What is the Lifespan of a Pinterest Post?
10 December 2018 by Scott M. Graffius ☕️ 2 minute read
Social media is quickly becoming one of the most important aspects of digital marketing. Well-executed, it provides several benefits: improved brand and marketplace awareness, engagement with a worldwide audience, increased traffic, enhanced search engine optimization (SEO) rankings, and more.
The lifespan of posts is of interest. Because content can live forever, a more helpful metric is half-life. It’s the amount of time it takes for a post to receive half of its total engagements. As summarized in the image above (a higher resolution version is available here) and described below, the half-life of posts varies by platform.
- Half-life for posts: 18 minutes
- Reference: https://moz.com/blog/when-is-my-tweets-prime-of-life
- Half-life for posts: 30 minutes
- Reference: http://www.wiselytics.com/blog/facebook-posts-lifetime-even-shorter-than-you-thought/
- Half-life for posts 1,140 minutes (= 19 hours)
- Reference: https://get.simplymeasured.com/2014-q4-instagram-study.html#sm.00010ubysp4k5cujr2e2hdhgkg67l
- Half-life for posts: 1,440 minutes (= 24 hours)
- Reference: https://espirian.co.uk/linkedin-improve-engagement/
- Half-life for posts: 153,300 minutes (= 3.5 months)
- Reference: https://www.webfx.com/blog/social-media/why-pinterest-better-than-facebook-brands/
Be mindful of the half-life values when posting content.
You're invited to review Scott's bio, find out about his speaking engagements, and read articles in the blog.
You're also invited to connect with Scott on social. Like his page on Facebook, follow him on Twitter, and connect with him on LinkedIn.
The website for his business—Exceptional PPM and PMO Solutions—is http://Exceptional-PMO.com. The digital media kit for his award-winning book—Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions—is located at https://AgileScrumGuide.com.