AI Institute of Switzerland
AI Institute of Switzerland Features Scott M. Graffius’ Work on Algorithms
18 August 2025
BY SCOTT M. GRAFFIUS | ScottGraffius.com
Introduction
The AI Institute of Switzerland has featured research by Scott M. Graffius—How Algorithms Shape the User Experience on Social Media Platforms—within its curated section of research papers and articles. This recognition highlights the growing importance of Graffius’ work in the fields of artificial intelligence, human–AI interaction, and social media.
Why This Matters
The AI Institute of Switzerland ("the Institute"), part of the Swiss Information and Management Institute, is the country’s first institute exclusively dedicated to artificial intelligence. Its mission is to advance AI knowledge through applied research, training, and innovation. It serves as a bridge between academic rigor and industry-relevant practice. By including Graffius’ work among its references, the Institute underscores both its relevance and value in shaping conversations about AI and social media platforms.
The Significance of the Research
Social media has revolutionized communication, culture, and commerce. And behind the user experience lies the pervasive influence of AI-powered algorithms. Graffius’ research investigates these systems, examining how personalization and recommendation engines shape what users see and how they interact.
The findings reveal that while algorithms drive engagement and growth for platforms, they also pose complex challenges around user autonomy, wellness, and information integrity. Unpacking these dynamics contributes to a deeper understanding of one of the defining issues of the digital age: how to balance innovation with ethical responsibility.
Broader Impact
The inclusion of Graffius’ research by the Institute signals recognition of its global relevance—particularly in the areas of AI ethics, transparency, and human-centric system design. As the Institute trains the next generation of AI leaders, it curates resources that demonstrate what AI can achieve along with reflection on how it should be applied responsibly.
Conclusion
The Institute’s feature of Graffius’ research underscores the vital role of interdisciplinary scholarship in guiding the future of technology and society. His work continues to inform debates on AI ethics, governance, and the human impact of algorithmic decision-making.
Select excerpts from the Institute's publication are shown below.
Graffius' "How Algorithms Shape the User Experience on Social Media Platforms" paper is on ResearchGate here. The AI Institute of Switzerland's publication is here.
Citation Information
Graffius' publication on ResearchGate:
AI Institute of Switzerland's publication:
This article:
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About Scott M. Graffius
Scott M. Graffius is a globally recognized technology leader who drives innovation in AI, Agile, and Project Management/PMO leadership.
He’s a practitioner, researcher, thought leader, award-winning author, and keynote speaker who’s taken the stage at 94 conferences and other events across 25 countries.
He’s delivered over $2.3 billion in value for Fortune 500 companies and other leaders in technology, entertainment, financial services, healthcare, and beyond.
Businesses, professional associations, government agencies, and universities use Graffius and feature his work. Examples include Adobe, Bayer, Boston University, Ford, Gartner, Harvard Medical School, IEEE, Johns Hopkins University, Microsoft, National Academy of Sciences, Oracle, Pinterest Inc., Project Management Institute, UC San Diego, Verizon, Yale University, and others.
The following sections provide additional information on his experience, contributions, and influence.
Experience
Graffius heads the professional services firm Exceptional PPM and PMO Solutions, along with its subsidiary Exceptional Agility. These consultancies offer strategic and tactical advisory, training, embedded expertise, and consulting services to the public, private, and government sectors. They help organizations enhance their capabilities and results in agile, project management, program management, portfolio management, and PMO leadership, supporting innovation and driving competitive advantage. The consultancies confidently back services with a Delighted Client Guarantee™.
Graffius is a former VP of project management with a publicly traded provider of diverse consumer products and services over the Internet. Before that, he ran and supervised the delivery of projects and programs in public and private organizations with businesses ranging from e-commerce to advanced technology products and services, retail, manufacturing, entertainment, and more.
He has experience with consumer, business, reseller, government, and international markets.
Award-Winning Author
Graffius has authored three books.
International Public Speaker
Organizations worldwide engage Graffius to present on tech (including AI), Agile, project management, program management, portfolio management, and PMO leadership. He crafts and delivers unique and compelling talks and workshops. To date, Graffius has conducted 94 sessions across 25 countries. Select examples of events include Agile Trends Gov, BSides (Newcastle Upon Tyne), Conf42 Quantum Computing, DevDays Europe, DevOps Institute, DevOpsDays (Geneva), Frug’Agile, IEEE, Microsoft, Scottish Summit, Scrum Alliance RSG (Nepal), Techstars, and W Love Games International Video Game Development Conference (Helsinki), and more.
With an average rating of 4.81 (on a scale of 1-5), sessions are highly valued.
The speaker engagement request form is here.
Thought Leadership and Influence
Prominent businesses, professional associations, government agencies, and universities have showcased Graffius and his contributions—spanning his books, talks, workshops, and beyond. Select examples include:
Graffius has played a key role in the Project Management Institute (PMI) in developing professional standards. He was a member of multiple teams that authored, reviewed, and produced:
Additional details are here.
He was also a subject matter expert reviewer of content for the PMI’s Congress. Beyond the PMI, Graffius also served as a member of the review team for two of the Scrum Alliance’s Global Scrum Gatherings.
Acclaimed Authority on Teamwork Tradecraft
Graffius is a renowned authority on teamwork tradecraft. Informed by the research of Bruce W. Tuckman and Mary Ann C. Jensen, over 100 subsequent studies, and Graffius' first-hand professional experience with, and analysis of, team leadership and performance, Graffius created his 'Phases of Team Development' as a unique perspective and visual conveying the five phases of team development. First introduced in 2008 and periodically updated, his work provides a diagnostic and strategic guide for navigating team dynamics. It provides actionable insights for leaders across industries to develop high-performance teams. Its adoption by esteemed organizations such as Yale University, IEEE, Cisco, Microsoft, Ford, Oracle, Broadcom, the U.S. National Park Service, and the Journal of Neurosurgery, among others, highlights its utility and value, solidifying its status as an indispensable resource for elevating team performance and driving organizational excellence.
The 2025 edition of Graffius' "Phases of Team Development" intellectual property is here.
Expert on Temporal Dynamics on Social Media Platforms
Graffius is also an authority on temporal dynamics on social media platforms. His 'Lifespan (Half-Life) of Social Media Posts' research—first published in 2018 and updated annually—delivers a precise quantitative analysis of post longevity across digital platforms, utilizing advanced statistical techniques to determine mean half-life with precision. It establishes a solid empirical base, effectively highlighting the ephemeral nature of content within social media ecosystems. Referenced and applied by leading entities such as the Center for Direct Marketing, Fast Company, GoDaddy, Pinterest Inc., and PNAS, among others, his research exemplifies methodological rigor and sustained significance in the field of digital informatics.
The 2025 edition of Graffius "Lifespan (Half-Life) of Social Media Posts" research is here.
Education and Professional Certifications
Graffius has a bachelor’s degree in psychology with a focus in Human Factors. He holds eight professional certifications:
He is an active member of the Scrum Alliance, the Project Management Institute (PMI), and the Institute of Electrical and Electronics Engineers (IEEE).
Advancing AI, Agile, and Project/PMO Management
Scott M. Graffius continues to advance the fields of AI, Agile, and Project/PMO Management through his leadership, research, writing, and real-world impact. Businesses and other organizations leverage Graffius’ insights to drive their success.
Check out Scott’s books:
Follow and connect with Scott on social media:
Introduction
The AI Institute of Switzerland has featured research by Scott M. Graffius—How Algorithms Shape the User Experience on Social Media Platforms—within its curated section of research papers and articles. This recognition highlights the growing importance of Graffius’ work in the fields of artificial intelligence, human–AI interaction, and social media.
Why This Matters
The AI Institute of Switzerland ("the Institute"), part of the Swiss Information and Management Institute, is the country’s first institute exclusively dedicated to artificial intelligence. Its mission is to advance AI knowledge through applied research, training, and innovation. It serves as a bridge between academic rigor and industry-relevant practice. By including Graffius’ work among its references, the Institute underscores both its relevance and value in shaping conversations about AI and social media platforms.
The Significance of the Research
Social media has revolutionized communication, culture, and commerce. And behind the user experience lies the pervasive influence of AI-powered algorithms. Graffius’ research investigates these systems, examining how personalization and recommendation engines shape what users see and how they interact.
The findings reveal that while algorithms drive engagement and growth for platforms, they also pose complex challenges around user autonomy, wellness, and information integrity. Unpacking these dynamics contributes to a deeper understanding of one of the defining issues of the digital age: how to balance innovation with ethical responsibility.
Broader Impact
The inclusion of Graffius’ research by the Institute signals recognition of its global relevance—particularly in the areas of AI ethics, transparency, and human-centric system design. As the Institute trains the next generation of AI leaders, it curates resources that demonstrate what AI can achieve along with reflection on how it should be applied responsibly.
Conclusion
The Institute’s feature of Graffius’ research underscores the vital role of interdisciplinary scholarship in guiding the future of technology and society. His work continues to inform debates on AI ethics, governance, and the human impact of algorithmic decision-making.
Select excerpts from the Institute's publication are shown below.
Graffius' "How Algorithms Shape the User Experience on Social Media Platforms" paper is on ResearchGate here. The AI Institute of Switzerland's publication is here.
Citation Information
Graffius' publication on ResearchGate:
- Graffius, Scott M. (2024, September 26). How Algorithms Shape the User Experience on Social Media Platforms. ResearchGate. DOI: 10.13140/RG.2.2.29149.01767. Available at: https://doi.org/10.13140/RG.2.2.29149.01767.
AI Institute of Switzerland's publication:
- AI Institute of Switzerland (n.d.). Portfolio Item: Social Media Marketing Algorithms. Available at: https://aiinstitute.ch/portfolio-item/smm-algorithms/.
This article:
- Graffius, Scott M. (2025, August 18). AI Institute of Switzerland Features Scott M. Graffius’ Work on Algorithms. Available at: https://scottgraffius.com/blog/files/ai-institute-features-work-of-scott-m-graffius.html.
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AI Showcase Showdown: Ranking AI Accuracy on Project Management Basics
Exploring Team Dynamics, Adaptability, and Creative Problem-Solving Through Felix the Cat’s Metaphorical Toolkit
The “Pants-on-Fire Index for AI”
PMI’s Infinity AI Gets the Basics of Team Development Alarmingly and Repeatedly Wrong
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NCKU in Taiwan Integrates Graffius' 'Phases of Team Development' into Its Curriculum
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U.S. Soccer Scores with Scott M. Graffius' Intellectual Property on Teamwork
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Constructor University 2024 Advanced Software Technology Handbook References Scott M. Graffius' Work on Team Dynamics
Scott M. Graffius’ Intellectual Property was Employed by the NHS — the Largest Single-Payer Healthcare System in Europe
Tufts University Features Scott M. Graffius 'Phases of Team Development' Intellectual Property
Broadcom Features Scott M. Graffius' Intellectual Property
Semiconductor Manufacturing Firm Lam Research Features Scott M. Graffius' 'Phases of Team Development' Intellectual Property
Scott M. Graffius Speaking on Agile, AI, and Innovation at a Private Event in Dubai
Graffius' 'Phases of Team Development' Featured by TAG at TBS24 Conference in Zermatt Switzerland
Cisco Features Scott M. Graffius' 'Phases of Team Development' Work
Scott M. Graffius Speaking on Successful AI at DevDays Europe 2024 Conference
University of California, San Diego Features Scott M. Graffius’ ‘Phases of Team Development’ Work
More
Continue reading for:
- About Scott M. Graffius,
- How to Cite This Article,
- and more.
About Scott M. Graffius
Scott M. Graffius is a globally recognized technology leader who drives innovation in AI, Agile, and Project Management/PMO leadership.
He’s a practitioner, researcher, thought leader, award-winning author, and keynote speaker who’s taken the stage at 94 conferences and other events across 25 countries.
He’s delivered over $2.3 billion in value for Fortune 500 companies and other leaders in technology, entertainment, financial services, healthcare, and beyond.
Businesses, professional associations, government agencies, and universities use Graffius and feature his work. Examples include Adobe, Bayer, Boston University, Ford, Gartner, Harvard Medical School, IEEE, Johns Hopkins University, Microsoft, National Academy of Sciences, Oracle, Pinterest Inc., Project Management Institute, UC San Diego, Verizon, Yale University, and others.
The following sections provide additional information on his experience, contributions, and influence.
Experience
Graffius heads the professional services firm Exceptional PPM and PMO Solutions, along with its subsidiary Exceptional Agility. These consultancies offer strategic and tactical advisory, training, embedded expertise, and consulting services to the public, private, and government sectors. They help organizations enhance their capabilities and results in agile, project management, program management, portfolio management, and PMO leadership, supporting innovation and driving competitive advantage. The consultancies confidently back services with a Delighted Client Guarantee™.
Graffius is a former VP of project management with a publicly traded provider of diverse consumer products and services over the Internet. Before that, he ran and supervised the delivery of projects and programs in public and private organizations with businesses ranging from e-commerce to advanced technology products and services, retail, manufacturing, entertainment, and more.
He has experience with consumer, business, reseller, government, and international markets.
Award-Winning Author
Graffius has authored three books.
- Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions, his first book, earned 17 awards.
- Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change, his second book, was named one of the best Scrum books of all time by BookAuthority.
- Agile Protocol: The Transformation Ultimatum, his third book and his first work of fiction, was released in April 2025. The book trailer is on YouTube.
International Public Speaker
Organizations worldwide engage Graffius to present on tech (including AI), Agile, project management, program management, portfolio management, and PMO leadership. He crafts and delivers unique and compelling talks and workshops. To date, Graffius has conducted 94 sessions across 25 countries. Select examples of events include Agile Trends Gov, BSides (Newcastle Upon Tyne), Conf42 Quantum Computing, DevDays Europe, DevOps Institute, DevOpsDays (Geneva), Frug’Agile, IEEE, Microsoft, Scottish Summit, Scrum Alliance RSG (Nepal), Techstars, and W Love Games International Video Game Development Conference (Helsinki), and more.
With an average rating of 4.81 (on a scale of 1-5), sessions are highly valued.
The speaker engagement request form is here.
Thought Leadership and Influence
Prominent businesses, professional associations, government agencies, and universities have showcased Graffius and his contributions—spanning his books, talks, workshops, and beyond. Select examples include:
- Adobe,
- American Management Association,
- Amsterdam Public Health Research Institute,
- Bayer,
- BMC Software,
- Boston University,
- Broadcom,
- Cisco,
- Coburg University of Applied Sciences and Arts - Germany,
- Computer Weekly,
- Constructor University - Germany,
- Data Governance Success,
- Deimos Aerospace,
- DevOps Institute,
- Dropbox,
- EU's European Commission,
- Ford Motor Company,
- Gartner,
- GoDaddy,
- Harvard Medical School,
- Hasso Plattner Institute - Germany,
- IEEE,
- Innovation Project Management,
- Johns Hopkins University,
- Journal of Neurosurgery,
- Lam Research (Semiconductors),
- Leadership Worthy,
- Life Sciences Trainers and Educators Network,
- London South Bank University,
- Microsoft,
- NASSCOM,
- National Academy of Sciences,
- New Zealand Government,
- Oracle,
- Pinterest Inc.,
- Project Management Institute,
- Mary Raum (Professor of National Security Affairs, United States Naval War College),
- SANS Institute,
- SBG Neumark - Germany,
- Singapore Institute of Technology,
- Torrens University - Australia,
- TBS Switzerland,
- Tufts University,
- UC San Diego,
- UK Sports Institute,
- University of Galway - Ireland,
- US Department of Energy,
- US National Park Service,
- US Soccer,
- US Tennis Association,
- Verizon,
- Wrike,
- Yale University,
- and many others.
Graffius has played a key role in the Project Management Institute (PMI) in developing professional standards. He was a member of multiple teams that authored, reviewed, and produced:
- Practice Standard for Work Breakdown Structures—Second Edition.
- A Guide to the Project Management Body of Knowledge—Sixth Edition.
- The Standard for Program Management—Fourth Edition.
- The Practice Standard for Project Estimating—Second Edition.
Additional details are here.
He was also a subject matter expert reviewer of content for the PMI’s Congress. Beyond the PMI, Graffius also served as a member of the review team for two of the Scrum Alliance’s Global Scrum Gatherings.
Acclaimed Authority on Teamwork Tradecraft
Graffius is a renowned authority on teamwork tradecraft. Informed by the research of Bruce W. Tuckman and Mary Ann C. Jensen, over 100 subsequent studies, and Graffius' first-hand professional experience with, and analysis of, team leadership and performance, Graffius created his 'Phases of Team Development' as a unique perspective and visual conveying the five phases of team development. First introduced in 2008 and periodically updated, his work provides a diagnostic and strategic guide for navigating team dynamics. It provides actionable insights for leaders across industries to develop high-performance teams. Its adoption by esteemed organizations such as Yale University, IEEE, Cisco, Microsoft, Ford, Oracle, Broadcom, the U.S. National Park Service, and the Journal of Neurosurgery, among others, highlights its utility and value, solidifying its status as an indispensable resource for elevating team performance and driving organizational excellence.
The 2025 edition of Graffius' "Phases of Team Development" intellectual property is here.
Expert on Temporal Dynamics on Social Media Platforms
Graffius is also an authority on temporal dynamics on social media platforms. His 'Lifespan (Half-Life) of Social Media Posts' research—first published in 2018 and updated annually—delivers a precise quantitative analysis of post longevity across digital platforms, utilizing advanced statistical techniques to determine mean half-life with precision. It establishes a solid empirical base, effectively highlighting the ephemeral nature of content within social media ecosystems. Referenced and applied by leading entities such as the Center for Direct Marketing, Fast Company, GoDaddy, Pinterest Inc., and PNAS, among others, his research exemplifies methodological rigor and sustained significance in the field of digital informatics.
The 2025 edition of Graffius "Lifespan (Half-Life) of Social Media Posts" research is here.
Education and Professional Certifications
Graffius has a bachelor’s degree in psychology with a focus in Human Factors. He holds eight professional certifications:
- Certified SAFe 6 Agilist (SA),
- Certified Scrum Professional - ScrumMaster (CSP-SM),
- Certified Scrum Professional - Product Owner (CSP-PO),
- Certified ScrumMaster (CSM),
- Certified Scrum Product Owner (CSPO),
- Project Management Professional (PMP),
- Lean Six Sigma Green Belt (LSSGB), and
- IT Service Management Foundation (ITIL).
He is an active member of the Scrum Alliance, the Project Management Institute (PMI), and the Institute of Electrical and Electronics Engineers (IEEE).
Advancing AI, Agile, and Project/PMO Management
Scott M. Graffius continues to advance the fields of AI, Agile, and Project/PMO Management through his leadership, research, writing, and real-world impact. Businesses and other organizations leverage Graffius’ insights to drive their success.
Check out Scott’s books:
- Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions — Deliver Products in Short Cycles with Rapid Adaptation to Change, Fast Time-to-Market, and Continuous Improvement
- Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change
- Agile Protocol: The Transformation Ultimatum
Follow and connect with Scott on social media:
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How to Cite This Article
Graffius, Scott M. (2025, August 18). AI Institute of Switzerland Features Scott M. Graffius’ Work on Algorithms. Available at: https://scottgraffius.com/blog/files/ai-institute-features-work-of-scott-m-graffius.html. 
Digital Object Identifier (DOI)
DOI: (coming soon)
Content Acknowledgements
All names, marks, and content are the property of their respective owners.
AI Institute of Switzerland name, mark, and content are the property of AI Institute, a member of the Swiss Information and Management Institute.
This article uses limited excerpts from the AI Institute of Switzerland, attributed and used under fair use for news reporting and analysis.
“How Algorithms Shape the User Experience on Social Media Platforms” is copyright © Scott M. Graffius. All rights reserved.
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Post-Publication Notes
If there are any supplements or updates to this article after the date of publication, they will appear here.
Copyright
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Content on this site—including text, images, videos, and data—may not be used for training or input into any artificial intelligence, machine learning, or automatized learning systems, or published, broadcast, rewritten, or redistributed without the express written permission of Scott M. Graffius.