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Book on Generative and Agentic AI Cites Scott M. Graffius' Work on AI

26 June 2026

BY SCOTT M. GRAFFIUS | ScottGraffius.com

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Scott M. Graffius helps organizations achieve breakthrough performance and generate billions in business value through his leadership. Graffius and his work in AI, Agile, teamwork tradecraft (both human teams and human-AI teams, including the "exotic team dynamics" which emerge with advanced AI), and temporal dynamics in social media have been featured, cited, and used by leading businesses, professional associations, government agencies, universities, publications, media outlets, and others around the world. Examples include:

Adobe
American Management Association
Bayer
Boston Consulting Group (BCG)
Boston University
Cisco
École Polytechnique Fédérale de Lausanne
Ford
Gartner
GoDaddy
Government of Canada
Harvard Medical School
Hasso-Plattner-Institut für Digital Engineering GmbH
IEEE
Innovation Project Management
Johns Hopkins University
Maximizing LinkedIn for Business Growth
Microsoft
MSN
National Academy of Sciences
Oracle
Pinterest Inc.
Project Management Institute
Tufts University
UK Sports Institute
University of California, San Diego (UC San Diego)
U.S. Tennis Association
Verizon
Yale University
among many others.

That list now includes Building a Business Empire by Utilizing Generative AI: How Agentic AI Turns Retail & Logistics Startups Into Success Stories, published by NuovoNova Ltd. and authored by Marc Stanford and Carl Vincent Sutton. The book cites Graffius' article, "AI is a Team Sport: A Confluence of Diverse Technical and Soft Skills are Crucial for Success." Excerpts are shown below.

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About the authors of the book: Marc Stanford holds an MSc in Advanced Computer Science and a PhD in Natural Language Processing and has spent more than a decade exploring the transformative potential of AI technologies. Carl Vincent Sutton is a financial expert with an MBA in Investment Management and a Master of Finance in Asset Management. His career in global equity markets included rising from stockbroker to board member, most recently serving as Vice President in the Private Equity and Hedge Fund division of a U.S. investment bank.

Their book explores how generative AI and agentic AI are transforming retail and logistics by enabling personalized shopping experiences, real-time demand forecasting, supply chain optimization, and logistics automation that reduces costs and delivery times. It features case studies drawn from Walmart, Home Depot, Alibaba, Tesco, DHL, FedEx, and other companies.

Graffius' "AI is a Team Sport: A Confluence of Diverse Technical and Soft Skills are Crucial for Success" was informed by his work on AI projects as well as research and coverage from DARPA, Exceptional Agility, IBM, IEEE, Intel, MIT, Microsoft, Nvidia, Samsung, Software Engineering Institute, Stanford University, United States Artificial Intelligence Institute, and others. The piece covers the significance of well-rounded AI teams, highlighting that both soft and technical skills are critical to success. Communication, collaboration, and leadership are a few examples of soft skills (also known as core skills, interpersonal skills, people skills, power skills, or transferable skills). AI frameworks, data science, and algorithms are a few examples of technical skills (sometimes called hard skills). Graffius wrote, "AI is a team sport that thrives on the confluence of soft skills and technical skills. By recognizing and embracing this synergy, organizations can unlock the full potential of AI, delivering innovative solutions that address real-world challenges and have a positive impact on the world."

The inclusion of Graffius' work in Building a Business Empire by Utilizing Generative AI: How Agentic AI Turns Retail & Logistics Startups Into Success Stories underscores the practical relevance of his research for entrepreneurs, executives, and other leaders building AI-enabled organizations. Links to the book and to Graffius' AI-related publications are provided in the bibliography below.

Scott M. Graffius has generated over $2.51 billion in business value for Fortune 500 companies and other organizations around the world. Put that track record to work for you. For speaking engagements, use the request form; for other inquiries, email him.

Bibliography

Graffius, S. M. (n.d.). Articles Index. ScottGraffius.com. https://scottgraffius.com/articles-index.html

Graffius, S. M. (n.d.). Exotic Team Dynamics. ScottGraffius.com. https://scottgraffius.com/exotic-team-dynamics.html

Graffius, S. M. (2023, May 1). AI is a Team Sport: A Confluence of Diverse Technical and Soft Skills are Crucial for Success. ScottGraffius.com. https://www.scottgraffius.com/blog/files/successful-ai-teams.html

Graffius, S. M. (2025, August 8). Exotic Team Dynamics: The New Frontier of Human–AI Collaboration. ScottGraffius.com. https://doi.org/10.13140/RG.2.2.18048.49921

Graffius, S. M. (2025, August 22). Scott M. Graffius Premieres His New "Exotic Team Dynamics: Human-AI Collaboration" Talk at Corporate Event in Las Vegas. ScottGraffius.com. https://doi.org/10.13140/RG.2.2.34380.07047

Graffius, S. M. (2025, October 29). Definitions of Advanced AIs: Agentic, Autonomous, and Autopoietic. ScottGraffius.com. https://doi.org/10.13140/RG.2.2.10025.66402

Graffius, S. M. (2025, November 19). Lessons from Unhinged AI in Fiction: What Rogue AIs in Sci-Fi Storytelling Reveal. ScottGraffius.com. https://doi.org/10.13140/RG.2.2.29673.35687

Graffius, S. M. (2025, November 21). Navigating the Spectrum of Advanced AI – Agentic, Autonomous, and Autopoietic. ScottGraffius.com. https://doi.org/10.13140/RG.2.2.21284.74882

Graffius, S. M. (2025, November 21). This is What Happens When Advanced AI Joins Your Team [Presentation]. Corporate event, Paris, France.

Graffius, S. M. (2025, December 1). Beep Beep! Why Wile E. Coyote Is the Patron Saint of AI Failure. ScottGraffius.com. https://doi.org/10.13140/RG.2.2.35578.15048

Graffius, S. M. (2025, December 9). A Data-Driven Analysis of the Evolution of Project Management: Tasks, Trends, and AI. ScottGraffius.com. https://doi.org/10.13140/RG.2.2.25079.28328

Graffius, S. M. (2025, December 25). Navigating the Spectrum of Advanced AI – Agentic, Autonomous, and Autopoietic [Video]. YouTube. https://www.youtube.com/watch?v=DtGgD-0gcv8

Graffius, S. M. (2026, January 3). Scott M. Graffius' Phases of Team Development - Applied to Human Teams and Human-AI Teams: 2026 Update. ScottGraffius.com. https://doi.org/10.13140/RG.2.2.18184.89601

Graffius, S. M. (2026, March 23). Human-AI Teamwork: Master the Exotic Team Dynamics That Emerge When Collaborating with Advanced AI — Or Be Outplayed. ScottGraffius.com. https://scottgraffius.com/blog/files/human-ai-teamwork-master-the-emergent-exotic-team-dynamics-or-be-outplayed.html

Graffius, S. M. (2026, June 22). L'avenir du Travail et de l'IA Avancée / Future of Work and Advanced AI. ScottGraffius.com. https://scottgraffius.com/blog/files/lavenir-du-travail-et-de-lia-avancee.html

Mercier, C. (2026, April 8). Life Sciences & M&A | Industry Intelligence [LinkedIn article]. https://www.linkedin.com/pulse/life-sciences-ma-industry-intelligence-caroline-mercier-hcxue/

Patel, K. (2026, February 7). What is agentic reasoning? Learn Agentic. https://learnagentic.substack.com/p/what-is-agentic-reasoning

Skywork AI. (n.d.). AI team development stages. https://skywork.ai/slide/en/ai-team-development-stages-2033809730980769792

Stanford, M., & Sutton, C. V. (2025). Building a Business Empire by Utilizing Generative AI: How Agentic AI Turns Retail & Logistics Startups into Success Stories. NuovoNova Ltd.

TheAssistant. (2026, March 2). Les 5 Phases de Développement d'une Équipe (Modèle de Tuckman) : Guide Complet 2026. https://www.theassistant.com/news-posts/les-5-phases-de-developpement-dune-equipe-modele-de-tuckman-guide-complet-2026

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About Scott M. Graffius

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Scott M. Graffius is a strategic transformation leader who drives AI, Agile, and broader business and technology initiatives to deliver measurable value across projects, programs, portfolios, and PMOs. He is an expert in the teamwork tradecraft of both human and human-AI teams, including the “exotic team dynamics” that emerge. He is also an authority on the temporal patterns of social media, including the half-life of audience engagement.

He’s a practitioner, researcher, thought leader, award-winning author, and keynote speaker who’s taken the stage at 99 conferences and other events across 25 countries.

He’s delivered over $2.51 billion in value for Fortune 500 companies and other leaders in technology, entertainment, financial services, healthcare, and beyond.

Businesses, professional associations, government agencies, and universities use Graffius and feature his work. Examples include Adobe, Bayer, Boston University, Ford, Gartner, Harvard Medical School, IEEE, Johns Hopkins University, Microsoft, MSN, National Academy of Sciences, Oracle, Pinterest Inc., Project Management Institute, UC San Diego, Verizon, Yale University, and others.

The following sections provide additional information on his experience, contributions, and influence.

Experience

Graffius heads the professional services firm Exceptional PPM and PMO Solutions, along with its subsidiary Exceptional Agility. These consultancies offer strategic and tactical advisory, training, embedded expertise, and consulting services to the public, private, and government sectors. They help organizations enhance their capabilities and results in agile, project management, program management, portfolio management, and PMO leadership, supporting innovation and driving competitive advantage. The consultancies confidently back services with a Delighted Client Guarantee™.

Graffius is a former VP of project management with a publicly traded provider of diverse consumer products and services over the Internet. Before that, he ran and supervised the delivery of projects and programs in public and private organizations with businesses ranging from e-commerce to advanced technology products and services, retail, manufacturing, entertainment, and more.

He has experience with consumer, business, reseller, government, and international markets.

Award-Winning Author

Graffius has authored three books.

Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions, his first book, earned 17 awards.
Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change, his second book, was named one of the best Scrum books of all time by BookAuthority.
Agile Protocol: The Transformation Ultimatum, his third book and his first work of fiction, was released in April 2025. The book trailer is on YouTube.

International Public Speaker

Organizations worldwide engage Graffius to present on tech (including AI), Agile, project management, program management, portfolio management, and PMO leadership. He crafts and delivers unique and compelling talks and workshops. Graffius has conducted 99 sessions across 25 countries. Select examples of events include Agile Trends Gov, BSides (Newcastle Upon Tyne), Conf42 Quantum Computing, DevDays Europe, DevOps Institute, DevOpsDays (Geneva), Frug’Agile, IEEE, Microsoft, Scottish Summit, Scrum Alliance RSG (Nepal), Techstars, and W Love Games International Video Game Development Conference (Helsinki), and more.

With an average rating of 4.81 (on a scale of 1-5), sessions are highly valued.

The speaker engagement request form is here.

Thought Leadership and Influence

Prominent businesses, professional associations, government agencies, and universities have showcased Graffius and his contributions—spanning his books, talks, workshops, and beyond. Select examples include:

Adobe,
American Management Association,
Amsterdam Public Health Research Institute,
Bayer,
BMC Software,
Boston University,
Broadcom,
Cisco,
Coburg University of Applied Sciences and Arts - Germany,
Computer Weekly,
Constructor University - Germany,
Data Governance Success,
Deimos Aerospace,
DevOps Institute,
Dropbox,
EU's European Commission,
Ford Motor Company,
Gartner,
GoDaddy,
Harvard Medical School,
Hasso Plattner Institute - Germany,
IEEE,
Innovation Project Management,
Johns Hopkins University,
Journal of Neurosurgery,
Lam Research (Semiconductors),
Leadership Worthy,
Life Sciences Trainers and Educators Network,
London South Bank University,
Microsoft,
MSN,
NASSCOM,
National Academy of Sciences,
New Zealand Government,
Oracle,
Pinterest Inc.,
Project Management Institute,
Mary Raum (Professor of National Security Affairs, United States Naval War College),
SANS Institute,
SBG Neumark - Germany,
Singapore Institute of Technology,
Torrens University - Australia,
TBS Switzerland,
Tufts University,
UC San Diego,
UK Sports Institute,
University of Galway - Ireland,
US Department of Energy,
US National Park Service,
US Soccer,
US Tennis Association,
Verizon,
Wrike,
Yale University,
and many others.

Graffius has played a key role in the Project Management Institute (PMI) in developing professional standards. He was a member of multiple teams that authored, reviewed, and produced:

The Standard for Artificial Intelligence in Portfolio, Program, and Project Management
Agile Practice Guide – Second Edition
A Guide to the Project Management Body of Knowledge (PMBOK Guide) – Eighth Edition
A Guide to the Project Management Body of Knowledge (PMBOK Guide) – Sixth Edition
The Standard for Program Management – Fourth Edition
Practice Standard for Work Breakdown Structures – Second Edition
The Practice Standard for Project Estimating – Second Edition

He was also a subject matter expert reviewer of content for the PMI’s Congress. Beyond the PMI, Graffius also served as a member of the review team for two of the Scrum Alliance’s Global Scrum Gatherings.

Acclaimed Authority on Teamwork Tradecraft

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Graffius is a renowned authority on teamwork tradecraft. Informed by the research of Bruce W. Tuckman and Mary Ann C. Jensen, over 150 subsequent studies, and Graffius' first-hand professional experience with, and analysis of, team leadership and performance, Graffius created his "Phases of Team Development" intellectual property as a unique perspective and visual conveying the five phases of team development. First introduced in 2008 and periodically updated, his work provides a diagnostic and strategic guide for navigating team dynamics. It provides actionable insights for leaders across industries to develop high-performance teams. Its adoption by esteemed organizations such as Yale University, IEEE, Cisco, Microsoft, Ford, Oracle, Broadcom, the U.S. National Park Service, and the Journal of Neurosurgery, among others, highlights its utility and value, solidifying its status as an indispensable resource for elevating team performance and driving organizational excellence. In 2026, Graffius added human-AI teamwork—including the "exotic team dynamics" which emerge when advanced AI collaborates as a teammate—to his "Phases of Team Development."

The 2026 edition of Graffius' "Phases of Team Development" intellectual property is here.

Expert on Temporal Dynamics on Social Media Platforms

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Graffius is also an authority on temporal dynamics on social media platforms. His "Lifespan (Half-Life) of Social Media Posts" research—first published in 2018 and updated annually—delivers a precise quantitative analysis of post longevity across digital platforms, utilizing advanced statistical techniques to determine mean half-life with precision. It establishes a solid empirical base, effectively highlighting the ephemeral nature of content within social media ecosystems. Referenced and applied by leading entities—such as Fast Company, GoDaddy, Journal of Hand Surgery (European Volume), Ministère de la Culture (French Ministry of Culture), Pinterest Inc., PNAS, and Telecommunications Policy, among others—his research exemplifies methodological rigor and sustained significance in the field of digital informatics.

The 2026 edition of Graffius "Lifespan (Half-Life) of Social Media Posts" research is here.

Education and Professional Certifications

Graffius has a bachelor’s degree in psychology with a focus in Human Factors. He holds eight professional certifications:

Certified SAFe 6 Agilist (SA),
Certified Scrum Professional - ScrumMaster (CSP-SM),
Certified Scrum Professional - Product Owner (CSP-PO),
Certified ScrumMaster (CSM),
Certified Scrum Product Owner (CSPO),
Project Management Professional (PMP),
Lean Six Sigma Green Belt (LSSGB), and
IT Service Management Foundation (ITIL).

He is an active member of the Scrum Alliance, the Project Management Institute (PMI), and the Institute of Electrical and Electronics Engineers (IEEE).

Advancing AI, Agile, and Project/PMO Management

Scott M. Graffius continues to advance the fields of AI, Agile, and Project/PMO Management through his leadership, research, writing, and real-world impact. Businesses and other organizations leverage Graffius’ insights to drive their success.

Discover Scott’s Books

Connect with and follow Scott on LinkedIn, X, YouTube, Facebook, Threads, Bluesky, Mastodon, and ResearchGate.

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List of Additional Articles

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How to Cite This Article

Graffius, S. M. (2026, June 26). Book on Generative and Agentic AI Cites Scott M. Graffius' Work on AI. ScottGraffius.com. https://scottgraffius.com/blog/files/building-a-business-empire-cites-work-on-ai-by-scott-m-graffius.html

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Digital Object Identifier (DOI)

Coming soon

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Content Acknowledgements

Building a Business Empire by Utilizing Generative AI: How Agentic AI Turns Retail & Logistics Startups into Success Stories book by Marc Stanford and Carl Vincent Sutton cites Scott M. Graffius’ “AI is a Team Sport: A Confluence of Diverse Technical and Soft Skills are Crucial for Success.” The book is the property of its publisher (NuovoNova Ltd.) and authors. This article by Scott M. Graffius uses limited excerpts from the book, attributed and used under fair use for news reporting and analysis. “AI is a Team Sport: A Confluence of Diverse Technical and Soft Skills are Crucial for Success” is copyright © Scott M. Graffius.

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Tags and Hashtags

Advanced AI
Agentic AI
Artificial Intelligence
Generative AI
Logistics
Retail
Startups

#AdvancedAI
#AgenticAI
#ArtificialIntelligence
#GenerativeAI
#Logistics
#Retail
#Startups

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Post-Publication Notes

If there are any supplements or updates to this article after the date of publication, they will appear here.

Copyright

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Content on this site—including text, images, videos, and data—may not be used for training or input into any artificial intelligence, machine learning, or automatized learning systems, or published, broadcast, rewritten, or redistributed without the express written permission of Scott M. Graffius.

Tags: Advanced AI • Startups • Agentic AI • Logistics • AI Researcher • AI is a Team Sport: A Confluence of Diverse Technical and Soft Skills are Crucial for Success • Generative AI • Retail • Artificial Intelligence