Half-Life for Posts on Different Social Media Platforms

edge

Social media is quickly becoming one of the most important aspects of digital marketing. Well-executed, it provides several benefits: improved brand and marketplace awareness, engagement with a worldwide audience, increased traffic, enhanced search engine optimization (SEO) rankings, and more.

The lifespan of posts is of interest. Because content can live forever, a more helpful metric is half-life. It’s the amount of time it takes for a post to receive half of its total engagements. As summarized in the image above (a higher resolution version is available
here) and described below, the half-life of posts varies by platform.

Twitter


Facebook


Instagram


LinkedIn


Pinterest


Be mindful of the half-life values when posting content.


★★★★★


You're invited to find out more about Scott:


And connect with Scott on social:





SG facebook fb vB2G SG B2 LR



custom - back to main page of blog


Half-Life for Posts on Different Social Media Platforms

edge

Social media is quickly becoming one of the most important aspects of digital marketing. Well-executed, it provides several benefits: improved brand and marketplace awareness, engagement with a worldwide audience, increased traffic, enhanced search engine optimization (SEO) rankings, and more.

The lifespan of posts is of interest. Because content can live forever, a more helpful metric is half-life. It’s the amount of time it takes for a post to receive half of its total engagements. As summarized in the image above (a higher resolution version is available
here) and described below, the half-life of posts varies by platform.

Twitter


Facebook


Instagram


LinkedIn


Pinterest


Be mindful of the half-life values when posting content.


★★★★★


You're invited to find out more about Scott:


And connect with Scott on social:





SG facebook fb vB2G SG B2 LR



custom - back to main page of blog