#Business
A Certification/Training Company Stole Scott M. Graffius' Copyrighted Property and Used It Word-For-Word: This Scandal is a Big "Dumpster Fire"
25 June 2024


Including supporting information, this article is organized into nine sections:
- Introduction
- Overview of Graffius' Copyrighted 'Phases of Team Development' Property
- CertiProf Violated of Graffius' Intellectual Property Rights — CertiProf Infringed on Graffius' Copyright
- Conclusion
- About Scott M. Graffius
- About Copyright and Other IP Rights
- References/Sources
- Attributions and Other Notes
- How to Cite This Article


Introduction

It's important to be optimistic and focus on a bright future. However, we must also take a stand against those who commit evil acts, such as the violation of intellectual property rights. Copyright infringement, in particular, is a deplorable act of intellectual theft that displays a blatant disregard for professionalism, morality, ethics, and the law. It undermines the hard work and innovation of others and is a shameful, unprofessional, dishonest, immoral, unethical, and illegal practice. Those who engage in copyright infringement should be identified and held accountable for their actions. Taking a stand against those who commit evil acts helps ensure that justice is served and that others are protected from harm.
IP rights are so important that IP theft is a federal crime.
Scott M. Graffius maintains, enforces, and protects his copyrights and other IP rights. When others infringe on Graffius’ IP rights, situations generally fall into one of two categories:
- IP owner Graffius notifies the offending party of their infringement and the required remediation, and the matter is resolved; or
- IP owner Graffius notifies the offending party of their infringement and the required remediation, and the offending party’s action or inaction necessitates that qualified attorney and/or a U.S. agency is engaged, and the matter is resolved.
Most situations fall under category 1. However, some offending parties seem determined to make an already bad situation worst; they fall under category 2.
This article covers the news that certification/training company CertiProf violated Scott M. Graffius’ intellectual property rights by misusing his ‘Phases of Team Development’ copyrighted 2018 property.
- CertiProf did not request nor receive permission to use Graffius’ IP.
- CertiProf used effectively all of Graffius’ respective IP.
- CertiProf used Graffius’ IP word-for-word.
- CertiProf used Graffius’ IP commercially — in its certification/training program, for its own financial benefit.
- CertiProf did not quote or attribute the work to Graffius, thereby falsely leading readers to believe that it was the author and owner of Graffius’ IP.
For those reasons, CertiProf violated Graffius’ IP rights. Specifically, CertiProf infringed on Graffius’ copyright; CertiProf’s use was not ‘fair use’ — not even close!
Copyright infringement is a deplorable act of intellectual theft, displaying a flagrant disregard for professionalism, morality, ethics, and the law. It undermines the hard work and innovation of others and is a disgraceful, unprofessional, dishonest, immoral, unethical, and illegal practice.
Ensuring the integrity of intellectual property is paramount. Graffius is resolute in protecting and enforcing his copyrights and other IP rights.
This article presents facts — including visuals and additional evidence — and a critical analysis of this serious category 2 situation. It also covers the serious, multiple cases against CertiProf.


Overview of Graffius' Copyrighted 'Phases of Team Development' Property
Informed by the research of Bruce W. Tuckman, Ph.D. and Mary Ann C. Jensen, over 100 subsequent studies, and Scott M. Graffius’ first-hand professional experience with, and analysis of, team leadership and performance, Graffius created his ‘Phases of Team Development.’ It’s a unique perspective on the five phases of team development — Forming, Storming, Norming, Performing, and Adjourning — and it’s inclusive of the characteristics/features/traits and strategies (based on data, and crafted in ‘plain English’ for optimal clarity and utility) for each phase.
The body of Graffius’ ‘Phases of Team Development’ article has text in typical — not bullet point — format. That content (typical format text from Graffius’ copyrighted article) was infringed upon by CertiProf.
(For reference only, Graffius’ same article includes a visual which incorporates a graph showing how performance varies by phase, as well as the characteristics/features/traits and strategies for each phase. The visual has text in bullet-point format. Again, the body of the article has text in typical — not bullet point — format; that typical format text was infringed upon by CertiProf.)
Graffius’ ‘Phases of Team Development’ IP is registered with the United States Copyright Office.
He initially developed his material in 2008, and he periodically refreshes it. An authorized respective example of his IP (2018 version) is here: https://www.scottgraffius.com/blog/files/Using-Bruce-Tuckmans-Phases-of-Team-Development.html and other locations. It is shown below as well.
The relevant (2018) version of Graffius’ copyrighted ‘Phases of Team Development’ is at the preceding link. He promoted his 2018 work via LinkedIn at https://www.linkedin.com/posts/scottgraffius_team-teamdevelopment-teamdynamics-activity-6567890493282361345-vrWP/ and other social media platforms.
(For reference only, the most current [2024] edition of Graffius' ‘Phases of Team Development’ is here: https://www.scottgraffius.com/blog/files/teams-2024.html.)
Here’s a macro/wide view of Graffius' copyrighted 2018 'Phases of Team Development.'

Here’s a zoomed-in view of Graffius' copyrighted 2018 'Phases of Team Development,' showing the relevant text.

Here’s a zoomed-in view of Graffius' copyrighted 2018 'Phases of Team Development,' showing his copyright statement.

As shown above, Graffius' copyright ownership details are clearly noted. Specifically: “© Copyright 2018 Scott M. Graffius. All rights reserved. This material may not be published, broadcast, rewritten or redistributed without the express written permission of Scott M. Graffius.”

Conference organizers, businesses, professional organizations, government agencies, and universities around the world engage Graffius to deliver compelling talks and workshops. To date, he’s presented sessions at 91 conferences and other events across 25 countries, including Armenia, Australia, Brazil, Canada, Czech Republic, Finland, France, Germany, Greece, Hong Kong, Hungary, India, Ireland, Lithuania, Luxembourg, Nepal, Netherlands, New Zealand, Norway, Romania, Sweden, Switzerland, United Arab Emirates, United Kingdom, and the United States. His ‘Phases of Team Development’ IP is central and key to many of those sessions. His rate card and a listing of his engagements are at https://scottgraffius.com/resources/Exceptional-PPM-and-PMO-Solutions-Rate-Card-for-2023-2024-v23110907.pdf and https://scottgraffius.com/publicspeaker.html, respectively.
With an authorization/license from Graffius, many organizations have featured and used his ‘Phases of Team Development’ IP. Select examples include:
- Adobe,
- American Management Association,
- Amsterdam Public Health Research Institute,
- Bayer,
- Boston University,
- Cisco,
- Deimos Aerospace,
- DevOps Institute,
- Ford Motor Company,
- GitHub,
- Hasso Plattner Institute Germany,
- IEEE,
- Life Sciences Trainers & Educators Network (LTEN),
- London South Bank University,
- Microsoft,
- New Zealand Government,
- Torrens University Australia,
- UC San Diego,
- TBS Switzerland,
- UK Sports Institute,
- University of Galway Ireland,
- University of Waterloo Canada,
- U.S. Army,
- U.S. National Park Service,
- U.S. Tennis Association,
- Verizon,
- Virginia Tech,
- Yale University,
- and many others.


CertiProf Violated Graffius' Intellectual Property Rights — CertiProf Infringed on Graffius' Copyright
CertiProf’s website at https://certiprof.com/pages/about-us asserts that: “Through deep partnerships and a steadfast dedication to listening to our community, CertiProf has been enhancing professional lives since 2015.” And CertiProf reports at https://certiprof.com/ that it has “Strategic Alliances” with four organizations: IT Certification Council (ITCC), Agile Alliance, American National Standards Institute (ANSI), and Credly by Pearson.
CertiProf shows at https://certiprof.com/blogs/news/certiprof-launches-agile-leader-certification-to-help-develop-agile-leadership-skills that “CertiProf launches Agile Leader certification to help develop agile leadership skills” on May 22, 2023. CertiProf indicates at https://certiprof.com/collections/agile/products/agile-leader-professional-certification-alpc that the Agile Leader training/certification product costs $150.00 and that it includes “Student Material in PDF Format.”
CertiProf did not request nor receive permission to use Graffius’ IP. Nevertheless, CertiProf included Graffius' 2018 IP in its 2023 respective student material for Agile Leader. And CertiProf used effectively all of Graffius’ respective IP. And CertiProf used Graffius’ IP word-for-word. And CertiProf used Graffius’ IP commercially — in its certification/training program, for its own financial benefit. And CertiProf did not quote or attribute the work to Graffius, thereby falsely leading readers to believe that it was the author and owner of Graffius’ IP. For those reasons, CertiProf violated Graffius’ IP rights. Specifically, CertiProf infringed on Graffius’ copyright; CertiProf’s use was not ‘fair use.’
Evidence is archived and shown below. (Also see the 'Attributions and Other Notes' section. It's located towards the end of the article.)
For reference, here’s the cover image to CertiProf’s infringing 2023 publication.

Here’s page 63 of CertiProf’s infringing 2023 publication.

Here’s a zoomed-in view of page 63 of CertiProf’s infringing 2023 publication.

Here’s a view showing Graffius’ copyrighted 2018 content on Forming, and CertiProf’s 2023 infringement of Graffius’ copyrighted content on Forming.

Here’s a view showing Graffius’ copyrighted 2018 content on Storming, and CertiProf’s 2023 infringement of Graffius’ copyrighted content on Storming.

Here’s a view showing Graffius’ copyrighted 2018 content on Norming, and CertiProf’s 2023 infringement of Graffius’ copyrighted content on Norming.

Here’s a view showing Graffius’ 2018 copyrighted content on Performing, and CertiProf’s 2023 infringement of Graffius’ copyrighted content on Performing.

Here’s a view showing Graffius’ copyrighted 2018 content on Adjourning, and CertiProf’s 2023 infringement of Graffius’ copyrighted content on Adjourning.

CertiProf’s infringement of Graffius' copyright is also delineated next.
🟢 From Graffius' copyrighted 2018 'Phases of Team Development' IP, here’s his content on the characteristics of Forming:
“Characteristics of Forming include questioning, socializing, displaying eagerness, focusing on group identity and purpose, and sticking to safe topics.”
🔴 This is an example of CertiProf violating the copyright of Graffius' 2018 'Phases of Team Development' IP. CertiProf has the following infringing content on the characteristics of Forming in their 2023 Agile Leader publication:
“Characteristics of Forming include questioning, socializing, displaying eagerness, focusing on group identity and purpose, and sticking to safe topics.”
🟢 From Graffius' copyrighted 2018 'Phases of Team Development' IP, here’s his content on strategies for Forming:
“Strategies for this phase include taking the 'lead,' providing clear expectations and consistent instructions, and quick response times.”
🔴 This is another example of CertiProf violating the copyright of Graffius' 2018 'Phases of Team Development' IP. CertiProf has the following infringing content on strategies for Forming in their 2023 Agile Leader publication:
“Strategies for this phase include taking the 'lead,' providing clear expectations and consistent instructions, and quick response times.”
🟢 From Graffius' copyrighted 2018 'Phases of Team Development' IP, here’s his content on the traits of Storming:
“Traits of Storming include resistance, lack of participation, conflict, competition, high emotions, and moving towards group norms.”
🔴 This is another example of CertiProf violating the copyright of Graffius' 2018 'Phases of Team Development' IP. CertiProf has the following infringing content on the traits of Storming in their 2023 Agile Leader publication:
“Traits of Storming include resistance, lack of participation, conflict, competition, high emotions, and moving towards group norms.”
🟢 From Graffius' copyrighted 2018 'Phases of Team Development' IP, here’s his content on the strategies for Storming:
“Strategies for this stage include normalizing matters and encouraging leadership.”
🔴 This is another example of CertiProf violating the copyright of Graffius' 2018 'Phases of Team Development' IP. CertiProf has the following infringing content on the strategies of Storming in their 2023 Agile Leader publication:
“Strategies for this stage include normalizing matters and encouraging leadership.”
🟢 From Graffius' copyrighted 2018 'Phases of Team Development' IP, here’s his content on the features of Norming:
“Features of Norming include reconciliation, relief, lowered anxiety, members are engaged and supportive, and developing cohesion.”
🔴 This is another example of CertiProf violating the copyright of Graffius' 2018 'Phases of Team Development' IP. CertiProf has the following infringing content on the features of Norming in their 2023 Agile Leader publication:
“Features of Norming include reconciliation, relief, lowered anxiety, members are engaged and supportive, and developing cohesion.”
🟢 From Graffius' copyrighted 2018 'Phases of Team Development' IP, here’s his content on the strategies for Norming:
“Strategies for this phase include recognizing individual and group efforts, providing learning opportunities and feedback, and monitoring the 'energy' of the group.”
🔴 This is another example of CertiProf violating the copyright of Graffius' 2018 'Phases of Team Development' IP. CertiProf has the following infringing content on the strategies for Norming in their 2023 Agile Leader publication:
“Strategies for this phase include recognizing individual and group efforts, providing learning opportunities and feedback, and monitoring the 'energy' of the group.”
🟢 From Graffius' copyrighted 2018 'Phases of Team Development' IP, here’s my content on the characteristics of Performing: content on the characteristics of Performing:
“Characteristics of Performing include demonstrations of interdependence, healthy system, ability to effectively produce as a team, and balance of task and process orientation.”
🔴 This is another example of CertiProf violating the copyright of Graffius' 2018 'Phases of Team Development' IP. CertiProf has the following infringing content on the characteristics of Performing in their 2023 Agile Leader publication:
“Characteristics of Performing include demonstrations of interdependence, healthy system, ability to effectively produce as a team, and balance of task and process orientation.”
🟢 From Graffius' copyrighted 2018 'Phases of Team Development' IP, here’s his content on the strategies for Performing:
“Strategies for this stage include celebrating, 'guide from the side' (minimal intervention), encouraging group decision-making and problem-solving, and providing opportunities to share learning across teams.”
🔴 This is another example of CertiProf violating the copyright of Graffius' 2018 'Phases of Team Development' IP. CertiProf has the following infringing content on the strategies for Performing in their 2023 Agile Leader publication:
“Strategies for this stage include celebrating, 'guide from the side' (minimal intervention), encouraging group decision-making and problem-solving, and providing opportunities to share learning across teams.”
🟢 From Graffius' copyrighted 2018 'Phases of Team Development' IP, here’s his content on the traits of Adjourning:
“Traits of Adjourning include a shift to process orientation, sadness, and recognition of team and individual efforts.”
🔴 This is another example of CertiProf violating the copyright of Graffius' 2018 'Phases of Team Development' IP. CertiProf has the following infringing content on the traits of Adjourning in their 2023 Agile Leader publication:
“Traits of Adjourning include a shift to process orientation, sadness, and recognition of team and individual efforts.”
🟢 From Graffius' copyrighted 2018 'Phases of Team Development' IP, here’s his content on the strategies for Adjourning:
“Strategies for this phase include recognizing change, providing an opportunity for summative team evaluations, and providing an opportunity for acknowledgments.”
🔴 This is another example of CertiProf violating the copyright of Graffius' 2018 'Phases of Team Development' IP. CertiProf has the following infringing content on the strategies for Adjourning in their 2023 Agile Leader publication:
“Strategies for this phase include recognizing change, providing an opportunity for summative team evaluations, and providing an opportunity for acknowledgments.”
The conclusion is next.



Conclusion
Certification/training company CertiProf violated Scott M. Graffius’ intellectual property rights by misusing his ‘Phases of Team Development’ copyrighted property.
- CertiProf did not request nor receive permission to use Graffius’ IP.
- CertiProf used effectively all of Graffius’ respective IP.
- CertiProf used Graffius’ IP word-for-word.
- CertiProf used Graffius’ IP commercially — in its certification/training program, for its own financial benefit.
- CertiProf did not quote or attribute the work to Graffius, thereby falsely leading readers to believe that it was the author and owner of Graffius’ IP.
For the above reasons, CertiProf violated Graffius’ IP rights. Specifically, CertiProf infringed on Graffius’ copyright; CertiProf’s use was not ‘fair use.’
Copyright infringement is a deplorable act of intellectual theft, displaying a flagrant disregard for professionalism, morality, ethics, and the law. It undermines the hard work and innovation of others and is a disgraceful, unprofessional, dishonest, immoral, unethical, and illegal practice.
CertiProf's outrageous infringement has damaged the marketability and value of Graffius' ‘Phases of Team Development’ IP.
Ensuring the integrity of intellectual property is paramount. Graffius is resolute in protecting and enforcing my copyrights and other IP rights.
Graffius will seek, and obtain, the maximum penalties allowed by law. It will include special remedies against CertiProf for “willful infringement.”
Additionally, the U.S. Copyright Office informs that: "In cases of willful infringement for profit, the U.S. Attorney may initiate a criminal investigation."
Furthermore, the National Intellectual Property Rights Coordination Center (IPR Center) recently received details on this case. The IPR Center combats copyright infringement and other intellectual property theft and related crimes through coordinated efforts with domestic and international partners. It operates under the auspices of U.S. Immigration and Customs Enforcement (ICE), which is a component of the Department of Homeland Security (DHS).
These are serious federal cases against CertiProf, involving significant financial and other consequences.

CertiProf might find themselves wishing they had a certification in avoiding legal entanglements.

To learn more, check out the following additional sections to this article:
- About Scott M. Graffius,
- About Copyright and Other Intellectual Property Rights,
- References/Sources,
- Attributions and Other Notes, and
- How to Cite This Article.

About Scott M. Graffius

Scott M. Graffius, PMP, SA, CSP-SM, CSP-PO, CSM, CSPO, ITIL, LSSGB is an agile project management practitioner, consultant, creator, multi-award-winning author, and international public speaker. Founder and CEO of Exceptional PPM and PMO Solutions™ and subsidiary Exceptional Agility™, he has generated over $1.9 billion for Global Fortune 500 businesses and other organizations he has served. Graffius and content from his books, talks, workshops, and more have been featured and used by Microsoft, Oracle, Broadcom, Cisco, Gartner, Project Management Institute, IEEE, National Academy of Sciences, U.S. Department of Energy, U.S. National Park Service, U.S. Tennis Association, Yale University, and others. He delights audiences with dynamic and engaging talks and workshops on agile project management, AI, video game development, strategic alignment, the science of high performance teams, and more. To date, he's presented sessions at 91 conferences and other events across 25 countries. His full bio is available here.




About Copyright and Other Intellectual Property Rights
For copyright/IP infringement cases, it is recommended that you consult a qualified attorney.
Infringement of copyright and other intellectual property (IP) rights is a deplorable act of intellectual theft, displaying a flagrant disregard for professionalism, morality, ethics, and the law. It undermines the hard work and innovation of others and is a disgraceful, unprofessional, dishonest, immoral, unethical, and illegal practice. IP rights are so important that IP theft is a federal crime.
To learn about copyrights, visit the United States Copyright Office’s website at https://www.copyright.gov.
The Reporting Intellectual Property Crime: A Guide for Victims of Copyright Infringement, Trademark Counterfeiting, and Trade Secret Theft publication by the Criminal Division of the U.S. Department of Justice is a good resource.
The Intellectual Property Rights (IPR) Center coordinates the U.S. government’s response to intellectual property crimes. Visit their website at https://www.iprcenter.gov to learn more.
See References/Sources — the next section of this article — for additional information.


References/Sources
Select bibliography:
- Agile Alliance (n.d.). Agile Alliance. Available at: https://www.agilealliance.org. [Note: CertiProf reports that it has “Strategic Alliances” with four organizations: IT Certification Council (ITCC), Agile Alliance, American National Standards Institute (ANSI), and Credly by Pearson.]
- American National Standards Institute (ANSI) (n.d.). American National Standards Institute. Available at: https://www.ansi.org. [Note: CertiProf reports that it has “Strategic Alliances” with four organizations: IT Certification Council (ITCC), Agile Alliance, American National Standards Institute (ANSI), and Credly by Pearson.]
- Bartlett, Tom (2021, August 12). The Vaccine Scientist Spreading Vaccine Misinformation. The Atlantic. Available at: https://www.theatlantic.com/science/archive/2021/08/robert-malone-vaccine-inventor-vaccine-skeptic/619734/.
- Blaskovic, Andrew K.; Rusk, John-David; Parker, Victor C.; and Payne, Bryson R. (2022). Cybercrime and Intellectual Property Theft: An Analysis of Modern Digital Forensics. In book: Proceedings of the Future Technologies Conference (FTC) 2022, Volume 2. DOI: 10.1007/978-3-031-18458-1_36.
- CertiProf (n.d.). CertiProf. Available at: https://certiprof.com.
- Credly by Pearson (n.d.). Credly by Pearson. Available at: https://info.credly.com. [Note: CertiProf reports that it has “Strategic Alliances” with four organizations: IT Certification Council (ITCC), Agile Alliance, American National Standards Institute (ANSI), and Credly by Pearson.]
- Dolgin, Elie (2021, September 14). The Tangled History of mRNA Vaccines. Nature. Available at: https://www.nature.com/articles/d41586-021-02483-w.
- Dyer, Jeff; Furr, Nathan; Lefrandt, Chris; and Howell, Taeya (2023, January 17). Innovation Depends on Intellectual Honesty. MIT Sloan Management Review. Available at: https://sloanreview.mit.edu/article/why-innovation-depends-on-intellectual-honesty/.
- Exceptional PPM and PMO Solutions (n.d.). Rate Card for 2023-2024. Available at: https://scottgraffius.com/resources/Exceptional-PPM-and-PMO-Solutions-Rate-Card-for-2023-2024-v23110907.pdf.
- Graffius, Scott M. (2021, January 4). Phases of Team Development (Update for 2021). DOI: 10.13140/RG.2.2.22040.42246.
- Graffius, Scott M. (2021, January 4). Using Bruce Tuckman's Phases of Team Development to Help Your Team Grow and Advance: 2021 Update. Available at: https://www.scottgraffius.com/blog/files/team-21.html.
- Graffius, Scott M. (n.d.). Intellectual Property (IP). Available at: https://www.scottgraffius.com/intellectual-property.html.
- Graffius, Scott M. (n.d.). Public Speaker. Available at: https://scottgraffius.com/publicspeaker.html.
- Hartline, Devlin (2016, September 26). Criminal Copyright Infringement is Crime of "Moral Turpitude." George Mason University Center for Intellectual Property x Innovation Policy. Available at: https://cip2.gmu.edu/2016/09/26/criminal-copyright-infringement-is-crime-of-moral-turpitude/.
- Huppert, Elizabeth; and Levine, Emma (2023, August 31). The Rise of Dishonest Leaders: Causes and Solutions. Academy of Management Perspectives, 37 (3). DOI: 10.5465/amp.2021.0063.
- IT Certification Council (ITCC) (n.d.). IT Certification Council. Available at: https://itcertcouncil.org. [Note: CertiProf reports that it has “Strategic Alliances” with four organizations: IT Certification Council (ITCC), Agile Alliance, American National Standards Institute (ANSI), and Credly by Pearson.]
- Kenton, Will (2022, August 23). What Is a Whistleblower? Protections, Law, Importance, and Example. Available at: https://www.investopedia.com/terms/w/whistleblower.asp.
- McGregor, Jena. (2017, May 15). More CEOs are Getting Forced Out for Ethical Violations. Washington Post. Available at: https://www.washingtonpost.com/news/on-leadership/wp/2017/05/15/more-ceos-are-getting-forced-out-for-ethics-violations/.
- National Intellectual Property Rights Coordination Center (IPR Center) (n.d.). About the Center. Available at: https://www.iprcenter.gov/about.
- Popomaronis, Tom (2020, August 20). These 11 Famously Disgraced CEOs Have Entered the Reputation Hall of Shame. Entrepreneur. Available at: https://www.entrepreneur.com/business-news/these-11-famously-disgraced-ceos-have-entered-the/354739.
- Rivera, Kristin; and Karlsson, Per-Ola (2017, June 6). CEOs Are Getting Fired for Ethical Lapses More Than They Used To. Harvard Business Review. Available at: https://hbr.org/2017/06/ceos-are-getting-fired-for-ethical-lapses-more-than-they-used-to.
- Smith, Isaac H.; Kouchaki, Maryam; and Wareham, Justin (2021, April 14). The Price Leaders Pay for Cutting Ethical Corners. MIT Sloan Management Review. Available at: https://sloanreview.mit.edu/article/the-price-leaders-pay-for-cutting-ethical-corners/.
- Steffen, Thomas (2019, May 24). For CEOs, Integrity Is the Best Policy. Yale School of Management. Available at: https://insights.som.yale.edu/insights/for-ceos-integrity-is-the-best-policy.
- Sterne, Robert; and Chaplick, Trevor (2005, February). Why Directors Must Take Responsibility for Intellectual Property. Intellectual Asset Management Magazine. Available at: https://www.wsgr.com/PDFSearch/IP_RESPONSIBILTY.pdf.
- Stim, Richard (2024). Patent, Copyright & Trademark: An Intellectual Property Desk Reference (18th Edition). Berkeley, California: Nolo.
- Stubben, Stephen; and Welch Kyle (2018, November 14). Whistleblowers Keep Companies Healthy. Harvard Business Review. Available at: https://hbr.org/2018/11/research-whistleblowers-are-a-sign-of-healthy-companies.
- Thomson Reuters (2022, December 16). Copyright Litigation 101. Available at: https://legal.thomsonreuters.com/blog/copyright-litigation-101/.
- United States Copyright Office (USCO) (n.d.). Can I Use Someone Else's Work? Can Someone Else Use Mine? (Excerpt: "In cases of willful infringement for profit, the U.S. Attorney may initiate a criminal investigation.") Available at: https://copyright.gov/help/faq/faq-fairuse.html.
- United States Copyright Office (USCO) (n.d.). Welcome to the U.S. Copyright Office. Available at: https://www.copyright.gov.
- United States Department of Homeland Security (DHS) (n.d.). Intellectual Property Theft and Commercial Fraud. Available at: https://www.dhs.gov/hsi/investigate/intellectual-property-and-commercial-fraud.
- United States Department of Homeland Security (US DHS) (n.d.). Intellectual Property Rights. Available at: https://www.dhs.gov/intellectual-property-rights.
- United States Department of Justice (DOJ) (2006, September). Prosecuting Intellectual Property Crimes (Third Edition). Computer Crime and Intellectual Property Section, Criminal Division of the United States Department of Justice. Available at: https://www.govinfo.gov/content/pkg/GOVPUB-J31-PURL-gpo24938/pdf/GOVPUB-J31-PURL-gpo24938.pdf.
- United States Department of Justice (DOJ) (n.d.). Reporting Intellectual Property Crime: A Guide for Victims of Copyright Infringement, Trademark Counterfeiting, and Trade Secret Theft (Third Edition). Available at: https://www.justice.gov/criminal/criminal-ccips/file/891011/dl.
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Attributions and Other Notes
Certification/training company CertiProf violated Scott M. Graffius’ intellectual property (IP) rights by misusing his ‘Phases of Team Development’ copyrighted 2018 property. CertiProf did not request nor receive permission to use Graffius’ IP, it used effectively all of Graffius’ respective IP, it used Graffius’ IP word-for-word, it used Graffius’ IP commercially (in its certification/training program, for its financial benefit), and it did not quote or attribute the work to Graffius (thereby falsely leading readers to believe that it was the author and owner of Graffius’ IP). For those reasons, CertiProf clearly violated Graffius’ IP rights. Specifically, CertiProf infringed on Graffius’ copyright; CertiProf’s use was not ‘fair use.’
In accordance with the fair use doctrine, thumbnails of two (out of 89) pages from CertiProf’s 2023 Agile Leader Professional Certification (ALPC) document are used with attribution for purposes of news reporting and critical analysis. Those highly limited excerpts are of the cover page and page 63 (on page 63, CertiProf illegally includes Graffius’ 2018 copyrighted property). Those excerpts provide crucial insight into CertiProf’s violation of Graffius’ IP, allowing readers to better understand the context and implications of the copyright infringement. This approach enhances transparency and facilitates informed public discourse.
CertiProf name, marks, and content — except for what they stole from others — are the property of CertiProf LLC.
Scott M. Graffius’ ‘Phases of Team Development’ is copyright © Scott M. Graffius. All rights reserved.


How to Cite This Article
Graffius, Scott M. (2024, June 25). A Certification/Training Company Stole Scott M. Graffius' Copyrighted Property and Used It Word-For-Word: This Scandal is a Big "Dumpster Fire." Available at: https://scottgraffius.com/blog/files/dumpster-fire.html. DOI: 10.13140/RG.2.2.20473.89445.




About Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions

Shifting customer needs are common in today's marketplace. Businesses must be adaptive and responsive to change while delivering an exceptional customer experience to be competitive.
There are a variety of frameworks supporting the development of products and services, and most approaches fall into one of two broad categories: traditional or agile. Traditional practices such as waterfall engage sequential development, while agile involves iterative and incremental deliverables. Organizations are increasingly embracing agile to manage projects, and best meet their business needs of rapid response to change, fast delivery speed, and more.
With clear and easy to follow step-by-step instructions, Scott M. Graffius's award-winning Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions helps the reader:
- Implement and use the most popular agile framework―Scrum;
- Deliver products in short cycles with rapid adaptation to change, fast time-to-market, and continuous improvement; and
- Support innovation and drive competitive advantage.
Hailed by Literary Titan as “the book highlights the versatility of Scrum beautifully.”
Winner of 17 first place awards.
Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.
- 🇧🇷 Brazil
- 🇨🇦 Canada
- 🇨🇿 Czech Republic
- 🇩🇰 Denmark
- 🇫🇮 Finland
- 🇫🇷 France
- 🇩🇪 Germany
- 🇬🇷 Greece
- 🇭🇺 Hungary
- 🇮🇳 India
- 🇮🇪 Ireland
- 🇮🇱 Israel
- 🇮🇹 Italy
- 🇯🇵 Japan
- 🇱🇺 Luxembourg
- 🇲🇽 Mexico
- 🇳🇱 Netherlands
- 🇳🇿 New Zealand
- 🇳🇴 Norway
- 🇪🇸 Spain
- 🇸🇪 Sweden
- 🇨🇭 Switzerland
- 🇦🇪 UAE
- 🇬🇧 United Kingdom
- 🇺🇸 United States

About Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change

Thriving in today's marketplace frequently depends on making a transformation to become more agile. Those successful in the transition enjoy faster delivery speed and ROI, higher satisfaction, continuous improvement, and additional benefits.
Based on actual events, Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change provides a quick (60-90 minute) read about a successful agile transformation at a multinational entertainment and media company, told from the author's perspective as an agile coach.
The award-winning book by Scott M. Graffius is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.
- 🇦🇺 Australia
- 🇦🇹 Austria
- 🇧🇷 Brazil
- 🇨🇦 Canada
- 🇨🇿 Czech Republic
- 🇩🇰 Denmark
- 🇫🇮 Finland
- 🇫🇷 France
- 🇩🇪 Germany
- 🇬🇷 Greece
- 🇮🇳 India
- 🇮🇪 Ireland
- 🇯🇵 Japan
- 🇱🇺 Luxembourg
- 🇲🇽 Mexico
- 🇳🇱 Netherlands
- 🇳🇿 New Zealand
- 🇪🇸 Spain
- 🇸🇪 Sweden
- 🇨🇭 Switzerland
- 🇦🇪 United Arab Emirates
- 🇬🇧 United Kingdom
- 🇺🇸 United States

The short link for this article is https://bit.ly/evil-cp
© Copyright 2024 Scott M. Graffius. All rights reserved. This material may not be published, broadcast, rewritten or redistributed without the express written permission of Scott M. Graffius.

Scott M. Graffius Delivered 40 Talks and Workshops Across 17 Countries in 2021
27 December 2021
Follow @scottgraffius

In 2021, Scott M. Graffius delivered 40 dynamic and engaging talks and workshops across 17 countries. His sessions spanned leadership, technical project management (inclusive of agile, waterfall, and hybrid approaches to project, program, portfolio, and PMO management), and strategic and business management. He incorporated everyday language and vibrant custom visuals to make complex topics clear and understandable, and he provided audiences with practical information they can use. His engagements were highly rated by attendees and event organizers alike.
Here's an abridged list his 40 sessions in 2021 (most recent shown first):
Visit here for detailed listings, videos (where available), testimonials, and more.


About Scott M. Graffius

Scott M. Graffius, PMP, CSP-SM, CSP-PO, CSM, CSPO, SFE, ITIL, LSSGB is an agile project management practitioner, consultant, multi award-winning author, and international speaker. He has generated over 1.75 billion dollars of business value in aggregate for the organizations he has served. His expertise spans project, program, portfolio, and PMO leadership inclusive of agile, traditional, and hybrid approaches. Content from Graffius's books, workshops, speaking engagements, and more have been featured and used by businesses, professional associations, governments, and universities including Microsoft, Oracle, Cisco, Gartner, Deloitte, Project Management Institute, IEEE, SANS Institute, Ford, Qantas, Atlassian, Wrike, Bayer, National Academy of Sciences, United States Department of Energy, United States Army, New Zealand Ministry of Education, Amsterdam Public Health Research Institute, Tufts University, Texas A&M University, Virginia Tech, Penn State, Warsaw University of Technology, University of Waterloo, National University of Ireland Galway, Loughborough University London, Zurich University of Applied Sciences, and others. Thinkers360 named Graffius a global top thought leader and influencer in four domains: Agile, Change Management, Digital Transformation, and GovTech.
Graffius is the founder, CEO, and principal consultant at Exceptional PPM and PMO Solutions™ and subsidiary Exceptional Agility™, based in Los Angeles, California. The professional services firm provides client organizations with advisory, training, speaking, embedded talent, and facilitative consulting services to help them advance their agile project, program, portfolio, and PMO management capabilities to best realize their strategic objectives and business initiatives, making them more competitive and valuable. The company confidently backs its services with a Delighted Client Guarantee™.
A fantastic agile transformation experience and result with a client organization in the entertainment industry was the inspiration for Graffius’s first book, Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions (ISBN-13: 9781533370242). It helps technical and non-technical teams develop and deliver products in short cycles with rapid adaptation to change, fast time-to-market, and continuous improvement—which supports innovation and drives competitive advantage. The book garnered 17 first place awards from national and international competitions. His second title, Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change (ISBN-13: 9781072447962), was named one of the best Scrum books of all time by BookAuthority. Graffius and his works have been featured by media outlets and publications including Yahoo Finance, Computer Weekly, MobileAppDaily, Innovation Management, the PM World Journal, NASSCOM, Software Quality Management, Nimble Ways, Business Application Monitoring, Learning Solutions, Innovation Ecosystem Metrics, DZone, Innovation Project Management (by Dr. Harold Kerzner), TopDevs, NHD Podcast, and others.
Graffius is a former vice president of project management with a publicly traded provider of diverse consumer products and services over the Internet. Before that, he ran and supervised the delivery of projects and programs in public and private organizations with businesses ranging from e-commerce to advanced technology products and services, retail, manufacturing, entertainment, and more. He has experience with consumer, business, reseller, government, and international markets, as well as experience spanning 20 countries.
Graffius has a bachelor's degree in Psychology with a focus in Human Factors. He holds eight professional certifications: Certified Scrum Professional - ScrumMaster (CSP-SM), Certified Scrum Professional - Product Owner (CSP-PO), Certified ScrumMaster (CSM), Certified Scrum Product Owner (CSPO), Scrum Foundations Educator (SFE), Project Management Professional (PMP), Lean Six Sigma Green Belt (LSSGB), and IT Service Management Foundation (ITIL). He is a member of the Scrum Alliance, the Project Management Institute (PMI), and the Institute of Electrical and Electronics Engineers (IEEE).
He has been actively involved with the Project Management Institute (PMI) in the development of professional standards. He was a member of the team which produced the Practice Standard for Work Breakdown Structures—Second Edition. Graffius was a contributor and reviewer of A Guide to the Project Management Body of Knowledge—Sixth Edition, The Standard for Program Management—Fourth Edition, and The Practice Standard for Project Estimating—Second Edition. He was also a subject matter expert reviewer of content for the PMI EMEA Congress 2019, and he served as a member of the review team for the Scrum Alliance’s Global Scrum Gathering—New York City 2020.
Graffius delivers dynamic and engaging talks and workshops at public and private/corporate events. His engagements include 59 in-person and online conferences and other events around the world, including Armenia, Australia, Brazil, Canada, Czech Republic, Finland, France, Germany, Greece, Hungary, India, Ireland, Lithuania, Luxembourg, Netherlands, New Zealand, Sweden, United Arab Emirates, United Kingdom, and the United States. Graffius delights audiences with sessions on technology leadership and project, program, portfolio, and PMO management inclusive of agile, waterfall, and hybrid approaches. He uses everyday language and vibrant custom visuals to make complex topics clear, and he provides audiences with practical information they can use. For details, visit the public speaker section of his website here.
He resides in Los Angeles, California.
His full bio is available here.
Connect with Scott on:


About Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions

Shifting customer needs are common in today's marketplace. Businesses must be adaptive and responsive to change while delivering an exceptional customer experience to be competitive.
There are a variety of frameworks supporting the development of products and services, and most approaches fall into one of two broad categories: traditional or agile. Traditional practices such as waterfall engage sequential development, while agile involves iterative and incremental deliverables. Organizations are increasingly embracing agile to manage projects, and best meet their business needs of rapid response to change, fast delivery speed, and more.
With clear and easy to follow step-by-step instructions, Scott M. Graffius's award-winning Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions helps the reader:
Hailed by Literary Titan as “the book highlights the versatility of Scrum beautifully.”
Winner of 17 first place awards.
Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.

About Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change

Thriving in today's marketplace frequently depends on making a transformation to become more agile. Those successful in the transition enjoy faster delivery speed and ROI, higher satisfaction, continuous improvement, and additional benefits.
Based on actual events, Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change provides a quick (60-90 minute) read about a successful agile transformation at a multinational entertainment and media company, told from the author's perspective as an agile coach.
The award-winning book by Scott M. Graffius is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.

The short link for this article is: https://bit.ly/40-in-2021
The short link for a related post on LinkedIn is: https://bit.ly/21-in
© Copyright 2021 Scott M. Graffius. All rights reserved. This material may not be published, broadcast, rewritten or redistributed without the express written permission of Scott M. Graffius.


In 2021, Scott M. Graffius delivered 40 dynamic and engaging talks and workshops across 17 countries. His sessions spanned leadership, technical project management (inclusive of agile, waterfall, and hybrid approaches to project, program, portfolio, and PMO management), and strategic and business management. He incorporated everyday language and vibrant custom visuals to make complex topics clear and understandable, and he provided audiences with practical information they can use. His engagements were highly rated by attendees and event organizers alike.
Here's an abridged list his 40 sessions in 2021 (most recent shown first):
- 🇺🇸 | Private event
- 🇺🇸 | Private event
- 🇺🇸 | DevOps Experience 2021 Conference
- 🇦🇲 | Frug'Agile Conference Armenia 2021
- 🇺🇸 | Private event
- 🇺🇸 | IEEE Day 2021
- 🇧🇷 | Private event
- 🇬🇧 | BSides Newcastle England 2021 InfoSec Conference
- 🇺🇸 | Private event
- 🇧🇷 | Agile Trends Gov Conference 2021
- 🇺🇸 | Private event
- 🇭🇰 | Private event
- 🇺🇸 | Florida Suncoast Chapter of the Project Management Institute
- 🇺🇸 | Private event
- 🇺🇸 | Central Virginia Chapter of the Project Management Institute
- 🇸🇪 | Private event
- 🇱🇹 | DevOps Pro Europe 2021 Conference
- 🇺🇸 | Southwest Virginia Chapter of the Project Management Institute
- 🇬🇧 | Private event
- 🇱🇺 | Luxembourg Chapter of the Project Management Institute
- 🇬🇧 | Private event
- 🇺🇸 | Monterey Bay Chapter of the Project Management Institute
- 🇦🇺 | Private event
- 🇳🇿 | New Zealand Chapter of the Project Management Institute
- 🇮🇪 | Private event
- 🇺🇸 | Southern Nevada Chapter of the Project Management Institute
- 🇺🇸 | California Institute of Advanced Management
- 🇦🇺 | Private event
- 🇬🇧 | Scottish Summit 2021
- 🇫🇮 | Finland Chapter of the Project Management Institute
- 🇨🇦 | ConFoo Developer Conference 2021
- 🇺🇸 | Private event
- 🇨🇿 | DevConf.CZ 2021 Conference
- 🇺🇸 | Private event
- 🇺🇸 | California Inland Empire Chapter of Project Management Institute
- 🇺🇸 | Private event
- 🇩🇪 | Private event
- 🇺🇸 | Alaska Chapter of the Project Management Institute
- 🇺🇸 | North Alabama Chapter of Project Management Institute
- 🇳🇱 | Netherlands Chapter of the Project Management Institute
Visit here for detailed listings, videos (where available), testimonials, and more.

About Scott M. Graffius

Scott M. Graffius, PMP, CSP-SM, CSP-PO, CSM, CSPO, SFE, ITIL, LSSGB is an agile project management practitioner, consultant, multi award-winning author, and international speaker. He has generated over 1.75 billion dollars of business value in aggregate for the organizations he has served. His expertise spans project, program, portfolio, and PMO leadership inclusive of agile, traditional, and hybrid approaches. Content from Graffius's books, workshops, speaking engagements, and more have been featured and used by businesses, professional associations, governments, and universities including Microsoft, Oracle, Cisco, Gartner, Deloitte, Project Management Institute, IEEE, SANS Institute, Ford, Qantas, Atlassian, Wrike, Bayer, National Academy of Sciences, United States Department of Energy, United States Army, New Zealand Ministry of Education, Amsterdam Public Health Research Institute, Tufts University, Texas A&M University, Virginia Tech, Penn State, Warsaw University of Technology, University of Waterloo, National University of Ireland Galway, Loughborough University London, Zurich University of Applied Sciences, and others. Thinkers360 named Graffius a global top thought leader and influencer in four domains: Agile, Change Management, Digital Transformation, and GovTech.
Graffius is the founder, CEO, and principal consultant at Exceptional PPM and PMO Solutions™ and subsidiary Exceptional Agility™, based in Los Angeles, California. The professional services firm provides client organizations with advisory, training, speaking, embedded talent, and facilitative consulting services to help them advance their agile project, program, portfolio, and PMO management capabilities to best realize their strategic objectives and business initiatives, making them more competitive and valuable. The company confidently backs its services with a Delighted Client Guarantee™.
A fantastic agile transformation experience and result with a client organization in the entertainment industry was the inspiration for Graffius’s first book, Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions (ISBN-13: 9781533370242). It helps technical and non-technical teams develop and deliver products in short cycles with rapid adaptation to change, fast time-to-market, and continuous improvement—which supports innovation and drives competitive advantage. The book garnered 17 first place awards from national and international competitions. His second title, Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change (ISBN-13: 9781072447962), was named one of the best Scrum books of all time by BookAuthority. Graffius and his works have been featured by media outlets and publications including Yahoo Finance, Computer Weekly, MobileAppDaily, Innovation Management, the PM World Journal, NASSCOM, Software Quality Management, Nimble Ways, Business Application Monitoring, Learning Solutions, Innovation Ecosystem Metrics, DZone, Innovation Project Management (by Dr. Harold Kerzner), TopDevs, NHD Podcast, and others.
Graffius is a former vice president of project management with a publicly traded provider of diverse consumer products and services over the Internet. Before that, he ran and supervised the delivery of projects and programs in public and private organizations with businesses ranging from e-commerce to advanced technology products and services, retail, manufacturing, entertainment, and more. He has experience with consumer, business, reseller, government, and international markets, as well as experience spanning 20 countries.
Graffius has a bachelor's degree in Psychology with a focus in Human Factors. He holds eight professional certifications: Certified Scrum Professional - ScrumMaster (CSP-SM), Certified Scrum Professional - Product Owner (CSP-PO), Certified ScrumMaster (CSM), Certified Scrum Product Owner (CSPO), Scrum Foundations Educator (SFE), Project Management Professional (PMP), Lean Six Sigma Green Belt (LSSGB), and IT Service Management Foundation (ITIL). He is a member of the Scrum Alliance, the Project Management Institute (PMI), and the Institute of Electrical and Electronics Engineers (IEEE).
He has been actively involved with the Project Management Institute (PMI) in the development of professional standards. He was a member of the team which produced the Practice Standard for Work Breakdown Structures—Second Edition. Graffius was a contributor and reviewer of A Guide to the Project Management Body of Knowledge—Sixth Edition, The Standard for Program Management—Fourth Edition, and The Practice Standard for Project Estimating—Second Edition. He was also a subject matter expert reviewer of content for the PMI EMEA Congress 2019, and he served as a member of the review team for the Scrum Alliance’s Global Scrum Gathering—New York City 2020.
Graffius delivers dynamic and engaging talks and workshops at public and private/corporate events. His engagements include 59 in-person and online conferences and other events around the world, including Armenia, Australia, Brazil, Canada, Czech Republic, Finland, France, Germany, Greece, Hungary, India, Ireland, Lithuania, Luxembourg, Netherlands, New Zealand, Sweden, United Arab Emirates, United Kingdom, and the United States. Graffius delights audiences with sessions on technology leadership and project, program, portfolio, and PMO management inclusive of agile, waterfall, and hybrid approaches. He uses everyday language and vibrant custom visuals to make complex topics clear, and he provides audiences with practical information they can use. For details, visit the public speaker section of his website here.
He resides in Los Angeles, California.
His full bio is available here.
Connect with Scott on:


About Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions

Shifting customer needs are common in today's marketplace. Businesses must be adaptive and responsive to change while delivering an exceptional customer experience to be competitive.
There are a variety of frameworks supporting the development of products and services, and most approaches fall into one of two broad categories: traditional or agile. Traditional practices such as waterfall engage sequential development, while agile involves iterative and incremental deliverables. Organizations are increasingly embracing agile to manage projects, and best meet their business needs of rapid response to change, fast delivery speed, and more.
With clear and easy to follow step-by-step instructions, Scott M. Graffius's award-winning Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions helps the reader:
- Implement and use the most popular agile framework―Scrum;
- Deliver products in short cycles with rapid adaptation to change, fast time-to-market, and continuous improvement; and
- Support innovation and drive competitive advantage.
Hailed by Literary Titan as “the book highlights the versatility of Scrum beautifully.”
Winner of 17 first place awards.
Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.
- 🇧🇷 Brazil
- 🇨🇦 Canada
- 🇨🇿 Czech Republic
- 🇩🇰 Denmark
- 🇫🇮 Finland
- 🇫🇷 France
- 🇩🇪 Germany
- 🇬🇷 Greece
- 🇭🇺 Hungary
- 🇮🇳 India
- 🇮🇪 Ireland
- 🇮🇱 Israel
- 🇮🇹 Italy
- 🇯🇵 Japan
- 🇱🇺 Luxembourg
- 🇲🇽 Mexico
- 🇳🇱 Netherlands
- 🇳🇿 New Zealand
- 🇳🇴 Norway
- 🇪🇸 Spain
- 🇸🇪 Sweden
- 🇨🇭 Switzerland
- 🇦🇪 UAE
- 🇬🇧 United Kingdom
- 🇺🇸 United States

About Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change

Thriving in today's marketplace frequently depends on making a transformation to become more agile. Those successful in the transition enjoy faster delivery speed and ROI, higher satisfaction, continuous improvement, and additional benefits.
Based on actual events, Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change provides a quick (60-90 minute) read about a successful agile transformation at a multinational entertainment and media company, told from the author's perspective as an agile coach.
The award-winning book by Scott M. Graffius is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.
- 🇦🇺 Australia
- 🇦🇹 Austria
- 🇧🇷 Brazil
- 🇨🇦 Canada
- 🇨🇿 Czech Republic
- 🇩🇰 Denmark
- 🇫🇮 Finland
- 🇫🇷 France
- 🇩🇪 Germany
- 🇬🇷 Greece
- 🇮🇳 India
- 🇮🇪 Ireland
- 🇯🇵 Japan
- 🇱🇺 Luxembourg
- 🇲🇽 Mexico
- 🇳🇱 Netherlands
- 🇳🇿 New Zealand
- 🇪🇸 Spain
- 🇸🇪 Sweden
- 🇨🇭 Switzerland
- 🇦🇪 United Arab Emirates
- 🇬🇧 United Kingdom
- 🇺🇸 United States

The short link for this article is: https://bit.ly/40-in-2021
The short link for a related post on LinkedIn is: https://bit.ly/21-in
© Copyright 2021 Scott M. Graffius. All rights reserved. This material may not be published, broadcast, rewritten or redistributed without the express written permission of Scott M. Graffius.

Scott M. Graffius Delighted Audiences at 82 Conferences and Other Events Across 24 Countries
16 December 2022
BY SCOTT M. GRAFFIUS | ScottGraffius.com

Click here to download this article as a PDF.
Scott M. Graffius is an agile project management practitioner, consultant, multi award-winning author, thought leader and influencer, and highly sought-after international keynote speaker. Content from his books, talks, and more have been featured and used by businesses, professional associations, governments, and universities. Select examples include Microsoft, Oracle, Project Management Institute, IEEE, National Academy of Sciences, United States Department of Energy, Yale University, Tufts University, and others.
Graffius delivers dynamic and engaging talks and workshops around the world on agile, project management, and technology leadership. To date, he has delighted audiences at 82 conferences and other events across 24 countries, including Armenia, Australia, Brazil, Canada, Czech Republic, Finland, France, Germany, Greece, Hungary, India, Ireland, Lithuania, Luxembourg, Nepal, Netherlands, New Zealand, Romania, Sweden, Switzerland, United Arab Emirates, United Kingdom, and the United States.
Here’s an abridged list of his engagements to date (most recent shown first):
1. 🇺🇸 | Private event
2. 🇷🇴 | Private event
3. 🇦🇺 | Private event
4. 🇺🇸 | Private event
5. 🇺🇸 | Private event
6. 🇨🇭 | DevOpsDays Geneva 2022 Conference
7. 🇺🇸 | Private event
8. 🇺🇸 | Microsoft 365 Virtual Marathon 2022 Conference
9. 🇨🇦 | BSides Vancouver 2022 Cybersecurity Conference
10. 🇺🇸 | Private event
11. 🇳🇵 | Agile Nepal 2022 Conference
12. 🇺🇸 | D.C. Cybersecurity Professionals
13. 🇮🇪 | PMI Ireland
14. 🇬🇷 | PMI Greece
15. 🇺🇸 | PMI California Inland Empire
16. 🇬🇧 | Private event
17. 🇭🇺 | PMI Budapest
18. 🇦🇺 | Private event
19. 🇺🇸 | Private event
20. 🇩🇪 | Microsoft Teams Community Day 2022
21. 🇺🇸 | PMI Delaware Valley
22. 🇦🇪 | PMI UAE
23. 🇺🇸 | Private event
24. 🇺🇸 | Private event
25. 🇺🇸 | DevOps Experience 2021 Conference
26. 🇦🇲 | Frug'Agile Conference Armenia 2021
27. 🇺🇸 | Private event
28. 🇺🇸 | IEEE Day 2021
29. 🇧🇷 | Private event
30. 🇬🇧 | BSides Newcastle England 2021 InfoSec Conference
31. 🇺🇸 | Private event
32. 🇧🇷 | Agile Trends Gov Conference 2021
33. 🇺🇸 | Private event
34. 🇭🇰 | Private event
35. 🇺🇸 | PMI Florida Suncoast
36. 🇺🇸 | Private event
37. 🇺🇸 | PMI Central Virginia
38. 🇸🇪 | Private event
39. 🇱🇹 | DevOps Pro Europe 2021 Conference
40. 🇺🇸 | PMI Southwest Virginia
41. 🇬🇧 | Private event
42. 🇱🇺 | PMI Luxembourg
43. 🇬🇧 | Private event
44. 🇺🇸 | PMI Monterey Bay
45. 🇦🇺 | Private event
46. 🇳🇿 | PMI New Zealand
47. 🇮🇪 | Private event
48. 🇺🇸 | PMI Southern Nevada
49. 🇺🇸 | California Institute of Advanced Management
50. 🇦🇺 | Private event
51. 🇬🇧 | Scottish Summit 2021 Technology Conference
52. 🇫🇮 | PMI Finland
53. 🇨🇦 | ConFoo Developer Conference 2021
54. 🇺🇸 | Private event
55. 🇨🇿 | DevConf CZ 2021 Conference
56. 🇺🇸 | Private event
57. 🇺🇸 | PMI California Inland Empire
58. 🇺🇸 | Private event
59. 🇩🇪 | Private event
60. 🇺🇸 | PMI Alaska
61. 🇺🇸 | PMI North Alabama
62. 🇳🇱 | PMI Netherlands
63. 🇺🇸 | Private event
64. 🇮🇳 | Microsoft M365 Saturday Conference 2020
65. 🇬🇷 | IT Pro Dev Connections 2020 Conference
66. 🇮🇳 | Microsoft Community Conference 2020
67. 🇺🇸 | Private event
68. 🇫🇷 | Private event
69. 🇺🇸 | PMI Los Angeles
70. 🇺🇸 | Private event
71. 🇬🇧 | Private event
72. 🇬🇧 | Private event
73. 🇨🇦 | Project World / Business Analyst World
74. 🇺🇸 | Private event
75. 🇺🇸 | PMI California Inland Empire
76. 🇺🇸 | Techstars Startup Week Conference
77. 🇺🇸 | PMI California Central Valley
78. 🇺🇸 | Private event
79. 🇺🇸 | PMI California Inland
80. 🇺🇸 | PMI California Central Coast
81. 🇺🇸 | PMI Los Angeles
82. 🇬🇧 | Private event
His sessions are highly rated by attendees and organizers alike.
Committed to giving back, Graffius delivers a set amount of work pro bono (no charge) to non-profits and charities.
If you’d like to learn more, visit the public speaker section of his website here: https://scottgraffius.com/publicspeaker.html.
#Agile #AgileCoach #AgileProjectManagement #Agility #Business #Collaboration #Culture #Development #DevOps #Innovation #InternationalSpeaker #IT #KeynoteSpeaker #Leadership #Management #MVP #OrganizationalAgility #PMO #Product #Project #ProjectManagement #PublicSpeaker #Software #Speaker #Strategic #Sustainability #Team #Tech #Technology #Tradecraft


About Scott M. Graffius

Scott M. Graffius, PMP, CSP-SM, CSP-PO, CSM, CSPO, SFE, ITIL, LSSGB is an agile project management practitioner, consultant, multi award-winning author, and international keynote speaker. He has generated over $1.75 billion of business value in aggregate for the organizations he has served. Graffius is the CEO and Principal Consultant at Exceptional PPM and PMO Solutions™ and subsidiary Exceptional Agility™. Content from his books (Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions and Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change), workshops, speaking engagements, and more have been featured and used by businesses, professional associations, governments, and universities. Examples include Microsoft, Oracle, Broadcom, Cisco, Gartner, Deloitte, EY, Project Management Institute, IEEE, SANS Institute, U.S. Soccer Federation, English Institute of Sport, Ford, Qantas, Atlassian, Wrike, National Academy of Sciences, United States Department of Energy, United States Army, United States National Park Service, New Zealand Ministry of Education, Amsterdam Public Health Research Institute, Tufts University, Texas A&M University, Warsaw University of Technology, Zurich University of Applied Sciences, and others. Graffius has delighted audiences with talks and workshops on technology leadership and agile project, program, portfolio, and PMO management at 82 conferences and other events across 24 countries.
His full bio is available here.
Connect with Scott on:


About Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions

Shifting customer needs are common in today's marketplace. Businesses must be adaptive and responsive to change while delivering an exceptional customer experience to be competitive.
There are a variety of frameworks supporting the development of products and services, and most approaches fall into one of two broad categories: traditional or agile. Traditional practices such as waterfall engage sequential development, while agile involves iterative and incremental deliverables. Organizations are increasingly embracing agile to manage projects, and best meet their business needs of rapid response to change, fast delivery speed, and more.
With clear and easy to follow step-by-step instructions, Scott M. Graffius's award-winning Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions helps the reader:
Hailed by Literary Titan as “the book highlights the versatility of Scrum beautifully.”
Winner of 17 first place awards.
Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.

About Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change

Thriving in today's marketplace frequently depends on making a transformation to become more agile. Those successful in the transition enjoy faster delivery speed and ROI, higher satisfaction, continuous improvement, and additional benefits.
Based on actual events, Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change provides a quick (60-90 minute) read about a successful agile transformation at a multinational entertainment and media company, told from the author's perspective as an agile coach.
The award-winning book by Scott M. Graffius is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.

The short URL for this article is: https://bit.ly/82-talks
© Copyright 2022 Scott M. Graffius. All rights reserved. This material may not be published, broadcast, rewritten or redistributed without the express written permission of Scott M. Graffius.


Click here to download this article as a PDF.
Scott M. Graffius is an agile project management practitioner, consultant, multi award-winning author, thought leader and influencer, and highly sought-after international keynote speaker. Content from his books, talks, and more have been featured and used by businesses, professional associations, governments, and universities. Select examples include Microsoft, Oracle, Project Management Institute, IEEE, National Academy of Sciences, United States Department of Energy, Yale University, Tufts University, and others.
Graffius delivers dynamic and engaging talks and workshops around the world on agile, project management, and technology leadership. To date, he has delighted audiences at 82 conferences and other events across 24 countries, including Armenia, Australia, Brazil, Canada, Czech Republic, Finland, France, Germany, Greece, Hungary, India, Ireland, Lithuania, Luxembourg, Nepal, Netherlands, New Zealand, Romania, Sweden, Switzerland, United Arab Emirates, United Kingdom, and the United States.
Here’s an abridged list of his engagements to date (most recent shown first):
1. 🇺🇸 | Private event
2. 🇷🇴 | Private event
3. 🇦🇺 | Private event
4. 🇺🇸 | Private event
5. 🇺🇸 | Private event
6. 🇨🇭 | DevOpsDays Geneva 2022 Conference
7. 🇺🇸 | Private event
8. 🇺🇸 | Microsoft 365 Virtual Marathon 2022 Conference
9. 🇨🇦 | BSides Vancouver 2022 Cybersecurity Conference
10. 🇺🇸 | Private event
11. 🇳🇵 | Agile Nepal 2022 Conference
12. 🇺🇸 | D.C. Cybersecurity Professionals
13. 🇮🇪 | PMI Ireland
14. 🇬🇷 | PMI Greece
15. 🇺🇸 | PMI California Inland Empire
16. 🇬🇧 | Private event
17. 🇭🇺 | PMI Budapest
18. 🇦🇺 | Private event
19. 🇺🇸 | Private event
20. 🇩🇪 | Microsoft Teams Community Day 2022
21. 🇺🇸 | PMI Delaware Valley
22. 🇦🇪 | PMI UAE
23. 🇺🇸 | Private event
24. 🇺🇸 | Private event
25. 🇺🇸 | DevOps Experience 2021 Conference
26. 🇦🇲 | Frug'Agile Conference Armenia 2021
27. 🇺🇸 | Private event
28. 🇺🇸 | IEEE Day 2021
29. 🇧🇷 | Private event
30. 🇬🇧 | BSides Newcastle England 2021 InfoSec Conference
31. 🇺🇸 | Private event
32. 🇧🇷 | Agile Trends Gov Conference 2021
33. 🇺🇸 | Private event
34. 🇭🇰 | Private event
35. 🇺🇸 | PMI Florida Suncoast
36. 🇺🇸 | Private event
37. 🇺🇸 | PMI Central Virginia
38. 🇸🇪 | Private event
39. 🇱🇹 | DevOps Pro Europe 2021 Conference
40. 🇺🇸 | PMI Southwest Virginia
41. 🇬🇧 | Private event
42. 🇱🇺 | PMI Luxembourg
43. 🇬🇧 | Private event
44. 🇺🇸 | PMI Monterey Bay
45. 🇦🇺 | Private event
46. 🇳🇿 | PMI New Zealand
47. 🇮🇪 | Private event
48. 🇺🇸 | PMI Southern Nevada
49. 🇺🇸 | California Institute of Advanced Management
50. 🇦🇺 | Private event
51. 🇬🇧 | Scottish Summit 2021 Technology Conference
52. 🇫🇮 | PMI Finland
53. 🇨🇦 | ConFoo Developer Conference 2021
54. 🇺🇸 | Private event
55. 🇨🇿 | DevConf CZ 2021 Conference
56. 🇺🇸 | Private event
57. 🇺🇸 | PMI California Inland Empire
58. 🇺🇸 | Private event
59. 🇩🇪 | Private event
60. 🇺🇸 | PMI Alaska
61. 🇺🇸 | PMI North Alabama
62. 🇳🇱 | PMI Netherlands
63. 🇺🇸 | Private event
64. 🇮🇳 | Microsoft M365 Saturday Conference 2020
65. 🇬🇷 | IT Pro Dev Connections 2020 Conference
66. 🇮🇳 | Microsoft Community Conference 2020
67. 🇺🇸 | Private event
68. 🇫🇷 | Private event
69. 🇺🇸 | PMI Los Angeles
70. 🇺🇸 | Private event
71. 🇬🇧 | Private event
72. 🇬🇧 | Private event
73. 🇨🇦 | Project World / Business Analyst World
74. 🇺🇸 | Private event
75. 🇺🇸 | PMI California Inland Empire
76. 🇺🇸 | Techstars Startup Week Conference
77. 🇺🇸 | PMI California Central Valley
78. 🇺🇸 | Private event
79. 🇺🇸 | PMI California Inland
80. 🇺🇸 | PMI California Central Coast
81. 🇺🇸 | PMI Los Angeles
82. 🇬🇧 | Private event
His sessions are highly rated by attendees and organizers alike.
Committed to giving back, Graffius delivers a set amount of work pro bono (no charge) to non-profits and charities.
If you’d like to learn more, visit the public speaker section of his website here: https://scottgraffius.com/publicspeaker.html.
#Agile #AgileCoach #AgileProjectManagement #Agility #Business #Collaboration #Culture #Development #DevOps #Innovation #InternationalSpeaker #IT #KeynoteSpeaker #Leadership #Management #MVP #OrganizationalAgility #PMO #Product #Project #ProjectManagement #PublicSpeaker #Software #Speaker #Strategic #Sustainability #Team #Tech #Technology #Tradecraft

About Scott M. Graffius

Scott M. Graffius, PMP, CSP-SM, CSP-PO, CSM, CSPO, SFE, ITIL, LSSGB is an agile project management practitioner, consultant, multi award-winning author, and international keynote speaker. He has generated over $1.75 billion of business value in aggregate for the organizations he has served. Graffius is the CEO and Principal Consultant at Exceptional PPM and PMO Solutions™ and subsidiary Exceptional Agility™. Content from his books (Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions and Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change), workshops, speaking engagements, and more have been featured and used by businesses, professional associations, governments, and universities. Examples include Microsoft, Oracle, Broadcom, Cisco, Gartner, Deloitte, EY, Project Management Institute, IEEE, SANS Institute, U.S. Soccer Federation, English Institute of Sport, Ford, Qantas, Atlassian, Wrike, National Academy of Sciences, United States Department of Energy, United States Army, United States National Park Service, New Zealand Ministry of Education, Amsterdam Public Health Research Institute, Tufts University, Texas A&M University, Warsaw University of Technology, Zurich University of Applied Sciences, and others. Graffius has delighted audiences with talks and workshops on technology leadership and agile project, program, portfolio, and PMO management at 82 conferences and other events across 24 countries.
His full bio is available here.
Connect with Scott on:


About Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions

Shifting customer needs are common in today's marketplace. Businesses must be adaptive and responsive to change while delivering an exceptional customer experience to be competitive.
There are a variety of frameworks supporting the development of products and services, and most approaches fall into one of two broad categories: traditional or agile. Traditional practices such as waterfall engage sequential development, while agile involves iterative and incremental deliverables. Organizations are increasingly embracing agile to manage projects, and best meet their business needs of rapid response to change, fast delivery speed, and more.
With clear and easy to follow step-by-step instructions, Scott M. Graffius's award-winning Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions helps the reader:
- Implement and use the most popular agile framework―Scrum;
- Deliver products in short cycles with rapid adaptation to change, fast time-to-market, and continuous improvement; and
- Support innovation and drive competitive advantage.
Hailed by Literary Titan as “the book highlights the versatility of Scrum beautifully.”
Winner of 17 first place awards.
Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.
- 🇧🇷 Brazil
- 🇨🇦 Canada
- 🇨🇿 Czech Republic
- 🇩🇰 Denmark
- 🇫🇮 Finland
- 🇫🇷 France
- 🇩🇪 Germany
- 🇬🇷 Greece
- 🇭🇺 Hungary
- 🇮🇳 India
- 🇮🇪 Ireland
- 🇮🇱 Israel
- 🇮🇹 Italy
- 🇯🇵 Japan
- 🇱🇺 Luxembourg
- 🇲🇽 Mexico
- 🇳🇱 Netherlands
- 🇳🇿 New Zealand
- 🇳🇴 Norway
- 🇪🇸 Spain
- 🇸🇪 Sweden
- 🇨🇭 Switzerland
- 🇦🇪 UAE
- 🇬🇧 United Kingdom
- 🇺🇸 United States

About Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change

Thriving in today's marketplace frequently depends on making a transformation to become more agile. Those successful in the transition enjoy faster delivery speed and ROI, higher satisfaction, continuous improvement, and additional benefits.
Based on actual events, Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change provides a quick (60-90 minute) read about a successful agile transformation at a multinational entertainment and media company, told from the author's perspective as an agile coach.
The award-winning book by Scott M. Graffius is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.
- 🇦🇺 Australia
- 🇦🇹 Austria
- 🇧🇷 Brazil
- 🇨🇦 Canada
- 🇨🇿 Czech Republic
- 🇩🇰 Denmark
- 🇫🇮 Finland
- 🇫🇷 France
- 🇩🇪 Germany
- 🇬🇷 Greece
- 🇮🇳 India
- 🇮🇪 Ireland
- 🇯🇵 Japan
- 🇱🇺 Luxembourg
- 🇲🇽 Mexico
- 🇳🇱 Netherlands
- 🇳🇿 New Zealand
- 🇪🇸 Spain
- 🇸🇪 Sweden
- 🇨🇭 Switzerland
- 🇦🇪 United Arab Emirates
- 🇬🇧 United Kingdom
- 🇺🇸 United States

The short URL for this article is: https://bit.ly/82-talks
© Copyright 2022 Scott M. Graffius. All rights reserved. This material may not be published, broadcast, rewritten or redistributed without the express written permission of Scott M. Graffius.

‘Innovation Project Management’ (Second Edition) Features Content from Scott M. Graffius on Agile and Innovation
17 February 2023
BY SCOTT M. GRAFFIUS | ScottGraffius.com

Click here to download this article as a PDF.
Content from Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions by Scott M. Graffius (Chris Hare and Colin Giffen, Technical Editors) heads up the Agile Innovation section of the second edition of Innovation Project Management: Methods, Case Studies, and Tools for Managing Innovation Projects by Harold Kerzner. A view is shown below.


About Innovation Project Management: Methods, Case Studies, and Tools for Managing Innovation Projects by Harold Kerzner
The following information includes excerpts from the product description provided by the publisher.
The newly revised second edition of Innovation Project Management offers tools, processes, and metrics needed to successfully manage innovation projects, providing value-based innovation project management metrics as well as guidance for how to establish a metrics management program.
The highly qualified author analyzes innovation from all sides; through this approach, Innovation Project Management breaks down traditional project management methods and explains why and how innovation projects should be managed differently.
The second edition has exclusive insights from world-class organizations such as IBM, Hitachi, Repsol, Philips, Deloitte, IdeaScale, KAUST, and more. It includes six all new case studies, featuring a dive into brand management innovation from Lego.
Some of the ideas discussed in Innovation Project Management include:
To learn more, visit here.




About Scott M. Graffius

Scott M. Graffius, PMP, CSP-SM, CSP-PO, CSM, CSPO, SFE, ITIL, LSSGB is an agile project management practitioner, consultant, multi award-winning author, and highly sought-after international keynote speaker. He has generated over $1.75 billion of business value in aggregate for the organizations he has served. Graffius is the CEO and Principal Consultant at Exceptional PPM and PMO Solutions™ and subsidiary Exceptional Agility™. Content from his books, talks, workshops, and more have been featured and used by businesses, professional associations, governments, and universities. Select examples include Microsoft, Oracle, Broadcom, Cisco, Gartner, Project Management Institute, IEEE, U.S. Soccer Federation, Qantas, National Academy of Sciences, U.S. Department of Energy, U.S. National Park Service, New Zealand Ministry of Education, Yale University, Warsaw University of Technology, and others. Graffius has delighted audiences with dynamic and engaging talks and workshops on agile, project management, and technology leadership at 82 conferences and other events across 24 countries.
His full bio is available here.
Connect with Scott on:


About Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions

Shifting customer needs are common in today's marketplace. Businesses must be adaptive and responsive to change while delivering an exceptional customer experience to be competitive.
There are a variety of frameworks supporting the development of products and services, and most approaches fall into one of two broad categories: traditional or agile. Traditional practices such as waterfall engage sequential development, while agile involves iterative and incremental deliverables. Organizations are increasingly embracing agile to manage projects, and best meet their business needs of rapid response to change, fast delivery speed, and more.
With clear and easy to follow instructions, the multi award-winning Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions book by Scott M. Graffius (Chris Hare and Colin Giffen, Technical Editors) helps the reader:
Hailed by Literary Titan as “the book highlights the versatility of Scrum beautifully.”
Winner of 17 first place awards.
Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.

About Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change

Thriving in today's marketplace frequently depends on making a transformation to become more agile. Those successful in the transition enjoy faster delivery speed and ROI, higher satisfaction, continuous improvement, and additional benefits.
Based on actual events, Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change provides a quick (60-90 minute) read about a successful agile transformation at a multinational entertainment and media company, told from the author's perspective as an agile coach.
The award-winning book by Scott M. Graffius is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.

#Agile #Agility #AgileCoach #AgileInnovation #AgileProjectManagement #AgileScrumGuide #Business #Change #Collaboration #CompetitiveAdvantage #ContinuousImprovement #Development #HaroldKerzner #Innovation #InnovationManagement
#InnovationProjectManagement #Kerzner #Leadership #NPD #OrganizationalDevelopment #ProductDevelopment #ProjectManagement #ProjectManagement #ProjectManager #Scrum #ScrumMaster #SDLC #Stakeholders #Tech #Technology
The short URL for this article is: https://bit.ly/innov-23
© Copyright 2023 Scott M. Graffius. All rights reserved. This material may not be published, broadcast, rewritten or redistributed without the express written permission of Scott M. Graffius.


Click here to download this article as a PDF.
Content from Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions by Scott M. Graffius (Chris Hare and Colin Giffen, Technical Editors) heads up the Agile Innovation section of the second edition of Innovation Project Management: Methods, Case Studies, and Tools for Managing Innovation Projects by Harold Kerzner. A view is shown below.


About Innovation Project Management: Methods, Case Studies, and Tools for Managing Innovation Projects by Harold Kerzner
The following information includes excerpts from the product description provided by the publisher.
The newly revised second edition of Innovation Project Management offers tools, processes, and metrics needed to successfully manage innovation projects, providing value-based innovation project management metrics as well as guidance for how to establish a metrics management program.
The highly qualified author analyzes innovation from all sides; through this approach, Innovation Project Management breaks down traditional project management methods and explains why and how innovation projects should be managed differently.
The second edition has exclusive insights from world-class organizations such as IBM, Hitachi, Repsol, Philips, Deloitte, IdeaScale, KAUST, and more. It includes six all new case studies, featuring a dive into brand management innovation from Lego.
Some of the ideas discussed in Innovation Project Management include:
- Continuous versus discontinuous innovation, incremental versus radical innovation, understanding innovation differences, and incremental innovation versus new product development.
- Identifying core competencies using strengths, weaknesses, opportunities, and threats (SWOT) analysis and nondisclosure and confidentiality agreements.
- Implications and issues for project managers and innovation personnel, active listening, pitching the innovation, and cognitive biases.
- Measuring intangible assets, customer/user/stakeholder impact on value metrics, customer value management programs, and the relationship between project management and value.
- With its highly detailed and comprehensive coverage of the field, and with case studies from leading companies to show how concepts are applied in real-world situations, Innovation Project Management is a must-have title for practicing project managers, as well as students in project management, innovation, and entrepreneurship programs.
To learn more, visit here.



About Scott M. Graffius

Scott M. Graffius, PMP, CSP-SM, CSP-PO, CSM, CSPO, SFE, ITIL, LSSGB is an agile project management practitioner, consultant, multi award-winning author, and highly sought-after international keynote speaker. He has generated over $1.75 billion of business value in aggregate for the organizations he has served. Graffius is the CEO and Principal Consultant at Exceptional PPM and PMO Solutions™ and subsidiary Exceptional Agility™. Content from his books, talks, workshops, and more have been featured and used by businesses, professional associations, governments, and universities. Select examples include Microsoft, Oracle, Broadcom, Cisco, Gartner, Project Management Institute, IEEE, U.S. Soccer Federation, Qantas, National Academy of Sciences, U.S. Department of Energy, U.S. National Park Service, New Zealand Ministry of Education, Yale University, Warsaw University of Technology, and others. Graffius has delighted audiences with dynamic and engaging talks and workshops on agile, project management, and technology leadership at 82 conferences and other events across 24 countries.
His full bio is available here.
Connect with Scott on:


About Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions

Shifting customer needs are common in today's marketplace. Businesses must be adaptive and responsive to change while delivering an exceptional customer experience to be competitive.
There are a variety of frameworks supporting the development of products and services, and most approaches fall into one of two broad categories: traditional or agile. Traditional practices such as waterfall engage sequential development, while agile involves iterative and incremental deliverables. Organizations are increasingly embracing agile to manage projects, and best meet their business needs of rapid response to change, fast delivery speed, and more.
With clear and easy to follow instructions, the multi award-winning Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions book by Scott M. Graffius (Chris Hare and Colin Giffen, Technical Editors) helps the reader:
- Implement and use the most popular agile framework―Scrum;
- Deliver products in short cycles with rapid adaptation to change, fast time-to-market, and continuous improvement; and
- Support innovation and drive competitive advantage.
Hailed by Literary Titan as “the book highlights the versatility of Scrum beautifully.”
Winner of 17 first place awards.
Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.
- 🇧🇷 Brazil
- 🇨🇦 Canada
- 🇨🇿 Czech Republic
- 🇩🇰 Denmark
- 🇫🇮 Finland
- 🇫🇷 France
- 🇩🇪 Germany
- 🇬🇷 Greece
- 🇭🇺 Hungary
- 🇮🇳 India
- 🇮🇪 Ireland
- 🇮🇱 Israel
- 🇮🇹 Italy
- 🇯🇵 Japan
- 🇱🇺 Luxembourg
- 🇲🇽 Mexico
- 🇳🇱 Netherlands
- 🇳🇿 New Zealand
- 🇳🇴 Norway
- 🇪🇸 Spain
- 🇸🇪 Sweden
- 🇨🇭 Switzerland
- 🇦🇪 UAE
- 🇬🇧 United Kingdom
- 🇺🇸 United States

About Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change

Thriving in today's marketplace frequently depends on making a transformation to become more agile. Those successful in the transition enjoy faster delivery speed and ROI, higher satisfaction, continuous improvement, and additional benefits.
Based on actual events, Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change provides a quick (60-90 minute) read about a successful agile transformation at a multinational entertainment and media company, told from the author's perspective as an agile coach.
The award-winning book by Scott M. Graffius is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.
- 🇦🇺 Australia
- 🇦🇹 Austria
- 🇧🇷 Brazil
- 🇨🇦 Canada
- 🇨🇿 Czech Republic
- 🇩🇰 Denmark
- 🇫🇮 Finland
- 🇫🇷 France
- 🇩🇪 Germany
- 🇬🇷 Greece
- 🇮🇳 India
- 🇮🇪 Ireland
- 🇯🇵 Japan
- 🇱🇺 Luxembourg
- 🇲🇽 Mexico
- 🇳🇱 Netherlands
- 🇳🇿 New Zealand
- 🇪🇸 Spain
- 🇸🇪 Sweden
- 🇨🇭 Switzerland
- 🇦🇪 United Arab Emirates
- 🇬🇧 United Kingdom
- 🇺🇸 United States

#Agile #Agility #AgileCoach #AgileInnovation #AgileProjectManagement #AgileScrumGuide #Business #Change #Collaboration #CompetitiveAdvantage #ContinuousImprovement #Development #HaroldKerzner #Innovation #InnovationManagement
#InnovationProjectManagement #Kerzner #Leadership #NPD #OrganizationalDevelopment #ProductDevelopment #ProjectManagement #ProjectManagement #ProjectManager #Scrum #ScrumMaster #SDLC #Stakeholders #Tech #Technology
The short URL for this article is: https://bit.ly/innov-23
© Copyright 2023 Scott M. Graffius. All rights reserved. This material may not be published, broadcast, rewritten or redistributed without the express written permission of Scott M. Graffius.

Scott M. Graffius Speaking at Quantum Computing Conference
31 May 2023
BY SCOTT M. GRAFFIUS | ScottGraffius.com

Scott M. Graffius has delivered 86 talks and workshops at conferences and other events across 25 countries. His newest engagement will be at the Conf42 Quantum Computing 2023 Conference, where he'll present “What Successful AI Teams Have in Common.” The talk draws from his work on AI projects as well as research from the Association for the Advancement of Artificial Intelligence, Google, IBM, IEEE, Microsoft, MIT, Software Engineering Institute, United States Artificial Intelligence Institute, and many others.
The conference also includes talks by:
Details ↴
📍 Watch the Quantum Computing Conference online
🗓 June 29, 2023 at 10:00 a.m. PT | 5:00 p.m. GMT | 8:00 p.m. EET
🎟 Subscribe to watch at: https://bit.ly/1-signup





About Scott M. Graffius

Scott M. Graffius, PMP, SA, CSP-SM, CSP-PO, CSM, CSPO, SFE, ITIL, LSSGB is an agile project management practitioner, consultant, multi-award-winning author, and international keynote speaker. He is the Founder of Exceptional PPM and PMO Solutions™ and subsidiary Exceptional Agility™. He has generated over $1.9 billion of business value in aggregate for Global Fortune 500 businesses and other organizations he has served. Graffius and content from his books, talks, workshops, and more have been featured and used by businesses, professional associations, governments, and universities. Examples include Microsoft, Oracle, Broadcom, Cisco, Gartner, Project Management Institute, IEEE, Qantas, National Academy of Sciences, United States Department of Energy, New Zealand Ministry of Education, Yale University, Tufts University, and others. He has delighted audiences with dynamic and engaging talks and workshops on agile, project management, and technology (including AI) leadership at 86 conferences and other events across 25 countries.
His full bio is available here.
Connect with Scott on:


About Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions

Shifting customer needs are common in today's marketplace. Businesses must be adaptive and responsive to change while delivering an exceptional customer experience to be competitive.
There are a variety of frameworks supporting the development of products and services, and most approaches fall into one of two broad categories: traditional or agile. Traditional practices such as waterfall engage sequential development, while agile involves iterative and incremental deliverables. Organizations are increasingly embracing agile to manage projects, and best meet their business needs of rapid response to change, fast delivery speed, and more.
With clear and easy to follow instructions, the multi award-winning Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions book by Scott M. Graffius (Chris Hare and Colin Giffen, Technical Editors) helps the reader:
Hailed by Literary Titan as “the book highlights the versatility of Scrum beautifully.”
Winner of 17 first place awards.
Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.

About Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change

Thriving in today's marketplace frequently depends on making a transformation to become more agile. Those successful in the transition enjoy faster delivery speed and ROI, higher satisfaction, continuous improvement, and additional benefits.
Based on actual events, Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change provides a quick (60-90 minute) read about a successful agile transformation at a multinational entertainment and media company, told from the author's perspective as an agile coach.
The award-winning book by Scott M. Graffius is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.

The short URL for this article is: https://bit.ly/conf42
© Copyright 2023 Scott M. Graffius. All rights reserved. This material may not be published, broadcast, rewritten or redistributed without the express written permission of Scott M. Graffius.


Scott M. Graffius has delivered 86 talks and workshops at conferences and other events across 25 countries. His newest engagement will be at the Conf42 Quantum Computing 2023 Conference, where he'll present “What Successful AI Teams Have in Common.” The talk draws from his work on AI projects as well as research from the Association for the Advancement of Artificial Intelligence, Google, IBM, IEEE, Microsoft, MIT, Software Engineering Institute, United States Artificial Intelligence Institute, and many others.
The conference also includes talks by:
- Daniel Goldsmith,
- Michal Jankowski,
- Trista Pan,
- Myron Giannakis,
- Peter Den Haan,
- Roberto Magnani,
- Sara Marzella, and
- Alberto García García.
Details ↴
📍 Watch the Quantum Computing Conference online
🗓 June 29, 2023 at 10:00 a.m. PT | 5:00 p.m. GMT | 8:00 p.m. EET
🎟 Subscribe to watch at: https://bit.ly/1-signup




About Scott M. Graffius

Scott M. Graffius, PMP, SA, CSP-SM, CSP-PO, CSM, CSPO, SFE, ITIL, LSSGB is an agile project management practitioner, consultant, multi-award-winning author, and international keynote speaker. He is the Founder of Exceptional PPM and PMO Solutions™ and subsidiary Exceptional Agility™. He has generated over $1.9 billion of business value in aggregate for Global Fortune 500 businesses and other organizations he has served. Graffius and content from his books, talks, workshops, and more have been featured and used by businesses, professional associations, governments, and universities. Examples include Microsoft, Oracle, Broadcom, Cisco, Gartner, Project Management Institute, IEEE, Qantas, National Academy of Sciences, United States Department of Energy, New Zealand Ministry of Education, Yale University, Tufts University, and others. He has delighted audiences with dynamic and engaging talks and workshops on agile, project management, and technology (including AI) leadership at 86 conferences and other events across 25 countries.
His full bio is available here.
Connect with Scott on:


About Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions

Shifting customer needs are common in today's marketplace. Businesses must be adaptive and responsive to change while delivering an exceptional customer experience to be competitive.
There are a variety of frameworks supporting the development of products and services, and most approaches fall into one of two broad categories: traditional or agile. Traditional practices such as waterfall engage sequential development, while agile involves iterative and incremental deliverables. Organizations are increasingly embracing agile to manage projects, and best meet their business needs of rapid response to change, fast delivery speed, and more.
With clear and easy to follow instructions, the multi award-winning Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions book by Scott M. Graffius (Chris Hare and Colin Giffen, Technical Editors) helps the reader:
- Implement and use the most popular agile framework―Scrum;
- Deliver products in short cycles with rapid adaptation to change, fast time-to-market, and continuous improvement; and
- Support innovation and drive competitive advantage.
Hailed by Literary Titan as “the book highlights the versatility of Scrum beautifully.”
Winner of 17 first place awards.
Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.
- 🇧🇷 Brazil
- 🇨🇦 Canada
- 🇨🇿 Czech Republic
- 🇩🇰 Denmark
- 🇫🇮 Finland
- 🇫🇷 France
- 🇩🇪 Germany
- 🇬🇷 Greece
- 🇭🇺 Hungary
- 🇮🇳 India
- 🇮🇪 Ireland
- 🇮🇱 Israel
- 🇮🇹 Italy
- 🇯🇵 Japan
- 🇱🇺 Luxembourg
- 🇲🇽 Mexico
- 🇳🇱 Netherlands
- 🇳🇿 New Zealand
- 🇳🇴 Norway
- 🇪🇸 Spain
- 🇸🇪 Sweden
- 🇨🇭 Switzerland
- 🇦🇪 UAE
- 🇬🇧 United Kingdom
- 🇺🇸 United States

About Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change

Thriving in today's marketplace frequently depends on making a transformation to become more agile. Those successful in the transition enjoy faster delivery speed and ROI, higher satisfaction, continuous improvement, and additional benefits.
Based on actual events, Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change provides a quick (60-90 minute) read about a successful agile transformation at a multinational entertainment and media company, told from the author's perspective as an agile coach.
The award-winning book by Scott M. Graffius is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.
- 🇦🇺 Australia
- 🇦🇹 Austria
- 🇧🇷 Brazil
- 🇨🇦 Canada
- 🇨🇿 Czech Republic
- 🇩🇰 Denmark
- 🇫🇮 Finland
- 🇫🇷 France
- 🇩🇪 Germany
- 🇬🇷 Greece
- 🇮🇳 India
- 🇮🇪 Ireland
- 🇯🇵 Japan
- 🇱🇺 Luxembourg
- 🇲🇽 Mexico
- 🇳🇱 Netherlands
- 🇳🇿 New Zealand
- 🇪🇸 Spain
- 🇸🇪 Sweden
- 🇨🇭 Switzerland
- 🇦🇪 United Arab Emirates
- 🇬🇧 United Kingdom
- 🇺🇸 United States

The short URL for this article is: https://bit.ly/conf42
© Copyright 2023 Scott M. Graffius. All rights reserved. This material may not be published, broadcast, rewritten or redistributed without the express written permission of Scott M. Graffius.

Research by Scott M. Graffius Referenced in the 'Proceedings of the National Academy of Sciences of the United States of America'
16 August 2023
BY SCOTT M. GRAFFIUS | ScottGraffius.com

Select here to download a PDF of this article.
The Proceedings of the National Academy of Sciences of the United States of America (PNAS) references Scott M. Graffius' research on the half-life of social media. Highlights follow.



Thanks to the authors of the PNAS journal article:
Citation for PNAS journal article:
Schneider, Philipp J., & Rizoiu, Marian-Andrei (2023, August 22). The Effectiveness of Moderating Harmful Online Content. Proceedings of the National Academy of Sciences of the United States of America, 120 (34): e2307360120. Available at: https://www.pnas.org/doi/abs/10.1073/pnas.2307360120. DOI: 10.1073/pnas.2307360120.
Citation for Graffius’ research:
Graffius, Scott M. (2023, January 1). The Lifespan (Half-Life) of Social Media Posts: Update for 2023. Available at: https://scottgraffius.com/blog/files/social-2023.html. DOI: 10.13140/RG.2.2.19783.98722. Copyright © Scott M. Graffius. All rights reserved.
About the PNAS
The Proceedings of the National Academy of Sciences of the United States of America (PNAS), a peer reviewed journal of the National Academy of Sciences (NAS), is an authoritative source of high-impact, original research that broadly spans the biological, physical, and social sciences. The journal is global in scope and submission is open to researchers worldwide.




About Scott M. Graffius

Scott M. Graffius, PMP, SA, CSP-SM, CSP-PO, CSM, CSPO, SFE, ITIL, LSSGB is an agile project management practitioner, consultant, multi-award-winning author, and international keynote speaker. He is the Founder of Exceptional PPM and PMO Solutions™ and subsidiary Exceptional Agility™. He has generated over $1.9 billion of business value in aggregate for Global Fortune 500 businesses and other organizations he has served. Graffius and content from his books, talks, workshops, and more have been featured and used by businesses, professional associations, governments, and universities. Examples include Microsoft, Oracle, Broadcom, Cisco, Gartner, Project Management Institute, IEEE, Qantas, National Academy of Sciences, United States Department of Energy, New Zealand Ministry of Education, Yale University, Tufts University, and others. He has delighted audiences with dynamic and engaging talks and workshops on agile, project management, and technology (including AI) leadership at 87 conferences and other events across 25 countries.
His full bio is available here.
Connect with Scott on:


About Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions

Shifting customer needs are common in today's marketplace. Businesses must be adaptive and responsive to change while delivering an exceptional customer experience to be competitive.
There are a variety of frameworks supporting the development of products and services, and most approaches fall into one of two broad categories: traditional or agile. Traditional practices such as waterfall engage sequential development, while agile involves iterative and incremental deliverables. Organizations are increasingly embracing agile to manage projects, and best meet their business needs of rapid response to change, fast delivery speed, and more.
With clear and easy to follow instructions, the multi award-winning Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions book by Scott M. Graffius (Chris Hare and Colin Giffen, Technical Editors) helps the reader:
Hailed by Literary Titan as “the book highlights the versatility of Scrum beautifully.”
Winner of 17 first place awards.
Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.

About Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change

Thriving in today's marketplace frequently depends on making a transformation to become more agile. Those successful in the transition enjoy faster delivery speed and ROI, higher satisfaction, continuous improvement, and additional benefits.
Based on actual events, Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change provides a quick (60-90 minute) read about a successful agile transformation at a multinational entertainment and media company, told from the author's perspective as an agile coach.
The award-winning book by Scott M. Graffius is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.

The short URL for this article is: https://bit.ly/pnas-blog
© Copyright 2023 Scott M. Graffius. All rights reserved. This material may not be published, broadcast, rewritten or redistributed without the express written permission of Scott M. Graffius.


Select here to download a PDF of this article.
The Proceedings of the National Academy of Sciences of the United States of America (PNAS) references Scott M. Graffius' research on the half-life of social media. Highlights follow.



Thanks to the authors of the PNAS journal article:
- Philipp J. Schneider - College of Management of Technology, École Polytechnique Fédérale de Lausanne (EPFL), CH-1015 Lausanne, Switzerland; and
- Marian-Andrei Rizoiu - Faculty of Engineering and Information Technology, The University of Technology Sydney (UTS), Ultimo NSW 2007, Australia.
Citation for PNAS journal article:
Schneider, Philipp J., & Rizoiu, Marian-Andrei (2023, August 22). The Effectiveness of Moderating Harmful Online Content. Proceedings of the National Academy of Sciences of the United States of America, 120 (34): e2307360120. Available at: https://www.pnas.org/doi/abs/10.1073/pnas.2307360120. DOI: 10.1073/pnas.2307360120.
Citation for Graffius’ research:
Graffius, Scott M. (2023, January 1). The Lifespan (Half-Life) of Social Media Posts: Update for 2023. Available at: https://scottgraffius.com/blog/files/social-2023.html. DOI: 10.13140/RG.2.2.19783.98722. Copyright © Scott M. Graffius. All rights reserved.
About the PNAS
The Proceedings of the National Academy of Sciences of the United States of America (PNAS), a peer reviewed journal of the National Academy of Sciences (NAS), is an authoritative source of high-impact, original research that broadly spans the biological, physical, and social sciences. The journal is global in scope and submission is open to researchers worldwide.



About Scott M. Graffius

Scott M. Graffius, PMP, SA, CSP-SM, CSP-PO, CSM, CSPO, SFE, ITIL, LSSGB is an agile project management practitioner, consultant, multi-award-winning author, and international keynote speaker. He is the Founder of Exceptional PPM and PMO Solutions™ and subsidiary Exceptional Agility™. He has generated over $1.9 billion of business value in aggregate for Global Fortune 500 businesses and other organizations he has served. Graffius and content from his books, talks, workshops, and more have been featured and used by businesses, professional associations, governments, and universities. Examples include Microsoft, Oracle, Broadcom, Cisco, Gartner, Project Management Institute, IEEE, Qantas, National Academy of Sciences, United States Department of Energy, New Zealand Ministry of Education, Yale University, Tufts University, and others. He has delighted audiences with dynamic and engaging talks and workshops on agile, project management, and technology (including AI) leadership at 87 conferences and other events across 25 countries.
His full bio is available here.
Connect with Scott on:


About Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions

Shifting customer needs are common in today's marketplace. Businesses must be adaptive and responsive to change while delivering an exceptional customer experience to be competitive.
There are a variety of frameworks supporting the development of products and services, and most approaches fall into one of two broad categories: traditional or agile. Traditional practices such as waterfall engage sequential development, while agile involves iterative and incremental deliverables. Organizations are increasingly embracing agile to manage projects, and best meet their business needs of rapid response to change, fast delivery speed, and more.
With clear and easy to follow instructions, the multi award-winning Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions book by Scott M. Graffius (Chris Hare and Colin Giffen, Technical Editors) helps the reader:
- Implement and use the most popular agile framework―Scrum;
- Deliver products in short cycles with rapid adaptation to change, fast time-to-market, and continuous improvement; and
- Support innovation and drive competitive advantage.
Hailed by Literary Titan as “the book highlights the versatility of Scrum beautifully.”
Winner of 17 first place awards.
Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.
- 🇧🇷 Brazil
- 🇨🇦 Canada
- 🇨🇿 Czech Republic
- 🇩🇰 Denmark
- 🇫🇮 Finland
- 🇫🇷 France
- 🇩🇪 Germany
- 🇬🇷 Greece
- 🇭🇺 Hungary
- 🇮🇳 India
- 🇮🇪 Ireland
- 🇮🇱 Israel
- 🇮🇹 Italy
- 🇯🇵 Japan
- 🇱🇺 Luxembourg
- 🇲🇽 Mexico
- 🇳🇱 Netherlands
- 🇳🇿 New Zealand
- 🇳🇴 Norway
- 🇪🇸 Spain
- 🇸🇪 Sweden
- 🇨🇭 Switzerland
- 🇦🇪 UAE
- 🇬🇧 United Kingdom
- 🇺🇸 United States

About Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change

Thriving in today's marketplace frequently depends on making a transformation to become more agile. Those successful in the transition enjoy faster delivery speed and ROI, higher satisfaction, continuous improvement, and additional benefits.
Based on actual events, Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change provides a quick (60-90 minute) read about a successful agile transformation at a multinational entertainment and media company, told from the author's perspective as an agile coach.
The award-winning book by Scott M. Graffius is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.
- 🇦🇺 Australia
- 🇦🇹 Austria
- 🇧🇷 Brazil
- 🇨🇦 Canada
- 🇨🇿 Czech Republic
- 🇩🇰 Denmark
- 🇫🇮 Finland
- 🇫🇷 France
- 🇩🇪 Germany
- 🇬🇷 Greece
- 🇮🇳 India
- 🇮🇪 Ireland
- 🇯🇵 Japan
- 🇱🇺 Luxembourg
- 🇲🇽 Mexico
- 🇳🇱 Netherlands
- 🇳🇿 New Zealand
- 🇪🇸 Spain
- 🇸🇪 Sweden
- 🇨🇭 Switzerland
- 🇦🇪 United Arab Emirates
- 🇬🇧 United Kingdom
- 🇺🇸 United States

The short URL for this article is: https://bit.ly/pnas-blog
© Copyright 2023 Scott M. Graffius. All rights reserved. This material may not be published, broadcast, rewritten or redistributed without the express written permission of Scott M. Graffius.

Scott M. Graffius Named 2023 Top 50 GovTech Thought Leader and Influencer
04 December 2023
BY SCOTT M. GRAFFIUS | ScottGraffius.com

Scott M. Graffius, PMP, SA, CSP-SM, CSP-PO, CSM, CSPO, SFE, ITIL, LSSGB is an agile project management practitioner, consultant, thinker, creator, multi-award-winning author, and international public speaker. Founder of Exceptional PPM and PMO Solutions and subsidiary Exceptional Agility, he has generated over $1.9 billion of business value in aggregate for Fortune 500 businesses and other organizations he has served. Businesses and industries range from consumer products to e-commerce, entertainment, financial services, government, advanced technology, R&D (including AI), and more. Graffius and content from his books, talks, workshops, and more have been featured and used by Microsoft, Oracle, Cisco, Adobe, Gartner, PMI, IEEE, National Academy of Sciences, Boston University, U.S. National Park Service, Bayer, American Management Association, Virginia Tech, University of Galway Ireland, Yale University, and others. Graffius has presented talks and workshops at 89 conferences and other events across 25 countries.
Thinkers360 named Graffius a 2023 Top 50 Thought Leader and Influencer on GovTech.

An excerpt from Thinkers360's article at https://www.thinkers360.com/top-50-global-thought-leaders-and-influencers-on-govtech-2023/ is shown above.

Another excerpt from Thinkers360's article at https://www.thinkers360.com/top-50-global-thought-leaders-and-influencers-on-govtech-2023/ is shown above.
About Thinkers360
Thinkers360 is an opt-in network of the world’s foremost thought leaders — including academics, advisors, analysts, authors, consultants, executives, influencers, and speakers — with over 100M followers on social media combined. The company is differentiated by its unique patent-pending algorithms that measure thought leadership and authentic influence looking far beyond social media alone.
Thinkers360’s enterprise services help global brands find and work with thought leaders and influencers as well as showcase their own corporate executives, experts, and content among the opt-in B2B community to “influence the influencers.”
Visit https://www.thinkers360.com to learn more.




About Scott M. Graffius

Scott M. Graffius, PMP, SA, CSP-SM, CSP-PO, CSM, CSPO, SFE, ITIL, LSSGB is an agile project management practitioner, consultant, multi-award-winning author, and international keynote speaker. He is the Founder of Exceptional PPM and PMO Solutions™ and subsidiary Exceptional Agility™. He has generated over $1.9 billion of business value in aggregate for Global Fortune 500 businesses and other organizations he has served. Graffius and content from his books, talks, workshops, and more have been featured and used by businesses, professional associations, governments, and universities. Examples include Microsoft, Oracle, Broadcom, Cisco, Gartner, Project Management Institute, IEEE, Qantas, National Academy of Sciences, United States Department of Energy, New Zealand Ministry of Education, Yale University, Tufts University, and others. He has delighted audiences with dynamic and engaging talks and workshops at 89 conferences and other events across 25 countries.
His full bio is available here.
Connect with Scott on:


About Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions

Shifting customer needs are common in today's marketplace. Businesses must be adaptive and responsive to change while delivering an exceptional customer experience to be competitive.
There are a variety of frameworks supporting the development of products and services, and most approaches fall into one of two broad categories: traditional or agile. Traditional practices such as waterfall engage sequential development, while agile involves iterative and incremental deliverables. Organizations are increasingly embracing agile to manage projects, and best meet their business needs of rapid response to change, fast delivery speed, and more.
With clear and easy to follow instructions, the multi award-winning Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions book by Scott M. Graffius (Chris Hare and Colin Giffen, Technical Editors) helps the reader:
Hailed by Literary Titan as “the book highlights the versatility of Scrum beautifully.”
Winner of 17 first place awards.
Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.

About Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change

Thriving in today's marketplace frequently depends on making a transformation to become more agile. Those successful in the transition enjoy faster delivery speed and ROI, higher satisfaction, continuous improvement, and additional benefits.
Based on actual events, Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change provides a quick (60-90 minute) read about a successful agile transformation at a multinational entertainment and media company, told from the author's perspective as an agile coach.
The award-winning book by Scott M. Graffius is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.

The short link for this article is: https://bit.ly/gov-23
© Copyright 2023 Scott M. Graffius. All rights reserved. This material may not be published, broadcast, rewritten or redistributed without the express written permission of Scott M. Graffius.


Scott M. Graffius, PMP, SA, CSP-SM, CSP-PO, CSM, CSPO, SFE, ITIL, LSSGB is an agile project management practitioner, consultant, thinker, creator, multi-award-winning author, and international public speaker. Founder of Exceptional PPM and PMO Solutions and subsidiary Exceptional Agility, he has generated over $1.9 billion of business value in aggregate for Fortune 500 businesses and other organizations he has served. Businesses and industries range from consumer products to e-commerce, entertainment, financial services, government, advanced technology, R&D (including AI), and more. Graffius and content from his books, talks, workshops, and more have been featured and used by Microsoft, Oracle, Cisco, Adobe, Gartner, PMI, IEEE, National Academy of Sciences, Boston University, U.S. National Park Service, Bayer, American Management Association, Virginia Tech, University of Galway Ireland, Yale University, and others. Graffius has presented talks and workshops at 89 conferences and other events across 25 countries.
Thinkers360 named Graffius a 2023 Top 50 Thought Leader and Influencer on GovTech.

An excerpt from Thinkers360's article at https://www.thinkers360.com/top-50-global-thought-leaders-and-influencers-on-govtech-2023/ is shown above.

Another excerpt from Thinkers360's article at https://www.thinkers360.com/top-50-global-thought-leaders-and-influencers-on-govtech-2023/ is shown above.
About Thinkers360
Thinkers360 is an opt-in network of the world’s foremost thought leaders — including academics, advisors, analysts, authors, consultants, executives, influencers, and speakers — with over 100M followers on social media combined. The company is differentiated by its unique patent-pending algorithms that measure thought leadership and authentic influence looking far beyond social media alone.
Thinkers360’s enterprise services help global brands find and work with thought leaders and influencers as well as showcase their own corporate executives, experts, and content among the opt-in B2B community to “influence the influencers.”
Visit https://www.thinkers360.com to learn more.



About Scott M. Graffius

Scott M. Graffius, PMP, SA, CSP-SM, CSP-PO, CSM, CSPO, SFE, ITIL, LSSGB is an agile project management practitioner, consultant, multi-award-winning author, and international keynote speaker. He is the Founder of Exceptional PPM and PMO Solutions™ and subsidiary Exceptional Agility™. He has generated over $1.9 billion of business value in aggregate for Global Fortune 500 businesses and other organizations he has served. Graffius and content from his books, talks, workshops, and more have been featured and used by businesses, professional associations, governments, and universities. Examples include Microsoft, Oracle, Broadcom, Cisco, Gartner, Project Management Institute, IEEE, Qantas, National Academy of Sciences, United States Department of Energy, New Zealand Ministry of Education, Yale University, Tufts University, and others. He has delighted audiences with dynamic and engaging talks and workshops at 89 conferences and other events across 25 countries.
His full bio is available here.
Connect with Scott on:


About Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions

Shifting customer needs are common in today's marketplace. Businesses must be adaptive and responsive to change while delivering an exceptional customer experience to be competitive.
There are a variety of frameworks supporting the development of products and services, and most approaches fall into one of two broad categories: traditional or agile. Traditional practices such as waterfall engage sequential development, while agile involves iterative and incremental deliverables. Organizations are increasingly embracing agile to manage projects, and best meet their business needs of rapid response to change, fast delivery speed, and more.
With clear and easy to follow instructions, the multi award-winning Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions book by Scott M. Graffius (Chris Hare and Colin Giffen, Technical Editors) helps the reader:
- Implement and use the most popular agile framework―Scrum;
- Deliver products in short cycles with rapid adaptation to change, fast time-to-market, and continuous improvement; and
- Support innovation and drive competitive advantage.
Hailed by Literary Titan as “the book highlights the versatility of Scrum beautifully.”
Winner of 17 first place awards.
Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.
- 🇧🇷 Brazil
- 🇨🇦 Canada
- 🇨🇿 Czech Republic
- 🇩🇰 Denmark
- 🇫🇮 Finland
- 🇫🇷 France
- 🇩🇪 Germany
- 🇬🇷 Greece
- 🇭🇺 Hungary
- 🇮🇳 India
- 🇮🇪 Ireland
- 🇮🇱 Israel
- 🇮🇹 Italy
- 🇯🇵 Japan
- 🇱🇺 Luxembourg
- 🇲🇽 Mexico
- 🇳🇱 Netherlands
- 🇳🇿 New Zealand
- 🇳🇴 Norway
- 🇪🇸 Spain
- 🇸🇪 Sweden
- 🇨🇭 Switzerland
- 🇦🇪 UAE
- 🇬🇧 United Kingdom
- 🇺🇸 United States

About Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change

Thriving in today's marketplace frequently depends on making a transformation to become more agile. Those successful in the transition enjoy faster delivery speed and ROI, higher satisfaction, continuous improvement, and additional benefits.
Based on actual events, Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change provides a quick (60-90 minute) read about a successful agile transformation at a multinational entertainment and media company, told from the author's perspective as an agile coach.
The award-winning book by Scott M. Graffius is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.
- 🇦🇺 Australia
- 🇦🇹 Austria
- 🇧🇷 Brazil
- 🇨🇦 Canada
- 🇨🇿 Czech Republic
- 🇩🇰 Denmark
- 🇫🇮 Finland
- 🇫🇷 France
- 🇩🇪 Germany
- 🇬🇷 Greece
- 🇮🇳 India
- 🇮🇪 Ireland
- 🇯🇵 Japan
- 🇱🇺 Luxembourg
- 🇲🇽 Mexico
- 🇳🇱 Netherlands
- 🇳🇿 New Zealand
- 🇪🇸 Spain
- 🇸🇪 Sweden
- 🇨🇭 Switzerland
- 🇦🇪 United Arab Emirates
- 🇬🇧 United Kingdom
- 🇺🇸 United States

The short link for this article is: https://bit.ly/gov-23
© Copyright 2023 Scott M. Graffius. All rights reserved. This material may not be published, broadcast, rewritten or redistributed without the express written permission of Scott M. Graffius.

Research by Scott M. Graffius Referenced in 'Community and Public Health Education Methods'
06 December 2023
BY SCOTT M. GRAFFIUS | ScottGraffius.com

Community and Public Health Education Methods: A Practical Guide (Fifth Edition) book by Robert J. Bensley and Jodi Brookins-Fisher references Scott M. Graffius' ‘Lifespan (Half-Life) of Social Media Posts’ research. Graffius' work provides data on the lifespan (half-life) of posts on Snapchat, X, Facebook, Instagram, LinkedIn, YouTube, Pinterest, and blogs.

An image of the cover to the book is shown above.

The above excerpt shows page 245 of the book. It discusses and references Graffius' half-life research.

A zoomed in image of page 245 is shown above.

As shown above, Graffius' work is referenced as citation 84.

A zoomed in image of the citation is above.

A visual summarizing the now-current (2023) edition of Graffius' research is above.
Algorithms and other factors on social media platforms change over time. For that reason, Graffius periodically refreshes his research. Data collection is ongoing, and he will publish a new edition in early 2024.

The above excerpt provides an abridged bio on Scott M. Graffius.
About Community and Public Health Education Methods: A Practical Guide (Fifth Edition) by Robert J. Bensley and Jodi Brookins-Fisher
The following includes excerpts from the product information on the book.
Updated to keep pace with this ever-evolving field, the fifth edition of Community and Public Health Education Methods: A Practical Guide teaches students to effectively communicate health education messages and positively influence the norms and behaviors of both individuals and communities.
Written by and for health education specialists, this text explores the methods used by health educators, including didactic techniques designed to guide others toward the pursuit of a healthy lifestyle. Divided into four sections, this well-organized guide begins with Section I, which focuses on building the foundation for selecting and applying community and public health education methods. Section II then explores acquiring tools necessary for applying community and public health education and health promotion strategies. Section III examines health communication and media, including exploring social marketing concepts, applying health communication skills, using social media, and exploring digital media strategies. Section IV, the final section, focuses on community and advocacy level methods.
Key features of the fifth edition include:
The book is available in paperback and ebook/Kindle formats.




About Scott M. Graffius

Scott M. Graffius, PMP, SA, CSP-SM, CSP-PO, CSM, CSPO, SFE, ITIL, LSSGB is an agile project management practitioner, consultant, multi-award-winning author, and international keynote speaker. He is the Founder of Exceptional PPM and PMO Solutions™ and subsidiary Exceptional Agility™. He has generated over $1.9 billion of business value in aggregate for Global Fortune 500 businesses and other organizations he has served. Graffius and content from his books, talks, workshops, and more have been featured and used by businesses, professional associations, governments, and universities. Examples include Microsoft, Oracle, Broadcom, Cisco, Gartner, Project Management Institute, IEEE, Qantas, National Academy of Sciences, United States Department of Energy, New Zealand Ministry of Education, Yale University, Tufts University, and others. He has delighted audiences with dynamic and engaging talks and workshops at 89 conferences and other events across 25 countries.
His full bio is available here.
Connect with Scott on:


About Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions

Shifting customer needs are common in today's marketplace. Businesses must be adaptive and responsive to change while delivering an exceptional customer experience to be competitive.
There are a variety of frameworks supporting the development of products and services, and most approaches fall into one of two broad categories: traditional or agile. Traditional practices such as waterfall engage sequential development, while agile involves iterative and incremental deliverables. Organizations are increasingly embracing agile to manage projects, and best meet their business needs of rapid response to change, fast delivery speed, and more.
With clear and easy to follow instructions, the multi award-winning Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions book by Scott M. Graffius (Chris Hare and Colin Giffen, Technical Editors) helps the reader:
Hailed by Literary Titan as “the book highlights the versatility of Scrum beautifully.”
Winner of 17 first place awards.
Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.

About Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change

Thriving in today's marketplace frequently depends on making a transformation to become more agile. Those successful in the transition enjoy faster delivery speed and ROI, higher satisfaction, continuous improvement, and additional benefits.
Based on actual events, Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change provides a quick (60-90 minute) read about a successful agile transformation at a multinational entertainment and media company, told from the author's perspective as an agile coach.
The award-winning book by Scott M. Graffius is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.

The short link for this article is: (coming soon)
A related post is on LinkedIn here.
© Copyright 2023 Scott M. Graffius. All rights reserved. This material may not be published, broadcast, rewritten or redistributed without the express written permission of Scott M. Graffius.


Community and Public Health Education Methods: A Practical Guide (Fifth Edition) book by Robert J. Bensley and Jodi Brookins-Fisher references Scott M. Graffius' ‘Lifespan (Half-Life) of Social Media Posts’ research. Graffius' work provides data on the lifespan (half-life) of posts on Snapchat, X, Facebook, Instagram, LinkedIn, YouTube, Pinterest, and blogs.

An image of the cover to the book is shown above.

The above excerpt shows page 245 of the book. It discusses and references Graffius' half-life research.

A zoomed in image of page 245 is shown above.

As shown above, Graffius' work is referenced as citation 84.

A zoomed in image of the citation is above.

A visual summarizing the now-current (2023) edition of Graffius' research is above.
Algorithms and other factors on social media platforms change over time. For that reason, Graffius periodically refreshes his research. Data collection is ongoing, and he will publish a new edition in early 2024.

The above excerpt provides an abridged bio on Scott M. Graffius.
About Community and Public Health Education Methods: A Practical Guide (Fifth Edition) by Robert J. Bensley and Jodi Brookins-Fisher
The following includes excerpts from the product information on the book.
Updated to keep pace with this ever-evolving field, the fifth edition of Community and Public Health Education Methods: A Practical Guide teaches students to effectively communicate health education messages and positively influence the norms and behaviors of both individuals and communities.
Written by and for health education specialists, this text explores the methods used by health educators, including didactic techniques designed to guide others toward the pursuit of a healthy lifestyle. Divided into four sections, this well-organized guide begins with Section I, which focuses on building the foundation for selecting and applying community and public health education methods. Section II then explores acquiring tools necessary for applying community and public health education and health promotion strategies. Section III examines health communication and media, including exploring social marketing concepts, applying health communication skills, using social media, and exploring digital media strategies. Section IV, the final section, focuses on community and advocacy level methods.
Key features of the fifth edition include:
- Three new chapters: Applying a Health Literacy Framework, Applying Motivational Interviewing Techniques, and Exploring Digital Media Strategies.
- Coverage of the latest industry standards, guidelines, and competencies, including the HESPA II CHES competencies.
- Wholly revised chapter on legislative advocacy.
- Discussion of health promotion and various techniques including multi-level and multicomponent interventions.
- Practical examples throughout, including many on COVID-19.
The book is available in paperback and ebook/Kindle formats.



About Scott M. Graffius

Scott M. Graffius, PMP, SA, CSP-SM, CSP-PO, CSM, CSPO, SFE, ITIL, LSSGB is an agile project management practitioner, consultant, multi-award-winning author, and international keynote speaker. He is the Founder of Exceptional PPM and PMO Solutions™ and subsidiary Exceptional Agility™. He has generated over $1.9 billion of business value in aggregate for Global Fortune 500 businesses and other organizations he has served. Graffius and content from his books, talks, workshops, and more have been featured and used by businesses, professional associations, governments, and universities. Examples include Microsoft, Oracle, Broadcom, Cisco, Gartner, Project Management Institute, IEEE, Qantas, National Academy of Sciences, United States Department of Energy, New Zealand Ministry of Education, Yale University, Tufts University, and others. He has delighted audiences with dynamic and engaging talks and workshops at 89 conferences and other events across 25 countries.
His full bio is available here.
Connect with Scott on:


About Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions

Shifting customer needs are common in today's marketplace. Businesses must be adaptive and responsive to change while delivering an exceptional customer experience to be competitive.
There are a variety of frameworks supporting the development of products and services, and most approaches fall into one of two broad categories: traditional or agile. Traditional practices such as waterfall engage sequential development, while agile involves iterative and incremental deliverables. Organizations are increasingly embracing agile to manage projects, and best meet their business needs of rapid response to change, fast delivery speed, and more.
With clear and easy to follow instructions, the multi award-winning Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions book by Scott M. Graffius (Chris Hare and Colin Giffen, Technical Editors) helps the reader:
- Implement and use the most popular agile framework―Scrum;
- Deliver products in short cycles with rapid adaptation to change, fast time-to-market, and continuous improvement; and
- Support innovation and drive competitive advantage.
Hailed by Literary Titan as “the book highlights the versatility of Scrum beautifully.”
Winner of 17 first place awards.
Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.
- 🇧🇷 Brazil
- 🇨🇦 Canada
- 🇨🇿 Czech Republic
- 🇩🇰 Denmark
- 🇫🇮 Finland
- 🇫🇷 France
- 🇩🇪 Germany
- 🇬🇷 Greece
- 🇭🇺 Hungary
- 🇮🇳 India
- 🇮🇪 Ireland
- 🇮🇱 Israel
- 🇮🇹 Italy
- 🇯🇵 Japan
- 🇱🇺 Luxembourg
- 🇲🇽 Mexico
- 🇳🇱 Netherlands
- 🇳🇿 New Zealand
- 🇳🇴 Norway
- 🇪🇸 Spain
- 🇸🇪 Sweden
- 🇨🇭 Switzerland
- 🇦🇪 UAE
- 🇬🇧 United Kingdom
- 🇺🇸 United States

About Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change

Thriving in today's marketplace frequently depends on making a transformation to become more agile. Those successful in the transition enjoy faster delivery speed and ROI, higher satisfaction, continuous improvement, and additional benefits.
Based on actual events, Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change provides a quick (60-90 minute) read about a successful agile transformation at a multinational entertainment and media company, told from the author's perspective as an agile coach.
The award-winning book by Scott M. Graffius is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.
- 🇦🇺 Australia
- 🇦🇹 Austria
- 🇧🇷 Brazil
- 🇨🇦 Canada
- 🇨🇿 Czech Republic
- 🇩🇰 Denmark
- 🇫🇮 Finland
- 🇫🇷 France
- 🇩🇪 Germany
- 🇬🇷 Greece
- 🇮🇳 India
- 🇮🇪 Ireland
- 🇯🇵 Japan
- 🇱🇺 Luxembourg
- 🇲🇽 Mexico
- 🇳🇱 Netherlands
- 🇳🇿 New Zealand
- 🇪🇸 Spain
- 🇸🇪 Sweden
- 🇨🇭 Switzerland
- 🇦🇪 United Arab Emirates
- 🇬🇧 United Kingdom
- 🇺🇸 United States

The short link for this article is: (coming soon)
A related post is on LinkedIn here.
© Copyright 2023 Scott M. Graffius. All rights reserved. This material may not be published, broadcast, rewritten or redistributed without the express written permission of Scott M. Graffius.

Scott M. Graffius Delighted Audiences at 89 Conferences and Other Events Across 25 Countries
26 December 2023
BY SCOTT M. GRAFFIUS | ScottGraffius.com

Scott M. Graffius is an agile project management practitioner, consultant, thinker, creator, award-winning author, and international public speaker. Content from his books, talks, and more have been featured and used by Microsoft, Oracle, Cisco, Project Management Institute, IEEE, National Academy of Sciences, Yale University, Adobe, Torrens University Australia, UK Sports Institute, Amsterdam Public Health Research Institute, Boston University, Bayer, Hasso Plattner Institute, University of Galway Ireland, United States National Park Service, and many more.
Conference organizers, businesses, professional associations, governments, and universities invite him to speak on Agile Project Management, DevOps/Tech, Entertainment, Game Development, Gov Tech, InfoSec, R&D (including AI), Strategic Alignment, High Performance Teams, and more.

To date, Graffius has presented talks and workshops at 89 conferences and other events across 25 countries, including: Armenia, Australia, Brazil, Canada, Czech Republic, Finland, France, Germany, Greece, Hong Kong, Hungary, India, Ireland, Lithuania, Luxembourg, Nepal, Netherlands, New Zealand, Norway, Romania, Sweden, Switzerland, United Arab Emirates, United Kingdom, and the United States.

Here's a list of Graffius' 89 presentations to date (most recent shown first):
He uses everyday language and vibrant custom content to make complex topics clear and understandable, and he provides audiences with practical information they can use. His sessions are highly rated by attendees and organizers alike.
Committed to giving back, Graffius delivers a set amount of work pro bono (no charge) to non-profits and charities.
Visit https://scottgraffius.com/publicspeaker.html for details, including a listing of prior and upcoming engagements, testimonials, his rate card, booking information, and more.




About Scott M. Graffius

Scott M. Graffius, PMP, SA, CSP-SM, CSP-PO, CSM, CSPO, SFE, ITIL, LSSGB is an agile project management practitioner, consultant, multi-award-winning author, and international keynote speaker. He is the Founder of Exceptional PPM and PMO Solutions™ and subsidiary Exceptional Agility™. He has generated over $1.9 billion of business value in aggregate for Global Fortune 500 businesses and other organizations he has served. Graffius and content from his books, talks, workshops, and more have been featured and used by businesses, professional associations, governments, and universities. Examples include Microsoft, Oracle, Broadcom, Cisco, Gartner, Project Management Institute, IEEE, Qantas, National Academy of Sciences, United States Department of Energy, New Zealand Ministry of Education, Yale University, Tufts University, and others. He has delighted audiences with dynamic and engaging talks and workshops at 89 conferences and other events across 25 countries.
His full bio is available here.
Connect with Scott on:


About Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions

Shifting customer needs are common in today's marketplace. Businesses must be adaptive and responsive to change while delivering an exceptional customer experience to be competitive.
There are a variety of frameworks supporting the development of products and services, and most approaches fall into one of two broad categories: traditional or agile. Traditional practices such as waterfall engage sequential development, while agile involves iterative and incremental deliverables. Organizations are increasingly embracing agile to manage projects, and best meet their business needs of rapid response to change, fast delivery speed, and more.
With clear and easy to follow instructions, the multi award-winning Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions book by Scott M. Graffius (Chris Hare and Colin Giffen, Technical Editors) helps the reader:
Hailed by Literary Titan as “the book highlights the versatility of Scrum beautifully.”
Winner of 17 first place awards.
Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.

About Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change

Thriving in today's marketplace frequently depends on making a transformation to become more agile. Those successful in the transition enjoy faster delivery speed and ROI, higher satisfaction, continuous improvement, and additional benefits.
Based on actual events, Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change provides a quick (60-90 minute) read about a successful agile transformation at a multinational entertainment and media company, told from the author's perspective as an agile coach.
The award-winning book by Scott M. Graffius is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.

The short link for this article is: https://bit.ly/keynoter1
© Copyright 2023 Scott M. Graffius. All rights reserved. This material may not be published, broadcast, rewritten or redistributed without the express written permission of Scott M. Graffius.


Scott M. Graffius is an agile project management practitioner, consultant, thinker, creator, award-winning author, and international public speaker. Content from his books, talks, and more have been featured and used by Microsoft, Oracle, Cisco, Project Management Institute, IEEE, National Academy of Sciences, Yale University, Adobe, Torrens University Australia, UK Sports Institute, Amsterdam Public Health Research Institute, Boston University, Bayer, Hasso Plattner Institute, University of Galway Ireland, United States National Park Service, and many more.
Conference organizers, businesses, professional associations, governments, and universities invite him to speak on Agile Project Management, DevOps/Tech, Entertainment, Game Development, Gov Tech, InfoSec, R&D (including AI), Strategic Alignment, High Performance Teams, and more.

To date, Graffius has presented talks and workshops at 89 conferences and other events across 25 countries, including: Armenia, Australia, Brazil, Canada, Czech Republic, Finland, France, Germany, Greece, Hong Kong, Hungary, India, Ireland, Lithuania, Luxembourg, Nepal, Netherlands, New Zealand, Norway, Romania, Sweden, Switzerland, United Arab Emirates, United Kingdom, and the United States.

Here's a list of Graffius' 89 presentations to date (most recent shown first):
- 2023 | 🇫🇷 | Private event
- 2023 | 🇫🇮 | W Love Games International Video Game Development Conference 2023 - Helsinki
- 2023 | 🇬🇧 | Conf42 Quantum Computing Conference
- 2023 | 🇺🇸 | Private event
- 2023 | 🇺🇸 | DevOps Institute's SKILup Day
- 2023 | 🇳🇴 | Private event
- 2023 | 🇦🇺 | Private event
- 2022 | 🇺🇸 | Private event
- 2022 | 🇷🇴 | Private event
- 2022 | 🇦🇺 | Private event
- 2022 | 🇺🇸 | Private event
- 2022 | 🇺🇸 | Private event
- 2022 | 🇨🇭 | DevOpsDays Geneva 2022 Conference
- 2022 | 🇺🇸 | Private event
- 2022 | 🇺🇸 | Microsoft 365 Virtual Marathon 2022 Conference
- 2022 | 🇨🇦 | BSides Vancouver 2022 Cybersecurity Conference
- 2022 | 🇺🇸 | Private event
- 2022 | 🇳🇵 | Agile Nepal 2022 Conference
- 2022 | 🇺🇸 | D.C. Cybersecurity Professionals
- 2022 | 🇮🇪 | Ireland Chapter of the Project Management Institute
- 2022 | 🇬🇷 | Greece Chapter of the Project Management Institute
- 2022 | 🇺🇸 | California Inland Empire Chapter of the Project Management Institute
- 2022 | 🇬🇧 | Private event
- 2022 | 🇭🇺 | Budapest Chapter of the Project Management Institute
- 2022 | 🇦🇺 | Private event
- 2022 | 🇺🇸 | Private event
- 2022 | 🇩🇪 | Microsoft #TeamsCommunityDay 2022
- 2022 | 🇺🇸 | Delaware Valley Chapter of the Project Management Institute
- 2022 | 🇦🇪 | UAE Chapter of the Project Management Institute
- 2021 | 🇺🇸 | Private event
- 2021 | 🇺🇸 | Private event
- 2021 | 🇺🇸 | DevOps Experience 2021 Conference
- 2021 | 🇦🇲 | Frug'Agile Conference Armenia 2021
- 2021 | 🇺🇸 | Private event
- 2021 | 🇺🇸 | IEEE Day 2021
- 2021 | 🇧🇷 | Private event
- 2021 | 🇬🇧 | BSides Newcastle England 2021 InfoSec Conference
- 2021 | 🇺🇸 | Private event
- 2021 | 🇧🇷 | Agile Trends Gov Conference 2021
- 2021 | 🇺🇸 | Private event
- 2021 | 🇭🇰 | Private event
- 2021 | 🇺🇸 | Florida Suncoast Chapter of the Project Management Institute
- 2021 | 🇺🇸 | Private event
- 2021 | 🇺🇸 | Central Virginia Chapter of the Project Management Institute
- 2021 | 🇸🇪 | Private event
- 2021 | 🇱🇹 | DevOps Pro Europe 2021 Conference
- 2021 | 🇺🇸 | Southwest Virginia Chapter of the Project Management Institute
- 2021 | 🇬🇧 | Private event
- 2021 | 🇱🇺 | Luxembourg Chapter of the Project Management Institute
- 2021 | 🇬🇧 | Private event
- 2021 | 🇺🇸 | Monterey Bay Chapter of the Project Management Institute
- 2021 | 🇦🇺 | Private event
- 2021 | 🇳🇿 | New Zealand Chapter of the Project Management Institute
- 2021 | 🇮🇪 | Private event
- 2021 | 🇺🇸 | Southern Nevada Chapter of the Project Management Institute
- 2021 | 🇺🇸 | California Institute of Advanced Management
- 2021 | 🇦🇺 | Private event
- 2021 | 🇬🇧 | Scottish Summit 2021
- 2021 | 🇫🇮 | Finland Chapter of the Project Management Institute
- 2021 | 🇨🇦 | ConFoo Developer Conference 2021
- 2021 | 🇺🇸 | Private event
- 2021 | 🇨🇿 | DevConf.CZ 2021 Conference
- 2021 | 🇺🇸 | Private event
- 2021 | 🇺🇸 | California Inland Empire Chapter of Project Management Institute
- 2021 | 🇺🇸 | Private event
- 2021 | 🇩🇪 | Private event
- 2021 | 🇺🇸 | Alaska Chapter of the Project Management Institute
- 2021 | 🇺🇸 | North Alabama Chapter of Project Management Institute
- 2021 | 🇳🇱 | Netherlands Chapter of the Project Management Institute
- 2020 | 🇺🇸 | Private event
- 2020 | 🇮🇳 | Microsoft M365 Saturday Coimbatore Conference 2020
- 2020 | 🇬🇷 | IT Pro Dev Connections 2020 Conference
- 2020 | 🇮🇳 | Microsoft Azure Community Conference 2020
- 2020 | 🇺🇸 | Private event
- 2020 | 🇫🇷 | Private event
- 2020 | 🇺🇸 | Los Angeles Chapter of Project Management Institute
- 2020 | 🇺🇸 | Private event
- 2020 | 🇬🇧 | Private event
- 2020 | 🇬🇧 | Private event
- 2019 | 🇨🇦 | Project World / Business Analyst World
- 2019 | 🇺🇸 | Private event
- 2019 | 🇺🇸 | California Inland Empire Chapter of Project Management Institute
- 2018 | 🇺🇸 | Techstars Startup Week Conference
- 2018 | 🇺🇸 | California Central Valley Chapter of Project Management Institute
- 2018 | 🇺🇸 | Private event
- 2018 | 🇺🇸 | California Inland Empire Chapter of Project Management Institute
- 2018 | 🇺🇸 | California Central Coast Chapter of Project Management Institute
- 2017 | 🇺🇸 | Los Angeles Chapter of Project Management Institute
- 2017 | 🇬🇧 | Private event
He uses everyday language and vibrant custom content to make complex topics clear and understandable, and he provides audiences with practical information they can use. His sessions are highly rated by attendees and organizers alike.
Committed to giving back, Graffius delivers a set amount of work pro bono (no charge) to non-profits and charities.
Visit https://scottgraffius.com/publicspeaker.html for details, including a listing of prior and upcoming engagements, testimonials, his rate card, booking information, and more.



About Scott M. Graffius

Scott M. Graffius, PMP, SA, CSP-SM, CSP-PO, CSM, CSPO, SFE, ITIL, LSSGB is an agile project management practitioner, consultant, multi-award-winning author, and international keynote speaker. He is the Founder of Exceptional PPM and PMO Solutions™ and subsidiary Exceptional Agility™. He has generated over $1.9 billion of business value in aggregate for Global Fortune 500 businesses and other organizations he has served. Graffius and content from his books, talks, workshops, and more have been featured and used by businesses, professional associations, governments, and universities. Examples include Microsoft, Oracle, Broadcom, Cisco, Gartner, Project Management Institute, IEEE, Qantas, National Academy of Sciences, United States Department of Energy, New Zealand Ministry of Education, Yale University, Tufts University, and others. He has delighted audiences with dynamic and engaging talks and workshops at 89 conferences and other events across 25 countries.
His full bio is available here.
Connect with Scott on:


About Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions

Shifting customer needs are common in today's marketplace. Businesses must be adaptive and responsive to change while delivering an exceptional customer experience to be competitive.
There are a variety of frameworks supporting the development of products and services, and most approaches fall into one of two broad categories: traditional or agile. Traditional practices such as waterfall engage sequential development, while agile involves iterative and incremental deliverables. Organizations are increasingly embracing agile to manage projects, and best meet their business needs of rapid response to change, fast delivery speed, and more.
With clear and easy to follow instructions, the multi award-winning Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions book by Scott M. Graffius (Chris Hare and Colin Giffen, Technical Editors) helps the reader:
- Implement and use the most popular agile framework―Scrum;
- Deliver products in short cycles with rapid adaptation to change, fast time-to-market, and continuous improvement; and
- Support innovation and drive competitive advantage.
Hailed by Literary Titan as “the book highlights the versatility of Scrum beautifully.”
Winner of 17 first place awards.
Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.
- 🇧🇷 Brazil
- 🇨🇦 Canada
- 🇨🇿 Czech Republic
- 🇩🇰 Denmark
- 🇫🇮 Finland
- 🇫🇷 France
- 🇩🇪 Germany
- 🇬🇷 Greece
- 🇭🇺 Hungary
- 🇮🇳 India
- 🇮🇪 Ireland
- 🇮🇱 Israel
- 🇮🇹 Italy
- 🇯🇵 Japan
- 🇱🇺 Luxembourg
- 🇲🇽 Mexico
- 🇳🇱 Netherlands
- 🇳🇿 New Zealand
- 🇳🇴 Norway
- 🇪🇸 Spain
- 🇸🇪 Sweden
- 🇨🇭 Switzerland
- 🇦🇪 UAE
- 🇬🇧 United Kingdom
- 🇺🇸 United States

About Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change

Thriving in today's marketplace frequently depends on making a transformation to become more agile. Those successful in the transition enjoy faster delivery speed and ROI, higher satisfaction, continuous improvement, and additional benefits.
Based on actual events, Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change provides a quick (60-90 minute) read about a successful agile transformation at a multinational entertainment and media company, told from the author's perspective as an agile coach.
The award-winning book by Scott M. Graffius is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.
- 🇦🇺 Australia
- 🇦🇹 Austria
- 🇧🇷 Brazil
- 🇨🇦 Canada
- 🇨🇿 Czech Republic
- 🇩🇰 Denmark
- 🇫🇮 Finland
- 🇫🇷 France
- 🇩🇪 Germany
- 🇬🇷 Greece
- 🇮🇳 India
- 🇮🇪 Ireland
- 🇯🇵 Japan
- 🇱🇺 Luxembourg
- 🇲🇽 Mexico
- 🇳🇱 Netherlands
- 🇳🇿 New Zealand
- 🇪🇸 Spain
- 🇸🇪 Sweden
- 🇨🇭 Switzerland
- 🇦🇪 United Arab Emirates
- 🇬🇧 United Kingdom
- 🇺🇸 United States

The short link for this article is: https://bit.ly/keynoter1
© Copyright 2023 Scott M. Graffius. All rights reserved. This material may not be published, broadcast, rewritten or redistributed without the express written permission of Scott M. Graffius.

Should You Be Nasty or Nice in Negotiations?
22 January 2024
BY SCOTT M. GRAFFIUS | ScottGraffius.com

A PDF of this article is here.
Note: When discussing moods and behaviors related to negotiations, the respective research uses the terms “angry” or “nasty,” contrasted with “happy” or “nice.” For that reason, this article uses those same terms. Also consider that an unhappy, irritated, or frustrated person may be labeled as “angry.” And a tough, difficult, or demanding person may be labeled as “nasty.”

Introduction
Chances are that you’ve already participated in some form of negotiations in your personal or professional life and that you’ll do so in the future. Negotiation is defined as a discussion between two or more parties aimed at resolving points of difference, crafting outcomes to satisfy various interests, or otherwise establishing an agreement. Handling a job offer, asking for a promotion, and buying and selling property such as a car or a house are just a few examples of deals you may have executed. Enhancing your negotiation strategies, tactics, and skills can have a big payoff on the outcomes of future deals.

Main Section of Article
What can you add to your arsenal to help you maximize value at your next visit to the bargaining table? How about this: Is it advantageous to be nice or nasty in a negotiation? “The Interpersonal Effects of Anger and Happiness in Negotiations” — a study by Gerben A. Van Kleef and colleagues at the University of Amsterdam — uncovered the answer. Read on to gain insights from the work.
The study encompassed three experiments. The first experiment involved a computer-mediated negotiation in which participants couldn’t see their opponent. And participants were led to believe their counterpart was either happy or angry. The findings follow. Participants with an opponent who they thought was angry placed lower demands and made larger concessions than did participants with an opponent who they thought was happy.
The procedure for experiment 2 was similar to the first one. This one further explored the effect of the informed mood of negotiation counterparts. The results showed that participants used information on mood to infer their opponents’ limit and they adjusted their demands accordingly.
The third and final experiment examined the interplay between experienced and communicated emotion. It showed that angry communications (unlike happy ones) induced fear and thereby mitigated the effect of the counterpart’s experienced emotion.

Conclusion
In conclusion, the study by Van Kleef and colleagues found that negotiators are influenced by their counterpart’s emotions. It showed that the expression of anger can be advantageous in some negotiation scenarios, challenging the “golden rule” that always being nice wins.
However, being angry or nasty doesn’t mean acting unethically. And if a person is simply acting a certain way, doing so could backfire if their counterpart sees through the display.
Based on the study and additional resources delineated in the references/sources section of this article, here are some considerations regarding behavior and mood during negotiations.
When to be nice in negotiations:
When to be nasty in negotiations:
This article highlighted select valuable work on the nuances of negotiation behavior. For a deeper understanding, exploring the full research is highly recommended.


References/Sources
Select (partial) bibliography:

How to Cite This Article
Graffius, Scott M. (2024, January 22). Should You Be Nasty or Nice in Negotiations? Available at: https://scottgraffius.com/blog/files/win-win.html.




About Scott M. Graffius

Scott M. Graffius, PMP, SA, CSP-SM, CSP-PO, CSM, CSPO, SFE, ITIL, LSSGB is an agile project management practitioner, consultant, thinker, creator, multi-award-winning author, and international public speaker. Founder and CEO of Exceptional PPM and PMO Solutions™ and subsidiary Exceptional Agility™, he has generated over $1.9 billion for Global Fortune 500 businesses and other organizations he has served. Graffius and content from his books, talks, workshops, and more have been featured and used by Microsoft, Oracle, Broadcom, Cisco, Gartner, Project Management Institute, IEEE, National Academy of Sciences, United States Department of Energy, Yale University, Tufts University, and others. He delights audiences with dynamic and engaging talks and workshops on agile project management, AI, Tech leadership, video game development, strategic alignment, the science of high performance teams, and more. To date, he's presented sessions at 89 conferences and other events across 25 countries.
His full bio is available here.
Connect with Scott on:



About Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions

Shifting customer needs are common in today's marketplace. Businesses must be adaptive and responsive to change while delivering an exceptional customer experience to be competitive.
There are a variety of frameworks supporting the development of products and services, and most approaches fall into one of two broad categories: traditional or agile. Traditional practices such as waterfall engage sequential development, while agile involves iterative and incremental deliverables. Organizations are increasingly embracing agile to manage projects, and best meet their business needs of rapid response to change, fast delivery speed, and more.
With clear and easy to follow step-by-step instructions, Scott M. Graffius's award-winning Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions helps the reader:
Hailed by Literary Titan as “the book highlights the versatility of Scrum beautifully.”
Winner of 17 first place awards.
Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.

About Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change

Thriving in today's marketplace frequently depends on making a transformation to become more agile. Those successful in the transition enjoy faster delivery speed and ROI, higher satisfaction, continuous improvement, and additional benefits.
Based on actual events, Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change provides a quick (60-90 minute) read about a successful agile transformation at a multinational entertainment and media company, told from the author's perspective as an agile coach.
The award-winning book by Scott M. Graffius is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.

The short link for this article is: https://bit.ly/win-skill
© Copyright 2024 Scott M. Graffius. All rights reserved. This material may not be published, broadcast, rewritten or redistributed without the express written permission of Scott M. Graffius.


A PDF of this article is here.
Note: When discussing moods and behaviors related to negotiations, the respective research uses the terms “angry” or “nasty,” contrasted with “happy” or “nice.” For that reason, this article uses those same terms. Also consider that an unhappy, irritated, or frustrated person may be labeled as “angry.” And a tough, difficult, or demanding person may be labeled as “nasty.”

Introduction
Chances are that you’ve already participated in some form of negotiations in your personal or professional life and that you’ll do so in the future. Negotiation is defined as a discussion between two or more parties aimed at resolving points of difference, crafting outcomes to satisfy various interests, or otherwise establishing an agreement. Handling a job offer, asking for a promotion, and buying and selling property such as a car or a house are just a few examples of deals you may have executed. Enhancing your negotiation strategies, tactics, and skills can have a big payoff on the outcomes of future deals.

Main Section of Article
What can you add to your arsenal to help you maximize value at your next visit to the bargaining table? How about this: Is it advantageous to be nice or nasty in a negotiation? “The Interpersonal Effects of Anger and Happiness in Negotiations” — a study by Gerben A. Van Kleef and colleagues at the University of Amsterdam — uncovered the answer. Read on to gain insights from the work.
The study encompassed three experiments. The first experiment involved a computer-mediated negotiation in which participants couldn’t see their opponent. And participants were led to believe their counterpart was either happy or angry. The findings follow. Participants with an opponent who they thought was angry placed lower demands and made larger concessions than did participants with an opponent who they thought was happy.
The procedure for experiment 2 was similar to the first one. This one further explored the effect of the informed mood of negotiation counterparts. The results showed that participants used information on mood to infer their opponents’ limit and they adjusted their demands accordingly.
The third and final experiment examined the interplay between experienced and communicated emotion. It showed that angry communications (unlike happy ones) induced fear and thereby mitigated the effect of the counterpart’s experienced emotion.

Conclusion
In conclusion, the study by Van Kleef and colleagues found that negotiators are influenced by their counterpart’s emotions. It showed that the expression of anger can be advantageous in some negotiation scenarios, challenging the “golden rule” that always being nice wins.
However, being angry or nasty doesn’t mean acting unethically. And if a person is simply acting a certain way, doing so could backfire if their counterpart sees through the display.
Based on the study and additional resources delineated in the references/sources section of this article, here are some considerations regarding behavior and mood during negotiations.
When to be nice in negotiations:
- Long-term relationships: In repeated negotiations, fostering goodwill with friendly gestures like concessions or expressing empathy can benefit both parties in the long run. It builds trust and cooperation, creating a more positive environment for future deals.
- Information exchange: When seeking information from your counterpart, a friendly approach encourages them to be open and share more readily. Creating a comfortable atmosphere lowers their guard and increases cooperation.
- Concessions for compromise: When seeking a compromise, initiating friendliness can signal your willingness to concede and encourage reciprocation from the other party, leading to a mutually beneficial agreement.
When to be nasty in negotiations:
- Short-term gains: In one-off negotiations, a strategic display of toughness (e.g., setting high demands, expressing firm resolve) can intimidate your opponent and pressure them into accepting less favorable terms.
- Protecting resources: When facing an unfair or demanding adversary, a firm and assertive stance can help protect your resources and prevent exploitation.
- Signaling strength: In situations where your bargaining power is unclear, projecting confidence and strength through assertive communication can deter the other party from taking advantage of you.
This article highlighted select valuable work on the nuances of negotiation behavior. For a deeper understanding, exploring the full research is highly recommended.


References/Sources
Select (partial) bibliography:
- Barry, B. (1999). The Tactical Use of Emotion in Negotiation. Research on Negotiation in Organizations, 7: 93-121.
- Clark, M.S., & Taraban, C.B. (1991). Reactions to and Willingness to Express Emotion in Two Types of Relationships. Journal of Experimental Social Psychology, 27: 324-336.
- Frijda, N.H. (1986). The Emotions. Cambridge, England: Cambridge University Press.
- Harvard Law School (2010, March 9). Should You be Nasty or Nice? Program on Negotiation, Harvard Law School. Available at: https://www.pon.harvard.edu/daily/negotiation-skills-daily/should-you-be-nasty-or-nice.
- Keltner, D., & Haidt, J. (1999). Social Functions of Emotions at Four Levels of Analysis. Cognition and Emotion, 13: 505-521.
- Hüffmeier, J., Freund, P. A., Zerres, A., Backhaus, K., & Hertel, G. (2014). Being Tough or Being Nice? A Meta-Analysis on the Impact of Hard- and Softline Strategies in Distributive Negotiations. Journal of Management, 40 (3): 866-892.
- Pietroni, D., Van Kleef, G.A., De Dreu, C.K.W., & Pagliaro, S. (2008). Emotions as Strategic Information: Effects of Other’s Emotions on Fixed-Pie Perception, Demands and Integrative Behavior in Negotiation. Journal of Experimental Social Psychology, 44: 1444-1454.
- Reis, H.T., & Collins, W.A. (2004). Relationships, Human Behavior, and Psychological Science. Current Directions in Psychological Science, 13: 233-237.
- Schwarz, N., & Clore, G.L. (1983). Mood, Misattribution, and Judgments of Well-Being: Informative and Directive Functions of Affective States. Journal of Personality and Social Psychology, 45: 513-523.
- Sinaceur, M., Adam, H., Van Kleef, G. & Galinsky, A. (2013, May 1). The advantages of being unpredictable: How emotional inconsistency extracts concessions in negotiation. Journal of Experimental Social Psychology, 49: 498-508.
- Thayer, S. (1980). The Effect of Facial Expression Sequence Upon Judgments of Emotion. Journal of Social Psychology, 111: 305-306.
- Van Beest, I., Van Kleef, G.A., & Van Dijk, E. (2008). Get Angry, Get Out: The Interpersonal Effects of Anger Communication in Multiparty Negotiation. Journal of Experimental Social Psychology, 44: 993-1002.
- Van Kleef, G. A. (2009). How Emotions Regulate Social Life: The Emotions as Social Information (EASI) Model. Current Directions in Psychological Science, 18 (3): 184-188.
- Van Kleef, G.A., De Dreu, C.K.W., & Manstead, A.S.R. (2004). The Interpersonal Effects of Anger and Happiness in Negotiations. Journal of Personality and Social Psychology, 86: 57-76.
- Voss, C. (2016). Never Split the Difference: Negotiating as if Your Life Depended on It. New York, New York: Harper Business.

How to Cite This Article
Graffius, Scott M. (2024, January 22). Should You Be Nasty or Nice in Negotiations? Available at: https://scottgraffius.com/blog/files/win-win.html.




About Scott M. Graffius

Scott M. Graffius, PMP, SA, CSP-SM, CSP-PO, CSM, CSPO, SFE, ITIL, LSSGB is an agile project management practitioner, consultant, thinker, creator, multi-award-winning author, and international public speaker. Founder and CEO of Exceptional PPM and PMO Solutions™ and subsidiary Exceptional Agility™, he has generated over $1.9 billion for Global Fortune 500 businesses and other organizations he has served. Graffius and content from his books, talks, workshops, and more have been featured and used by Microsoft, Oracle, Broadcom, Cisco, Gartner, Project Management Institute, IEEE, National Academy of Sciences, United States Department of Energy, Yale University, Tufts University, and others. He delights audiences with dynamic and engaging talks and workshops on agile project management, AI, Tech leadership, video game development, strategic alignment, the science of high performance teams, and more. To date, he's presented sessions at 89 conferences and other events across 25 countries.
His full bio is available here.
Connect with Scott on:



About Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions

Shifting customer needs are common in today's marketplace. Businesses must be adaptive and responsive to change while delivering an exceptional customer experience to be competitive.
There are a variety of frameworks supporting the development of products and services, and most approaches fall into one of two broad categories: traditional or agile. Traditional practices such as waterfall engage sequential development, while agile involves iterative and incremental deliverables. Organizations are increasingly embracing agile to manage projects, and best meet their business needs of rapid response to change, fast delivery speed, and more.
With clear and easy to follow step-by-step instructions, Scott M. Graffius's award-winning Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions helps the reader:
- Implement and use the most popular agile framework―Scrum;
- Deliver products in short cycles with rapid adaptation to change, fast time-to-market, and continuous improvement; and
- Support innovation and drive competitive advantage.
Hailed by Literary Titan as “the book highlights the versatility of Scrum beautifully.”
Winner of 17 first place awards.
Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.
- 🇧🇷 Brazil
- 🇨🇦 Canada
- 🇨🇿 Czech Republic
- 🇩🇰 Denmark
- 🇫🇮 Finland
- 🇫🇷 France
- 🇩🇪 Germany
- 🇬🇷 Greece
- 🇭🇺 Hungary
- 🇮🇳 India
- 🇮🇪 Ireland
- 🇮🇱 Israel
- 🇮🇹 Italy
- 🇯🇵 Japan
- 🇱🇺 Luxembourg
- 🇲🇽 Mexico
- 🇳🇱 Netherlands
- 🇳🇿 New Zealand
- 🇳🇴 Norway
- 🇪🇸 Spain
- 🇸🇪 Sweden
- 🇨🇭 Switzerland
- 🇦🇪 UAE
- 🇬🇧 United Kingdom
- 🇺🇸 United States

About Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change

Thriving in today's marketplace frequently depends on making a transformation to become more agile. Those successful in the transition enjoy faster delivery speed and ROI, higher satisfaction, continuous improvement, and additional benefits.
Based on actual events, Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change provides a quick (60-90 minute) read about a successful agile transformation at a multinational entertainment and media company, told from the author's perspective as an agile coach.
The award-winning book by Scott M. Graffius is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.
- 🇦🇺 Australia
- 🇦🇹 Austria
- 🇧🇷 Brazil
- 🇨🇦 Canada
- 🇨🇿 Czech Republic
- 🇩🇰 Denmark
- 🇫🇮 Finland
- 🇫🇷 France
- 🇩🇪 Germany
- 🇬🇷 Greece
- 🇮🇳 India
- 🇮🇪 Ireland
- 🇯🇵 Japan
- 🇱🇺 Luxembourg
- 🇲🇽 Mexico
- 🇳🇱 Netherlands
- 🇳🇿 New Zealand
- 🇪🇸 Spain
- 🇸🇪 Sweden
- 🇨🇭 Switzerland
- 🇦🇪 United Arab Emirates
- 🇬🇧 United Kingdom
- 🇺🇸 United States

The short link for this article is: https://bit.ly/win-skill
© Copyright 2024 Scott M. Graffius. All rights reserved. This material may not be published, broadcast, rewritten or redistributed without the express written permission of Scott M. Graffius.

Ford Features Scott M. Graffius' 'Phases of Team Development' Work
28 March 2024
BY SCOTT M. GRAFFIUS | ScottGraffius.com


With a license from Scott M. Graffius, his copyrighted ‘Phases of Team Development’ work is featured and used by businesses, professional associations, government agencies, and universities around the world. Examples include Yale University, IEEE, Constructor Institute (Switzerland), Adobe, Boston University, Amsterdam Public Health Research Institute, United States National Park Service, Bayer, University of Galway (Ireland), Hasso Plattner Institute (Germany), American Management Association, UC San Diego, and many more.
Ford was added to the list.

Email 1 of 3 is shown above.

Email 2 of 3 is shown above.

Email 3 of 3 is shown above.
More Information on Graffius' 'Phases of Team Development'
Informed by the research of Bruce W. Tuckman and Mary Ann C. Jensen, over 100 subsequent studies, and Scott M. Graffius' first-hand professional experience with, and analysis of, team leadership and performance, Graffius created his ‘Phases of Team Development.’ It’s a unique perspective and visual conveying the five phases of team development — Forming, Storming, Norming, Performing, and Adjourning. It’s also inclusive of a graph showing how performance varies by phase, as well as the characteristics and strategies for each phase.
Leaders of teams — Project Managers, Scrum Masters, Agile Coaches, DevOps Leads, and others — can apply the information to help handle challenges or issues experienced by teams. By doing so, they’ll advance the teams’ (and their own) happiness, productivity, and success.
Graffius initially developed the material in 2008, and he periodically refreshes it. For details on the current (2024) edition including permission request information, high resolution files, and more, visit here.
Graffius has presented talks and workshops at 89 conferences and other events across 25 countries. While each session is unique, the top topic is high performance teams. In those sessions, he expands upon on his ‘Phases of Team Development’ work. Sessions are dynamic, engaging, and packed with fresh insights and usable information. They’re highly rated by attendees and organizers alike. Visit here to learn more.
About Ford
Ford Motor Company is a multinational automobile manufacturer headquartered in Dearborn, Michigan, United States. It was founded by Henry Ford and incorporated on June 16, 1903. Ford develops and delivers Ford trucks, sport utility vehicles, commercial vans and cars, and Lincoln luxury vehicles. The company does that through three customer-centered business segments: Ford Blue, engineering gas-powered and hybrid vehicles; Ford Model e, developing electric vehicles (EVs); and Ford Pro, helping commercial customers transform and expand their businesses with vehicles and services tailored to their needs. Additionally, Ford provides financial services through Ford Motor Credit Company. Ford employs about 177,000 people worldwide. More information about the company and its products and services is available at https://corporate.ford.com.




About Scott M. Graffius

Scott M. Graffius, PMP, SA, CSP-SM, CSP-PO, CSM, CSPO, ITIL, LSSGB is an agile project management practitioner, consultant, thinker, creator, multi-award-winning author, and international public speaker. Founder and CEO of Exceptional PPM and PMO Solutions™ and subsidiary Exceptional Agility™, he has generated over $1.9 billion for Global Fortune 500 businesses and other organizations he has served. Graffius and content from his books, talks, workshops, and more have been featured and used by Microsoft, Oracle, Broadcom, Cisco, Gartner, Project Management Institute, IEEE, National Academy of Sciences, United States Department of Energy, Yale University, Tufts University, and others. He delights audiences with dynamic and engaging talks and workshops on agile project management, AI, Tech leadership, video game development, strategic alignment, the science of high performance teams, and more. To date, he's presented sessions at 89 conferences and other events across 25 countries.
His full bio is available here.
Connect with Scott on:



About Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions

Shifting customer needs are common in today's marketplace. Businesses must be adaptive and responsive to change while delivering an exceptional customer experience to be competitive.
There are a variety of frameworks supporting the development of products and services, and most approaches fall into one of two broad categories: traditional or agile. Traditional practices such as waterfall engage sequential development, while agile involves iterative and incremental deliverables. Organizations are increasingly embracing agile to manage projects, and best meet their business needs of rapid response to change, fast delivery speed, and more.
With clear and easy to follow step-by-step instructions, Scott M. Graffius's award-winning Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions helps the reader:
Hailed by Literary Titan as “the book highlights the versatility of Scrum beautifully.”
Winner of 17 first place awards.
Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.

About Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change

Thriving in today's marketplace frequently depends on making a transformation to become more agile. Those successful in the transition enjoy faster delivery speed and ROI, higher satisfaction, continuous improvement, and additional benefits.
Based on actual events, Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change provides a quick (60-90 minute) read about a successful agile transformation at a multinational entertainment and media company, told from the author's perspective as an agile coach.
The award-winning book by Scott M. Graffius is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.

Short link for this article is: https://bit.ly/ford-2024
© Copyright 2024 Scott M. Graffius. All rights reserved. This material may not be published, broadcast, rewritten or redistributed without the express written permission of Scott M. Graffius.



With a license from Scott M. Graffius, his copyrighted ‘Phases of Team Development’ work is featured and used by businesses, professional associations, government agencies, and universities around the world. Examples include Yale University, IEEE, Constructor Institute (Switzerland), Adobe, Boston University, Amsterdam Public Health Research Institute, United States National Park Service, Bayer, University of Galway (Ireland), Hasso Plattner Institute (Germany), American Management Association, UC San Diego, and many more.
Ford was added to the list.

Email 1 of 3 is shown above.

Email 2 of 3 is shown above.

Email 3 of 3 is shown above.
More Information on Graffius' 'Phases of Team Development'
Informed by the research of Bruce W. Tuckman and Mary Ann C. Jensen, over 100 subsequent studies, and Scott M. Graffius' first-hand professional experience with, and analysis of, team leadership and performance, Graffius created his ‘Phases of Team Development.’ It’s a unique perspective and visual conveying the five phases of team development — Forming, Storming, Norming, Performing, and Adjourning. It’s also inclusive of a graph showing how performance varies by phase, as well as the characteristics and strategies for each phase.
Leaders of teams — Project Managers, Scrum Masters, Agile Coaches, DevOps Leads, and others — can apply the information to help handle challenges or issues experienced by teams. By doing so, they’ll advance the teams’ (and their own) happiness, productivity, and success.
Graffius initially developed the material in 2008, and he periodically refreshes it. For details on the current (2024) edition including permission request information, high resolution files, and more, visit here.
Graffius has presented talks and workshops at 89 conferences and other events across 25 countries. While each session is unique, the top topic is high performance teams. In those sessions, he expands upon on his ‘Phases of Team Development’ work. Sessions are dynamic, engaging, and packed with fresh insights and usable information. They’re highly rated by attendees and organizers alike. Visit here to learn more.
About Ford
Ford Motor Company is a multinational automobile manufacturer headquartered in Dearborn, Michigan, United States. It was founded by Henry Ford and incorporated on June 16, 1903. Ford develops and delivers Ford trucks, sport utility vehicles, commercial vans and cars, and Lincoln luxury vehicles. The company does that through three customer-centered business segments: Ford Blue, engineering gas-powered and hybrid vehicles; Ford Model e, developing electric vehicles (EVs); and Ford Pro, helping commercial customers transform and expand their businesses with vehicles and services tailored to their needs. Additionally, Ford provides financial services through Ford Motor Credit Company. Ford employs about 177,000 people worldwide. More information about the company and its products and services is available at https://corporate.ford.com.




About Scott M. Graffius

Scott M. Graffius, PMP, SA, CSP-SM, CSP-PO, CSM, CSPO, ITIL, LSSGB is an agile project management practitioner, consultant, thinker, creator, multi-award-winning author, and international public speaker. Founder and CEO of Exceptional PPM and PMO Solutions™ and subsidiary Exceptional Agility™, he has generated over $1.9 billion for Global Fortune 500 businesses and other organizations he has served. Graffius and content from his books, talks, workshops, and more have been featured and used by Microsoft, Oracle, Broadcom, Cisco, Gartner, Project Management Institute, IEEE, National Academy of Sciences, United States Department of Energy, Yale University, Tufts University, and others. He delights audiences with dynamic and engaging talks and workshops on agile project management, AI, Tech leadership, video game development, strategic alignment, the science of high performance teams, and more. To date, he's presented sessions at 89 conferences and other events across 25 countries.
His full bio is available here.
Connect with Scott on:



About Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions

Shifting customer needs are common in today's marketplace. Businesses must be adaptive and responsive to change while delivering an exceptional customer experience to be competitive.
There are a variety of frameworks supporting the development of products and services, and most approaches fall into one of two broad categories: traditional or agile. Traditional practices such as waterfall engage sequential development, while agile involves iterative and incremental deliverables. Organizations are increasingly embracing agile to manage projects, and best meet their business needs of rapid response to change, fast delivery speed, and more.
With clear and easy to follow step-by-step instructions, Scott M. Graffius's award-winning Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions helps the reader:
- Implement and use the most popular agile framework―Scrum;
- Deliver products in short cycles with rapid adaptation to change, fast time-to-market, and continuous improvement; and
- Support innovation and drive competitive advantage.
Hailed by Literary Titan as “the book highlights the versatility of Scrum beautifully.”
Winner of 17 first place awards.
Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.
- 🇧🇷 Brazil
- 🇨🇦 Canada
- 🇨🇿 Czech Republic
- 🇩🇰 Denmark
- 🇫🇮 Finland
- 🇫🇷 France
- 🇩🇪 Germany
- 🇬🇷 Greece
- 🇭🇺 Hungary
- 🇮🇳 India
- 🇮🇪 Ireland
- 🇮🇱 Israel
- 🇮🇹 Italy
- 🇯🇵 Japan
- 🇱🇺 Luxembourg
- 🇲🇽 Mexico
- 🇳🇱 Netherlands
- 🇳🇿 New Zealand
- 🇳🇴 Norway
- 🇪🇸 Spain
- 🇸🇪 Sweden
- 🇨🇭 Switzerland
- 🇦🇪 UAE
- 🇬🇧 United Kingdom
- 🇺🇸 United States

About Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change

Thriving in today's marketplace frequently depends on making a transformation to become more agile. Those successful in the transition enjoy faster delivery speed and ROI, higher satisfaction, continuous improvement, and additional benefits.
Based on actual events, Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change provides a quick (60-90 minute) read about a successful agile transformation at a multinational entertainment and media company, told from the author's perspective as an agile coach.
The award-winning book by Scott M. Graffius is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.
- 🇦🇺 Australia
- 🇦🇹 Austria
- 🇧🇷 Brazil
- 🇨🇦 Canada
- 🇨🇿 Czech Republic
- 🇩🇰 Denmark
- 🇫🇮 Finland
- 🇫🇷 France
- 🇩🇪 Germany
- 🇬🇷 Greece
- 🇮🇳 India
- 🇮🇪 Ireland
- 🇯🇵 Japan
- 🇱🇺 Luxembourg
- 🇲🇽 Mexico
- 🇳🇱 Netherlands
- 🇳🇿 New Zealand
- 🇪🇸 Spain
- 🇸🇪 Sweden
- 🇨🇭 Switzerland
- 🇦🇪 United Arab Emirates
- 🇬🇧 United Kingdom
- 🇺🇸 United States

Short link for this article is: https://bit.ly/ford-2024
© Copyright 2024 Scott M. Graffius. All rights reserved. This material may not be published, broadcast, rewritten or redistributed without the express written permission of Scott M. Graffius.

Division of the EU’s European Commission Used Material Developed by Scott M. Graffius
01 April 2024
BY SCOTT M. GRAFFIUS | ScottGraffius.com


Strategic objectives play a crucial role in guiding organizations towards achieving their vision and mission. They’re fulfilled by projects, endeavors undertaken to create a unique product, service, or result.
The art and science of project management (Agile or otherwise) — the application of knowledge, skills, tools, and techniques to projects — is indispensable for the management and completion of projects. And tools can make a significant contribution to successful outcomes.
In 2007, Scott M. Graffius developed a fresh take on RACI charts, a simple project management tool. His unique material provides audiences with practical information they can use to leverage RACI charts to help manage complexities and achieve success. Graffius periodically refreshes his work. In 2020, he published an updated version on ResearchGate, a European platform for researchers and scientists.
Graffius' respective work is here and citation information follows:
Graffius, Scott M. (2020). How the RACI Tool Can Help You: Use RACI to Establish Roles and Responsibilities—and Improve Outcomes—for Projects and Other Work. Los Angeles, California: Exceptional PPM and PMO Solutions. DOI: 10.13140/RG.2.2.14713.62561/4.
A division of the EU’s European Commission, Erasmus+, used Graffius' material in one of their publications. Their work is here and select visuals follow.

The cover page is shown above.

Page 13 is shown above.

A zoomed-in version visual of page 13 is shown above.
About the European Commission
The European Commission (EC) is the governing body of the European Union (EU). It represents and upholds the interests of the EU as a whole and it is independent of national governments. The EC prepares legislation for adoption by the Council (representing the member countries) and the Parliament (representing the citizens). It administers the budget and the policy programs in cooperation with authorities in the member countries. The EC has an administrative body of about 32,000 European civil servants. Visit https://commission.europa.eu to learn more.
About Erasmus+
Erasmus+ (which is short for "EuRopean Community Action Scheme for the Mobility of University Students") is the European Union’s program to support education, training, youth, and sport in Europe. To learn more, visit https://erasmus-plus.ec.europa.eu.
About ResearchGate
Started in 2008, ResearchGate is a platform for researchers and scientists to connect, collaborate, and share their work. It reports, "Our mission is to connect the world of science and make research open to all." Visit https://www.researchgate.net to learn more.
How to Cite This Article
Graffius, Scott M. (2024, April 1). Division of the EU’s European Commission Used Material Developed by Scott M. Graffius. Available at: https://scottgraffius.com/blog/files/eu-2024.html. DOI: 10.13140/RG.2.2.23115.40488.




About Scott M. Graffius

Scott M. Graffius, PMP, SA, CSP-SM, CSP-PO, CSM, CSPO, ITIL, LSSGB is an agile project management practitioner, consultant, thinker, creator, multi-award-winning author, and international public speaker. Founder and CEO of Exceptional PPM and PMO Solutions™ and subsidiary Exceptional Agility™, he has generated over $1.9 billion for Global Fortune 500 businesses and other organizations he has served. Graffius and content from his books, talks, workshops, and more have been featured and used by Microsoft, Oracle, Broadcom, Cisco, Gartner, Project Management Institute, IEEE, National Academy of Sciences, United States Department of Energy, Yale University, Tufts University, and others. He delights audiences with dynamic and engaging talks and workshops on agile project management, AI, Tech leadership, video game development, strategic alignment, the science of high performance teams, and more. To date, he's presented sessions at 89 conferences and other events across 25 countries.
His full bio is available here.
Connect with Scott on:



About Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions

Shifting customer needs are common in today's marketplace. Businesses must be adaptive and responsive to change while delivering an exceptional customer experience to be competitive.
There are a variety of frameworks supporting the development of products and services, and most approaches fall into one of two broad categories: traditional or agile. Traditional practices such as waterfall engage sequential development, while agile involves iterative and incremental deliverables. Organizations are increasingly embracing agile to manage projects, and best meet their business needs of rapid response to change, fast delivery speed, and more.
With clear and easy to follow step-by-step instructions, Scott M. Graffius's award-winning Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions helps the reader:
Hailed by Literary Titan as “the book highlights the versatility of Scrum beautifully.”
Winner of 17 first place awards.
Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.

About Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change

Thriving in today's marketplace frequently depends on making a transformation to become more agile. Those successful in the transition enjoy faster delivery speed and ROI, higher satisfaction, continuous improvement, and additional benefits.
Based on actual events, Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change provides a quick (60-90 minute) read about a successful agile transformation at a multinational entertainment and media company, told from the author's perspective as an agile coach.
The award-winning book by Scott M. Graffius is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.

The short link for this article is: https://bit.ly/eu-2024
© Copyright 2024 Scott M. Graffius. All rights reserved. This material may not be published, broadcast, rewritten or redistributed without the express written permission of Scott M. Graffius.



Strategic objectives play a crucial role in guiding organizations towards achieving their vision and mission. They’re fulfilled by projects, endeavors undertaken to create a unique product, service, or result.
The art and science of project management (Agile or otherwise) — the application of knowledge, skills, tools, and techniques to projects — is indispensable for the management and completion of projects. And tools can make a significant contribution to successful outcomes.
In 2007, Scott M. Graffius developed a fresh take on RACI charts, a simple project management tool. His unique material provides audiences with practical information they can use to leverage RACI charts to help manage complexities and achieve success. Graffius periodically refreshes his work. In 2020, he published an updated version on ResearchGate, a European platform for researchers and scientists.
Graffius' respective work is here and citation information follows:
Graffius, Scott M. (2020). How the RACI Tool Can Help You: Use RACI to Establish Roles and Responsibilities—and Improve Outcomes—for Projects and Other Work. Los Angeles, California: Exceptional PPM and PMO Solutions. DOI: 10.13140/RG.2.2.14713.62561/4.
A division of the EU’s European Commission, Erasmus+, used Graffius' material in one of their publications. Their work is here and select visuals follow.

The cover page is shown above.

Page 13 is shown above.

A zoomed-in version visual of page 13 is shown above.
About the European Commission
The European Commission (EC) is the governing body of the European Union (EU). It represents and upholds the interests of the EU as a whole and it is independent of national governments. The EC prepares legislation for adoption by the Council (representing the member countries) and the Parliament (representing the citizens). It administers the budget and the policy programs in cooperation with authorities in the member countries. The EC has an administrative body of about 32,000 European civil servants. Visit https://commission.europa.eu to learn more.
About Erasmus+
Erasmus+ (which is short for "EuRopean Community Action Scheme for the Mobility of University Students") is the European Union’s program to support education, training, youth, and sport in Europe. To learn more, visit https://erasmus-plus.ec.europa.eu.
About ResearchGate
Started in 2008, ResearchGate is a platform for researchers and scientists to connect, collaborate, and share their work. It reports, "Our mission is to connect the world of science and make research open to all." Visit https://www.researchgate.net to learn more.
How to Cite This Article
Graffius, Scott M. (2024, April 1). Division of the EU’s European Commission Used Material Developed by Scott M. Graffius. Available at: https://scottgraffius.com/blog/files/eu-2024.html. DOI: 10.13140/RG.2.2.23115.40488.




About Scott M. Graffius

Scott M. Graffius, PMP, SA, CSP-SM, CSP-PO, CSM, CSPO, ITIL, LSSGB is an agile project management practitioner, consultant, thinker, creator, multi-award-winning author, and international public speaker. Founder and CEO of Exceptional PPM and PMO Solutions™ and subsidiary Exceptional Agility™, he has generated over $1.9 billion for Global Fortune 500 businesses and other organizations he has served. Graffius and content from his books, talks, workshops, and more have been featured and used by Microsoft, Oracle, Broadcom, Cisco, Gartner, Project Management Institute, IEEE, National Academy of Sciences, United States Department of Energy, Yale University, Tufts University, and others. He delights audiences with dynamic and engaging talks and workshops on agile project management, AI, Tech leadership, video game development, strategic alignment, the science of high performance teams, and more. To date, he's presented sessions at 89 conferences and other events across 25 countries.
His full bio is available here.
Connect with Scott on:



About Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions

Shifting customer needs are common in today's marketplace. Businesses must be adaptive and responsive to change while delivering an exceptional customer experience to be competitive.
There are a variety of frameworks supporting the development of products and services, and most approaches fall into one of two broad categories: traditional or agile. Traditional practices such as waterfall engage sequential development, while agile involves iterative and incremental deliverables. Organizations are increasingly embracing agile to manage projects, and best meet their business needs of rapid response to change, fast delivery speed, and more.
With clear and easy to follow step-by-step instructions, Scott M. Graffius's award-winning Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions helps the reader:
- Implement and use the most popular agile framework―Scrum;
- Deliver products in short cycles with rapid adaptation to change, fast time-to-market, and continuous improvement; and
- Support innovation and drive competitive advantage.
Hailed by Literary Titan as “the book highlights the versatility of Scrum beautifully.”
Winner of 17 first place awards.
Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.
- 🇧🇷 Brazil
- 🇨🇦 Canada
- 🇨🇿 Czech Republic
- 🇩🇰 Denmark
- 🇫🇮 Finland
- 🇫🇷 France
- 🇩🇪 Germany
- 🇬🇷 Greece
- 🇭🇺 Hungary
- 🇮🇳 India
- 🇮🇪 Ireland
- 🇮🇱 Israel
- 🇮🇹 Italy
- 🇯🇵 Japan
- 🇱🇺 Luxembourg
- 🇲🇽 Mexico
- 🇳🇱 Netherlands
- 🇳🇿 New Zealand
- 🇳🇴 Norway
- 🇪🇸 Spain
- 🇸🇪 Sweden
- 🇨🇭 Switzerland
- 🇦🇪 UAE
- 🇬🇧 United Kingdom
- 🇺🇸 United States

About Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change

Thriving in today's marketplace frequently depends on making a transformation to become more agile. Those successful in the transition enjoy faster delivery speed and ROI, higher satisfaction, continuous improvement, and additional benefits.
Based on actual events, Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change provides a quick (60-90 minute) read about a successful agile transformation at a multinational entertainment and media company, told from the author's perspective as an agile coach.
The award-winning book by Scott M. Graffius is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.
- 🇦🇺 Australia
- 🇦🇹 Austria
- 🇧🇷 Brazil
- 🇨🇦 Canada
- 🇨🇿 Czech Republic
- 🇩🇰 Denmark
- 🇫🇮 Finland
- 🇫🇷 France
- 🇩🇪 Germany
- 🇬🇷 Greece
- 🇮🇳 India
- 🇮🇪 Ireland
- 🇯🇵 Japan
- 🇱🇺 Luxembourg
- 🇲🇽 Mexico
- 🇳🇱 Netherlands
- 🇳🇿 New Zealand
- 🇪🇸 Spain
- 🇸🇪 Sweden
- 🇨🇭 Switzerland
- 🇦🇪 United Arab Emirates
- 🇬🇧 United Kingdom
- 🇺🇸 United States

The short link for this article is: https://bit.ly/eu-2024
© Copyright 2024 Scott M. Graffius. All rights reserved. This material may not be published, broadcast, rewritten or redistributed without the express written permission of Scott M. Graffius.

Cisco Features Scott M. Graffius' 'Phases of Team Development' Work
05 April 2024
BY SCOTT M. GRAFFIUS | ScottGraffius.com


Informed by the research of Bruce W. Tuckman and Mary Ann C. Jensen, over 100 subsequent studies, and Scott M. Graffius' first-hand professional experience with, and analysis of, team leadership and performance, Graffius created his 'Phases of Team Development' as a unique perspective and visual conveying the five phases of team development — Forming, Storming, Norming, Performing, and Adjourning — inclusive of a graph showing how performance varies by phase, as well as the characteristics and strategies for each phase.
Leaders of teams — Project Managers, Scrum Masters, Agile Coaches, DevOps Leads, and others — can apply the information to help handle challenges or issues experienced by teams. By doing so, they’ll advance the teams’ (and their own) happiness, productivity, and success.
Graffius initially developed the material in 2008, and he periodically refreshes it. For details on the current (2024) edition including permission request information, high resolution files, and more, visit here.
Graffius’ ‘Phases of Team Development’ work is used by businesses, professional associations, government agencies, and universities around the world. Examples include Yale University, IEEE, Constructor Institute (Switzerland), Adobe, Boston University, Amsterdam Public Health Research Institute, United States National Park Service, Bayer, Ford, University of Galway (Ireland), Hasso Plattner Institute (Germany), American Management Association, UC San Diego, and many more.
Cisco was added to the list.

Excerpt 1 of the request from Cisco and the license granted by Scott M. Graffius to Cisco is above.

Excerpt 2 of the request from Cisco and the license granted by Scott M. Graffius to Cisco is above.

Excerpt 3 of the request from Cisco and the license granted by Scott M. Graffius to Cisco is above.
About Cisco
Cisco is an American multinational digital communications technology conglomerate corporation headquartered in San Jose, California. It develops, manufactures, and sells networking hardware, software, telecommunications equipment, and other high-technology services and products. Visit https://www.cisco.com to learn more.
How to Cite This Article
Graffius, Scott M. (2024, April 5). Cisco Features Scott M. Graffius' 'Phases of Team Development' Work' Available at: https://scottgraffius.com/blog/files/cisco-2024.html. DOI: 10.13140/RG.2.2.16689.60000.




About Scott M. Graffius

Scott M. Graffius, PMP, SA, CSP-SM, CSP-PO, CSM, CSPO, ITIL, LSSGB is an agile project management practitioner, consultant, thinker, creator, multi-award-winning author, and international public speaker. Founder and CEO of Exceptional PPM and PMO Solutions™ and subsidiary Exceptional Agility™, he has generated over $1.9 billion for Global Fortune 500 businesses and other organizations he has served. Graffius and content from his books, talks, workshops, and more have been featured and used by Microsoft, Oracle, Broadcom, Cisco, Gartner, Project Management Institute, IEEE, National Academy of Sciences, United States Department of Energy, Yale University, Tufts University, and others. He delights audiences with dynamic and engaging talks and workshops on agile project management, AI, Tech leadership, video game development, strategic alignment, the science of high performance teams, and more. To date, he's presented sessions at 89 conferences and other events across 25 countries.
His full bio is available here.
Connect with Scott on:



About Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions

Shifting customer needs are common in today's marketplace. Businesses must be adaptive and responsive to change while delivering an exceptional customer experience to be competitive.
There are a variety of frameworks supporting the development of products and services, and most approaches fall into one of two broad categories: traditional or agile. Traditional practices such as waterfall engage sequential development, while agile involves iterative and incremental deliverables. Organizations are increasingly embracing agile to manage projects, and best meet their business needs of rapid response to change, fast delivery speed, and more.
With clear and easy to follow step-by-step instructions, Scott M. Graffius's award-winning Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions helps the reader:
Hailed by Literary Titan as “the book highlights the versatility of Scrum beautifully.”
Winner of 17 first place awards.
Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.

About Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change

Thriving in today's marketplace frequently depends on making a transformation to become more agile. Those successful in the transition enjoy faster delivery speed and ROI, higher satisfaction, continuous improvement, and additional benefits.
Based on actual events, Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change provides a quick (60-90 minute) read about a successful agile transformation at a multinational entertainment and media company, told from the author's perspective as an agile coach.
The award-winning book by Scott M. Graffius is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.

© Copyright 2024 Scott M. Graffius. All rights reserved. This material may not be published, broadcast, rewritten or redistributed without the express written permission of Scott M. Graffius.



Informed by the research of Bruce W. Tuckman and Mary Ann C. Jensen, over 100 subsequent studies, and Scott M. Graffius' first-hand professional experience with, and analysis of, team leadership and performance, Graffius created his 'Phases of Team Development' as a unique perspective and visual conveying the five phases of team development — Forming, Storming, Norming, Performing, and Adjourning — inclusive of a graph showing how performance varies by phase, as well as the characteristics and strategies for each phase.
Leaders of teams — Project Managers, Scrum Masters, Agile Coaches, DevOps Leads, and others — can apply the information to help handle challenges or issues experienced by teams. By doing so, they’ll advance the teams’ (and their own) happiness, productivity, and success.
Graffius initially developed the material in 2008, and he periodically refreshes it. For details on the current (2024) edition including permission request information, high resolution files, and more, visit here.
Graffius’ ‘Phases of Team Development’ work is used by businesses, professional associations, government agencies, and universities around the world. Examples include Yale University, IEEE, Constructor Institute (Switzerland), Adobe, Boston University, Amsterdam Public Health Research Institute, United States National Park Service, Bayer, Ford, University of Galway (Ireland), Hasso Plattner Institute (Germany), American Management Association, UC San Diego, and many more.
Cisco was added to the list.

Excerpt 1 of the request from Cisco and the license granted by Scott M. Graffius to Cisco is above.

Excerpt 2 of the request from Cisco and the license granted by Scott M. Graffius to Cisco is above.

Excerpt 3 of the request from Cisco and the license granted by Scott M. Graffius to Cisco is above.
About Cisco
Cisco is an American multinational digital communications technology conglomerate corporation headquartered in San Jose, California. It develops, manufactures, and sells networking hardware, software, telecommunications equipment, and other high-technology services and products. Visit https://www.cisco.com to learn more.
How to Cite This Article
Graffius, Scott M. (2024, April 5). Cisco Features Scott M. Graffius' 'Phases of Team Development' Work' Available at: https://scottgraffius.com/blog/files/cisco-2024.html. DOI: 10.13140/RG.2.2.16689.60000.




About Scott M. Graffius

Scott M. Graffius, PMP, SA, CSP-SM, CSP-PO, CSM, CSPO, ITIL, LSSGB is an agile project management practitioner, consultant, thinker, creator, multi-award-winning author, and international public speaker. Founder and CEO of Exceptional PPM and PMO Solutions™ and subsidiary Exceptional Agility™, he has generated over $1.9 billion for Global Fortune 500 businesses and other organizations he has served. Graffius and content from his books, talks, workshops, and more have been featured and used by Microsoft, Oracle, Broadcom, Cisco, Gartner, Project Management Institute, IEEE, National Academy of Sciences, United States Department of Energy, Yale University, Tufts University, and others. He delights audiences with dynamic and engaging talks and workshops on agile project management, AI, Tech leadership, video game development, strategic alignment, the science of high performance teams, and more. To date, he's presented sessions at 89 conferences and other events across 25 countries.
His full bio is available here.
Connect with Scott on:



About Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions

Shifting customer needs are common in today's marketplace. Businesses must be adaptive and responsive to change while delivering an exceptional customer experience to be competitive.
There are a variety of frameworks supporting the development of products and services, and most approaches fall into one of two broad categories: traditional or agile. Traditional practices such as waterfall engage sequential development, while agile involves iterative and incremental deliverables. Organizations are increasingly embracing agile to manage projects, and best meet their business needs of rapid response to change, fast delivery speed, and more.
With clear and easy to follow step-by-step instructions, Scott M. Graffius's award-winning Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions helps the reader:
- Implement and use the most popular agile framework―Scrum;
- Deliver products in short cycles with rapid adaptation to change, fast time-to-market, and continuous improvement; and
- Support innovation and drive competitive advantage.
Hailed by Literary Titan as “the book highlights the versatility of Scrum beautifully.”
Winner of 17 first place awards.
Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.
- 🇧🇷 Brazil
- 🇨🇦 Canada
- 🇨🇿 Czech Republic
- 🇩🇰 Denmark
- 🇫🇮 Finland
- 🇫🇷 France
- 🇩🇪 Germany
- 🇬🇷 Greece
- 🇭🇺 Hungary
- 🇮🇳 India
- 🇮🇪 Ireland
- 🇮🇱 Israel
- 🇮🇹 Italy
- 🇯🇵 Japan
- 🇱🇺 Luxembourg
- 🇲🇽 Mexico
- 🇳🇱 Netherlands
- 🇳🇿 New Zealand
- 🇳🇴 Norway
- 🇪🇸 Spain
- 🇸🇪 Sweden
- 🇨🇭 Switzerland
- 🇦🇪 UAE
- 🇬🇧 United Kingdom
- 🇺🇸 United States

About Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change

Thriving in today's marketplace frequently depends on making a transformation to become more agile. Those successful in the transition enjoy faster delivery speed and ROI, higher satisfaction, continuous improvement, and additional benefits.
Based on actual events, Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change provides a quick (60-90 minute) read about a successful agile transformation at a multinational entertainment and media company, told from the author's perspective as an agile coach.
The award-winning book by Scott M. Graffius is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.
- 🇦🇺 Australia
- 🇦🇹 Austria
- 🇧🇷 Brazil
- 🇨🇦 Canada
- 🇨🇿 Czech Republic
- 🇩🇰 Denmark
- 🇫🇮 Finland
- 🇫🇷 France
- 🇩🇪 Germany
- 🇬🇷 Greece
- 🇮🇳 India
- 🇮🇪 Ireland
- 🇯🇵 Japan
- 🇱🇺 Luxembourg
- 🇲🇽 Mexico
- 🇳🇱 Netherlands
- 🇳🇿 New Zealand
- 🇪🇸 Spain
- 🇸🇪 Sweden
- 🇨🇭 Switzerland
- 🇦🇪 United Arab Emirates
- 🇬🇧 United Kingdom
- 🇺🇸 United States

© Copyright 2024 Scott M. Graffius. All rights reserved. This material may not be published, broadcast, rewritten or redistributed without the express written permission of Scott M. Graffius.

U.S. Department of Energy Quoted Scott M. Graffius
28 May 2024
BY SCOTT M. GRAFFIUS | ScottGraffius.com


Including supporting information, this short article is organized into six sections:

United States Department of Energy Quoted Scott M. Graffius
A publication of the U.S. Department of Energy (US DOE) included an excerpt from Scott M. Graffius’ award-winning Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions book. The US DOE publication is:
Details including visuals and more follow.

The cover page of the respective US DOE publication is shown above. As noted, the document available to the public (shown) is marked with "DRAFT."

Page iii of the US DOE publication is above. It shows the quote from Scott M. Graffius' award-winning Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions book. As noted, the US DOE document available to the public (shown) is marked with "DRAFT."
Read on for more on the US DOE publication, the US DOE, Scott M. Graffius, and Graffius' book.

About the US DOE Publication
The respective publication is:
As an overview, excerpts from the document follow.
"This document summarizes the accomplishments of a three-year project funded by the U.S. Department of Energy (DOE) under its Grid Modernization Initiative, which is working across DOE to create the modern grid of the future. The project, titled 'Grid Modernization Laboratory Consortium (GMLC) 1.1: Metrics Analysis' (hereafter GMLC Metrics project) was undertaken by the Grid Modernization Laboratory Consortium (GMLC) Metrics team (hereafter GMLC Metrics team), which consists of national laboratory sub-teams each dedicated to developing one of six volumes in the set of reference documents about new grid metrics."
"This first volume describes the importance of metrics for grid modernization and then introduces the six categories of metrics DOE has developed to guide the Grid Modernization Initiative—(1) reliability, (2) resilience, (3) flexibility, (4) sustainability, (5) affordability, and (6) security. It then describes the approach the Grid Metrics team took to working directly with industry stakeholders to develop new grid metrics and demonstrate their use. This report is accompanied by six separate reference documents that provide more detail about the work of the GMLC Metrics sub-teams on each of the six metrics categories and assess the current uses of metrics in these each of the categories to inform grid modernization."
The publication is available at: https://gmlc.doe.gov/sites/default/files/2021-08/GMLC1.1_Vol1_Executive_Summary_ackn_draft.pdf.

About the US DOE
The mission of the US DOE is to ensure America’s security and prosperity by addressing its energy, environmental and nuclear challenges through transformative science and technology solutions.
Visit https://www.energy.gov/ to learn more.

About Scott M. Graffius

Scott M. Graffius, PMP, SA, CSP-SM, CSP-PO, CSM, CSPO, ITIL, LSSGB is an agile project management practitioner, consultant, creator, multi-award-winning author, and international public speaker. Founder and CEO of Exceptional PPM and PMO Solutions™ and subsidiary Exceptional Agility™, he has generated over $1.9 billion for Global Fortune 500 businesses and other organizations he has served. Graffius and content from his books, talks, workshops, and more have been featured and used by Microsoft, Oracle, Broadcom, Cisco, Adobe, Gartner, Project Management Institute, IEEE, Qantas, National Academy of Sciences, EU's European Commission, Amsterdam Public Health Research Institute, Boston University, U.S. National Park Service, Bayer, Ford, London South Bank University, Warsaw University of Technology, U.S. Tennis Association, Hasso Plattner Institute, American Management Association, Virginia Tech, University of Galway Ireland, UC San Diego, Yale University, and others. He delights audiences with dynamic and engaging talks and workshops on agile project management, AI, video game development, strategic alignment, the science of high performance teams, and more. To date, he's presented sessions at 91 conferences and other events across 25 countries. His full bio is available here.



About Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions

Shifting customer needs are common in today's marketplace. Businesses must be adaptive and responsive to change while delivering an exceptional customer experience to be competitive.
There are a variety of frameworks supporting the development of products and services, and most approaches fall into one of two broad categories: traditional or agile. Traditional practices such as waterfall engage sequential development, while agile involves iterative and incremental deliverables. Organizations are increasingly embracing agile to manage projects, and best meet their business needs of rapid response to change, fast delivery speed, and more.
With clear and easy to follow step-by-step instructions, Scott M. Graffius's award-winning Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions helps the reader:
Hailed by Literary Titan as “the book highlights the versatility of Scrum beautifully.”
Winner of 17 first place awards.
Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.

How to Cite This Article
Graffius, Scott M. (2024, May 28). U.S. Department of Energy Quoted Scott M. Graffius. Available at: https://scottgraffius.com/blog/files/usdoe-2024.html. DOI: 10.13140/RG.2.2.30346.07364.

The short link for this article is https://bit.ly/us-doe
© Copyright 2024 Scott M. Graffius. All rights reserved. This material may not be published, broadcast, rewritten or redistributed without the express written permission of Scott M. Graffius.



Including supporting information, this short article is organized into six sections:
- Main Section of Article: United States Department of Energy Quoted Scott M. Graffius
- About the US DOE Publication
- About the US DOE
- About Scott M. Graffius
- About Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions
- How to Cite This Article

United States Department of Energy Quoted Scott M. Graffius
A publication of the U.S. Department of Energy (US DOE) included an excerpt from Scott M. Graffius’ award-winning Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions book. The US DOE publication is:
Pacific Northwest National Laboratory, Battelle Memorial Institute, and the United States Department of Energy (2020). Grid Modernization: Metrics Analysis (GMLC1.1) – Executive Summary, Vol.1. Alexandria, VA: National Technical Information Service.
Details including visuals and more follow.

The cover page of the respective US DOE publication is shown above. As noted, the document available to the public (shown) is marked with "DRAFT."

Page iii of the US DOE publication is above. It shows the quote from Scott M. Graffius' award-winning Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions book. As noted, the US DOE document available to the public (shown) is marked with "DRAFT."
Read on for more on the US DOE publication, the US DOE, Scott M. Graffius, and Graffius' book.

About the US DOE Publication
The respective publication is:
Pacific Northwest National Laboratory, Battelle Memorial Institute, and the United States Department of Energy (2020). Grid Modernization: Metrics Analysis (GMLC1.1) – Executive Summary, Vol.1. Alexandria, VA: National Technical Information Service.
As an overview, excerpts from the document follow.
"This document summarizes the accomplishments of a three-year project funded by the U.S. Department of Energy (DOE) under its Grid Modernization Initiative, which is working across DOE to create the modern grid of the future. The project, titled 'Grid Modernization Laboratory Consortium (GMLC) 1.1: Metrics Analysis' (hereafter GMLC Metrics project) was undertaken by the Grid Modernization Laboratory Consortium (GMLC) Metrics team (hereafter GMLC Metrics team), which consists of national laboratory sub-teams each dedicated to developing one of six volumes in the set of reference documents about new grid metrics."
"This first volume describes the importance of metrics for grid modernization and then introduces the six categories of metrics DOE has developed to guide the Grid Modernization Initiative—(1) reliability, (2) resilience, (3) flexibility, (4) sustainability, (5) affordability, and (6) security. It then describes the approach the Grid Metrics team took to working directly with industry stakeholders to develop new grid metrics and demonstrate their use. This report is accompanied by six separate reference documents that provide more detail about the work of the GMLC Metrics sub-teams on each of the six metrics categories and assess the current uses of metrics in these each of the categories to inform grid modernization."
The publication is available at: https://gmlc.doe.gov/sites/default/files/2021-08/GMLC1.1_Vol1_Executive_Summary_ackn_draft.pdf.

About the US DOE
The mission of the US DOE is to ensure America’s security and prosperity by addressing its energy, environmental and nuclear challenges through transformative science and technology solutions.
- Energy: Catalyze the timely, material, and efficient transformation of the nation’s energy system and secure U.S. leadership in energy technologies.
- Science and Innovation: Maintain a vibrant U.S. effort in science and engineering as a cornerstone of our economic prosperity with clear leadership in strategic areas.
- Nuclear Safety and Security: Enhance nuclear security through defense, nonproliferation, and environmental efforts.
- Management and Operational Excellence: Establish an operational and adaptable framework that combines the best wisdom of all Department stakeholders to maximize mission success.
Visit https://www.energy.gov/ to learn more.

About Scott M. Graffius

Scott M. Graffius, PMP, SA, CSP-SM, CSP-PO, CSM, CSPO, ITIL, LSSGB is an agile project management practitioner, consultant, creator, multi-award-winning author, and international public speaker. Founder and CEO of Exceptional PPM and PMO Solutions™ and subsidiary Exceptional Agility™, he has generated over $1.9 billion for Global Fortune 500 businesses and other organizations he has served. Graffius and content from his books, talks, workshops, and more have been featured and used by Microsoft, Oracle, Broadcom, Cisco, Adobe, Gartner, Project Management Institute, IEEE, Qantas, National Academy of Sciences, EU's European Commission, Amsterdam Public Health Research Institute, Boston University, U.S. National Park Service, Bayer, Ford, London South Bank University, Warsaw University of Technology, U.S. Tennis Association, Hasso Plattner Institute, American Management Association, Virginia Tech, University of Galway Ireland, UC San Diego, Yale University, and others. He delights audiences with dynamic and engaging talks and workshops on agile project management, AI, video game development, strategic alignment, the science of high performance teams, and more. To date, he's presented sessions at 91 conferences and other events across 25 countries. His full bio is available here.



About Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions

Shifting customer needs are common in today's marketplace. Businesses must be adaptive and responsive to change while delivering an exceptional customer experience to be competitive.
There are a variety of frameworks supporting the development of products and services, and most approaches fall into one of two broad categories: traditional or agile. Traditional practices such as waterfall engage sequential development, while agile involves iterative and incremental deliverables. Organizations are increasingly embracing agile to manage projects, and best meet their business needs of rapid response to change, fast delivery speed, and more.
With clear and easy to follow step-by-step instructions, Scott M. Graffius's award-winning Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions helps the reader:
- Implement and use the most popular agile framework―Scrum;
- Deliver products in short cycles with rapid adaptation to change, fast time-to-market, and continuous improvement; and
- Support innovation and drive competitive advantage.
Hailed by Literary Titan as “the book highlights the versatility of Scrum beautifully.”
Winner of 17 first place awards.
Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.
- 🇧🇷 Brazil
- 🇨🇦 Canada
- 🇨🇿 Czech Republic
- 🇩🇰 Denmark
- 🇫🇮 Finland
- 🇫🇷 France
- 🇩🇪 Germany
- 🇬🇷 Greece
- 🇭🇺 Hungary
- 🇮🇳 India
- 🇮🇪 Ireland
- 🇮🇱 Israel
- 🇮🇹 Italy
- 🇯🇵 Japan
- 🇱🇺 Luxembourg
- 🇲🇽 Mexico
- 🇳🇱 Netherlands
- 🇳🇿 New Zealand
- 🇳🇴 Norway
- 🇪🇸 Spain
- 🇸🇪 Sweden
- 🇨🇭 Switzerland
- 🇦🇪 UAE
- 🇬🇧 United Kingdom
- 🇺🇸 United States

How to Cite This Article
Graffius, Scott M. (2024, May 28). U.S. Department of Energy Quoted Scott M. Graffius. Available at: https://scottgraffius.com/blog/files/usdoe-2024.html. DOI: 10.13140/RG.2.2.30346.07364.

The short link for this article is https://bit.ly/us-doe
© Copyright 2024 Scott M. Graffius. All rights reserved. This material may not be published, broadcast, rewritten or redistributed without the express written permission of Scott M. Graffius.

Johns Hopkins University Features the Work of Scott M. Graffius
01 August 2024
BY SCOTT M. GRAFFIUS | ScottGraffius.com


Johns Hopkins University features Scott M. Graffius’ work!
Informed by the research of Bruce W. Tuckman and Mary Ann C. Jensen, over 100 subsequent studies, and Scott M. Graffius' first-hand professional experience with, and analysis of, team leadership and performance, Graffius created his 'Phases of Team Development' as a unique perspective and visual conveying the five phases of team development — Forming, Storming, Norming, Performing, and Adjourning — inclusive of a graph showing how performance varies by phase, as well as the characteristics and strategies for each phase. Graffius' 'Phases of Team Development' is registered with the U.S. Copyright Office.
Leaders of teams can apply Graffius' information to help handle challenges or issues experienced by teams. By doing so, they’ll advance the teams’ (and their own) happiness, productivity, and success.
Graffius' copyrighted 'Phases of Team Development' work is used by businesses, professional associations, government agencies, and universities around the world. Select examples include:
Johns Hopkins University (JHU) was added to the list. JHU Carey Business School features Graffius’ ‘Phases of Team Development’ IP in its Business Communications (BU 120.601) course, taught by Steven D. Cohen, Ph.D., M.P.P.
Excerpts from a related presentation follow.

The title page of the JHU presentation is shown above.

Page 2 of the JHU presentation is shown above.

Page 3 of the JHU presentation is shown above.
Current Edition of Graffius’ ‘Phases of Team Development’ IP
Graffius initially developed his respective material in 2008, and he periodically refreshes it. Information on the current (2024) edition of his 'Phases of Team Development' IP is available at https://www.scottgraffius.com/blog/files/teams-2024.html.
About Johns Hopkins University
Johns Hopkins, founded in 1876, is America's first research university and home to nine world-class academic divisions working together as one university.
Visit https://www.jhu.edu/ to learn more.
About Business Communication (BU 120.601)
The JHU Business Communication (BU 120.601) course refines students’ skills in business writing, public speaking, and interpersonal communication. Through analyses and practice of communication strategies adopted by successful business professionals, students learn to write clearly and concisely, deliver compelling presentations, and construct effective arguments. See JHU’s course catalog at https://e-catalogue.jhu.edu/course-descriptions/management/ to learn more.
About Steven D. Cohen, Ph.D., M.P.P.
Steven D. Cohen is a Professor at the Johns Hopkins Carey Business School. He is well known for helping leaders communicate with confidence, influence, and authority. Dr. Cohen has been quoted in media outlets such as the Financial Times, Forbes, Vanity Fair, New York Magazine, and NBC News. To learn more about Professor Cohen, visit https://carey.jhu.edu/faculty/faculty-directory/steven-d-cohen-phd.





About Scott M. Graffius

Scott M. Graffius, PMP, SA, CSP-SM, CSP-PO, CSM, CSPO, ITIL, LSSGB is an agile project management practitioner, consultant, creator, award-winning author (Agile Scrum and Agile Transformation), and international public speaker. Founder and CEO of Exceptional PPM and PMO Solutions™ and subsidiary Exceptional Agility™, he has generated over $1.9 billion for Global Fortune 500 businesses and other organizations he has served. Graffius and content from his books, talks, workshops, and more have been featured and used by Microsoft, Oracle, Broadcom, Cisco, Adobe, Gartner, Project Management Institute, IEEE, Qantas, National Academy of Sciences, EU's European Commission, Amsterdam Public Health Research Institute, Boston University, U.S. National Park Service, Bayer, Ford, London South Bank University, Warsaw University of Technology, U.S. Tennis Association, Hasso Plattner Institute, American Management Association, Virginia Tech, University of Galway Ireland, UC San Diego, Yale University, and others. He delights audiences with dynamic and engaging talks and workshops on agile project management, AI, video game development, strategic alignment, the science of high performance teams, and more. To date, he's presented sessions at 91 conferences and other events across 25 countries. His full bio is available here.



About Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions

Shifting customer needs are common in today's marketplace. Businesses must be adaptive and responsive to change while delivering an exceptional customer experience to be competitive.
There are a variety of frameworks supporting the development of products and services, and most approaches fall into one of two broad categories: traditional or agile. Traditional practices such as waterfall engage sequential development, while agile involves iterative and incremental deliverables. Organizations are increasingly embracing agile to manage projects, and best meet their business needs of rapid response to change, fast delivery speed, and more.
With clear and easy to follow step-by-step instructions, Scott M. Graffius's award-winning Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions helps the reader:
Hailed by Literary Titan as “the book highlights the versatility of Scrum beautifully.”
Winner of 17 first place awards.
Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.

About Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change

Thriving in today's marketplace frequently depends on making a transformation to become more agile. Those successful in the transition enjoy faster delivery speed and ROI, higher satisfaction, continuous improvement, and additional benefits.
Based on actual events, Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change provides a quick (60-90 minute) read about a successful agile transformation at a multinational entertainment and media company, told from the author's perspective as an agile coach.
The award-winning book by Scott M. Graffius is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.

How to Cite This Article
Graffius, Scott M. (2024, August 1). Johns Hopkins University Features the Work of Scott M. Graffius. Available at: https://scottgraffius.com/blog/files/jhu-cbs.html. DOI: 10.13140/RG.2.2.35998.34889.

A PDF of this article is here
The short link for this article is https://bit.ly/jhu-cbs
© Copyright 2024 Scott M. Graffius. All rights reserved. This material may not be published, broadcast, rewritten or redistributed without the express written permission of Scott M. Graffius.



Johns Hopkins University features Scott M. Graffius’ work!
Informed by the research of Bruce W. Tuckman and Mary Ann C. Jensen, over 100 subsequent studies, and Scott M. Graffius' first-hand professional experience with, and analysis of, team leadership and performance, Graffius created his 'Phases of Team Development' as a unique perspective and visual conveying the five phases of team development — Forming, Storming, Norming, Performing, and Adjourning — inclusive of a graph showing how performance varies by phase, as well as the characteristics and strategies for each phase. Graffius' 'Phases of Team Development' is registered with the U.S. Copyright Office.
Leaders of teams can apply Graffius' information to help handle challenges or issues experienced by teams. By doing so, they’ll advance the teams’ (and their own) happiness, productivity, and success.
Graffius' copyrighted 'Phases of Team Development' work is used by businesses, professional associations, government agencies, and universities around the world. Select examples include:
- Adobe,
- American Management Association,
- Amsterdam Public Health Research Institute,
- Bayer,
- Boston University,
- Broadcom,
- Cisco,
- Deimos Aerospace,
- DevOps Institute,
- Ford Motor Company,
- Hasso Plattner Institute (Germany),
- IEEE,
- London South Bank University,
- Microsoft,
- New Zealand Government,
- Oracle
- Torrens University Australia,
- UC San Diego,
- TBS Switzerland,
- UK Sports Institute,
- University of Galway Ireland,
- U.S. National Park Service,
- U.S. Tennis Association,
- Virginia Tech,
- Yale University,
- and many others.
Johns Hopkins University (JHU) was added to the list. JHU Carey Business School features Graffius’ ‘Phases of Team Development’ IP in its Business Communications (BU 120.601) course, taught by Steven D. Cohen, Ph.D., M.P.P.
Excerpts from a related presentation follow.

The title page of the JHU presentation is shown above.

Page 2 of the JHU presentation is shown above.

Page 3 of the JHU presentation is shown above.
Current Edition of Graffius’ ‘Phases of Team Development’ IP
Graffius initially developed his respective material in 2008, and he periodically refreshes it. Information on the current (2024) edition of his 'Phases of Team Development' IP is available at https://www.scottgraffius.com/blog/files/teams-2024.html.
About Johns Hopkins University
Johns Hopkins, founded in 1876, is America's first research university and home to nine world-class academic divisions working together as one university.
- The Johns Hopkins Carey Business School is the graduate business school of Johns Hopkins University, a private research university in Baltimore, Maryland. It was established in 2007 and offers full-time and part-time programs leading to the Master of Business Administration and Master of Science degrees.
- The School of Advanced International Studies’ interdisciplinary curriculum—delivered at locations on three continents and grounded in the study of international economics, international relations, and regional studies—prepares students to address the multifaceted challenges facing the world today.
- Krieger School of Arts and Sciences—comprised of 22 departments and 33 centers, programs, and institutes—is home to students interested in the arts, humanities, natural sciences, and social sciences.
- The School of Education prepares educators to make a difference in the lives of children and adults.
- The Whiting School of Engineering, a global leader in innovation and research, teaches students to think creatively while drawing upon mathematics and scientific principles to tackle difficult, real-world problems.
- The School of Medicine has revolutionized the education of physicians, the practice of medicine, and medical research nationally and internationally.
- The School of Nursing aims to improve health locally and globally through leadership and excellence in nursing education, research, practice, and service.
- Founded in 1857 as America’s first academy of music, the Peabody Institute trains musicians and dancers of every age and at every level through its degree-granting Conservatory and its community-based Preparatory.
- The Bloomberg School of Public Health educates scientists and public health professionals committed to the improvement of health and prevention of disease and disability around the world.
Visit https://www.jhu.edu/ to learn more.
About Business Communication (BU 120.601)
The JHU Business Communication (BU 120.601) course refines students’ skills in business writing, public speaking, and interpersonal communication. Through analyses and practice of communication strategies adopted by successful business professionals, students learn to write clearly and concisely, deliver compelling presentations, and construct effective arguments. See JHU’s course catalog at https://e-catalogue.jhu.edu/course-descriptions/management/ to learn more.
About Steven D. Cohen, Ph.D., M.P.P.
Steven D. Cohen is a Professor at the Johns Hopkins Carey Business School. He is well known for helping leaders communicate with confidence, influence, and authority. Dr. Cohen has been quoted in media outlets such as the Financial Times, Forbes, Vanity Fair, New York Magazine, and NBC News. To learn more about Professor Cohen, visit https://carey.jhu.edu/faculty/faculty-directory/steven-d-cohen-phd.





About Scott M. Graffius

Scott M. Graffius, PMP, SA, CSP-SM, CSP-PO, CSM, CSPO, ITIL, LSSGB is an agile project management practitioner, consultant, creator, award-winning author (Agile Scrum and Agile Transformation), and international public speaker. Founder and CEO of Exceptional PPM and PMO Solutions™ and subsidiary Exceptional Agility™, he has generated over $1.9 billion for Global Fortune 500 businesses and other organizations he has served. Graffius and content from his books, talks, workshops, and more have been featured and used by Microsoft, Oracle, Broadcom, Cisco, Adobe, Gartner, Project Management Institute, IEEE, Qantas, National Academy of Sciences, EU's European Commission, Amsterdam Public Health Research Institute, Boston University, U.S. National Park Service, Bayer, Ford, London South Bank University, Warsaw University of Technology, U.S. Tennis Association, Hasso Plattner Institute, American Management Association, Virginia Tech, University of Galway Ireland, UC San Diego, Yale University, and others. He delights audiences with dynamic and engaging talks and workshops on agile project management, AI, video game development, strategic alignment, the science of high performance teams, and more. To date, he's presented sessions at 91 conferences and other events across 25 countries. His full bio is available here.



About Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions

Shifting customer needs are common in today's marketplace. Businesses must be adaptive and responsive to change while delivering an exceptional customer experience to be competitive.
There are a variety of frameworks supporting the development of products and services, and most approaches fall into one of two broad categories: traditional or agile. Traditional practices such as waterfall engage sequential development, while agile involves iterative and incremental deliverables. Organizations are increasingly embracing agile to manage projects, and best meet their business needs of rapid response to change, fast delivery speed, and more.
With clear and easy to follow step-by-step instructions, Scott M. Graffius's award-winning Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions helps the reader:
- Implement and use the most popular agile framework―Scrum;
- Deliver products in short cycles with rapid adaptation to change, fast time-to-market, and continuous improvement; and
- Support innovation and drive competitive advantage.
Hailed by Literary Titan as “the book highlights the versatility of Scrum beautifully.”
Winner of 17 first place awards.
Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.
- 🇧🇷 Brazil
- 🇨🇦 Canada
- 🇨🇿 Czech Republic
- 🇩🇰 Denmark
- 🇫🇮 Finland
- 🇫🇷 France
- 🇩🇪 Germany
- 🇬🇷 Greece
- 🇭🇺 Hungary
- 🇮🇳 India
- 🇮🇪 Ireland
- 🇮🇱 Israel
- 🇮🇹 Italy
- 🇯🇵 Japan
- 🇱🇺 Luxembourg
- 🇲🇽 Mexico
- 🇳🇱 Netherlands
- 🇳🇿 New Zealand
- 🇳🇴 Norway
- 🇪🇸 Spain
- 🇸🇪 Sweden
- 🇨🇭 Switzerland
- 🇦🇪 UAE
- 🇬🇧 United Kingdom
- 🇺🇸 United States

About Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change

Thriving in today's marketplace frequently depends on making a transformation to become more agile. Those successful in the transition enjoy faster delivery speed and ROI, higher satisfaction, continuous improvement, and additional benefits.
Based on actual events, Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change provides a quick (60-90 minute) read about a successful agile transformation at a multinational entertainment and media company, told from the author's perspective as an agile coach.
The award-winning book by Scott M. Graffius is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.
- 🇦🇺 Australia
- 🇦🇹 Austria
- 🇧🇷 Brazil
- 🇨🇦 Canada
- 🇨🇿 Czech Republic
- 🇩🇰 Denmark
- 🇫🇮 Finland
- 🇫🇷 France
- 🇩🇪 Germany
- 🇬🇷 Greece
- 🇮🇳 India
- 🇮🇪 Ireland
- 🇯🇵 Japan
- 🇱🇺 Luxembourg
- 🇲🇽 Mexico
- 🇳🇱 Netherlands
- 🇳🇿 New Zealand
- 🇪🇸 Spain
- 🇸🇪 Sweden
- 🇨🇭 Switzerland
- 🇦🇪 United Arab Emirates
- 🇬🇧 United Kingdom
- 🇺🇸 United States

How to Cite This Article
Graffius, Scott M. (2024, August 1). Johns Hopkins University Features the Work of Scott M. Graffius. Available at: https://scottgraffius.com/blog/files/jhu-cbs.html. DOI: 10.13140/RG.2.2.35998.34889.

A PDF of this article is here
The short link for this article is https://bit.ly/jhu-cbs
© Copyright 2024 Scott M. Graffius. All rights reserved. This material may not be published, broadcast, rewritten or redistributed without the express written permission of Scott M. Graffius.

'Maximizing LinkedIn for Business Growth' Book References and Incorporates Scott M. Graffius' 'Lifespan (Half-Life) of Social Media Posts' Research
18 September 2024
BY SCOTT M. GRAFFIUS | ScottGraffius.com


Maximizing LinkedIn for Business Growth by Neal Schaffer References and Incorporates Scott M. Graffius' 'Lifespan (Half-Life) of Social Media Posts' Research
When content is published online, relevance and engagement have a limited lifespan. An advantageous objective metric is half-life. It’s the time it takes for a post to receive half of its total engagement (such as likes, shares, and comments). Data can help inform strategic and tactical decisions, such as the frequency and scheduling of posts.
Reports by others related to the shelf life of social media are often outdated or based on the experience of one person, one organization, or one limited set of data. With any of those common limitations, findings are at risk of being non-representative, inaccurate, or unreliable.
It’s important to have a large dataset from multiple sources. In addition to generating results that are more likely to be appropriately representative, accurate, and reliable, this approach provides a more complete picture and helps identify trends.
In 2018, Scott M. Graffius first published data on the average lifespan (half-life) of posts on Snapchat, X (formerly Twitter), Facebook, Instagram, LinkedIn, YouTube, Pinterest, and blogs based on a large dataset comprised of multiple, diverse sources. Algorithms and other factors on platforms change over time. For that reason, Graffius periodically updates the analysis.
The visual for the current (2024) edition of his ‘Lifespan (Half-Life) of Social Media Posts’ is shown below and the details are here.

Scientists, researchers, journalists, academics, YouTubers, podcasters, digital marketing experts, businesses, government agencies, and others around the world have featured and used Scott M. Graffius’ ‘Lifespan (Half-Life) of Social Media Posts’ research. Here are some examples:
And many more.
Neal Schaffer's Maximizing LinkedIn for Business Growth: A Practical Guide to Building Your Brand and Driving Results is now also on the list. Some visuals follow.
Excerpt 1 is below. It shows the book cover image for Maximizing LinkedIn for Business Growth.

Excerpt 2 is next. It shows that the LinkedIn’s Content Visibility and Organic Reach section of Maximizing LinkedIn for Business Growth incorporates Graffius’ research (noted with citation “11” — which is delineated in the References section of the book).

Excerpt 3 is below. It shows the References section of Maximizing LinkedIn for Business Growth, indicating Graffius’ research.

Excerpt 4 is next. It shows the References section of Maximizing LinkedIn for Business Growth, indicating Graffius’ research (as a zoomed-in view).

Excerpt 5 is below. A snapshot of stats on 18 September 2024 (one day after the release of Maximizing LinkedIn for Business Growth) shows that Amazon.com ranked the book as #1 in multiple categories.

To learn more about Graffius' ‘Lifespan (Half-Life) of Social Media Posts’ research, visit here.

This article uses limited excerpts from Maximizing LinkedIn for Business Growth: A Practical Guide to Building Your Brand and Driving Results and Amazon.com, attributed to Neal Schaffer and Amazon.com, respectively, and used under fair use for news reporting and analysis. Maximizing LinkedIn for Business Growth: A Practical Guide to Building Your Brand and Driving Results is copyright © Neal Schaffer. Content on Amazon.com is the property of Amazon.com, Inc. Graffius’ ‘Lifespan (Half-Life) of Social Media Posts’ is copyright © Scott M. Graffius.

About Neal Schaffer
Neal Schaffer is a globally recognized digital marketing consultant, Fractional CMO, keynote speaker, corporate trainer, university educator, and author of six books, including Maximize Your Social: A One-Stop Guide to Building a Social Media Strategy for Marketing and Business Success, The Age of Influence: The Power of Influencers to Elevate Your Brand, Maximizing LinkedIn for Business Growth: A Practical Guide to Building Your Brand and Driving Results, and Digital Threads: The Small Business and Entrepreneur Playbook for Digital First Marketing. Visit https://nealschaffer.com to learn more about Neal.

About Maximizing LinkedIn for Business Growth: A Practical Guide to Building Your Brand and Driving Results
The following is based on description for the book on Amazon.com.
In today’s digital-first economy, LinkedIn has become the ultimate platform for professionals to grow their personal brands, generate leads, and establish industry authority. Whether you’re a salesperson, entrepreneur, small business owner, service provider, or content creator, Maximizing LinkedIn for Business Growth equips you with the actionable tools and proven strategies to fully leverage LinkedIn’s vast potential.

About Scott M. Graffius

Scott M. Graffius is a global leader in agile project management, an expert on teamwork tradecraft, an authority on temporal dynamics on social media platforms, a creator, a consultant, a trainer, an award-winning author, and an international public speaker.
He's generated over $1.9 billion of business value in aggregate for Global Fortune 500 businesses and other organizations he's served. Businesses and industries range from consumer products to advanced technology (including AI, R&D), e-commerce, music, streaming/OTT video, television, film, video games, financial services, government, and more.
Graffius and content from his books (Agile Scrum and Agile Transformation), talks, workshops, and more have been featured and used by businesses, professional associations, governments, and universities around the world. Examples include Adobe, American Management Association, Amsterdam Public Health Research Institute, Bayer, Boston University, Broadcom, Cisco, Deimos Aerospace, DevOps Institute, EU's European Commission, Ford Motor Company, Hasso Plattner Institute Germany, IEEE, Johns Hopkins University, London South Bank University, Microsoft, National Academy of Sciences, New Zealand Government, Oracle, Project Management Institute, Torrens University Australia, UC San Diego, TBS Switzerland, UK Sports Institute, University of Galway Ireland, U.S. Department of Energy, U.S. National Park Service, U.S. Tennis Association, Virginia Tech, Warsaw University of Technology, Yale University, Zurich University of Applied Sciences, and many others.
He delights audiences around the world with dynamic and engaging talks and workshops. He's presented sessions at 91 conferences and other events across 25 countries. Visit here to learn more and here to ask Scott to speak at your event.



About Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions

Shifting customer needs are common in today's marketplace. Businesses must be adaptive and responsive to change while delivering an exceptional customer experience to be competitive.
There are a variety of frameworks supporting the development of products and services, and most approaches fall into one of two broad categories: traditional or agile. Traditional practices such as waterfall engage sequential development, while agile involves iterative and incremental deliverables. Organizations are increasingly embracing agile to manage projects, and best meet their business needs of rapid response to change, fast delivery speed, and more.
With clear and easy to follow step-by-step instructions, Scott M. Graffius's award-winning Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions helps the reader:
Hailed by Literary Titan as “the book highlights the versatility of Scrum beautifully.”
Winner of 17 first place awards.
Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.

About Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change

Thriving in today's marketplace frequently depends on making a transformation to become more agile. Those successful in the transition enjoy faster delivery speed and ROI, higher satisfaction, continuous improvement, and additional benefits.
Based on actual events, Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change provides a quick (60-90 minute) read about a successful agile transformation at a multinational entertainment and media company, told from the author's perspective as an agile coach.
The award-winning book by Scott M. Graffius is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.


How to Cite This Article
Graffius, Scott M. (2024, September 18). 'Maximizing LinkedIn for Business Growth' Book References and Incorporates Scott M. Graffius' 'Lifespan (Half-Life) of Social Media Posts' Research. Available at: https://scottgraffius.com/blog/files/maximizing-linkedin.html. DOI: 10.13140/RG.2.2.19040.08969.


Post-Publication Notes
If there are any supplements or updates to this article after the date of publication, they will appear here.

A PDF of this article is here
The short link for this article is https://bit.ly/in-max
© Copyright 2024 Scott M. Graffius. All rights reserved. This material may not be published, broadcast, rewritten or redistributed without the express written permission of Scott M. Graffius.



Maximizing LinkedIn for Business Growth by Neal Schaffer References and Incorporates Scott M. Graffius' 'Lifespan (Half-Life) of Social Media Posts' Research
When content is published online, relevance and engagement have a limited lifespan. An advantageous objective metric is half-life. It’s the time it takes for a post to receive half of its total engagement (such as likes, shares, and comments). Data can help inform strategic and tactical decisions, such as the frequency and scheduling of posts.
Reports by others related to the shelf life of social media are often outdated or based on the experience of one person, one organization, or one limited set of data. With any of those common limitations, findings are at risk of being non-representative, inaccurate, or unreliable.
It’s important to have a large dataset from multiple sources. In addition to generating results that are more likely to be appropriately representative, accurate, and reliable, this approach provides a more complete picture and helps identify trends.
In 2018, Scott M. Graffius first published data on the average lifespan (half-life) of posts on Snapchat, X (formerly Twitter), Facebook, Instagram, LinkedIn, YouTube, Pinterest, and blogs based on a large dataset comprised of multiple, diverse sources. Algorithms and other factors on platforms change over time. For that reason, Graffius periodically updates the analysis.
The visual for the current (2024) edition of his ‘Lifespan (Half-Life) of Social Media Posts’ is shown below and the details are here.

Scientists, researchers, journalists, academics, YouTubers, podcasters, digital marketing experts, businesses, government agencies, and others around the world have featured and used Scott M. Graffius’ ‘Lifespan (Half-Life) of Social Media Posts’ research. Here are some examples:
- Bensley, Robert J., & Brookins-Fisher, Jodi (2023, December 14). Community and Public Health Education Methods: A Practical Guide—Fifth Edition. Burlington, MA: Jones & Bartlett Learning. [The authors cover Graffius’ work in Chapter 10 (Using Social Media) and list Graffius’ work as reference number 84 on page 256. A link to the publication at Google Books is here: https://bit.ly/cphem-5.]
- Berkessel, Juergen (2021, October 27). How Evergreen Posting on Social Media for Podcasters Creates Growth. Season 1, Episode 9 of the Podcasting Strategy Show. Available at: https://polymash.com/evergreen-posting. [The podcast references Graffius’ research. Show notes include Graffius’ “Lifespan (Half-Life) of Social Media Posts” visual as well as a hyperlink to Graffius’ full report.]
- Buffer (2024, February 7). 9 Ways to Grow Your Following on X/Twitter. Available at: https://buffer.com/resources/get-more-followers-on-twitter-x/. [It has a hyperlink to Graffius’ research.]
- Burton, Taylor (2022, November 2). Social Media Marketing: Leveraging LinkedIn. Pennsylvania Bar Institute. Available at: https://go.pbi.org/blog/social-media-marketing-leveraging-linkedin. [In the article, “LinkedIn posts are shown to have a longer lifespan” is hyperlinked to Graffius’ research.]
- Center for Direct Marketing (2024, March 25). Best Marketing Podcasts, Lifespan of Social Media and Blog Posts. Available at: https://dmcenter.com/march-2024/. [The article references, and has a link to, Graffius’ research.]
- Center for Direct Marketing (2022, September 27). What Is the Average Lifespan of a Blog or Social Media Post? Available at: https://dmcenter.com/lifespan-of-a-post. [The article includes data from Graffius and a hyperlink to his research.]
- Chowdhary, Tanish (2023, March 21). 13 Best Twitter Thread Tools to Go Viral in 2023. Geekflare. Available at: https://geekflare.com/best-twitter-thread-tools. [The article includes Graffius’ “Lifespan (Half-Life) of Social Media Posts” visual and a hyperlink to Graffius’ research.]
- Confederation of European Waste-to-Energy Plants (CEWEP) (2023, June 15). The Power of Social Media and How to Use It. 10th CEWEP Waste-to-Energy Congress, 14th - 16th June 2023, Berlin. Available at: https://www.cewep.eu/congress2023presentations/ and https://www.cewep.eu/wp-content/uploads/2023/06/4.1-Monika-Michalska.pdf. [CEWEP Congress presentation slide 9 featured Graffius’ visual, representing a summary of his research findings.]
- Degraux, Xavier (2022, November 5). Quelle est la Durée d’un Post sur Twitter, Instagram, LinkedIn. Available at: https://www.xavierdegraux.be/quelle-est-la-duree-dun-post-sur-twitter-instagram-linkedin. [In his article, Xavier Degraux — a social networks and content marketing consultant based in Belgium — discussed Graffius' work and provided a hyperlink to the research. Here's the title in English: How Long is a Post on Twitter, Instagram, LinkedIn.]
- Encompass Online Marketing (2023, March 15). How Often Should You Publish New Content? Available at: https://encompassonline.ca/blog/how-often-should-you-publish-new-content. [Among other points, the article references the lifespan of tweets and has a hyperlink to Graffius’ research.]
- Fallah, Georges (2023, December 18). The Best Times to Post on Social Media. Available at: https://www.vbout.com/blog/the-best-times-to-post-on-social-media. [The article has hyperlinks to Graffius’ research.]
- Gebauer, Susanna (2022, October 25). Twitter Scheduling: How to Schedule Tweets for More Impact. Available at: https://susannagebauer.com/blog/twitter-scheduling/. [The article includes a link to Graffius' research.]
- Geyser, Werner (2023, September 20). 34 Mind-blowing Pinterest Stats for 2023. Influencer Marketing Hub. Available at: https://influencermarketinghub.com/pinterest-stats. [The article references the durations of “three months” and provides a hyperlink to Graffius’ research.]
- GoDaddy (2023, February 20). How to Do Social Media: A Guide for Small Businesses and Entrepreneurs. Available at: https://www.godaddy.com/resources/skills/how-to-do-social-media. [In discussing the lifespan of tweets, the article provides a hyperlink to Graffius’ research.]
- Gotch, Nathan (2023, December 4). How to Start an SEO Business (2024 Update). Available at: https://www.gotchseo.com/start-seo-company/. [The article includes Graffius’ “Lifespan (Half-Life) of Social Media Posts” visual and a hyperlink to Graffius’ research.]
- Hawes, C. W. (2023, January 24). Social Media Half-Life. Available at: https://www.cwhawes.com/social-media-half-life. [The article identifies Graffius’ research and has a hyperlink to it.]
- Lin, Yunduan, & Wang, Mengxin, & Zhang, Heng, & Zhang, Renyu, & Shen, Zuo-Jun Max (2021, June 9; revised 2023, June 28). Content Promotion for Online Content Platforms with the Diffusion Effect. SSRN. Available at: https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3863104 and https://dx.doi.org/10.2139/ssrn.3863104. [The scientific paper mentions Graffius’ work, and it delineates his research in the References section.]
- McErlain-Naylor, Stuart (2022, March 24). Social Media for Academia - All You Need to Know [Video]. Available at: https://www.youtube.com/watch?v=Ka88MxZbU8o. [At timestamp 13:59 in the video, Dr. Stuart McErlain-Naylor displays a visual which summarizes the 2022 edition of Graffius’ research.]
- MeetEdgar (2023, April 2). Everything You Need to Know About Repeating Social Media Content. Available at: https://meetedgar.com/blog/repeating-social-media-content. [This article from social media management tool company MeetEdgar discusses the lifespan of posts and it has a hyperlink to Graffius’ research.]
- Memom, Alafiya (2023, June 14). Master the Art of Using Pinterest for Blogging in 2023. ContentStudio. Available at: https://blog.contentstudio.io/pinterest-for-blogging. [The article rounds up the half-life of Pinterest pins as “4 months” and it includes a hyperlink to Graffius’ research.]
- Metricool (2023, October 31). YouTube Marketing in 2023. Available at: https://metricool.com/youtube-marketing. [The article includes “According to Scott Graffius’s data ...” and a hyperlink to Graffius’ research.]
- Patel, Neil (2023, May 23). 18 Powerful Twitter Marketing Tips [That Actually Work]. Neil Patel. Available at: https://neilpatel.com/blog/twitter-marketing-tips. [In the article, “The average lifespan of one tweet” has a hyperlink to Graffius’ research.]
- Pitzalis, Josh (2022, November 21). Finding Social Media Calendar Ideas for Twitter. Chirr App. Available at: https://getchirrapp.com/how-to/find. [The article references the half-life of a tweet and has a hyperlink to Graffius’ research.]
- Pugalia, Akash, & Lalani, Farah (2023, September 29). Digital Safety: How a Multi-Faceted Approach Can Help Tackle Real-World Harm. World Economic Forum. Available at: https://www.weforum.org/agenda/2023/09/digital-safety-multi-faceted-approach-tackle-real-world-harm. [The Proceedings of the National Academy of Sciences (PNAS) included data by Graffius on the half-life of social media. The World Economic Forum covered that PNAS study in their article.]
- Rainey, Clint (2023, August 15). Social Media’s Toxic Impact Can Last Up to 8 Days. This Behavioral Scientist’s Solution Might Surprise You. Available at: https://www.fastcompany.com/90939081/social-media-toxic-impact-content-moderation-solution-behavior-science. [The Proceedings of the National Academy of Sciences (PNAS) included Graffius’ research data on the half-life of social media. Fast Company covered that PNAS publication — and summarized Graffius’ data from it — in their article.]
- Rynek Pro (2023, June 26). Długość Życia Postów (Half-Life) w Mediach Społecznościowych w 2023 Roku. Available at: https://rynek.pro/half-life-dlugosc-zycia-postow/#pll_switcher. [Rynek Pro, a Poland-based advertising agency, featured Graffius’ research in their article. Here’s the title in English: Life Expectancy of Posts (Half-Life) in Social Media in 2023.]
- Schneider, Philipp J., & Rizoiu, Marian-Andrei (2023, August 22). The Effectiveness of Moderating Harmful Online Content. Proceedings of the National Academy of Sciences of the United States of America, 120 (34): e2307360120. Available at: https://www.pnas.org/doi/abs/10.1073/pnas.2307360120. DOI: 10.1073/pnas.2307360120. [The scientific paper references Graffius’ “Lifespan (Half-Life) of Social Media Posts” research and uses his data.]
- Strozyk, Kaylee (2023, November 3). 11 Tips on How to Use Pinterest for Real Estate. Fit Small Business. Available at: https://fitsmallbusiness.com/how-to-use-pinterest-for-real-estate-agents. [The article references that the half-life of Pinterest pins is “about 3.75 months.” Selecting the respective hyperlink brings up Graffius’ research.]
- Thailand TV News (2022, August 16). Half-Life of Each Social Media Post. Available at: https://thailandtv.news/half-life-of-each-social-media-post-thumbsup. [The article incorporates data from Graffius’ work and it has a hyperlink to his research.]
- The Tech Reps (2023, January 23). SEO or Social Media Marketing, Which is Better for Sales? [video]. Available at: https://www.youtube.com/watch?v=aVmQdHDXCrw. [The Tech Reps used Graffius’ “Lifespan (Half-Life) of Social Media Posts” visual as the background image in their video.]
- Two Rivers Marketing (2020, December 9). 8 Social Media Channels and Tactics to Consider Adding to Your Marketing Mix. Available at: https://www.tworiversmarketing.com/blog/8-social-media-channels-and-tactics-to-consider-adding-to-your-marketing-mix. [The article references the lifespan of posts and has a hyperlink to Graffius’ research.]
- Walters, Christy (2023, May 4). How To Curate Content for LinkedIn: Handpick Your Next Post. CopyPress. Available at: https://www.copypress.com/kb/social-media-promotion/curate-content-for-linkedin. [The article discusses the lifespan of a LinkedIn post and has a hyperlink to Graffius’ research.]
- What What SEO (2024, September 5). 5 bonnes raisons de créer un compte Pinterest si tu es entrepreneuse. (In English: 5 good reasons to create a Pinterest account if you are an entrepreneur). Available at: https://whatwhatseo.fr/creer-compte-pinterest-entreprise-avantages/. [The article incorporates Graffius’ research; to see the details, select 'Sources' located towards the end of the article.]
And many more.
Neal Schaffer's Maximizing LinkedIn for Business Growth: A Practical Guide to Building Your Brand and Driving Results is now also on the list. Some visuals follow.
Excerpt 1 is below. It shows the book cover image for Maximizing LinkedIn for Business Growth.

Excerpt 2 is next. It shows that the LinkedIn’s Content Visibility and Organic Reach section of Maximizing LinkedIn for Business Growth incorporates Graffius’ research (noted with citation “11” — which is delineated in the References section of the book).

Excerpt 3 is below. It shows the References section of Maximizing LinkedIn for Business Growth, indicating Graffius’ research.

Excerpt 4 is next. It shows the References section of Maximizing LinkedIn for Business Growth, indicating Graffius’ research (as a zoomed-in view).

Excerpt 5 is below. A snapshot of stats on 18 September 2024 (one day after the release of Maximizing LinkedIn for Business Growth) shows that Amazon.com ranked the book as #1 in multiple categories.

To learn more about Graffius' ‘Lifespan (Half-Life) of Social Media Posts’ research, visit here.

This article uses limited excerpts from Maximizing LinkedIn for Business Growth: A Practical Guide to Building Your Brand and Driving Results and Amazon.com, attributed to Neal Schaffer and Amazon.com, respectively, and used under fair use for news reporting and analysis. Maximizing LinkedIn for Business Growth: A Practical Guide to Building Your Brand and Driving Results is copyright © Neal Schaffer. Content on Amazon.com is the property of Amazon.com, Inc. Graffius’ ‘Lifespan (Half-Life) of Social Media Posts’ is copyright © Scott M. Graffius.

About Neal Schaffer
Neal Schaffer is a globally recognized digital marketing consultant, Fractional CMO, keynote speaker, corporate trainer, university educator, and author of six books, including Maximize Your Social: A One-Stop Guide to Building a Social Media Strategy for Marketing and Business Success, The Age of Influence: The Power of Influencers to Elevate Your Brand, Maximizing LinkedIn for Business Growth: A Practical Guide to Building Your Brand and Driving Results, and Digital Threads: The Small Business and Entrepreneur Playbook for Digital First Marketing. Visit https://nealschaffer.com to learn more about Neal.

About Maximizing LinkedIn for Business Growth: A Practical Guide to Building Your Brand and Driving Results
The following is based on description for the book on Amazon.com.
In today’s digital-first economy, LinkedIn has become the ultimate platform for professionals to grow their personal brands, generate leads, and establish industry authority. Whether you’re a salesperson, entrepreneur, small business owner, service provider, or content creator, Maximizing LinkedIn for Business Growth equips you with the actionable tools and proven strategies to fully leverage LinkedIn’s vast potential.

About Scott M. Graffius

Scott M. Graffius is a global leader in agile project management, an expert on teamwork tradecraft, an authority on temporal dynamics on social media platforms, a creator, a consultant, a trainer, an award-winning author, and an international public speaker.
He's generated over $1.9 billion of business value in aggregate for Global Fortune 500 businesses and other organizations he's served. Businesses and industries range from consumer products to advanced technology (including AI, R&D), e-commerce, music, streaming/OTT video, television, film, video games, financial services, government, and more.
Graffius and content from his books (Agile Scrum and Agile Transformation), talks, workshops, and more have been featured and used by businesses, professional associations, governments, and universities around the world. Examples include Adobe, American Management Association, Amsterdam Public Health Research Institute, Bayer, Boston University, Broadcom, Cisco, Deimos Aerospace, DevOps Institute, EU's European Commission, Ford Motor Company, Hasso Plattner Institute Germany, IEEE, Johns Hopkins University, London South Bank University, Microsoft, National Academy of Sciences, New Zealand Government, Oracle, Project Management Institute, Torrens University Australia, UC San Diego, TBS Switzerland, UK Sports Institute, University of Galway Ireland, U.S. Department of Energy, U.S. National Park Service, U.S. Tennis Association, Virginia Tech, Warsaw University of Technology, Yale University, Zurich University of Applied Sciences, and many others.
He delights audiences around the world with dynamic and engaging talks and workshops. He's presented sessions at 91 conferences and other events across 25 countries. Visit here to learn more and here to ask Scott to speak at your event.



About Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions

Shifting customer needs are common in today's marketplace. Businesses must be adaptive and responsive to change while delivering an exceptional customer experience to be competitive.
There are a variety of frameworks supporting the development of products and services, and most approaches fall into one of two broad categories: traditional or agile. Traditional practices such as waterfall engage sequential development, while agile involves iterative and incremental deliverables. Organizations are increasingly embracing agile to manage projects, and best meet their business needs of rapid response to change, fast delivery speed, and more.
With clear and easy to follow step-by-step instructions, Scott M. Graffius's award-winning Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions helps the reader:
- Implement and use the most popular agile framework―Scrum;
- Deliver products in short cycles with rapid adaptation to change, fast time-to-market, and continuous improvement; and
- Support innovation and drive competitive advantage.
Hailed by Literary Titan as “the book highlights the versatility of Scrum beautifully.”
Winner of 17 first place awards.
Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.
- 🇧🇷 Brazil
- 🇨🇦 Canada
- 🇨🇿 Czech Republic
- 🇩🇰 Denmark
- 🇫🇮 Finland
- 🇫🇷 France
- 🇩🇪 Germany
- 🇬🇷 Greece
- 🇭🇺 Hungary
- 🇮🇳 India
- 🇮🇪 Ireland
- 🇮🇱 Israel
- 🇮🇹 Italy
- 🇯🇵 Japan
- 🇱🇺 Luxembourg
- 🇲🇽 Mexico
- 🇳🇱 Netherlands
- 🇳🇿 New Zealand
- 🇳🇴 Norway
- 🇪🇸 Spain
- 🇸🇪 Sweden
- 🇨🇭 Switzerland
- 🇦🇪 UAE
- 🇬🇧 United Kingdom
- 🇺🇸 United States

About Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change

Thriving in today's marketplace frequently depends on making a transformation to become more agile. Those successful in the transition enjoy faster delivery speed and ROI, higher satisfaction, continuous improvement, and additional benefits.
Based on actual events, Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change provides a quick (60-90 minute) read about a successful agile transformation at a multinational entertainment and media company, told from the author's perspective as an agile coach.
The award-winning book by Scott M. Graffius is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.
- 🇦🇺 Australia
- 🇦🇹 Austria
- 🇧🇷 Brazil
- 🇨🇦 Canada
- 🇨🇿 Czech Republic
- 🇩🇰 Denmark
- 🇫🇮 Finland
- 🇫🇷 France
- 🇩🇪 Germany
- 🇬🇷 Greece
- 🇮🇳 India
- 🇮🇪 Ireland
- 🇯🇵 Japan
- 🇱🇺 Luxembourg
- 🇲🇽 Mexico
- 🇳🇱 Netherlands
- 🇳🇿 New Zealand
- 🇪🇸 Spain
- 🇸🇪 Sweden
- 🇨🇭 Switzerland
- 🇦🇪 United Arab Emirates
- 🇬🇧 United Kingdom
- 🇺🇸 United States


How to Cite This Article
Graffius, Scott M. (2024, September 18). 'Maximizing LinkedIn for Business Growth' Book References and Incorporates Scott M. Graffius' 'Lifespan (Half-Life) of Social Media Posts' Research. Available at: https://scottgraffius.com/blog/files/maximizing-linkedin.html. DOI: 10.13140/RG.2.2.19040.08969.


Post-Publication Notes
If there are any supplements or updates to this article after the date of publication, they will appear here.

A PDF of this article is here
The short link for this article is https://bit.ly/in-max
© Copyright 2024 Scott M. Graffius. All rights reserved. This material may not be published, broadcast, rewritten or redistributed without the express written permission of Scott M. Graffius.

Pinterest Inc. References Scott M. Graffius’ Research
10 October 2024
BY SCOTT M. GRAFFIUS | ScottGraffius.com


Pinterest Inc. References Graffius’ Research!
When content is published on social media platforms, relevance and engagement have a limited lifespan. Most posts receive half of their total engagement (such as likes, shares, and comments) relatively soon, with the remainder spread out over a comparatively longer period. Said differently, plotting engagement against time typically reveals a distribution where the peak engagement occurs early, with a long tail of diminishing interaction, resembling a positively skewed unimodal distribution.
Given the above, an advantageous, objective metric for social media posts is half-life. It’s the time it takes for a post to receive half of its total engagement. Data can help inform strategic and tactical decisions, such as the frequency and scheduling of posts.
Reports by others on the longevity of social media are often outdated or based on the experience of one person, one organization, or one limited set of data. With any of those common limitations, findings are at risk of being non-representative, inaccurate, or unreliable.
It’s vital to have a large dataset from multiple sources. In addition to generating results that are more likely to be appropriately representative, accurate, and reliable, this approach provides a clearer picture and helps identify trends.
In 2018, Scott M. Graffius first published data on the average lifespan (half-life) of posts on Snapchat, X (formerly Twitter), Facebook, Instagram, LinkedIn, YouTube, Pinterest, and blogs based on a large dataset of multiple, diverse sources. Algorithms and other factors on platforms change over time. For that reason, Graffius periodically updates his analysis.
A visual from the current (2024) edition of his ‘Lifespan (Half-Life) of Social Media Posts’ is shown below and the details are here.

Scientists, researchers, journalists, academics, YouTubers, podcasters, digital marketing experts, businesses, professional associations, government agencies, and others around the world have featured and used Scott M. Graffius’ ‘Lifespan (Half-Life) of Social Media Posts’ research, indicating a broad spectrum of influence and application. Examples are listed in the Coverage of Graffius' Research section of the article.
Pinterest Inc. is now also on the list! It referenced Graffius’ research in an article on the Pinterest Inc. Business Blog.

Details follow.
On 26 September 2024, Pinterest Inc. requested permission to use Graffius' research in an article on the Pinterest Inc. Business Blog. Graffius agreed.
Email 1 of 3 is shown below.

Here's email 2 of 3.

And here's email 3 of 3.

On 2 October 2024, Pinterest Inc. published ‘Unlock the Full Potential of Pinterest with Marketing Mix Modeling’ on their Pinterest Business Blog at https://business.pinterest.com/blog/unlock-potential-pinterest-marketing-mix-modelling/. The top of the article is shown in the visual below.

As shown below, the article includes: ‘Content on Pinterest lasts, on average, over 100 times longer than on other platforms.³‘
That ‘³’ footnote is a reference to Graffius’ ‘Lifespan (Half-Life) of Social Media Posts’ research.

The Footnotes section is located at the end of the article. Selecting the "+" symbol reveals the footnotes content.

Footnote 3 references Graffius' work: "Graffius, Scott M. (2024, January 1). Lifespan (Half-Life) of Social Media Posts: Update for 2024. Available at: https://scottgraffius.com/blog/files/social-24.html. DOI: 10.13140/RG.2.2.21043.60965."

Pinterest's business blog article is available here and Graffius' research is here.

About Pinterest
Pinterest is a visual search and discovery platform where people find inspiration, curate ideas, and shop products—all in a positive place online. Headquartered in San Francisco, Pinterest launched in 2010 and has over half a billion monthly active users worldwide.


Coverage of Graffius' Research
Graffius' ‘Lifespan (Half-Life) of Social Media Posts’ has captured the attention of a diverse global audience of businesses, digital marketing experts, scientists, journalists, podcasters, YouTubers, government agencies, and others. Here are select examples:
And many more.


References

If there's an update after this article is published, the information will appear in the Post-Publication Notes section.

About Scott M. Graffius

Scott M. Graffius is a global leader in agile project management, an expert on teamwork tradecraft, an authority on temporal dynamics on social media platforms, a creator, a consultant, a trainer, an award-winning author, and an international public speaker.
See his bio to learn more.










About Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions

Shifting customer needs are common in today's marketplace. Businesses must be adaptive and responsive to change while delivering an exceptional customer experience to be competitive.
There are a variety of frameworks supporting the development of products and services, and most approaches fall into one of two broad categories: traditional or agile. Traditional practices such as waterfall engage sequential development, while agile involves iterative and incremental deliverables. Organizations are increasingly embracing agile to manage projects, and best meet their business needs of rapid response to change, fast delivery speed, and more.
With clear and easy to follow step-by-step instructions, Scott M. Graffius's award-winning Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions helps the reader:
Hailed by Literary Titan as “the book highlights the versatility of Scrum beautifully.”
Winner of 17 first place awards.
Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.

About Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change

Thriving in today's marketplace frequently depends on making a transformation to become more agile. Those successful in the transition enjoy faster delivery speed and ROI, higher satisfaction, continuous improvement, and additional benefits.
Based on actual events, Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change provides a quick (60-90 minute) read about a successful agile transformation at a multinational entertainment and media company, told from the author's perspective as an agile coach.
The award-winning book by Scott M. Graffius is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.


How to Cite This Article
Graffius, Scott M. (2024, October 10). Pinterest Inc. References Scott M. Graffius’ Research. Available at: https://scottgraffius.com/blog/files/pinterest_inc_business_blog_features_graffius.html. DOI: 10.13140/RG.2.2.31296.55041.


Post-Publication Notes
If there are any supplements or updates to this article after the date of publication, they will appear here.


Content Acknowledgements
This article uses limited excerpts from Pinterest Inc., attributed to Pinterest and used under fair use for news reporting and analysis. Pinterest name, mark, and content are the property of Pinterest. Graffius’ ‘Lifespan (Half-Life) of Social Media Posts’ is copyright © Scott M. Graffius.


Copyright
Copyright © Scott M. Graffius. All rights reserved.
Content on this site—including text, images, videos, and data—may not be used for training or input into any artificial intelligence, machine learning, or automatized learning systems, or published, broadcast, rewritten, or redistributed without the express written permission of Scott M. Graffius.

A PDF of this article is here
The short link for this article is https://bit.ly/pinterest_biz



Pinterest Inc. References Graffius’ Research!
When content is published on social media platforms, relevance and engagement have a limited lifespan. Most posts receive half of their total engagement (such as likes, shares, and comments) relatively soon, with the remainder spread out over a comparatively longer period. Said differently, plotting engagement against time typically reveals a distribution where the peak engagement occurs early, with a long tail of diminishing interaction, resembling a positively skewed unimodal distribution.
Given the above, an advantageous, objective metric for social media posts is half-life. It’s the time it takes for a post to receive half of its total engagement. Data can help inform strategic and tactical decisions, such as the frequency and scheduling of posts.
Reports by others on the longevity of social media are often outdated or based on the experience of one person, one organization, or one limited set of data. With any of those common limitations, findings are at risk of being non-representative, inaccurate, or unreliable.
It’s vital to have a large dataset from multiple sources. In addition to generating results that are more likely to be appropriately representative, accurate, and reliable, this approach provides a clearer picture and helps identify trends.
In 2018, Scott M. Graffius first published data on the average lifespan (half-life) of posts on Snapchat, X (formerly Twitter), Facebook, Instagram, LinkedIn, YouTube, Pinterest, and blogs based on a large dataset of multiple, diverse sources. Algorithms and other factors on platforms change over time. For that reason, Graffius periodically updates his analysis.
A visual from the current (2024) edition of his ‘Lifespan (Half-Life) of Social Media Posts’ is shown below and the details are here.

Scientists, researchers, journalists, academics, YouTubers, podcasters, digital marketing experts, businesses, professional associations, government agencies, and others around the world have featured and used Scott M. Graffius’ ‘Lifespan (Half-Life) of Social Media Posts’ research, indicating a broad spectrum of influence and application. Examples are listed in the Coverage of Graffius' Research section of the article.
Pinterest Inc. is now also on the list! It referenced Graffius’ research in an article on the Pinterest Inc. Business Blog.

Details follow.
On 26 September 2024, Pinterest Inc. requested permission to use Graffius' research in an article on the Pinterest Inc. Business Blog. Graffius agreed.
Email 1 of 3 is shown below.

Here's email 2 of 3.

And here's email 3 of 3.

On 2 October 2024, Pinterest Inc. published ‘Unlock the Full Potential of Pinterest with Marketing Mix Modeling’ on their Pinterest Business Blog at https://business.pinterest.com/blog/unlock-potential-pinterest-marketing-mix-modelling/. The top of the article is shown in the visual below.

As shown below, the article includes: ‘Content on Pinterest lasts, on average, over 100 times longer than on other platforms.³‘
That ‘³’ footnote is a reference to Graffius’ ‘Lifespan (Half-Life) of Social Media Posts’ research.

The Footnotes section is located at the end of the article. Selecting the "+" symbol reveals the footnotes content.

Footnote 3 references Graffius' work: "Graffius, Scott M. (2024, January 1). Lifespan (Half-Life) of Social Media Posts: Update for 2024. Available at: https://scottgraffius.com/blog/files/social-24.html. DOI: 10.13140/RG.2.2.21043.60965."

Pinterest's business blog article is available here and Graffius' research is here.

About Pinterest
Pinterest is a visual search and discovery platform where people find inspiration, curate ideas, and shop products—all in a positive place online. Headquartered in San Francisco, Pinterest launched in 2010 and has over half a billion monthly active users worldwide.


Coverage of Graffius' Research
Graffius' ‘Lifespan (Half-Life) of Social Media Posts’ has captured the attention of a diverse global audience of businesses, digital marketing experts, scientists, journalists, podcasters, YouTubers, government agencies, and others. Here are select examples:
- Bensley, Robert J., & Brookins-Fisher, Jodi (2023, December 14). Community and Public Health Education Methods: A Practical Guide—Fifth Edition. Burlington, MA: Jones & Bartlett Learning. [The authors cover Graffius’ work in Chapter 10 (Using Social Media) and list Graffius’ work as reference number 84 on page 256. A link to the publication at Google Books is here: https://bit.ly/cphem-5.]
- Berkessel, Juergen (2021, October 27). How Evergreen Posting on Social Media for Podcasters Creates Growth. Season 1, Episode 9 of the Podcasting Strategy Show. Available at: https://polymash.com/evergreen-posting. [The podcast references Graffius’ research. Show notes include Graffius’ “Lifespan (Half-Life) of Social Media Posts” visual as well as a hyperlink to Graffius’ full report.]
- Buffer (2024, February 7). 9 Ways to Grow Your Following on X/Twitter. Available at: https://buffer.com/resources/get-more-followers-on-twitter-x/. [It has a hyperlink to Graffius’ research.]
- Burton, Taylor (2022, November 2). Social Media Marketing: Leveraging LinkedIn. Pennsylvania Bar Institute. Available at: https://go.pbi.org/blog/social-media-marketing-leveraging-linkedin. [In the article, “LinkedIn posts are shown to have a longer lifespan” is hyperlinked to Graffius’ research.]
- Center for Direct Marketing (2024, March 25). Best Marketing Podcasts, Lifespan of Social Media and Blog Posts. Available at: https://dmcenter.com/march-2024/. [The article references, and has a link to, Graffius’ research.]
- Center for Direct Marketing (2022, September 27). What Is the Average Lifespan of a Blog or Social Media Post? Available at: https://dmcenter.com/lifespan-of-a-post. [The article includes data from Graffius and a hyperlink to his research.]
- Chaturvedi, Saurabh (2024, September 27). How Often to Post on Social Media. Available at: https://recurpost.com/blog/how-often-to-post-on-social-media/.
- Chowdhary, Tanish (2023, March 21). 13 Best Twitter Thread Tools to Go Viral in 2023. Geekflare. Available at: https://geekflare.com/best-twitter-thread-tools. [The article includes Graffius’ “Lifespan (Half-Life) of Social Media Posts” visual and a hyperlink to Graffius’ research.]
- Confederation of European Waste-to-Energy Plants (CEWEP) (2023, June 15). The Power of Social Media and How to Use It. 10th CEWEP Waste-to-Energy Congress, 14th - 16th June 2023, Berlin. Available at: https://www.cewep.eu/congress2023presentations/ and https://www.cewep.eu/wp-content/uploads/2023/06/4.1-Monika-Michalska.pdf. [CEWEP Congress presentation slide 9 featured Graffius’ visual, representing a summary of his research findings.]
- Degraux, Xavier (2022, November 5). Quelle est la Durée d’un Post sur Twitter, Instagram, LinkedIn. Available at: https://www.xavierdegraux.be/quelle-est-la-duree-dun-post-sur-twitter-instagram-linkedin. [In his article, Xavier Degraux — a social networks and content marketing consultant based in Belgium — discussed Graffius' work and provided a hyperlink to the research. Here's the title in English: How Long is a Post on Twitter, Instagram, LinkedIn.]
- Encompass Online Marketing (2023, March 15). How Often Should You Publish New Content? Available at: https://encompassonline.ca/blog/how-often-should-you-publish-new-content. [Among other points, the article references the lifespan of tweets and has a hyperlink to Graffius’ research.]
- Fallah, Georges (2023, December 18). The Best Times to Post on Social Media. Available at: https://www.vbout.com/blog/the-best-times-to-post-on-social-media. [The article has hyperlinks to Graffius’ research.]
- Gebauer, Susanna (2022, October 25). Twitter Scheduling: How to Schedule Tweets for More Impact. Available at: https://susannagebauer.com/blog/twitter-scheduling/. [The article includes a link to Graffius' research.]
- Geyser, Werner (2023, September 20). 34 Mind-blowing Pinterest Stats for 2023. Influencer Marketing Hub. Available at: https://influencermarketinghub.com/pinterest-stats. [The article references the durations of “three months” and provides a hyperlink to Graffius’ research.]
- GoDaddy (2023, February 20). How to Do Social Media: A Guide for Small Businesses and Entrepreneurs. Available at: https://www.godaddy.com/resources/skills/how-to-do-social-media. [In discussing the lifespan of tweets, the article provides a hyperlink to Graffius’ research.]
- Gotch, Nathan (2023, December 4). How to Start an SEO Business (2024 Update). Available at: https://www.gotchseo.com/start-seo-company/. [The article includes Graffius’ “Lifespan (Half-Life) of Social Media Posts” visual and a hyperlink to Graffius’ research.]
- Hawes, C. W. (2023, January 24). Social Media Half-Life. Available at: https://www.cwhawes.com/social-media-half-life. [The article identifies Graffius’ research and has a hyperlink to it.]
- John, Vanessa (2024, September 5). Website vs. Social Media - Do You Still Need a Site in 2024? Madgicx. Available at: https://madgicx.com/blog/website-and-social-media.
- Karr, Douglas (2024, February 18). The Half-Life of Social Media Posts in 2024: Navigating Lifespan for Strategic Impact. Available at: https://martech.zone/half-life-of-a-social-media-post/.
- Lin, Yunduan, & Wang, Mengxin, & Zhang, Heng, & Zhang, Renyu, & Shen, Zuo-Jun Max (2021, June 9; revised 2023, June 28). Content Promotion for Online Content Platforms with the Diffusion Effect. SSRN. Available at: https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3863104 and https://dx.doi.org/10.2139/ssrn.3863104. [The scientific paper mentions Graffius’ work, and it delineates his research in the References section.]
- McErlain-Naylor, Stuart (2022, March 24). Social Media for Academia - All You Need to Know [Video]. Available at: https://www.youtube.com/watch?v=Ka88MxZbU8o. [At timestamp 13:59 in the video, Dr. Stuart McErlain-Naylor displays a visual which summarizes the 2022 edition of Graffius’ research.]
- MeetEdgar (2023, April 2). Everything You Need to Know About Repeating Social Media Content. Available at: https://meetedgar.com/blog/repeating-social-media-content. [This article from social media management tool company MeetEdgar discusses the lifespan of posts and it has a hyperlink to Graffius’ research.]
- Memom, Alafiya (2023, June 14). Master the Art of Using Pinterest for Blogging in 2023. ContentStudio. Available at: https://blog.contentstudio.io/pinterest-for-blogging. [The article rounds up the half-life of Pinterest pins as “4 months” and it includes a hyperlink to Graffius’ research.]
- Metricool (2023, October 31). YouTube Marketing in 2023. Available at: https://metricool.com/youtube-marketing. [The article includes “According to Scott Graffius’s data ...” and a hyperlink to Graffius’ research.]
- Midvalley Coach / Evercoach (2023, March 10). Proven Strategies To Enroll Coaching Clients [A Detailed Guide]. Available at: https://www.evercoach.com/coaching-guides/enroll-coaching-clients/. [Where the article addresses the life span of social media, “24 minutes (Twitter) to 24 hours (LinkedIn)” links to Graffius’ research.]
- Patel, Neil (2023, May 23). 18 Powerful Twitter Marketing Tips [That Actually Work]. Neil Patel. Available at: https://neilpatel.com/blog/twitter-marketing-tips. [In the article, “The average lifespan of one tweet” has a hyperlink to Graffius’ research.]
- Pitzalis, Josh (2022, November 21). Finding Social Media Calendar Ideas for Twitter. Chirr App. Available at: https://getchirrapp.com/how-to/find. [The article references the half-life of a tweet and has a hyperlink to Graffius’ research.]
- Pugalia, Akash, & Lalani, Farah (2023, September 29). Digital Safety: How a Multi-Faceted Approach Can Help Tackle Real-World Harm. World Economic Forum. Available at: https://www.weforum.org/agenda/2023/09/digital-safety-multi-faceted-approach-tackle-real-world-harm. [The Proceedings of the National Academy of Sciences (PNAS) included data by Graffius on the half-life of social media. The World Economic Forum covered that PNAS study in their article.]
- Rainey, Clint (2023, August 15). Social Media’s Toxic Impact Can Last Up to 8 Days. This Behavioral Scientist’s Solution Might Surprise You. Available at: https://www.fastcompany.com/90939081/social-media-toxic-impact-content-moderation-solution-behavior-science. [The Proceedings of the National Academy of Sciences (PNAS) included Graffius’ research data on the half-life of social media. Fast Company covered that PNAS publication — and summarized Graffius’ data from it — in their article.]
- Rynek Pro (2023, June 26). Długość Życia Postów (Half-Life) w Mediach Społecznościowych w 2023 Roku. Available at: https://rynek.pro/half-life-dlugosc-zycia-postow/#pll_switcher. [Rynek Pro, a Poland-based advertising agency, featured Graffius’ research in their article. Here’s the title in English: Life Expectancy of Posts (Half-Life) in Social Media in 2023.]
- Sallaway Paul (2024, June 1). Using Social Media The Right Way! Available at: https://mivision.com.au/2024/06/using-social-media-the-right-way/.
- Schaffer, Neal (2024, September 17). Maximizing LinkedIn for Business Growth: A Practical Guide to Building Your Brand and Driving Results. Irvine, California. PDCA Social.
- Schneider, Philipp J., & Rizoiu, Marian-Andrei (2023, August 22). The Effectiveness of Moderating Harmful Online Content. Proceedings of the National Academy of Sciences of the United States of America, 120 (34): e2307360120. Available at: https://www.pnas.org/doi/abs/10.1073/pnas.2307360120. DOI: 10.1073/pnas.2307360120. [The scientific paper references Graffius’ “Lifespan (Half-Life) of Social Media Posts” research and uses his data.]
- Small Business Development Center (2024, September 30). 10 Marketing Strategies to Grow Your Small Business [Video]. YouTube. Available at: https://www.youtube.com/watch?v=WelVAmXuxPU&t=1181s.
- Social Selling CRM (2024). Demi-vie de Vos Publications: Stratégies d’Optimisation 2024.’ (In English: Half-life of Your Publications: 2024 Optimization Strategies). Available at: https://www.socialsellingcrm.com/demi-vie-de-vos-publications-strategies-doptimisation-2024/.
- Statler, Jacob (2024, September 12). How to Schedule Social Media Posts: Best Tools and Tips. Post Planner. Available at: https://www.postplanner.com/blog/how-to-schedule-social-media-posts/. ["The lifespan of a social media post" — in green text, located towards the end of the article — links to Graffius’ research.]
- Strozyk, Kaylee (2023, November 3). 11 Tips on How to Use Pinterest for Real Estate. Fit Small Business. Available at: https://fitsmallbusiness.com/how-to-use-pinterest-for-real-estate-agents. [The article references that the half-life of Pinterest pins is “about 3.75 months.” Selecting the respective hyperlink brings up Graffius’ research.]
- Thailand TV News (2022, August 16). Half-Life of Each Social Media Post. Available at: https://thailandtv.news/half-life-of-each-social-media-post-thumbsup. [The article incorporates data from Graffius’ work, and it has a hyperlink to his research.]
- The Tech Reps (2023, January 23). SEO or Social Media Marketing, Which is Better for Sales? [video]. Available at: https://www.youtube.com/watch?v=aVmQdHDXCrw. [The Tech Reps used Graffius’ “Lifespan (Half-Life) of Social Media Posts” visual as the background image in their video.]
- Two Rivers Marketing (2020, December 9). 8 Social Media Channels and Tactics to Consider Adding to Your Marketing Mix. Available at: https://www.tworiversmarketing.com/blog/8-social-media-channels-and-tactics-to-consider-adding-to-your-marketing-mix. [The article references the lifespan of posts and has a hyperlink to Graffius’ research.]
- Walters, Christy (2023, May 4). How To Curate Content for LinkedIn: Handpick Your Next Post. CopyPress. Available at: https://www.copypress.com/kb/social-media-promotion/curate-content-for-linkedin. [The article discusses the lifespan of a LinkedIn post and has a hyperlink to Graffius’ research.]
- What What SEO (2024, September 5). 5 bonnes raisons de créer un compte Pinterest si tu es entrepreneuse. (In English: 5 good reasons to create a Pinterest account if you are an entrepreneur.) Available at: https://whatwhatseo.fr/creer-compte-pinterest-entreprise-avantages/. [The article incorporates Graffius’ research; to see the details, select 'Sources' located towards the end of the article.]
And many more.


References
- Graffius, Scott M. (2024, January 1). Lifespan (Half-Life) of Social Media Posts: Update for 2024. Available at: https://scottgraffius.com/blog/files/social-24.html. DOI: 10.13140/RG.2.2.21043.60965.
- Graffius, Scott M. (2024, September 30). Supplement to Graffius' 'Lifespan (Half-Life) of Social Media Posts' Research: Typical Engagement Distribution Pattern for Social Media Posts. Available at: https://scottgraffius.com/blog/files/distribution-pattern-for-social-media-posts.html. DOI: 10.13140/RG.2.2.15820.22402.
- Pinterest Inc. (2024, October 2). Unlock The Full Potential of Pinterest with Marketing Mix Modelling. The Pinterest Inc. Business Blog. Available at: https://business.pinterest.com/blog/unlock-potential-pinterest-marketing-mix-modelling/ and other locations. [Navigate to the Footnotes section at the end of the article, and then select the corresponding "+" symbol to see the footnotes which includes Graffius' work.]

If there's an update after this article is published, the information will appear in the Post-Publication Notes section.

About Scott M. Graffius

Scott M. Graffius is a global leader in agile project management, an expert on teamwork tradecraft, an authority on temporal dynamics on social media platforms, a creator, a consultant, a trainer, an award-winning author, and an international public speaker.
See his bio to learn more.










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How to Cite This Article
Graffius, Scott M. (2024, October 10). Pinterest Inc. References Scott M. Graffius’ Research. Available at: https://scottgraffius.com/blog/files/pinterest_inc_business_blog_features_graffius.html. DOI: 10.13140/RG.2.2.31296.55041.


Post-Publication Notes
If there are any supplements or updates to this article after the date of publication, they will appear here.


Content Acknowledgements
This article uses limited excerpts from Pinterest Inc., attributed to Pinterest and used under fair use for news reporting and analysis. Pinterest name, mark, and content are the property of Pinterest. Graffius’ ‘Lifespan (Half-Life) of Social Media Posts’ is copyright © Scott M. Graffius.


Copyright
Copyright © Scott M. Graffius. All rights reserved.
Content on this site—including text, images, videos, and data—may not be used for training or input into any artificial intelligence, machine learning, or automatized learning systems, or published, broadcast, rewritten, or redistributed without the express written permission of Scott M. Graffius.

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