Social Media Half-Life
Paper in Peer-Reviewed Academic Journal 'Res Rhetorica' Features Research by Scott M. Graffius on the Lifespan (Half-Life) of Social Media Posts
10 May 2024
BY SCOTT M. GRAFFIUS | ScottGraffius.com
‘Contemporary Prolepsis in Digital Rhetoric: The Roles and Functions of Proleptic Cues’ paper in peer-reviewed academic journal Res Rhetorica features Scott M. Graffius’ ‘Lifespan (Half-Life) of Social Media Posts’ research.
When content is published online, relevance and engagement have a limited lifespan. An advantageous objective metric is half-life. It’s the time it takes for a post to receive half of its total engagement (such as likes, shares, and comments). Data can help inform strategic and tactical decisions, such as the frequency and scheduling of posts.
However, reports by others on the shelf life of social media are often outdated or based on the experience of one person, one organization, or one limited set of data. With any of those common limitations, findings are at risk of being non-representative, inaccurate, or unreliable.
It’s important to have a large dataset from multiple sources. In addition to generating results that are more likely to be appropriately representative, accurate, and reliable, this approach provides a more complete picture and helps identify trends.
In 2018, Scott M. Graffius first published data on the average lifespan (half-life) of posts on Snapchat, X (formerly Twitter), Facebook, Instagram, LinkedIn, YouTube, Pinterest, and blogs — based on data from multiple sources. Algorithms and other factors on platforms change over time. For that reason, Graffius periodically updates the analysis. The current (2024) edition of his ‘Lifespan (Half-Life) of Social Media Posts’ is here.
Scientists, researchers, journalists, academics, YouTubers, podcasters, SEO experts, analysts, businesses, government agencies, and others have featured and used Graffius’ research. Res Rhetorica was added to the list.
Here's the citation:
Landowska, A., Rocci, A., & Koszowy, M. (2024, April 3). Contemporary Prolepsis in Digital Rhetoric: The Roles and Functions of Proleptic Cues. Res Rhetorica, 11 (1): 138-154. DOI: https://doi.org/10.29107/rr2024.1.10.
The cover image is shown above.
Page 146 is shown above.
Page 152 is shown above.
About the Journal
The following includes information from https://resrhetorica.com/index.php/RR/about.
Res Rhetorica is a peer-reviewed open access quarterly academic journal associated with the Polish Rhetoric Society. Its scope includes both theories of rhetoric and practices of persuasive communication. It publishes original theoretical or analytic papers, as well as book reviews, notes on current developments and conferences in the field.
About the Author - Alina Landowska
The following includes information from https://english.swps.pl/alina-landowska.
Alina Landowska, Ph.D. is a cultural researcher. She teaches at SWPS University of Social Sciences and Humanities (Warsaw, Poland), and she collaborates with EMCC Poland as a mentor and executive coach. Her research interests include cultural evolution theory, humanistic management, and business ethics. Landowska has studied and carried out research at SDG Academy (UN), Tantur Ecumenical Institute in Jerusalem (University of Notre Dame, USA), the Baltic University Program (Uppsala, Sweden), and the Swedish Institute for Environmental Research (Kalmar, Sweden). She co-founded the Instytut Rozwoju (Development Institute) think-tank. She was the former Vice President of Polskie Stowarzyszenie Kobiet Biznesu (Polish Association of Women in Business). She represented Employers of Poland at the Business and Industry Advisory Committee by the Organisation for Economic Co-operation and Development.
About the Author - Andrea Rocci
The following includes information from https://resrhetorica.com/index.php/RR/article/view/757.
Andrea Rocci is professor of Language Sciences and Director of the Institute of Argumentation, Linguistics and Semiotics at the Università della Svizzera Italiana (Lugano, Switzerland). He is also Director of the Master Programme in European Studies in Investor Relations and Financial Communication (ESIR) offered jointly with Università Cattolica (Milan, Italy). He has published extensively in the fields of argumentation, pragmatics, semantics, and discourse analysis. He is co-author (with Marcel Danesi) of a textbook on global linguistics. He has directed several projects on argumentation in the contexts of journalism and communication funded by the Swiss National Science Foundation.
About the Author - Marcin Koszowy
The following includes information from https://resrhetorica.com/index.php/RR/article/view/757.
Marcin Koszowy is an associate professor and member of Laboratory of The New Ethos at the Warsaw University of Technology (Warsaw, Poland). He is a founding member of the steering board of European Conference on Argumentation, and chairs ArgDiaP organization fostering research on argumentation in Poland. His work is situated in the areas of logic, philosophy of language, pragmatics, and AI. He has published two books and over 40 papers in journals such as Argumentation, Pragmatics & Society, and Discourse & Society.
About Scott M. Graffius
Scott M. Graffius, PMP, SA, CSP-SM, CSP-PO, CSM, CSPO, ITIL, LSSGB is an agile project management practitioner, consultant, thinker, creator, multi-award-winning author, and international public speaker. Founder and CEO of Exceptional PPM and PMO Solutions™ and subsidiary Exceptional Agility™, he has generated over $1.9 billion for Global Fortune 500 businesses and other organizations he has served. Graffius and content from his books, talks, workshops, and more have been featured and used by Microsoft, Oracle, Broadcom, Cisco, Gartner, Project Management Institute, IEEE, National Academy of Sciences, United States Department of Energy, Yale University, Tufts University, and others. He delights audiences with dynamic and engaging talks and workshops on agile project management, AI, Tech leadership, video game development, strategic alignment, the science of high performance teams, and more. To date, he's presented sessions at 90 conferences and other events across 25 countries.
His full bio is available here.
Connect with Scott on:
About Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions
Shifting customer needs are common in today's marketplace. Businesses must be adaptive and responsive to change while delivering an exceptional customer experience to be competitive.
There are a variety of frameworks supporting the development of products and services, and most approaches fall into one of two broad categories: traditional or agile. Traditional practices such as waterfall engage sequential development, while agile involves iterative and incremental deliverables. Organizations are increasingly embracing agile to manage projects, and best meet their business needs of rapid response to change, fast delivery speed, and more.
With clear and easy to follow step-by-step instructions, Scott M. Graffius's award-winning Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions helps the reader:
Hailed by Literary Titan as “the book highlights the versatility of Scrum beautifully.”
Winner of 17 first place awards.
Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.
About Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change
Thriving in today's marketplace frequently depends on making a transformation to become more agile. Those successful in the transition enjoy faster delivery speed and ROI, higher satisfaction, continuous improvement, and additional benefits.
Based on actual events, Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change provides a quick (60-90 minute) read about a successful agile transformation at a multinational entertainment and media company, told from the author's perspective as an agile coach.
The award-winning book by Scott M. Graffius is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.
DOI: 10.13140/RG.2.2.30862.57924
© Copyright 2024 Scott M. Graffius. All rights reserved. This material may not be published, broadcast, rewritten or redistributed without the express written permission of Scott M. Graffius.
‘Contemporary Prolepsis in Digital Rhetoric: The Roles and Functions of Proleptic Cues’ paper in peer-reviewed academic journal Res Rhetorica features Scott M. Graffius’ ‘Lifespan (Half-Life) of Social Media Posts’ research.
When content is published online, relevance and engagement have a limited lifespan. An advantageous objective metric is half-life. It’s the time it takes for a post to receive half of its total engagement (such as likes, shares, and comments). Data can help inform strategic and tactical decisions, such as the frequency and scheduling of posts.
However, reports by others on the shelf life of social media are often outdated or based on the experience of one person, one organization, or one limited set of data. With any of those common limitations, findings are at risk of being non-representative, inaccurate, or unreliable.
It’s important to have a large dataset from multiple sources. In addition to generating results that are more likely to be appropriately representative, accurate, and reliable, this approach provides a more complete picture and helps identify trends.
In 2018, Scott M. Graffius first published data on the average lifespan (half-life) of posts on Snapchat, X (formerly Twitter), Facebook, Instagram, LinkedIn, YouTube, Pinterest, and blogs — based on data from multiple sources. Algorithms and other factors on platforms change over time. For that reason, Graffius periodically updates the analysis. The current (2024) edition of his ‘Lifespan (Half-Life) of Social Media Posts’ is here.
Scientists, researchers, journalists, academics, YouTubers, podcasters, SEO experts, analysts, businesses, government agencies, and others have featured and used Graffius’ research. Res Rhetorica was added to the list.
Here's the citation:
Landowska, A., Rocci, A., & Koszowy, M. (2024, April 3). Contemporary Prolepsis in Digital Rhetoric: The Roles and Functions of Proleptic Cues. Res Rhetorica, 11 (1): 138-154. DOI: https://doi.org/10.29107/rr2024.1.10.
The cover image is shown above.
Page 146 is shown above.
Page 152 is shown above.
About the Journal
The following includes information from https://resrhetorica.com/index.php/RR/about.
Res Rhetorica is a peer-reviewed open access quarterly academic journal associated with the Polish Rhetoric Society. Its scope includes both theories of rhetoric and practices of persuasive communication. It publishes original theoretical or analytic papers, as well as book reviews, notes on current developments and conferences in the field.
About the Author - Alina Landowska
The following includes information from https://english.swps.pl/alina-landowska.
Alina Landowska, Ph.D. is a cultural researcher. She teaches at SWPS University of Social Sciences and Humanities (Warsaw, Poland), and she collaborates with EMCC Poland as a mentor and executive coach. Her research interests include cultural evolution theory, humanistic management, and business ethics. Landowska has studied and carried out research at SDG Academy (UN), Tantur Ecumenical Institute in Jerusalem (University of Notre Dame, USA), the Baltic University Program (Uppsala, Sweden), and the Swedish Institute for Environmental Research (Kalmar, Sweden). She co-founded the Instytut Rozwoju (Development Institute) think-tank. She was the former Vice President of Polskie Stowarzyszenie Kobiet Biznesu (Polish Association of Women in Business). She represented Employers of Poland at the Business and Industry Advisory Committee by the Organisation for Economic Co-operation and Development.
About the Author - Andrea Rocci
The following includes information from https://resrhetorica.com/index.php/RR/article/view/757.
Andrea Rocci is professor of Language Sciences and Director of the Institute of Argumentation, Linguistics and Semiotics at the Università della Svizzera Italiana (Lugano, Switzerland). He is also Director of the Master Programme in European Studies in Investor Relations and Financial Communication (ESIR) offered jointly with Università Cattolica (Milan, Italy). He has published extensively in the fields of argumentation, pragmatics, semantics, and discourse analysis. He is co-author (with Marcel Danesi) of a textbook on global linguistics. He has directed several projects on argumentation in the contexts of journalism and communication funded by the Swiss National Science Foundation.
About the Author - Marcin Koszowy
The following includes information from https://resrhetorica.com/index.php/RR/article/view/757.
Marcin Koszowy is an associate professor and member of Laboratory of The New Ethos at the Warsaw University of Technology (Warsaw, Poland). He is a founding member of the steering board of European Conference on Argumentation, and chairs ArgDiaP organization fostering research on argumentation in Poland. His work is situated in the areas of logic, philosophy of language, pragmatics, and AI. He has published two books and over 40 papers in journals such as Argumentation, Pragmatics & Society, and Discourse & Society.
About Scott M. Graffius
Scott M. Graffius, PMP, SA, CSP-SM, CSP-PO, CSM, CSPO, ITIL, LSSGB is an agile project management practitioner, consultant, thinker, creator, multi-award-winning author, and international public speaker. Founder and CEO of Exceptional PPM and PMO Solutions™ and subsidiary Exceptional Agility™, he has generated over $1.9 billion for Global Fortune 500 businesses and other organizations he has served. Graffius and content from his books, talks, workshops, and more have been featured and used by Microsoft, Oracle, Broadcom, Cisco, Gartner, Project Management Institute, IEEE, National Academy of Sciences, United States Department of Energy, Yale University, Tufts University, and others. He delights audiences with dynamic and engaging talks and workshops on agile project management, AI, Tech leadership, video game development, strategic alignment, the science of high performance teams, and more. To date, he's presented sessions at 90 conferences and other events across 25 countries.
His full bio is available here.
Connect with Scott on:
About Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions
Shifting customer needs are common in today's marketplace. Businesses must be adaptive and responsive to change while delivering an exceptional customer experience to be competitive.
There are a variety of frameworks supporting the development of products and services, and most approaches fall into one of two broad categories: traditional or agile. Traditional practices such as waterfall engage sequential development, while agile involves iterative and incremental deliverables. Organizations are increasingly embracing agile to manage projects, and best meet their business needs of rapid response to change, fast delivery speed, and more.
With clear and easy to follow step-by-step instructions, Scott M. Graffius's award-winning Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions helps the reader:
- Implement and use the most popular agile framework―Scrum;
- Deliver products in short cycles with rapid adaptation to change, fast time-to-market, and continuous improvement; and
- Support innovation and drive competitive advantage.
Hailed by Literary Titan as “the book highlights the versatility of Scrum beautifully.”
Winner of 17 first place awards.
Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.
- 🇧🇷 Brazil
- 🇨🇦 Canada
- 🇨🇿 Czech Republic
- 🇩🇰 Denmark
- 🇫🇮 Finland
- 🇫🇷 France
- 🇩🇪 Germany
- 🇬🇷 Greece
- 🇭🇺 Hungary
- 🇮🇳 India
- 🇮🇪 Ireland
- 🇮🇱 Israel
- 🇮🇹 Italy
- 🇯🇵 Japan
- 🇱🇺 Luxembourg
- 🇲🇽 Mexico
- 🇳🇱 Netherlands
- 🇳🇿 New Zealand
- 🇳🇴 Norway
- 🇪🇸 Spain
- 🇸🇪 Sweden
- 🇨🇭 Switzerland
- 🇦🇪 UAE
- 🇬🇧 United Kingdom
- 🇺🇸 United States
About Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change
Thriving in today's marketplace frequently depends on making a transformation to become more agile. Those successful in the transition enjoy faster delivery speed and ROI, higher satisfaction, continuous improvement, and additional benefits.
Based on actual events, Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change provides a quick (60-90 minute) read about a successful agile transformation at a multinational entertainment and media company, told from the author's perspective as an agile coach.
The award-winning book by Scott M. Graffius is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.
- 🇦🇺 Australia
- 🇦🇹 Austria
- 🇧🇷 Brazil
- 🇨🇦 Canada
- 🇨🇿 Czech Republic
- 🇩🇰 Denmark
- 🇫🇮 Finland
- 🇫🇷 France
- 🇩🇪 Germany
- 🇬🇷 Greece
- 🇮🇳 India
- 🇮🇪 Ireland
- 🇯🇵 Japan
- 🇱🇺 Luxembourg
- 🇲🇽 Mexico
- 🇳🇱 Netherlands
- 🇳🇿 New Zealand
- 🇪🇸 Spain
- 🇸🇪 Sweden
- 🇨🇭 Switzerland
- 🇦🇪 United Arab Emirates
- 🇬🇧 United Kingdom
- 🇺🇸 United States
DOI: 10.13140/RG.2.2.30862.57924
© Copyright 2024 Scott M. Graffius. All rights reserved. This material may not be published, broadcast, rewritten or redistributed without the express written permission of Scott M. Graffius.
Introducing ‘Engage or Fade: Decoding the Half-Life of Digital Resonance’ – A New Talk by Scott M. Graffius
28 March 2025
BY SCOTT M. GRAFFIUS | ScottGraffius.com
Introduction
In today’s fast-paced digital world, where engagement drives success, knowing how long your content captures attention and sustains impact is crucial. From the fleeting buzz of a Snapchat post to the lasting presence of a blog, the lifespan of social media content varies widely across platforms. Still, creators, brands, and companies all grapple with the same question: how can we maximize engagement in an environment where relevance can fade quickly—and at different rates?
Scott M. Graffius’ research on the "Lifespan (Half-Life) of Social Media Posts" provides the answer. His work has been widely recognized and utilized by businesses, professional associations, government agencies, universities, scientists, and journalists alike. Notable mentions include Buffer, GoDaddy, Pinterest Inc., the Proceedings of the National Academy of Sciences, and many more.
Graffius has developed and delivered highly-rated talks and workshops at 92 conferences and other events across 25 countries. Now, he introduces a new topic: "Engage or Fade: Decoding the Half-Life of Digital Resonance"—an evolution of his social media research that uncovers the secrets to capturing attention, sustaining engagement, and maximizing digital impact.
Main Body
Abstract for Graffius' Talk
Snapchat posts typically vanish from relevance in seconds, while a blog post can engage audiences for over two years. In a digital economy where engagement drives value, mastering the lifespan of social media content is a strategic advantage. Led by Scott M. Graffius—expert in the temporal dynamics of social media, researcher, author, and international speaker—this session builds on his groundbreaking "Lifespan (Half-Life) of Social Media Posts" research. The 2025 edition of his work examined over 5 million posts across Snapchat, TikTok, X, Facebook, Reddit, Instagram, LinkedIn, podcasts, YouTube, Pinterest, and blogs, harnessing data from APIs, proprietary datasets, academic consortia, public repositories, and beyond. His findings reveal the average half-life of content on these platforms, offering surprising insights and actionable strategies to boost engagement and success. This session equips individuals, companies, and brands with cutting-edge, data-driven tactics to amplify digital engagement and impact.
Key Learning Objectives for Graffius' Talk
Conclusion
Graffius' new talk—"Engage or Fade: Decoding the Half-Life of Digital Resonance"—equips audiences with cutting-edge, data-driven tactics to amplify digital engagement and impact.
Ask Scott to speak at your event. Just complete the speaker engagement request form or email him today!
The most current (2025) edition of Graffius' "Lifespan (Half-Life) of Social Media Posts" research is here.
Read on for:
About Scott M. Graffius
Scott M. Graffius sparks breakthroughs in AI, agile, and project management/PMO leadership as a globally recognized practitioner, researcher, thought leader, award-winning author, and international public speaker.
Graffius has generated more than USD $1.9 billion in business value for organizations served, including Fortune 500 companies. Businesses and industries range from technology (including R&D and AI) to entertainment, financial services, and healthcare, government, social media, and more.
Graffius leads the professional services firm Exceptional PPM and PMO Solutions, along with its subsidiary Exceptional Agility. These consultancies offer strategic and tactical advisory, training, embedded talent, and consulting services to public, private, and government sectors. They help organizations enhance their capabilities and results in agile, project management, program management, portfolio management, and PMO leadership, supporting innovation and driving competitive advantage. The consultancies confidently back services with a Delighted Client Guarantee™. Graffius is a former vice president of project management with a publicly traded provider of diverse consumer products and services over the Internet. Before that, he ran and supervised the delivery of projects and programs in public and private organizations with businesses ranging from e-commerce to advanced technology products and services, retail, manufacturing, entertainment, and more. He has experience with consumer, business, reseller, government, and international markets.
He is the author of two award-winning books.
Prominent businesses, professional associations, government agencies, and universities have featured Graffius and his work including content from his books, talks, workshops, and more. Select examples include:
Graffius has been actively involved with the Project Management Institute (PMI) in the development of professional standards. He was a member of the team which produced the Practice Standard for Work Breakdown Structures—Second Edition. Graffius was a contributor and reviewer of A Guide to the Project Management Body of Knowledge—Sixth Edition, The Standard for Program Management—Fourth Edition, and The Practice Standard for Project Estimating—Second Edition. He was also a subject matter expert reviewer of content for the PMI’s Congress. Beyond the PMI, Graffius also served as a member of the review team for two of the Scrum Alliance’s Global Scrum Gatherings.
Graffius has a bachelor’s degree in psychology with a focus in Human Factors. He holds eight professional certifications:
He is an active member of the Scrum Alliance, the Project Management Institute (PMI), and the Institute of Electrical and Electronics Engineers (IEEE).
He divides his time between Los Angeles and Paris, France.
Thought Leader | Public Speaker | Agile Scrum Book | Agile Transformation Book | Blog | Photo | X | LinkedIn | Email
How to Cite This Article
Graffius, Scott M. (2025, March 28). Introducing 'Engage or Fade: Decoding the Half-Life of Digital Resonance' – A New Talk by Scott M. Graffius. Available at: https://scottgraffius.com/blog/files/introducing-engage-or-fade-decoding-the-half-life-of-digital-resonance-–-a-new-talk-by-scott-m-graffius.html.
Digital Object Identifier (DOI)
DOI: (coming soon)
Content Acknowledgements
Names, marks, and content are the property of their respective owners.
Graffius' 'Lifespan (Half-Life) of Social Media Posts' is copyright © Scott M. Graffius. All rights reserved.
Post-Publication Notes
If there's an update after this article is published, the information will appear here.
Update on 29 March 2025
Graffius developed Alternate 1 and Alternate 2 as slightly modified versions of his talk. Details follow.
Alternate 1
Abstract for Graffius' Talk
Snapchat posts typically vanish from relevance in seconds, while a blog post can engage audiences for over two years. In a digital economy where engagement drives value, mastering the lifespan of social media content is a strategic advantage. Led by Scott M. Graffius—expert in the temporal dynamics of social media, researcher, author, and international speaker—this session builds on his groundbreaking "Lifespan (Half-Life) of Social Media Posts" research. The 2025 edition of his work examined over 5 million posts across Snapchat, TikTok, X, Facebook, Reddit, Instagram, LinkedIn, podcasts, YouTube, Pinterest, and blogs, harnessing data from APIs, proprietary datasets, academic consortia, public repositories, and beyond. His findings reveal the average half-life of content on these platforms, offering surprising insights and actionable strategies to boost engagement and success. This session dives into the latest findings, equipping individuals, companies, and brands with advanced, data-backed approaches to maximize impact in an engagement-driven economy.
Key Learning Objectives for Graffius' Talk
Alternate 2
Abstract for Graffius' Talk
In a digital arms race where Snapchat posts typically evaporate in seconds and blogs posts can be active for years, engagement isn’t just king—it’s the entire kingdom. Yet many strategies miss the mark. Led by Scott M. Graffius—expert in the temporal dynamics of social media, researcher, author, and international speaker—this session unveils the 2025 edition of his pioneering 'Lifespan (Half-Life) of Social Media Posts' research. Powered by 5M+ posts scraped from APIs, proprietary datasets, and academic goldmines, it decodes the engagement half-life clock ticking over Snapchat, TikTok, X, Facebook, Reddit, Instagram, LinkedIn, podcasts, YouTube, Pinterest, and blogs. Graffius delivers actionable, data-driven tactics to spark engagement and deepen influence—whatever your digital endgame. This is your edge in mastering content lifespan for maximum impact.
Key Learning Objectives for Graffius' Talk
Copyright
Copyright © Scott M. Graffius. All rights reserved.
Content on this site—including text, images, videos, and data—may not be used for training or input into any artificial intelligence, machine learning, or automatized learning systems, or published, broadcast, rewritten, or redistributed without the express written permission of Scott M. Graffius.
Introduction
In today’s fast-paced digital world, where engagement drives success, knowing how long your content captures attention and sustains impact is crucial. From the fleeting buzz of a Snapchat post to the lasting presence of a blog, the lifespan of social media content varies widely across platforms. Still, creators, brands, and companies all grapple with the same question: how can we maximize engagement in an environment where relevance can fade quickly—and at different rates?
Scott M. Graffius’ research on the "Lifespan (Half-Life) of Social Media Posts" provides the answer. His work has been widely recognized and utilized by businesses, professional associations, government agencies, universities, scientists, and journalists alike. Notable mentions include Buffer, GoDaddy, Pinterest Inc., the Proceedings of the National Academy of Sciences, and many more.
Graffius has developed and delivered highly-rated talks and workshops at 92 conferences and other events across 25 countries. Now, he introduces a new topic: "Engage or Fade: Decoding the Half-Life of Digital Resonance"—an evolution of his social media research that uncovers the secrets to capturing attention, sustaining engagement, and maximizing digital impact.
Main Body
Abstract for Graffius' Talk
Snapchat posts typically vanish from relevance in seconds, while a blog post can engage audiences for over two years. In a digital economy where engagement drives value, mastering the lifespan of social media content is a strategic advantage. Led by Scott M. Graffius—expert in the temporal dynamics of social media, researcher, author, and international speaker—this session builds on his groundbreaking "Lifespan (Half-Life) of Social Media Posts" research. The 2025 edition of his work examined over 5 million posts across Snapchat, TikTok, X, Facebook, Reddit, Instagram, LinkedIn, podcasts, YouTube, Pinterest, and blogs, harnessing data from APIs, proprietary datasets, academic consortia, public repositories, and beyond. His findings reveal the average half-life of content on these platforms, offering surprising insights and actionable strategies to boost engagement and success. This session equips individuals, companies, and brands with cutting-edge, data-driven tactics to amplify digital engagement and impact.
Key Learning Objectives for Graffius' Talk
- Master the Half-Life Framework: Grasp how quickly social media engagement halves, distinguishing views (reach) from engagement (impact) to measure content effectiveness.
- Tailor Tactics to Platforms: Optimize timing and frequency for each platform’s unique lifespan—from X’s fleeting buzz to Pinterest’s lasting appeal—to enhance visibility and interaction.
- Drive Lasting Impact: Acquire strategies to extend content relevance and deepen resonance, merging agile insights with practical applications to elevate digital performance.
Conclusion
Graffius' new talk—"Engage or Fade: Decoding the Half-Life of Digital Resonance"—equips audiences with cutting-edge, data-driven tactics to amplify digital engagement and impact.
Ask Scott to speak at your event. Just complete the speaker engagement request form or email him today!
The most current (2025) edition of Graffius' "Lifespan (Half-Life) of Social Media Posts" research is here.
Read on for:
- About Scott M. Graffius,
- How to Cite This Article,
- and more.
About Scott M. Graffius
Scott M. Graffius sparks breakthroughs in AI, agile, and project management/PMO leadership as a globally recognized practitioner, researcher, thought leader, award-winning author, and international public speaker.
Graffius has generated more than USD $1.9 billion in business value for organizations served, including Fortune 500 companies. Businesses and industries range from technology (including R&D and AI) to entertainment, financial services, and healthcare, government, social media, and more.
Graffius leads the professional services firm Exceptional PPM and PMO Solutions, along with its subsidiary Exceptional Agility. These consultancies offer strategic and tactical advisory, training, embedded talent, and consulting services to public, private, and government sectors. They help organizations enhance their capabilities and results in agile, project management, program management, portfolio management, and PMO leadership, supporting innovation and driving competitive advantage. The consultancies confidently back services with a Delighted Client Guarantee™. Graffius is a former vice president of project management with a publicly traded provider of diverse consumer products and services over the Internet. Before that, he ran and supervised the delivery of projects and programs in public and private organizations with businesses ranging from e-commerce to advanced technology products and services, retail, manufacturing, entertainment, and more. He has experience with consumer, business, reseller, government, and international markets.
He is the author of two award-winning books.
- His first book, Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions (ISBN-13: 9781533370242), received 17 awards.
- His second book is Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change (ISBN-13: 9781072447962). BookAuthority named it one of the best Scrum books of all time.
Prominent businesses, professional associations, government agencies, and universities have featured Graffius and his work including content from his books, talks, workshops, and more. Select examples include:
- Adobe,
- American Management Association,
- Amsterdam Public Health Research Institute,
- Bayer,
- BMC Software,
- Boston University,
- Broadcom,
- Cisco,
- Coburg University of Applied Sciences and Arts Germany,
- Computer Weekly,
- Constructor University Germany,
- Data Governance Success,
- Deimos Aerospace,
- DevOps Institute,
- EU's European Commission,
- Ford Motor Company,
- GoDaddy,
- Harvard Medical School,
- Hasso Plattner Institute Germany,
- IEEE,
- Innovation Project Management,
- Johns Hopkins University,
- Journal of Neurosurgery,
- Lam Research (Semiconductors),
- Leadership Worthy,
- Life Sciences Trainers and Educators Network,
- London South Bank University,
- Microsoft,
- NASSCOM,
- National Academy of Sciences,
- New Zealand Government,
- Oracle,
- Pinterest Inc.,
- Project Management Institute,
- SANS Institute,
- SBG Neumark Germany,
- Singapore Institute of Technology,
- Torrens University Australia,
- TBS Switzerland,
- Tufts University,
- UC San Diego,
- UK Sports Institute,
- University of Galway Ireland,
- US Department of Energy,
- US National Park Service,
- US Tennis Association,
- Veleučilište u Rijeci Croatia,
- Verizon,
- Virginia Tech,
- Warsaw University of Technology,
- Wrike,
- Yale University,
- and many others.
Graffius has been actively involved with the Project Management Institute (PMI) in the development of professional standards. He was a member of the team which produced the Practice Standard for Work Breakdown Structures—Second Edition. Graffius was a contributor and reviewer of A Guide to the Project Management Body of Knowledge—Sixth Edition, The Standard for Program Management—Fourth Edition, and The Practice Standard for Project Estimating—Second Edition. He was also a subject matter expert reviewer of content for the PMI’s Congress. Beyond the PMI, Graffius also served as a member of the review team for two of the Scrum Alliance’s Global Scrum Gatherings.
Graffius has a bachelor’s degree in psychology with a focus in Human Factors. He holds eight professional certifications:
- Certified SAFe 6 Agilist (SA),
- Certified Scrum Professional - ScrumMaster (CSP-SM),
- Certified Scrum Professional - Product Owner (CSP-PO),
- Certified ScrumMaster (CSM),
- Certified Scrum Product Owner (CSPO),
- Project Management Professional (PMP),
- Lean Six Sigma Green Belt (LSSGB), and
- IT Service Management Foundation (ITIL).
He is an active member of the Scrum Alliance, the Project Management Institute (PMI), and the Institute of Electrical and Electronics Engineers (IEEE).
He divides his time between Los Angeles and Paris, France.
Thought Leader | Public Speaker | Agile Scrum Book | Agile Transformation Book | Blog | Photo | X | LinkedIn | Email
How to Cite This Article
Graffius, Scott M. (2025, March 28). Introducing 'Engage or Fade: Decoding the Half-Life of Digital Resonance' – A New Talk by Scott M. Graffius. Available at: https://scottgraffius.com/blog/files/introducing-engage-or-fade-decoding-the-half-life-of-digital-resonance-–-a-new-talk-by-scott-m-graffius.html.
Digital Object Identifier (DOI)
DOI: (coming soon)
Content Acknowledgements
Names, marks, and content are the property of their respective owners.
Graffius' 'Lifespan (Half-Life) of Social Media Posts' is copyright © Scott M. Graffius. All rights reserved.
Post-Publication Notes
If there's an update after this article is published, the information will appear here.
Update on 29 March 2025
Graffius developed Alternate 1 and Alternate 2 as slightly modified versions of his talk. Details follow.
Alternate 1
Abstract for Graffius' Talk
Snapchat posts typically vanish from relevance in seconds, while a blog post can engage audiences for over two years. In a digital economy where engagement drives value, mastering the lifespan of social media content is a strategic advantage. Led by Scott M. Graffius—expert in the temporal dynamics of social media, researcher, author, and international speaker—this session builds on his groundbreaking "Lifespan (Half-Life) of Social Media Posts" research. The 2025 edition of his work examined over 5 million posts across Snapchat, TikTok, X, Facebook, Reddit, Instagram, LinkedIn, podcasts, YouTube, Pinterest, and blogs, harnessing data from APIs, proprietary datasets, academic consortia, public repositories, and beyond. His findings reveal the average half-life of content on these platforms, offering surprising insights and actionable strategies to boost engagement and success. This session dives into the latest findings, equipping individuals, companies, and brands with advanced, data-backed approaches to maximize impact in an engagement-driven economy.
Key Learning Objectives for Graffius' Talk
- Decode the Half-Life Edge: Explore refined metrics on how engagement decays across platforms, dissecting the interplay of reach versus impact to fine-tune performance analysis.
- Platform-Specific Precision: Leverage new lifespan data to adjust timing and cadence, capitalizing on each channel’s unique rhythm—from X’s rapid churn to Pinterest’s enduring pull—for superior visibility and interaction.
- Amplify Strategic Resonance: Uncover cutting-edge tactics to extend content lifecycles and deepen audience connection, blending agile insights with actionable refinements to push digital outcomes further.
Alternate 2
Abstract for Graffius' Talk
In a digital arms race where Snapchat posts typically evaporate in seconds and blogs posts can be active for years, engagement isn’t just king—it’s the entire kingdom. Yet many strategies miss the mark. Led by Scott M. Graffius—expert in the temporal dynamics of social media, researcher, author, and international speaker—this session unveils the 2025 edition of his pioneering 'Lifespan (Half-Life) of Social Media Posts' research. Powered by 5M+ posts scraped from APIs, proprietary datasets, and academic goldmines, it decodes the engagement half-life clock ticking over Snapchat, TikTok, X, Facebook, Reddit, Instagram, LinkedIn, podcasts, YouTube, Pinterest, and blogs. Graffius delivers actionable, data-driven tactics to spark engagement and deepen influence—whatever your digital endgame. This is your edge in mastering content lifespan for maximum impact.
Key Learning Objectives for Graffius' Talk
- Decode the Half-Life Edge: Explore refined metrics on how engagement decays across platforms, dissecting the interplay of reach (views) versus impact (engagement) to fine-tune performance analysis.
- Platform-Specific Precision: Leverage new lifespan data to adjust timing and cadence, capitalizing on each channel’s unique rhythm—from X’s rapid churn to Pinterest’s enduring pull—for superior visibility and interaction.
- Amplify Strategic Resonance: Uncover cutting-edge tactics to extend content lifecycles and deepen audience connection, blending agile insights with actionable refinements to push digital outcomes further.
Copyright
Copyright © Scott M. Graffius. All rights reserved.
Content on this site—including text, images, videos, and data—may not be used for training or input into any artificial intelligence, machine learning, or automatized learning systems, or published, broadcast, rewritten, or redistributed without the express written permission of Scott M. Graffius.