Teamwork Tradecraft
Bayer Employs Scott M. Graffius' Intellectual Property
14 September 2024
BY SCOTT M. GRAFFIUS | ScottGraffius.com
Scott M. Graffius' work on team development continues to make an impact, now being utilized by Bayer alongside esteemed organizations like Cisco, IEEE, Johns Hopkins University, Microsoft, Oracle, UC San Diego, Yale University, and many others around the world.
Scott M. Graffius' Intellectual Property on Team Development
Informed by the research of Bruce W. Tuckman and Mary Ann C. Jensen, over 100 subsequent studies, and Scott M. Graffius' first-hand professional experience with, and analysis of, team leadership and performance, Graffius created his ‘Phases of Team Development’ as a unique perspective and visual conveying the five phases of team development — Forming, Storming, Norming, Performing, and Adjourning — inclusive of a graph showing how performance varies by phase, as well as the characteristics and strategies for each phase.
Graffius' intellectual property (IP) is registered with the United States Copyright Office.
Graffius initially developed his ‘Phases of Team Development’ unique material in 2008, and he periodically refreshes it.
For reference, the visual for the current (2024) edition is below and the details are here.
Organizations around the world engage Graffius to deliver compelling talks and workshops. To date, he's presented sessions at 91 conferences and other events across 25 countries: Armenia, Australia, Brazil, Canada, Czech Republic, Finland, France, Germany, Greece, Hong Kong, Hungary, India, Ireland, Lithuania, Luxembourg, Nepal, Netherlands, New Zealand, Norway, Romania, Sweden, Switzerland, United Arab Emirates, United Kingdom, and the United States.
Graffius ‘Phases of Team Development’ IP is central and key to many of those sessions. His rate card and a listing of his engagements are at https://scottgraffius.com/resources/Exceptional-PPM-and-PMO-Solutions-Rate-Card-for-2024-2025-v24071607.pdf and https://scottgraffius.com/publicspeaker.html, respectively.
Graffius' 'Phases of Team Development' Intellectual Property Is Used By Organizations Around The World — And Bayer Was Added To The List
With an authorization/license from Graffius, his ‘Phases of Team Development’ IP is featured and used by businesses, professional associations, government agencies, and universities around the globe. Examples include:
Bayer — one of the largest pharmaceuticals, biomedical, and biotechnology companies in the world — was added to the list.
The following visuals show the request from Bayer and license granted by Scott M. Graffius to Bayer. Personal, sensitive, or confidential information was redacted.
Here's excerpt 1 of 5.
Excerpt 2 of 5 is next.
Here's excerpt 3 of 5.
Excerpt 4 of 5 is next.
And, lastly, is excerpt 5 of 5.
To learn more about Graffius' 'Phases of Team Development' intellectual property, visit here.
About Bayer
Bayer is one of the largest pharmaceuticals, biomedical, and biotechnology companies in the world. Headquartered in Leverkusen, Bayer's areas of business include: pharmaceuticals, consumer healthcare products, agricultural chemicals, seeds, and biotechnology products. The company was founded by Friedrich Bayer and Johann Friedrich Westkott on August 1, 1863 and is headquartered in Leverkusen, Germany (photo below). Visit https://www.bayer.com/en/ to learn more.
About Scott M. Graffius
Scott M. Graffius is a global leader in agile project management, an expert on teamwork tradecraft, an authority on temporal dynamics on social media platforms, a creator, a consultant, a trainer, an award-winning author, and an international public speaker.
He's generated over $1.9 billion of business value in aggregate for Global Fortune 500 businesses and other organizations he's served. Businesses and industries range from consumer products to advanced technology (including AI, R&D), e-commerce, music, streaming/OTT video, television, film, video games, financial services, government, and more.
Graffius and content from his books (Agile Scrum and Agile Transformation), talks, workshops, and more have been featured and used by businesses, professional associations, governments, and universities around the world. Examples include Adobe, American Management Association, Amsterdam Public Health Research Institute, Bayer, Boston University, Broadcom, Cisco, Deimos Aerospace, DevOps Institute, EU's European Commission, Ford Motor Company, Hasso Plattner Institute Germany, IEEE, Johns Hopkins University, London South Bank University, Microsoft, National Academy of Sciences, New Zealand Government, Oracle, Project Management Institute, Torrens University Australia, UC San Diego, TBS Switzerland, UK Sports Institute, University of Galway Ireland, U.S. Department of Energy, U.S. National Park Service, U.S. Tennis Association, Virginia Tech, Warsaw University of Technology, Yale University, Zurich University of Applied Sciences, and many others.
He delights audiences around the world with dynamic and engaging talks and workshops. He's presented sessions at 91 conferences and other events across 25 countries. Visit here to learn more and here to ask Scott to speak at your event.
About Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions
Shifting customer needs are common in today's marketplace. Businesses must be adaptive and responsive to change while delivering an exceptional customer experience to be competitive.
There are a variety of frameworks supporting the development of products and services, and most approaches fall into one of two broad categories: traditional or agile. Traditional practices such as waterfall engage sequential development, while agile involves iterative and incremental deliverables. Organizations are increasingly embracing agile to manage projects, and best meet their business needs of rapid response to change, fast delivery speed, and more.
With clear and easy to follow step-by-step instructions, Scott M. Graffius's award-winning Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions helps the reader:
Hailed by Literary Titan as “the book highlights the versatility of Scrum beautifully.”
Winner of 17 first place awards.
Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.
About Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change
Thriving in today's marketplace frequently depends on making a transformation to become more agile. Those successful in the transition enjoy faster delivery speed and ROI, higher satisfaction, continuous improvement, and additional benefits.
Based on actual events, Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change provides a quick (60-90 minute) read about a successful agile transformation at a multinational entertainment and media company, told from the author's perspective as an agile coach.
The award-winning book by Scott M. Graffius is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.
How to Cite This Article
Graffius, Scott M. (2024, September 14). Bayer Employs Scott M. Graffius' Intellectual Property. Available at: https://scottgraffius.com/blog/files/bayer.html. DOI: 10.13140/RG.2.2.15974.64325.
Post-Publication Notes
If there are any supplements or updates to this article after the date of publication, they will appear here.
A PDF of this article is here
The short link for this article is https://bit.ly/bayer_ag
© Copyright 2024 Scott M. Graffius. All rights reserved. This material may not be published, broadcast, rewritten or redistributed without the express written permission of Scott M. Graffius.
Scott M. Graffius' work on team development continues to make an impact, now being utilized by Bayer alongside esteemed organizations like Cisco, IEEE, Johns Hopkins University, Microsoft, Oracle, UC San Diego, Yale University, and many others around the world.
Scott M. Graffius' Intellectual Property on Team Development
Informed by the research of Bruce W. Tuckman and Mary Ann C. Jensen, over 100 subsequent studies, and Scott M. Graffius' first-hand professional experience with, and analysis of, team leadership and performance, Graffius created his ‘Phases of Team Development’ as a unique perspective and visual conveying the five phases of team development — Forming, Storming, Norming, Performing, and Adjourning — inclusive of a graph showing how performance varies by phase, as well as the characteristics and strategies for each phase.
Graffius' intellectual property (IP) is registered with the United States Copyright Office.
Graffius initially developed his ‘Phases of Team Development’ unique material in 2008, and he periodically refreshes it.
For reference, the visual for the current (2024) edition is below and the details are here.
Organizations around the world engage Graffius to deliver compelling talks and workshops. To date, he's presented sessions at 91 conferences and other events across 25 countries: Armenia, Australia, Brazil, Canada, Czech Republic, Finland, France, Germany, Greece, Hong Kong, Hungary, India, Ireland, Lithuania, Luxembourg, Nepal, Netherlands, New Zealand, Norway, Romania, Sweden, Switzerland, United Arab Emirates, United Kingdom, and the United States.
Graffius ‘Phases of Team Development’ IP is central and key to many of those sessions. His rate card and a listing of his engagements are at https://scottgraffius.com/resources/Exceptional-PPM-and-PMO-Solutions-Rate-Card-for-2024-2025-v24071607.pdf and https://scottgraffius.com/publicspeaker.html, respectively.
Graffius' 'Phases of Team Development' Intellectual Property Is Used By Organizations Around The World — And Bayer Was Added To The List
With an authorization/license from Graffius, his ‘Phases of Team Development’ IP is featured and used by businesses, professional associations, government agencies, and universities around the globe. Examples include:
- Adobe,
- American Management Association,
- Amsterdam Public Health Research Institute,
- Boston University,
- Broadcom,
- Cisco,
- Deimos Aerospace,
- DevOps Institute,
- Erste Group Bank AG (Austria),
- FINAT,
- Ford Motor Company,
- FSU College of Medicine,
- Hasso Plattner Institute,
- IEEE,
- James Madison University,
- Johns Hopkins University,
- LeadingEng,
- London South Bank University,
- Manufacturers Alliance,
- Microsoft,
- New Zealand Government,
- Oracle,
- Royal Australasian College of Physicians,
- TBS Switzerland,
- Torrens University Australia,
- Tufts University,
- U.S. National Park Service,
- U.S. Tennis Association,
- UC San Diego,
- UK Sports Institute,
- University of Galway Ireland,
- Victorian Institute of Technology (Australia),
- Virginia Tech,
- Warsaw University,
- Western Sydney University,
- World Resources Institute,
- Yale University,
- ZHAW Zurich University of Applied Sciences,
- and many others.
Bayer — one of the largest pharmaceuticals, biomedical, and biotechnology companies in the world — was added to the list.
The following visuals show the request from Bayer and license granted by Scott M. Graffius to Bayer. Personal, sensitive, or confidential information was redacted.
Here's excerpt 1 of 5.
Excerpt 2 of 5 is next.
Here's excerpt 3 of 5.
Excerpt 4 of 5 is next.
And, lastly, is excerpt 5 of 5.
To learn more about Graffius' 'Phases of Team Development' intellectual property, visit here.
About Bayer
Bayer is one of the largest pharmaceuticals, biomedical, and biotechnology companies in the world. Headquartered in Leverkusen, Bayer's areas of business include: pharmaceuticals, consumer healthcare products, agricultural chemicals, seeds, and biotechnology products. The company was founded by Friedrich Bayer and Johann Friedrich Westkott on August 1, 1863 and is headquartered in Leverkusen, Germany (photo below). Visit https://www.bayer.com/en/ to learn more.
About Scott M. Graffius
Scott M. Graffius is a global leader in agile project management, an expert on teamwork tradecraft, an authority on temporal dynamics on social media platforms, a creator, a consultant, a trainer, an award-winning author, and an international public speaker.
He's generated over $1.9 billion of business value in aggregate for Global Fortune 500 businesses and other organizations he's served. Businesses and industries range from consumer products to advanced technology (including AI, R&D), e-commerce, music, streaming/OTT video, television, film, video games, financial services, government, and more.
Graffius and content from his books (Agile Scrum and Agile Transformation), talks, workshops, and more have been featured and used by businesses, professional associations, governments, and universities around the world. Examples include Adobe, American Management Association, Amsterdam Public Health Research Institute, Bayer, Boston University, Broadcom, Cisco, Deimos Aerospace, DevOps Institute, EU's European Commission, Ford Motor Company, Hasso Plattner Institute Germany, IEEE, Johns Hopkins University, London South Bank University, Microsoft, National Academy of Sciences, New Zealand Government, Oracle, Project Management Institute, Torrens University Australia, UC San Diego, TBS Switzerland, UK Sports Institute, University of Galway Ireland, U.S. Department of Energy, U.S. National Park Service, U.S. Tennis Association, Virginia Tech, Warsaw University of Technology, Yale University, Zurich University of Applied Sciences, and many others.
He delights audiences around the world with dynamic and engaging talks and workshops. He's presented sessions at 91 conferences and other events across 25 countries. Visit here to learn more and here to ask Scott to speak at your event.
About Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions
Shifting customer needs are common in today's marketplace. Businesses must be adaptive and responsive to change while delivering an exceptional customer experience to be competitive.
There are a variety of frameworks supporting the development of products and services, and most approaches fall into one of two broad categories: traditional or agile. Traditional practices such as waterfall engage sequential development, while agile involves iterative and incremental deliverables. Organizations are increasingly embracing agile to manage projects, and best meet their business needs of rapid response to change, fast delivery speed, and more.
With clear and easy to follow step-by-step instructions, Scott M. Graffius's award-winning Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions helps the reader:
- Implement and use the most popular agile framework―Scrum;
- Deliver products in short cycles with rapid adaptation to change, fast time-to-market, and continuous improvement; and
- Support innovation and drive competitive advantage.
Hailed by Literary Titan as “the book highlights the versatility of Scrum beautifully.”
Winner of 17 first place awards.
Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.
- 🇧🇷 Brazil
- 🇨🇦 Canada
- 🇨🇿 Czech Republic
- 🇩🇰 Denmark
- 🇫🇮 Finland
- 🇫🇷 France
- 🇩🇪 Germany
- 🇬🇷 Greece
- 🇭🇺 Hungary
- 🇮🇳 India
- 🇮🇪 Ireland
- 🇮🇱 Israel
- 🇮🇹 Italy
- 🇯🇵 Japan
- 🇱🇺 Luxembourg
- 🇲🇽 Mexico
- 🇳🇱 Netherlands
- 🇳🇿 New Zealand
- 🇳🇴 Norway
- 🇪🇸 Spain
- 🇸🇪 Sweden
- 🇨🇭 Switzerland
- 🇦🇪 UAE
- 🇬🇧 United Kingdom
- 🇺🇸 United States
About Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change
Thriving in today's marketplace frequently depends on making a transformation to become more agile. Those successful in the transition enjoy faster delivery speed and ROI, higher satisfaction, continuous improvement, and additional benefits.
Based on actual events, Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change provides a quick (60-90 minute) read about a successful agile transformation at a multinational entertainment and media company, told from the author's perspective as an agile coach.
The award-winning book by Scott M. Graffius is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.
- 🇦🇺 Australia
- 🇦🇹 Austria
- 🇧🇷 Brazil
- 🇨🇦 Canada
- 🇨🇿 Czech Republic
- 🇩🇰 Denmark
- 🇫🇮 Finland
- 🇫🇷 France
- 🇩🇪 Germany
- 🇬🇷 Greece
- 🇮🇳 India
- 🇮🇪 Ireland
- 🇯🇵 Japan
- 🇱🇺 Luxembourg
- 🇲🇽 Mexico
- 🇳🇱 Netherlands
- 🇳🇿 New Zealand
- 🇪🇸 Spain
- 🇸🇪 Sweden
- 🇨🇭 Switzerland
- 🇦🇪 United Arab Emirates
- 🇬🇧 United Kingdom
- 🇺🇸 United States
How to Cite This Article
Graffius, Scott M. (2024, September 14). Bayer Employs Scott M. Graffius' Intellectual Property. Available at: https://scottgraffius.com/blog/files/bayer.html. DOI: 10.13140/RG.2.2.15974.64325.
Post-Publication Notes
If there are any supplements or updates to this article after the date of publication, they will appear here.
A PDF of this article is here
The short link for this article is https://bit.ly/bayer_ag
© Copyright 2024 Scott M. Graffius. All rights reserved. This material may not be published, broadcast, rewritten or redistributed without the express written permission of Scott M. Graffius.
Bournemouth University Used Scott M. Graffius’ Intellectual Property
09 October 2024
BY SCOTT M. GRAFFIUS | ScottGraffius.com
If there's an update after this article is published, the information will appear in the Post-Publication Notes section.
Introduction
A whistleblower/tip informed Scott M. Graffius that Bournemouth University was using his copyrighted property without credit. After Graffius received the details including proof, he confirmed that the report was valid.
The unauthorized and unattributed use of Graffius' copyrighted property was not ‘fair use’ nor ‘fair dealing’ nor otherwise allowed.
Based on the indisputable facts, the bad acts involve the ethical issue of plagiarism and the legal issue of copyright infringement.
Graffius maintains, enforces, and protects his copyright and other intellectual property rights. This article serves as a clarion call for Bournemouth University to face the repercussions of, and take responsibility for, their blatant and damaging violation.
Background
Informed by the research of Bruce W. Tuckman and Mary Ann C. Jensen, over 100 subsequent studies, and Scott M. Graffius' first-hand professional experience with, and analysis of, team leadership and performance, Graffius created his ‘Phases of Team Development’ as a unique perspective and visual conveying the five phases of team development — Forming, Storming, Norming, Performing, and Adjourning — inclusive of a graph showing how performance varies by phase, as well as the characteristics and strategies for each phase.
Graffius' intellectual property (IP) is registered with the United States Copyright Office.
Graffius initially developed his ‘Phases of Team Development’ unique material in 2008, and he periodically refreshes it.
For reference, the visual from the edition applicable to this case (v2019) [Exhibit 1] is shown below. It is also available at: https://scottgraffius.com/blog/files/Using-Bruce- Tuckmans-Phases-of-Team-Development.html and other locations. The integrated text applies.
As shown above, Graffius’ copyright ownership details are integrated into and appear on his copyrighted property. Specifically, it reads: "Copyright © 2008-2019 Scott M. Graffius. All rights reserved. For permission requests, contact scott@scottgraffius.com."
Organizations around the world engage Graffius to deliver compelling talks and workshops. To date, he's presented sessions at 91 conferences and other events across 25 countries, including:
Graffius ‘Phases of Team Development’ IP is central and key to many of those sessions. His rate card and a listing of his engagements are at https://scottgraffius.com/resources/Exceptional-PPM-and-PMO-Solutions-Rate-Card-for-2024-2025-v24071607.pdf and https://scottgraffius.com/publicspeaker.html, respectively.
With an authorization/license from Graffius, his ‘Phases of Team Development’ IP is featured and used by businesses, professional associations, government agencies, and universities around the world. Examples include:
Copyrights protect the intellectual property rights of creators, ensuring they receive recognition and compensation for their work, thus incentivizing creativity and innovation. Graffius is vigilant in upholding, protecting and enforcing his copyrights and other IP rights.
Bournemouth University Used Scott M. Graffius’ Intellectual Property Without Authorization or Attribution
Indisputable proof follows.
Exhibit 2 is below. It provides views of Bournemouth University 'Key Programme Information.' Pages 1 of 2 from the programme are shown. A zoomed-in view of page 2—where 'Strategic Sport Management' is circled in red—is also shown.
Exhibit 3 is below. It shows pages 1 and 7 of the infringing document.
As shown above, the infringing document is marked with:
Again, Graffius’ copyright ownership details and permission request information are integrated into and appear on his intellectual property.
Permission to use Graffius’ copyrighted property was not requested nor approved.
Nevertheless, Graffius’ copyrighted property was used in the infringing publication.
Comparing Graffius' copyrighted 'Phases of Team Development' intellectual property with the infringing document is revealing.
The infringing publication used Graffius’ copyrighted property on the characteristics and strategies for the phases of team development word-for-word. Here are some examples:
🟢 Graffius’ copyrighted Phases of Team Development property includes this for Forming: "Questioning"
🔴 The Bournemouth University infringing leadership publication includes this for Forming: "Questioning"
🟢 Graffius’ copyrighted Phases of Team Development property includes this for Forming: "Socializing"
🔴 The Bournemouth University infringing leadership publication includes this for Forming: "Socializing"
🟢 Graffius’ copyrighted Phases of Team Development property includes this for Forming: "Displaying eagerness"
🔴 The Bournemouth University infringing leadership publication includes this for Forming: "Displaying eagerness"
🟢 Graffius’ copyrighted Phases of Team Development property includes this for Storming: "Resistance"
🔴 The Bournemouth University infringing leadership publication includes this for Storming: "Resistance"
🟢 Graffius’ copyrighted Phases of Team Development property includes this for Storming: "Lack of participation"
🔴 The Bournemouth University infringing leadership publication includes this for Storming: "Lack of participation"
🟢 Graffius’ copyrighted Phases of Team Development property includes this for Storming: "Conflict"
🔴 The Bournemouth University infringing leadership publication includes this for Storming: "Conflict"
🟢 Graffius’ copyrighted Phases of Team Development property includes this for Storming: "Competition"
🔴 The Bournemouth University infringing leadership publication includes this for Storming: "Competition"
🟢 Graffius’ copyrighted Phases of Team Development property includes this for Storming: "High emotions"
🔴 The Bournemouth University infringing leadership publication includes this for Storming: "High emotions"
🟢 Graffius’ copyrighted Phases of Team Development property includes this for Norming: "Reconciliation"
🔴 The Bournemouth University infringing leadership publication includes this for Norming: "Reconciliation"
🟢 Graffius’ copyrighted Phases of Team Development property includes this for Norming: "Relief"
🔴 The Bournemouth University infringing leadership publication includes this for Norming: "Relief"
🟢 Graffius’ copyrighted Phases of Team Development property includes this for Adjourning: "Sadness"
🔴 The Bournemouth University infringing leadership publication includes this for Adjourning: "Sadness"
Additionally, the infringing publication used Graffius’ copyrighted property on the characteristics and strategies for the phases of team development with slight re-wording (which, in context, is still infringement). Here are some examples:
🟢 Graffius’ copyrighted Phases of Team Development property includes this for Norming: "Members are engaged and supportive"
🔴 The Bournemouth University infringing leadership publication includes this for Norming: "Engaged" and "Supportive"
🟢 Graffius’ copyrighted Phases of Team Development property includes this for Performing: "Demonstrations of interdependence"
🔴 The Bournemouth University infringing leadership publication includes this for Performing: "Interdependence"
🟢 Graffius’ copyrighted Phases of Team Development property includes this for Adjourning: "Recognition of team and individual efforts"
🔴 The Bournemouth University infringing leadership publication includes this for Adjourning: "Recognition of individual and collective efforts"
The preceding examples are not an exhaustive list.
The comparison in Exhibit 4 (below) also shows the extensive infringement in the educational material from Bournemouth University.
Conclusion
Again, Graffius’ copyright ownership details and permission request information are integrated into and appear on his intellectual property.
Permission to use Graffius’ copyrighted property was not requested nor approved.
Nevertheless, the infringing publication used Graffius’ copyrighted property.
A significant volume of Graffius’ copyrighted property was used.
The infringing publication used Graffius' copyrighted property word-for-word and also with slight re-wording (which, in context, is still a violation).
The infringing publication did not attribute Graffius’ copyrighted property to Graffius. Regardless of intent, the infringement wrongly leads others to falsely believe that the author of the infringing publication is the author and owner of Graffius’ respective copyrighted property.
So long as the infringing publication exists anywhere, it continues to spread misinformation and violate Graffius’ intellectual property.
The infringement damaged the marketability and value of Graffius’ copyrighted property.
For the aforementioned reasons, the use of Graffius’ copyrighted property was not ‘fair use’ nor ‘fair dealing’ nor otherwise allowed.
Bournemouth University must immediately implement the following three (3) actions:
Graffius maintains, enforces, and protects his copyright and other intellectual property rights.
He reserves his rights in this disturbing and consequential matter.
This case remains open.
If there's an update after this article is published, the information will appear in the Post-Publication Notes section.
About Bournemouth University
Founded in 1992, Bournemouth University is a public university in Bournemouth, England. Its main campus is in neighboring Poole. The university has over 16,000 students.
In 2023, Bournemouth University received a silver rating in the Teaching Excellence Framework, a government assessment of the quality of undergraduate teaching in universities and other higher education providers in England.
In 2024, it was proven that Bournemouth University educational materials infringed on the copyright of Scott M. Graffius.
To learn more about the university, visit https://www.bournemouth.ac.uk.
About Scott M. Graffius
Scott M. Graffius is a global leader in agile project management, an expert on teamwork tradecraft, an authority on temporal dynamics on social media platforms, a creator, a consultant, a trainer, an award-winning author, and an international public speaker.
See his bio to learn more.
Post-Publication Notes
If there are any supplements or updates to this article after the date of publication, they will appear here.
Update on 6 November 2024
To date, the university has failed to acknowledge receipt of the report of their infringement or otherwise respond.
If there are any supplements or updates to this article after the date of publication, they will appear here.
How to Cite This Article
Graffius, Scott M. (2024, October 9). Bournemouth University Used Scott M. Graffius’ Intellectual Property. Available at: https://scottgraffius.com/blog/files/bournemouth-university-2024.html.
Content Acknowledgements
This article uses limited excerpts from Bournemouth University content, attributed to Bournemouth University and used under fair use for news reporting and analysis.
Graffius’ ‘Phases of Team Development’ is copyright © Scott M. Graffius. All rights reserved.
Bournemouth University name, mark, and content (except for what was stolen from others) are the property of Bournemouth University.
Copyright
Copyright © Scott M. Graffius. All rights reserved.
Content on this site—including text, images, videos, and data—may not be used for training or input into any artificial intelligence, machine learning, or automatized learning systems, or published, broadcast, rewritten, or redistributed without the express written permission of Scott M. Graffius.
If there's an update after this article is published, the information will appear in the Post-Publication Notes section.
Introduction
A whistleblower/tip informed Scott M. Graffius that Bournemouth University was using his copyrighted property without credit. After Graffius received the details including proof, he confirmed that the report was valid.
The unauthorized and unattributed use of Graffius' copyrighted property was not ‘fair use’ nor ‘fair dealing’ nor otherwise allowed.
Based on the indisputable facts, the bad acts involve the ethical issue of plagiarism and the legal issue of copyright infringement.
Graffius maintains, enforces, and protects his copyright and other intellectual property rights. This article serves as a clarion call for Bournemouth University to face the repercussions of, and take responsibility for, their blatant and damaging violation.
Background
Informed by the research of Bruce W. Tuckman and Mary Ann C. Jensen, over 100 subsequent studies, and Scott M. Graffius' first-hand professional experience with, and analysis of, team leadership and performance, Graffius created his ‘Phases of Team Development’ as a unique perspective and visual conveying the five phases of team development — Forming, Storming, Norming, Performing, and Adjourning — inclusive of a graph showing how performance varies by phase, as well as the characteristics and strategies for each phase.
Graffius' intellectual property (IP) is registered with the United States Copyright Office.
Graffius initially developed his ‘Phases of Team Development’ unique material in 2008, and he periodically refreshes it.
For reference, the visual from the edition applicable to this case (v2019) [Exhibit 1] is shown below. It is also available at: https://scottgraffius.com/blog/files/Using-Bruce- Tuckmans-Phases-of-Team-Development.html and other locations. The integrated text applies.
As shown above, Graffius’ copyright ownership details are integrated into and appear on his copyrighted property. Specifically, it reads: "Copyright © 2008-2019 Scott M. Graffius. All rights reserved. For permission requests, contact scott@scottgraffius.com."
Organizations around the world engage Graffius to deliver compelling talks and workshops. To date, he's presented sessions at 91 conferences and other events across 25 countries, including:
- Armenia,
- Australia,
- Brazil,
- Canada,
- Czech Republic,
- Finland,
- France,
- Germany,
- Greece,
- Hong Kong,
- Hungary,
- India,
- Ireland,
- Lithuania,
- Luxembourg,
- Nepal,
- Netherlands,
- New Zealand,
- Norway,
- Romania,
- Sweden,
- Switzerland,
- United Arab Emirates,
- United Kingdom,
- and the United States.
Graffius ‘Phases of Team Development’ IP is central and key to many of those sessions. His rate card and a listing of his engagements are at https://scottgraffius.com/resources/Exceptional-PPM-and-PMO-Solutions-Rate-Card-for-2024-2025-v24071607.pdf and https://scottgraffius.com/publicspeaker.html, respectively.
With an authorization/license from Graffius, his ‘Phases of Team Development’ IP is featured and used by businesses, professional associations, government agencies, and universities around the world. Examples include:
- Adobe,
- American Management Association,
- Amsterdam Public Health Research Institute,
- Bayer,
- Boston University,
- Broadcom,
- Cisco,
- Deimos Aerospace,
- DevOps Institute,
- Ford Motor Company,
- Hasso Plattner Institute,
- IEEE,
- Johns Hopkins University,
- LeadingEng,
- London South Bank University,
- Manufacturers Alliance,
- Microsoft,
- New Zealand Government,
- Oracle,
- TBS Switzerland,
- Torrens University Australia,
- U.S. National Park Service,
- U.S. Tennis Association,
- UC San Diego,
- UK Sports Institute,
- University of Galway Ireland,
- Virginia Tech,
- Warsaw University,
- Yale University,
- and many others.
Copyrights protect the intellectual property rights of creators, ensuring they receive recognition and compensation for their work, thus incentivizing creativity and innovation. Graffius is vigilant in upholding, protecting and enforcing his copyrights and other IP rights.
Bournemouth University Used Scott M. Graffius’ Intellectual Property Without Authorization or Attribution
Indisputable proof follows.
Exhibit 2 is below. It provides views of Bournemouth University 'Key Programme Information.' Pages 1 of 2 from the programme are shown. A zoomed-in view of page 2—where 'Strategic Sport Management' is circled in red—is also shown.
Exhibit 3 is below. It shows pages 1 and 7 of the infringing document.
As shown above, the infringing document is marked with:
- “Bournemouth University”
- “MSc Sport Management”
- “Strategic Sport Management 23&24”
- “Theories of Leadership IV: Managing Conflicts”
Again, Graffius’ copyright ownership details and permission request information are integrated into and appear on his intellectual property.
Permission to use Graffius’ copyrighted property was not requested nor approved.
Nevertheless, Graffius’ copyrighted property was used in the infringing publication.
Comparing Graffius' copyrighted 'Phases of Team Development' intellectual property with the infringing document is revealing.
The infringing publication used Graffius’ copyrighted property on the characteristics and strategies for the phases of team development word-for-word. Here are some examples:
🟢 Graffius’ copyrighted Phases of Team Development property includes this for Forming: "Questioning"
🔴 The Bournemouth University infringing leadership publication includes this for Forming: "Questioning"
🟢 Graffius’ copyrighted Phases of Team Development property includes this for Forming: "Socializing"
🔴 The Bournemouth University infringing leadership publication includes this for Forming: "Socializing"
🟢 Graffius’ copyrighted Phases of Team Development property includes this for Forming: "Displaying eagerness"
🔴 The Bournemouth University infringing leadership publication includes this for Forming: "Displaying eagerness"
🟢 Graffius’ copyrighted Phases of Team Development property includes this for Storming: "Resistance"
🔴 The Bournemouth University infringing leadership publication includes this for Storming: "Resistance"
🟢 Graffius’ copyrighted Phases of Team Development property includes this for Storming: "Lack of participation"
🔴 The Bournemouth University infringing leadership publication includes this for Storming: "Lack of participation"
🟢 Graffius’ copyrighted Phases of Team Development property includes this for Storming: "Conflict"
🔴 The Bournemouth University infringing leadership publication includes this for Storming: "Conflict"
🟢 Graffius’ copyrighted Phases of Team Development property includes this for Storming: "Competition"
🔴 The Bournemouth University infringing leadership publication includes this for Storming: "Competition"
🟢 Graffius’ copyrighted Phases of Team Development property includes this for Storming: "High emotions"
🔴 The Bournemouth University infringing leadership publication includes this for Storming: "High emotions"
🟢 Graffius’ copyrighted Phases of Team Development property includes this for Norming: "Reconciliation"
🔴 The Bournemouth University infringing leadership publication includes this for Norming: "Reconciliation"
🟢 Graffius’ copyrighted Phases of Team Development property includes this for Norming: "Relief"
🔴 The Bournemouth University infringing leadership publication includes this for Norming: "Relief"
🟢 Graffius’ copyrighted Phases of Team Development property includes this for Adjourning: "Sadness"
🔴 The Bournemouth University infringing leadership publication includes this for Adjourning: "Sadness"
Additionally, the infringing publication used Graffius’ copyrighted property on the characteristics and strategies for the phases of team development with slight re-wording (which, in context, is still infringement). Here are some examples:
🟢 Graffius’ copyrighted Phases of Team Development property includes this for Norming: "Members are engaged and supportive"
🔴 The Bournemouth University infringing leadership publication includes this for Norming: "Engaged" and "Supportive"
🟢 Graffius’ copyrighted Phases of Team Development property includes this for Performing: "Demonstrations of interdependence"
🔴 The Bournemouth University infringing leadership publication includes this for Performing: "Interdependence"
🟢 Graffius’ copyrighted Phases of Team Development property includes this for Adjourning: "Recognition of team and individual efforts"
🔴 The Bournemouth University infringing leadership publication includes this for Adjourning: "Recognition of individual and collective efforts"
The preceding examples are not an exhaustive list.
The comparison in Exhibit 4 (below) also shows the extensive infringement in the educational material from Bournemouth University.
Conclusion
Again, Graffius’ copyright ownership details and permission request information are integrated into and appear on his intellectual property.
Permission to use Graffius’ copyrighted property was not requested nor approved.
Nevertheless, the infringing publication used Graffius’ copyrighted property.
A significant volume of Graffius’ copyrighted property was used.
The infringing publication used Graffius' copyrighted property word-for-word and also with slight re-wording (which, in context, is still a violation).
The infringing publication did not attribute Graffius’ copyrighted property to Graffius. Regardless of intent, the infringement wrongly leads others to falsely believe that the author of the infringing publication is the author and owner of Graffius’ respective copyrighted property.
So long as the infringing publication exists anywhere, it continues to spread misinformation and violate Graffius’ intellectual property.
The infringement damaged the marketability and value of Graffius’ copyrighted property.
For the aforementioned reasons, the use of Graffius’ copyrighted property was not ‘fair use’ nor ‘fair dealing’ nor otherwise allowed.
Bournemouth University must immediately implement the following three (3) actions:
- Remove the Infringing Material. Electronic Versions: Immediately remove the infringing material from digital platforms where it is advertised, promoted, sold, or distributed; this includes removing or disabling any online access to it. Physical Copies: If physical copies of the material are in inventory or circulation, stop further distribution; recall any copies already distributed; destroy physical copies.
- Issue a Retraction. Publish a formal retraction notice acknowledging the infringement and the steps taken to rectify the situation. The notice will present the facts as they are—the notice will not "spin" or "downplay" the infringement.
- Notify Relevant Parties. Recipients: Inform the respective subscribers, purchasers, or recipients of the material about the retraction, ensuring transparency about the issue; again, the notice will present the facts as they are—the notice will not "spin" or "downplay" the infringement. Indexes and Databases: Notify any databases or indexing services that list the material so they can update their records accordingly.
Graffius maintains, enforces, and protects his copyright and other intellectual property rights.
He reserves his rights in this disturbing and consequential matter.
This case remains open.
If there's an update after this article is published, the information will appear in the Post-Publication Notes section.
About Bournemouth University
Founded in 1992, Bournemouth University is a public university in Bournemouth, England. Its main campus is in neighboring Poole. The university has over 16,000 students.
In 2023, Bournemouth University received a silver rating in the Teaching Excellence Framework, a government assessment of the quality of undergraduate teaching in universities and other higher education providers in England.
In 2024, it was proven that Bournemouth University educational materials infringed on the copyright of Scott M. Graffius.
To learn more about the university, visit https://www.bournemouth.ac.uk.
About Scott M. Graffius
Scott M. Graffius is a global leader in agile project management, an expert on teamwork tradecraft, an authority on temporal dynamics on social media platforms, a creator, a consultant, a trainer, an award-winning author, and an international public speaker.
See his bio to learn more.
Post-Publication Notes
If there are any supplements or updates to this article after the date of publication, they will appear here.
Update on 6 November 2024
To date, the university has failed to acknowledge receipt of the report of their infringement or otherwise respond.
If there are any supplements or updates to this article after the date of publication, they will appear here.
How to Cite This Article
Graffius, Scott M. (2024, October 9). Bournemouth University Used Scott M. Graffius’ Intellectual Property. Available at: https://scottgraffius.com/blog/files/bournemouth-university-2024.html.
Content Acknowledgements
This article uses limited excerpts from Bournemouth University content, attributed to Bournemouth University and used under fair use for news reporting and analysis.
Graffius’ ‘Phases of Team Development’ is copyright © Scott M. Graffius. All rights reserved.
Bournemouth University name, mark, and content (except for what was stolen from others) are the property of Bournemouth University.
Copyright
Copyright © Scott M. Graffius. All rights reserved.
Content on this site—including text, images, videos, and data—may not be used for training or input into any artificial intelligence, machine learning, or automatized learning systems, or published, broadcast, rewritten, or redistributed without the express written permission of Scott M. Graffius.