five ways:

  1. Increased Use of AI and ML: AI and ML will continue to play a role in refining algorithms. As the technologies advance, algorithms will become even more adept at understanding user preferences and predicting behavior.

  1. Greater Focus on User Control: Users are becoming more aware of their data and how it’s used. Platforms may offer control to users, allowing users to customize their feeds and manage their engagement preferences.

  1. Ethical Algorithm Design: Ethical frameworks that prioritize user well-being, transparency, and accountability may gain prominence in the future.

  1. Integration of AR and VR: Social media platforms may incorporate augmented reality (AR) and virtual reality (VR) elements into their algorithms in the future. If that happens, the result will be immersive user experiences that transcend traditional content consumption.

  1. Community-Centric Algorithms: Algorithms in the future may prioritize community engagement and collective interests.

Conclusion

Each algorithm is a complex set of mathematical rules and signals that determine what content to display to users, and in what order. That gives them the ability to empower or manipulate users. Simply put, algorithms have a big impact on user experiences on social media platforms. It’s suggested that users advocate for ethical, user-centric design in the development and deployment of these algorithms as well as user control and transparency. When platforms adopt those measures, users will have a better experience.

For the references, how to cite this article, information about the author and more, continue reading.

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How to Cite this Article

Graffius, Scott M. (2024, September 26). How Algorithms Shape the User Experience on Social Media Platforms. Available at:
https://scottgraffius.com/blog/files/algorithms-and-the-user-experience.html. DOI: 10.13140/RG.2.2.29149.01767.

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About Scott M. Graffius


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Scott M. Graffius is a global leader in agile project management, consultant, creator, trainer, expert on teamwork tradecraft and temporal dynamics on social media platforms, award-winning author (Agile Scrum and Agile Transformation), and international public speaker.

He's generated over $1.9 billion of business value in aggregate for Global Fortune 500 businesses and other organizations he's served. Businesses and industries range from consumer products to advanced technology (including AI and R&D), e-commerce, music, streaming/OTT video, television, film, video games, financial services, government, and more.

Graffius and content from his books (
Agile Scrum and Agile Transformation), talks, workshops, and more have been featured and used by businesses, professional associations, governments, and universities around the world. Examples include Adobe, American Management Association, Amsterdam Public Health Research Institute, Bayer, Boston University, Broadcom, Cisco, Deimos Aerospace, DevOps Institute, EU's European Commission, Ford Motor Company, Hasso Plattner Institute Germany, IEEE, Johns Hopkins University, London South Bank University, Microsoft, National Academy of Sciences, New Zealand Government, Oracle, Project Management Institute, Torrens University Australia, UC San Diego, TBS Switzerland, UK Sports Institute, University of Galway Ireland, U.S. Department of Energy, U.S. National Park Service, U.S. Tennis Association, Virginia Tech, Warsaw University of Technology, Yale University, Zurich University of Applied Sciences, and many others.

He delights audiences around the world with dynamic and engaging talks and workshops. He's presented sessions at 91 conferences and other events across 25 countries. Visit
here to learn more and here to ask Scott to speak at your event.

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Scott M Graffius - Impact_com Platform for Influencers and Affiliates - v April 7 2024 - rev April 10 2024 - LwRes



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About Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions

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Shifting customer needs are common in today's marketplace. Businesses must be adaptive and responsive to change while delivering an exceptional customer experience to be competitive.

There are a variety of frameworks supporting the development of products and services, and most approaches fall into one of two broad categories: traditional or agile. Traditional practices such as waterfall engage sequential development, while agile involves iterative and incremental deliverables. Organizations are increasingly embracing agile to manage projects, and best meet their business needs of rapid response to change, fast delivery speed, and more.

With clear and easy to follow instructions, the multi award-winning
Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions book by Scott M. Graffius (Chris Hare and Colin Giffen, Technical Editors) helps the reader:

  • Implement and use the most popular agile frameworkโ€•Scrum;
  • Deliver products in short cycles with rapid adaptation to change, fast time-to-market, and continuous improvement; and
  • Support innovation and drive competitive advantage.

Hailed by Literary Titan as “the book highlights the versatility of Scrum beautifully.”

Winner of 17 first place awards.

Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.



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About
Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change

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Thriving in today's marketplace frequently depends on making a transformation to become more agile. Those successful in the transition enjoy faster delivery speed and ROI, higher satisfaction, continuous improvement, and additional benefits.

Based on actual events,
Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change provides a quick (60-90 minute) read about a successful agile transformation at a multinational entertainment and media company, told from the author's perspective as an agile coach.

The award-winning book by
Scott M. Graffius is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.



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Post-Publication Notes

If there are any supplements or updates to this article after the date of publication, they will appear here.

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A PDF of this article is
here

The short link for this article is:
https://bit.ly/algo-ux

© Copyright 2024 Scott M. Graffius. All rights reserved. This material may not be published, broadcast, rewritten or redistributed without the express written permission of Scott M. Graffius.





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