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Social Media Half-Life Research Cited in Prestigious Peer-Reviewed Medical Journal

28 November 2025

BY SCOTT M. GRAFFIUS | ScottGraffius.com

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Introduction

How can scientific research reach farther and last longer in a digital world? The Journal of Hand Surgery (European Volume) tackled that question, publishing a paper on strategies to boost visibility and citation impact. The authors highlighted several key works, including Scott M. Graffius’ "Lifespan (Half-Life) of Social Media Posts." His research reveals the temporal patterns of social media engagement—patterns that directly determine how long content remains visible and influential. This recognition underscores the practical value of Graffius’ work in helping scholars, among others, extend the life and reach of their publications.

Excerpts from the paper appear in the visual below.

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Actionable Insights

The “Lifespan (Half-Life) of Social Media Posts” research provides a framework for understanding temporal patterns, offering actionable insights for academics, marketers, and other audiences. By quantifying the half-life of engagement (such as likes, shares, and comments) of posts, the research helps professionals optimize content strategy including the timing and frequency of posts. Its citation in a peer-reviewed medical journal demonstrates that these principles are not only relevant to social media practitioners but also to the scientific community, where dissemination and visibility of research are critical. This recognition reflects the broader applicability of social media analytics in enhancing the visibility, influence, and adoption of research across diverse professional domains.

Conclusion

The citation of Graffius’ work in a prestigious medical journal underscores the importance of understanding content engagement. His research provides professionals with insights which they can leverage to extend the reach and influence of their work.

Bibliography

This is the select bibliography. It lists the two publications referenced in this article.

Graffius, Scott M. (2025, January 6). Lifespan (Half-Life) of Social Media Posts: Update for 2025. https://scottgraffius.com/blog/files/lifespan-halflife-of-social-media-posts-update-for-2025.html

Yoshimura, R., Grant, M. C., & Wade, R. G. (2025). Using social media to disseminate hand surgery research boosts long‑term citations. Journal of Hand Surgery (European Volume). https://doi.org/10.1177/17531934251385904

About Scott M. Graffius

About the "Lifespan (Half-Life) of Social Media Posts"

Graffius is an authority on temporal dynamics on social media platforms. His "Lifespan (Half-Life) of Social Media Posts" research—first published in 2018 and updated annually—presents a meticulous quantitative evaluation of post longevity across digital platforms, utilizing advanced statistical techniques to determine mean half-life with precision.

It establishes a solid empirical base, effectively highlighting the ephemeral nature of content within social media ecosystems. Cited by leading entities such as the Center for Direct Marketing, Fast Company, GoDaddy, Ministère de la Culture (French Ministry of Culture), Pinterest Inc., and PNAS, among others, his research exemplifies methodological rigor and sustained significance in the field of digital informatics.

A visual from the now-current (2025) edition is shown below and details are available here.

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About the Journal

The Journal of Hand Surgery (European Volume) is a leading, peer-reviewed medical journal with a long history of advancing knowledge in hand and upper-limb surgery. Established in 1969 and published by SAGE Publications on behalf of the British Society for Surgery of the Hand, the journal covers a wide range of topics including surgical techniques, outcomes, anatomy, reconstruction, and nerve injuries. It is widely read by hand surgeons, plastic surgeons, and orthopedic specialists across Europe and internationally, and is indexed in major databases such as Scopus and the Science Citation Index Expanded (SCIE). The journal publishes original research, reviews, case studies, and editorials, providing a platform for both clinical and academic contributions. Its reputation is reflected in a respectable impact factor, h-index, and a long-standing record of high-quality, peer-reviewed publications. The journal is recognized as an authoritative source within the field of hand surgery and related disciplines.

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More About Scott M. Graffius

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Scott M. Graffius is a strategic transformation leader who drives AI, Agile, and broader business and technology initiatives to deliver measurable value across projects, programs, portfolios, and PMOs. He is an expert in the teamwork tradecraft of both human and human-AI teams, including the “exotic team dynamics” that emerge. He is also an authority on the temporal patterns of social media, including the half-life of audience engagement.

He’s a practitioner, researcher, thought leader, award-winning author, and keynote speaker who’s taken the stage at 95 conferences and other events across 25 countries.

He’s delivered over $2.3 billion in value for Fortune 500 companies and other leaders in technology, entertainment, financial services, healthcare, and beyond.

Businesses, professional associations, government agencies, and universities use Graffius and feature his work. Examples include Adobe, Bayer, Boston University, Ford, Gartner, Harvard Medical School, IEEE, Johns Hopkins University, Microsoft, MSN, National Academy of Sciences, Oracle, Pinterest Inc., Project Management Institute, UC San Diego, Verizon, Yale University, and others.

The following sections provide additional information on his experience, contributions, and influence.

Experience

Graffius heads the professional services firm Exceptional PPM and PMO Solutions, along with its subsidiary Exceptional Agility. These consultancies offer strategic and tactical advisory, training, embedded expertise, and consulting services to the public, private, and government sectors. They help organizations enhance their capabilities and results in agile, project management, program management, portfolio management, and PMO leadership, supporting innovation and driving competitive advantage. The consultancies confidently back services with a Delighted Client Guarantee™.

Graffius is a former VP of project management with a publicly traded provider of diverse consumer products and services over the Internet. Before that, he ran and supervised the delivery of projects and programs in public and private organizations with businesses ranging from e-commerce to advanced technology products and services, retail, manufacturing, entertainment, and more.

He has experience with consumer, business, reseller, government, and international markets.

Award-Winning Author

Graffius has authored three books.

Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions, his first book, earned 17 awards.
Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change, his second book, was named one of the best Scrum books of all time by BookAuthority.
Agile Protocol: The Transformation Ultimatum, his third book and his first work of fiction, was released in April 2025. The book trailer is on YouTube.

International Public Speaker

Organizations worldwide engage Graffius to present on tech (including AI), Agile, project management, program management, portfolio management, and PMO leadership. He crafts and delivers unique and compelling talks and workshops. Graffius has conducted 95 sessions across 25 countries. Select examples of events include Agile Trends Gov, BSides (Newcastle Upon Tyne), Conf42 Quantum Computing, DevDays Europe, DevOps Institute, DevOpsDays (Geneva), Frug’Agile, IEEE, Microsoft, Scottish Summit, Scrum Alliance RSG (Nepal), Techstars, and W Love Games International Video Game Development Conference (Helsinki), and more.

With an average rating of 4.81 (on a scale of 1-5), sessions are highly valued.

The speaker engagement request form is here.

Thought Leadership and Influence

Prominent businesses, professional associations, government agencies, and universities have showcased Graffius and his contributions—spanning his books, talks, workshops, and beyond. Select examples include:

Adobe,
American Management Association,
Amsterdam Public Health Research Institute,
Bayer,
BMC Software,
Boston University,
Broadcom,
Cisco,
Coburg University of Applied Sciences and Arts - Germany,
Computer Weekly,
Constructor University - Germany,
Data Governance Success,
Deimos Aerospace,
DevOps Institute,
Dropbox,
EU's European Commission,
Ford Motor Company,
Gartner,
GoDaddy,
Harvard Medical School,
Hasso Plattner Institute - Germany,
IEEE,
Innovation Project Management,
Johns Hopkins University,
Journal of Neurosurgery,
Lam Research (Semiconductors),
Leadership Worthy,
Life Sciences Trainers and Educators Network,
London South Bank University,
Microsoft,
MSN,
NASSCOM,
National Academy of Sciences,
New Zealand Government,
Oracle,
Pinterest Inc.,
Project Management Institute,
Mary Raum (Professor of National Security Affairs, United States Naval War College),
SANS Institute,
SBG Neumark - Germany,
Singapore Institute of Technology,
Torrens University - Australia,
TBS Switzerland,
Tufts University,
UC San Diego,
UK Sports Institute,
University of Galway - Ireland,
US Department of Energy,
US National Park Service,
US Soccer,
US Tennis Association,
Verizon,
Wrike,
Yale University,
and many others.

Graffius has played a key role in the Project Management Institute (PMI) in developing professional standards. He was a member of multiple teams that authored, reviewed, and produced:

Practice Standard for Work Breakdown Structures—Second Edition.
A Guide to the Project Management Body of Knowledge—Sixth Edition.
The Standard for Program Management—Fourth Edition.
The Practice Standard for Project Estimating—Second Edition.

Additional details are here.

He was also a subject matter expert reviewer of content for the PMI’s Congress. Beyond the PMI, Graffius also served as a member of the review team for two of the Scrum Alliance’s Global Scrum Gatherings.

Acclaimed Authority on Teamwork Tradecraft

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Graffius is a renowned authority on teamwork tradecraft. Informed by the research of Bruce W. Tuckman and Mary Ann C. Jensen, over 100 subsequent studies, and Graffius' first-hand professional experience with, and analysis of, team leadership and performance, Graffius created his 'Phases of Team Development' as a unique perspective and visual conveying the five phases of team development. First introduced in 2008 and periodically updated, his work provides a diagnostic and strategic guide for navigating team dynamics. It provides actionable insights for leaders across industries to develop high-performance teams. Its adoption by esteemed organizations such as Yale University, IEEE, Cisco, Microsoft, Ford, Oracle, Broadcom, the U.S. National Park Service, and the Journal of Neurosurgery, among others, highlights its utility and value, solidifying its status as an indispensable resource for elevating team performance and driving organizational excellence.

The 2025 edition of Graffius' "Phases of Team Development" intellectual property is here.

Expert on Temporal Dynamics on Social Media Platforms

scott-m-graffius-lifespan-halflife-of-social-media-posts-2025-edition

Graffius is also an authority on temporal dynamics on social media platforms. His 'Lifespan (Half-Life) of Social Media Posts' research—first published in 2018 and updated annually—delivers a precise quantitative analysis of post longevity across digital platforms, utilizing advanced statistical techniques to determine mean half-life with precision. It establishes a solid empirical base, effectively highlighting the ephemeral nature of content within social media ecosystems. Referenced and applied by leading entities such as the Center for Direct Marketing, Fast Company, GoDaddy, Pinterest Inc., and PNAS, among others, his research exemplifies methodological rigor and sustained significance in the field of digital informatics.

The 2025 edition of Graffius "Lifespan (Half-Life) of Social Media Posts" research is here.

Education and Professional Certifications

Graffius has a bachelor’s degree in psychology with a focus in Human Factors. He holds eight professional certifications:

Certified SAFe 6 Agilist (SA),
Certified Scrum Professional - ScrumMaster (CSP-SM),
Certified Scrum Professional - Product Owner (CSP-PO),
Certified ScrumMaster (CSM),
Certified Scrum Product Owner (CSPO),
Project Management Professional (PMP),
Lean Six Sigma Green Belt (LSSGB), and
IT Service Management Foundation (ITIL).

He is an active member of the Scrum Alliance, the Project Management Institute (PMI), and the Institute of Electrical and Electronics Engineers (IEEE).

Advancing AI, Agile, and Project/PMO Management

Scott M. Graffius continues to advance the fields of AI, Agile, and Project/PMO Management through his leadership, research, writing, and real-world impact. Businesses and other organizations leverage Graffius’ insights to drive their success.

Check out Scott’s books:

Follow and connect with Scott on social media:

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How to Cite This Article

Graffius, Scott M. (2025, November 28). Social Media Half-Life Research Cited in Prestigious Peer-Reviewed Medical Journal. https://scottgraffius.com/blog/files/social-media-halflife-sage-journal.html

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Digital Object Identifier (DOI)

DOI: (coming soon)

Content Acknowledgements

Names, marks, and content are the property of their respective owners.

The paper—”Using social media to disseminate hand surgery research boosts long-term citations”—was written by Ryo Yoshimura, Michael C. Grant, and Ryckie G. Wade. Content is the property of the publisher and authors.

Journal of Hand Surgery (European Volume) publication is the property of The British Society for Surgery of the Hand.

This article uses limited excerpts from the respective paper, attributed and used under fair use for news reporting and analysis.

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Post-Publication Notes

If there are any supplements or updates to this article after the date of publication, they will appear here.

Copyright

Copyright © Scott M. Graffius. All rights reserved.

Content on this site—including text, images, videos, and data—may not be used for training or input into any artificial intelligence, machine learning, or automatized learning systems, or published, broadcast, rewritten, or redistributed without the express written permission of Scott M. Graffius.

Tags: Social Media Lifespan and Half-Life • Research dissemination strategies • Academic Influence • Scholarly impact metrics • Medical research visibility