Scott M. Graffius Speaking at Microsoft Conference
03 November 2020
Follow @scottgraffius
🔥 Update: The conference recorded sessions and made the videos available to the public. The video for Scott's session is included at the end of this post.
Scott M. Graffius will present “But First, the Team!” at the Microsoft Azure Community Conference 2020, a multi-track virtual event running from November 24-26, 2020.
For more information and to register for the virtual event, visit https://www.azconf.dev/#home.
Attendees of this session may be eligible to receive continuing education unit (CEU) credit, equivalent to one hour. For reporting with the Project Management Institute (PMI), it’s 1.00 professional development unit (PDU), under the Leadership category. For reporting with the Scrum Alliance, it’s 1.00 Scrum educational unit (SEU), under either the Learning category or the Events category. For reporting with other organizations, refer to their respective instructions.
Description of Talk
Want great Cloud or Web Development projects? Among other things, it takes a great team! Enter Bruce Tuckman's phases of team development — a model that’s stood the test of time because it remains highly relevant and beneficial. If you are a leader (or aspire to be one), a member of a team (or may be in one in the future), or a just looking to develop your skills, this talk (based on Tuckman's model, but with fresh angle) will give you a practical framework with actionable tips for working in and leading teams successfully. You'll learn about the five phases — Forming, Storming, Norming, Performing, and Adjourning — including detailed descriptions of each along with proven strategies for addressing challenges or issues that may occur along the way. You'll understand how to use the model to your advantage by effectively navigating all of the phases, from team set-up to the after-party!
Speaker Bio
Scott M. Graffius, PMP, CSP-SM, CSP-PO, CSM, CSPO, ITIL, LSSGB is an agile project management consultant, practitioner, award-winning author, and international speaker. Content from his books, speaking engagements, and more has been featured and used by media outlets, publications, businesses, governments, and universities including Yahoo Finance, Computer Weekly, Innovation Project Management, MobileAppDaily, Gartner, Cisco, RSA, Ford, Qantas, Atlassian, Bayer, the United States Department of Energy, the New Zealand Ministry of Education, Tufts University, James Madison University, Santa Clara University, Texas A&M University, Virginia Tech, and others. Thinkers360 named Scott a global top thought leader and influencer on Agile.
His full bio is available here.
Connect with Scott on:
About Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions
Shifting customer needs are common in today's marketplace. Businesses must be adaptive and responsive to change while delivering an exceptional customer experience to be competitive.
There are a variety of frameworks supporting the development of products and services, and most approaches fall into one of two broad categories: traditional or agile. Traditional practices such as waterfall engage sequential development, while agile involves iterative and incremental deliverables. Organizations are increasingly embracing agile to manage projects, and best meet their business needs of rapid response to change, fast delivery speed, and more.
With clear and easy to follow step-by-step instructions, Scott M. Graffius's award-winning Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions helps the reader:
Hailed by Literary Titan as “the book highlights the versatility of Scrum beautifully.”
Winner of 17 first place awards.
Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.
About Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change
Thriving in today's marketplace frequently depends on making a transformation to become more agile. Those successful in the transition enjoy faster delivery speed and ROI, higher satisfaction, continuous improvement, and additional benefits.
Based on actual events, Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change provides a quick (60-90 minute) read about a successful agile transformation at a multinational entertainment and media company, told from the author's perspective as an agile coach.
The award-winning book by Scott M. Graffius is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.
About the Azure Community Conference 2020
The Azure Community Conference (#AzConfDev) is a three-day multi-track conference running from November 24-26, 2020. It is aimed at Cloud and Web Developers working with open source and cloud native technologies on the Microsoft Stack. The event hosts technology experts from around the globe to educate, network, and share their expertise with attendees on:
Usually conducted in-person in Bangalore, India, the event is virtual this year.
To learn more about the conference, visit https://www.azconf.dev/#home.
Update on December 5, 2020
If you missed the live Microsoft Azure Community Conference 2020, recordings of the sessions are now on YouTube. Scott's talk is at at https://www.youtube.com/watch?v=IePi5Z67sYc and the video is shown below.
© Copyright 2020 Scott M. Graffius. All rights reserved. This material may not be published, broadcast, rewritten or redistributed without the express written permission of Scott M. Graffius.
🔥 Update: The conference recorded sessions and made the videos available to the public. The video for Scott's session is included at the end of this post.
Scott M. Graffius will present “But First, the Team!” at the Microsoft Azure Community Conference 2020, a multi-track virtual event running from November 24-26, 2020.
- Location: Virtual event
- Session description and speaker bio on conference website: https://www.azconf.dev/speakers/Scott-Graffius/
- Date and time of session — Pacific Standard Time: Tuesday, November 24th from 8:30-9:30 p.m. Pacific Standard Time
- Date and time of session — India Standard Time: Wednesday, November 25th from 10:00-11:00 a.m. India Standard Time
For more information and to register for the virtual event, visit https://www.azconf.dev/#home.
Attendees of this session may be eligible to receive continuing education unit (CEU) credit, equivalent to one hour. For reporting with the Project Management Institute (PMI), it’s 1.00 professional development unit (PDU), under the Leadership category. For reporting with the Scrum Alliance, it’s 1.00 Scrum educational unit (SEU), under either the Learning category or the Events category. For reporting with other organizations, refer to their respective instructions.
Description of Talk
Want great Cloud or Web Development projects? Among other things, it takes a great team! Enter Bruce Tuckman's phases of team development — a model that’s stood the test of time because it remains highly relevant and beneficial. If you are a leader (or aspire to be one), a member of a team (or may be in one in the future), or a just looking to develop your skills, this talk (based on Tuckman's model, but with fresh angle) will give you a practical framework with actionable tips for working in and leading teams successfully. You'll learn about the five phases — Forming, Storming, Norming, Performing, and Adjourning — including detailed descriptions of each along with proven strategies for addressing challenges or issues that may occur along the way. You'll understand how to use the model to your advantage by effectively navigating all of the phases, from team set-up to the after-party!
Speaker Bio
Scott M. Graffius, PMP, CSP-SM, CSP-PO, CSM, CSPO, ITIL, LSSGB is an agile project management consultant, practitioner, award-winning author, and international speaker. Content from his books, speaking engagements, and more has been featured and used by media outlets, publications, businesses, governments, and universities including Yahoo Finance, Computer Weekly, Innovation Project Management, MobileAppDaily, Gartner, Cisco, RSA, Ford, Qantas, Atlassian, Bayer, the United States Department of Energy, the New Zealand Ministry of Education, Tufts University, James Madison University, Santa Clara University, Texas A&M University, Virginia Tech, and others. Thinkers360 named Scott a global top thought leader and influencer on Agile.
His full bio is available here.
Connect with Scott on:
About Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions
Shifting customer needs are common in today's marketplace. Businesses must be adaptive and responsive to change while delivering an exceptional customer experience to be competitive.
There are a variety of frameworks supporting the development of products and services, and most approaches fall into one of two broad categories: traditional or agile. Traditional practices such as waterfall engage sequential development, while agile involves iterative and incremental deliverables. Organizations are increasingly embracing agile to manage projects, and best meet their business needs of rapid response to change, fast delivery speed, and more.
With clear and easy to follow step-by-step instructions, Scott M. Graffius's award-winning Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions helps the reader:
- Implement and use the most popular agile framework―Scrum;
- Deliver products in short cycles with rapid adaptation to change, fast time-to-market, and continuous improvement; and
- Support innovation and drive competitive advantage.
Hailed by Literary Titan as “the book highlights the versatility of Scrum beautifully.”
Winner of 17 first place awards.
Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.
- 🇧🇷 Brazil
- 🇨🇦 Canada
- 🇨🇿 Czech Republic
- 🇩🇰 Denmark
- 🇫🇮 Finland
- 🇫🇷 France
- 🇩🇪 Germany
- 🇬🇷 Greece
- 🇭🇺 Hungary
- 🇮🇳 India
- 🇮🇪 Ireland
- 🇮🇱 Israel
- 🇮🇹 Italy
- 🇯🇵 Japan
- 🇱🇺 Luxembourg
- 🇲🇽 Mexico
- 🇳🇱 Netherlands
- 🇳🇿 New Zealand
- 🇳🇴 Norway
- 🇪🇸 Spain
- 🇸🇪 Sweden
- 🇨🇭 Switzerland
- 🇦🇪 UAE
- 🇬🇧 United Kingdom
- 🇺🇸 United States
About Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change
Thriving in today's marketplace frequently depends on making a transformation to become more agile. Those successful in the transition enjoy faster delivery speed and ROI, higher satisfaction, continuous improvement, and additional benefits.
Based on actual events, Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change provides a quick (60-90 minute) read about a successful agile transformation at a multinational entertainment and media company, told from the author's perspective as an agile coach.
The award-winning book by Scott M. Graffius is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.
- 🇦🇺 Australia
- 🇦🇹 Austria
- 🇧🇷 Brazil
- 🇨🇦 Canada
- 🇨🇿 Czech Republic
- 🇩🇰 Denmark
- 🇫🇮 Finland
- 🇫🇷 France
- 🇩🇪 Germany
- 🇬🇷 Greece
- 🇮🇳 India
- 🇮🇪 Ireland
- 🇯🇵 Japan
- 🇱🇺 Luxembourg
- 🇲🇽 Mexico
- 🇳🇱 Netherlands
- 🇳🇿 New Zealand
- 🇪🇸 Spain
- 🇸🇪 Sweden
- 🇨🇭 Switzerland
- 🇦🇪 United Arab Emirates
- 🇬🇧 United Kingdom
- 🇺🇸 United States
About the Azure Community Conference 2020
The Azure Community Conference (#AzConfDev) is a three-day multi-track conference running from November 24-26, 2020. It is aimed at Cloud and Web Developers working with open source and cloud native technologies on the Microsoft Stack. The event hosts technology experts from around the globe to educate, network, and share their expertise with attendees on:
- .NET/C#/ASP.NET/Developer Technologies (anything that runs on Azure);
- Front-end/Javascript Frameworks/UI/UX;
- DevOps and Cloud Native Technologies on Azure;
- Data, IoT, and Application Security;
- Life Hacks / Career & Work Skills; and
- Other developer-centric topics.
Usually conducted in-person in Bangalore, India, the event is virtual this year.
To learn more about the conference, visit https://www.azconf.dev/#home.
Update on December 5, 2020
If you missed the live Microsoft Azure Community Conference 2020, recordings of the sessions are now on YouTube. Scott's talk is at at https://www.youtube.com/watch?v=IePi5Z67sYc and the video is shown below.
© Copyright 2020 Scott M. Graffius. All rights reserved. This material may not be published, broadcast, rewritten or redistributed without the express written permission of Scott M. Graffius.
Research by Scott M. Graffius Referenced in the 'Proceedings of the National Academy of Sciences of the United States of America'
16 August 2023
BY SCOTT M. GRAFFIUS | ScottGraffius.com
Select here to download a PDF of this article.
The Proceedings of the National Academy of Sciences of the United States of America (PNAS) references Scott M. Graffius' research on the half-life of social media. Highlights follow.
Thanks to the authors of the PNAS journal article:
Citation for PNAS journal article:
Schneider, Philipp J., & Rizoiu, Marian-Andrei (2023, August 22). The Effectiveness of Moderating Harmful Online Content. Proceedings of the National Academy of Sciences of the United States of America, 120 (34): e2307360120. Available at: https://www.pnas.org/doi/abs/10.1073/pnas.2307360120. DOI: 10.1073/pnas.2307360120.
Citation for Graffius’ research:
Graffius, Scott M. (2023, January 1). The Lifespan (Half-Life) of Social Media Posts: Update for 2023. Available at: https://scottgraffius.com/blog/files/social-2023.html. DOI: 10.13140/RG.2.2.19783.98722. Copyright © Scott M. Graffius. All rights reserved.
About the PNAS
The Proceedings of the National Academy of Sciences of the United States of America (PNAS), a peer reviewed journal of the National Academy of Sciences (NAS), is an authoritative source of high-impact, original research that broadly spans the biological, physical, and social sciences. The journal is global in scope and submission is open to researchers worldwide.
About Scott M. Graffius
Scott M. Graffius, PMP, SA, CSP-SM, CSP-PO, CSM, CSPO, SFE, ITIL, LSSGB is an agile project management practitioner, consultant, multi-award-winning author, and international keynote speaker. He is the Founder of Exceptional PPM and PMO Solutions™ and subsidiary Exceptional Agility™. He has generated over $1.9 billion of business value in aggregate for Global Fortune 500 businesses and other organizations he has served. Graffius and content from his books, talks, workshops, and more have been featured and used by businesses, professional associations, governments, and universities. Examples include Microsoft, Oracle, Broadcom, Cisco, Gartner, Project Management Institute, IEEE, Qantas, National Academy of Sciences, United States Department of Energy, New Zealand Ministry of Education, Yale University, Tufts University, and others. He has delighted audiences with dynamic and engaging talks and workshops on agile, project management, and technology (including AI) leadership at 87 conferences and other events across 25 countries.
His full bio is available here.
Connect with Scott on:
About Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions
Shifting customer needs are common in today's marketplace. Businesses must be adaptive and responsive to change while delivering an exceptional customer experience to be competitive.
There are a variety of frameworks supporting the development of products and services, and most approaches fall into one of two broad categories: traditional or agile. Traditional practices such as waterfall engage sequential development, while agile involves iterative and incremental deliverables. Organizations are increasingly embracing agile to manage projects, and best meet their business needs of rapid response to change, fast delivery speed, and more.
With clear and easy to follow instructions, the multi award-winning Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions book by Scott M. Graffius (Chris Hare and Colin Giffen, Technical Editors) helps the reader:
Hailed by Literary Titan as “the book highlights the versatility of Scrum beautifully.”
Winner of 17 first place awards.
Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.
About Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change
Thriving in today's marketplace frequently depends on making a transformation to become more agile. Those successful in the transition enjoy faster delivery speed and ROI, higher satisfaction, continuous improvement, and additional benefits.
Based on actual events, Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change provides a quick (60-90 minute) read about a successful agile transformation at a multinational entertainment and media company, told from the author's perspective as an agile coach.
The award-winning book by Scott M. Graffius is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.
The short URL for this article is: https://bit.ly/pnas-blog
© Copyright 2023 Scott M. Graffius. All rights reserved. This material may not be published, broadcast, rewritten or redistributed without the express written permission of Scott M. Graffius.
Select here to download a PDF of this article.
The Proceedings of the National Academy of Sciences of the United States of America (PNAS) references Scott M. Graffius' research on the half-life of social media. Highlights follow.
Thanks to the authors of the PNAS journal article:
- Philipp J. Schneider - College of Management of Technology, École Polytechnique Fédérale de Lausanne (EPFL), CH-1015 Lausanne, Switzerland; and
- Marian-Andrei Rizoiu - Faculty of Engineering and Information Technology, The University of Technology Sydney (UTS), Ultimo NSW 2007, Australia.
Citation for PNAS journal article:
Schneider, Philipp J., & Rizoiu, Marian-Andrei (2023, August 22). The Effectiveness of Moderating Harmful Online Content. Proceedings of the National Academy of Sciences of the United States of America, 120 (34): e2307360120. Available at: https://www.pnas.org/doi/abs/10.1073/pnas.2307360120. DOI: 10.1073/pnas.2307360120.
Citation for Graffius’ research:
Graffius, Scott M. (2023, January 1). The Lifespan (Half-Life) of Social Media Posts: Update for 2023. Available at: https://scottgraffius.com/blog/files/social-2023.html. DOI: 10.13140/RG.2.2.19783.98722. Copyright © Scott M. Graffius. All rights reserved.
About the PNAS
The Proceedings of the National Academy of Sciences of the United States of America (PNAS), a peer reviewed journal of the National Academy of Sciences (NAS), is an authoritative source of high-impact, original research that broadly spans the biological, physical, and social sciences. The journal is global in scope and submission is open to researchers worldwide.
About Scott M. Graffius
Scott M. Graffius, PMP, SA, CSP-SM, CSP-PO, CSM, CSPO, SFE, ITIL, LSSGB is an agile project management practitioner, consultant, multi-award-winning author, and international keynote speaker. He is the Founder of Exceptional PPM and PMO Solutions™ and subsidiary Exceptional Agility™. He has generated over $1.9 billion of business value in aggregate for Global Fortune 500 businesses and other organizations he has served. Graffius and content from his books, talks, workshops, and more have been featured and used by businesses, professional associations, governments, and universities. Examples include Microsoft, Oracle, Broadcom, Cisco, Gartner, Project Management Institute, IEEE, Qantas, National Academy of Sciences, United States Department of Energy, New Zealand Ministry of Education, Yale University, Tufts University, and others. He has delighted audiences with dynamic and engaging talks and workshops on agile, project management, and technology (including AI) leadership at 87 conferences and other events across 25 countries.
His full bio is available here.
Connect with Scott on:
About Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions
Shifting customer needs are common in today's marketplace. Businesses must be adaptive and responsive to change while delivering an exceptional customer experience to be competitive.
There are a variety of frameworks supporting the development of products and services, and most approaches fall into one of two broad categories: traditional or agile. Traditional practices such as waterfall engage sequential development, while agile involves iterative and incremental deliverables. Organizations are increasingly embracing agile to manage projects, and best meet their business needs of rapid response to change, fast delivery speed, and more.
With clear and easy to follow instructions, the multi award-winning Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions book by Scott M. Graffius (Chris Hare and Colin Giffen, Technical Editors) helps the reader:
- Implement and use the most popular agile framework―Scrum;
- Deliver products in short cycles with rapid adaptation to change, fast time-to-market, and continuous improvement; and
- Support innovation and drive competitive advantage.
Hailed by Literary Titan as “the book highlights the versatility of Scrum beautifully.”
Winner of 17 first place awards.
Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.
- 🇧🇷 Brazil
- 🇨🇦 Canada
- 🇨🇿 Czech Republic
- 🇩🇰 Denmark
- 🇫🇮 Finland
- 🇫🇷 France
- 🇩🇪 Germany
- 🇬🇷 Greece
- 🇭🇺 Hungary
- 🇮🇳 India
- 🇮🇪 Ireland
- 🇮🇱 Israel
- 🇮🇹 Italy
- 🇯🇵 Japan
- 🇱🇺 Luxembourg
- 🇲🇽 Mexico
- 🇳🇱 Netherlands
- 🇳🇿 New Zealand
- 🇳🇴 Norway
- 🇪🇸 Spain
- 🇸🇪 Sweden
- 🇨🇭 Switzerland
- 🇦🇪 UAE
- 🇬🇧 United Kingdom
- 🇺🇸 United States
About Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change
Thriving in today's marketplace frequently depends on making a transformation to become more agile. Those successful in the transition enjoy faster delivery speed and ROI, higher satisfaction, continuous improvement, and additional benefits.
Based on actual events, Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change provides a quick (60-90 minute) read about a successful agile transformation at a multinational entertainment and media company, told from the author's perspective as an agile coach.
The award-winning book by Scott M. Graffius is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.
- 🇦🇺 Australia
- 🇦🇹 Austria
- 🇧🇷 Brazil
- 🇨🇦 Canada
- 🇨🇿 Czech Republic
- 🇩🇰 Denmark
- 🇫🇮 Finland
- 🇫🇷 France
- 🇩🇪 Germany
- 🇬🇷 Greece
- 🇮🇳 India
- 🇮🇪 Ireland
- 🇯🇵 Japan
- 🇱🇺 Luxembourg
- 🇲🇽 Mexico
- 🇳🇱 Netherlands
- 🇳🇿 New Zealand
- 🇪🇸 Spain
- 🇸🇪 Sweden
- 🇨🇭 Switzerland
- 🇦🇪 United Arab Emirates
- 🇬🇧 United Kingdom
- 🇺🇸 United States
The short URL for this article is: https://bit.ly/pnas-blog
© Copyright 2023 Scott M. Graffius. All rights reserved. This material may not be published, broadcast, rewritten or redistributed without the express written permission of Scott M. Graffius.
Research by Scott M. Graffius Referenced in 'Community and Public Health Education Methods'
06 December 2023
BY SCOTT M. GRAFFIUS | ScottGraffius.com
Community and Public Health Education Methods: A Practical Guide (Fifth Edition) book by Robert J. Bensley and Jodi Brookins-Fisher references Scott M. Graffius' ‘Lifespan (Half-Life) of Social Media Posts’ research. Graffius' work provides data on the lifespan (half-life) of posts on Snapchat, X, Facebook, Instagram, LinkedIn, YouTube, Pinterest, and blogs.
An image of the cover to the book is shown above.
The above excerpt shows page 245 of the book. It discusses and references Graffius' half-life research.
A zoomed in image of page 245 is shown above.
As shown above, Graffius' work is referenced as citation 84.
A zoomed in image of the citation is above.
A visual summarizing the now-current (2023) edition of Graffius' research is above.
Algorithms and other factors on social media platforms change over time. For that reason, Graffius periodically refreshes his research. Data collection is ongoing, and he will publish a new edition in early 2024.
The above excerpt provides an abridged bio on Scott M. Graffius.
About Community and Public Health Education Methods: A Practical Guide (Fifth Edition) by Robert J. Bensley and Jodi Brookins-Fisher
The following includes excerpts from the product information on the book.
Updated to keep pace with this ever-evolving field, the fifth edition of Community and Public Health Education Methods: A Practical Guide teaches students to effectively communicate health education messages and positively influence the norms and behaviors of both individuals and communities.
Written by and for health education specialists, this text explores the methods used by health educators, including didactic techniques designed to guide others toward the pursuit of a healthy lifestyle. Divided into four sections, this well-organized guide begins with Section I, which focuses on building the foundation for selecting and applying community and public health education methods. Section II then explores acquiring tools necessary for applying community and public health education and health promotion strategies. Section III examines health communication and media, including exploring social marketing concepts, applying health communication skills, using social media, and exploring digital media strategies. Section IV, the final section, focuses on community and advocacy level methods.
Key features of the fifth edition include:
The book is available in paperback and ebook/Kindle formats.
About Scott M. Graffius
Scott M. Graffius, PMP, SA, CSP-SM, CSP-PO, CSM, CSPO, SFE, ITIL, LSSGB is an agile project management practitioner, consultant, multi-award-winning author, and international keynote speaker. He is the Founder of Exceptional PPM and PMO Solutions™ and subsidiary Exceptional Agility™. He has generated over $1.9 billion of business value in aggregate for Global Fortune 500 businesses and other organizations he has served. Graffius and content from his books, talks, workshops, and more have been featured and used by businesses, professional associations, governments, and universities. Examples include Microsoft, Oracle, Broadcom, Cisco, Gartner, Project Management Institute, IEEE, Qantas, National Academy of Sciences, United States Department of Energy, New Zealand Ministry of Education, Yale University, Tufts University, and others. He has delighted audiences with dynamic and engaging talks and workshops at 89 conferences and other events across 25 countries.
His full bio is available here.
Connect with Scott on:
About Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions
Shifting customer needs are common in today's marketplace. Businesses must be adaptive and responsive to change while delivering an exceptional customer experience to be competitive.
There are a variety of frameworks supporting the development of products and services, and most approaches fall into one of two broad categories: traditional or agile. Traditional practices such as waterfall engage sequential development, while agile involves iterative and incremental deliverables. Organizations are increasingly embracing agile to manage projects, and best meet their business needs of rapid response to change, fast delivery speed, and more.
With clear and easy to follow instructions, the multi award-winning Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions book by Scott M. Graffius (Chris Hare and Colin Giffen, Technical Editors) helps the reader:
Hailed by Literary Titan as “the book highlights the versatility of Scrum beautifully.”
Winner of 17 first place awards.
Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.
About Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change
Thriving in today's marketplace frequently depends on making a transformation to become more agile. Those successful in the transition enjoy faster delivery speed and ROI, higher satisfaction, continuous improvement, and additional benefits.
Based on actual events, Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change provides a quick (60-90 minute) read about a successful agile transformation at a multinational entertainment and media company, told from the author's perspective as an agile coach.
The award-winning book by Scott M. Graffius is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.
The short link for this article is: (coming soon)
A related post is on LinkedIn here.
© Copyright 2023 Scott M. Graffius. All rights reserved. This material may not be published, broadcast, rewritten or redistributed without the express written permission of Scott M. Graffius.
Community and Public Health Education Methods: A Practical Guide (Fifth Edition) book by Robert J. Bensley and Jodi Brookins-Fisher references Scott M. Graffius' ‘Lifespan (Half-Life) of Social Media Posts’ research. Graffius' work provides data on the lifespan (half-life) of posts on Snapchat, X, Facebook, Instagram, LinkedIn, YouTube, Pinterest, and blogs.
An image of the cover to the book is shown above.
The above excerpt shows page 245 of the book. It discusses and references Graffius' half-life research.
A zoomed in image of page 245 is shown above.
As shown above, Graffius' work is referenced as citation 84.
A zoomed in image of the citation is above.
A visual summarizing the now-current (2023) edition of Graffius' research is above.
Algorithms and other factors on social media platforms change over time. For that reason, Graffius periodically refreshes his research. Data collection is ongoing, and he will publish a new edition in early 2024.
The above excerpt provides an abridged bio on Scott M. Graffius.
About Community and Public Health Education Methods: A Practical Guide (Fifth Edition) by Robert J. Bensley and Jodi Brookins-Fisher
The following includes excerpts from the product information on the book.
Updated to keep pace with this ever-evolving field, the fifth edition of Community and Public Health Education Methods: A Practical Guide teaches students to effectively communicate health education messages and positively influence the norms and behaviors of both individuals and communities.
Written by and for health education specialists, this text explores the methods used by health educators, including didactic techniques designed to guide others toward the pursuit of a healthy lifestyle. Divided into four sections, this well-organized guide begins with Section I, which focuses on building the foundation for selecting and applying community and public health education methods. Section II then explores acquiring tools necessary for applying community and public health education and health promotion strategies. Section III examines health communication and media, including exploring social marketing concepts, applying health communication skills, using social media, and exploring digital media strategies. Section IV, the final section, focuses on community and advocacy level methods.
Key features of the fifth edition include:
- Three new chapters: Applying a Health Literacy Framework, Applying Motivational Interviewing Techniques, and Exploring Digital Media Strategies.
- Coverage of the latest industry standards, guidelines, and competencies, including the HESPA II CHES competencies.
- Wholly revised chapter on legislative advocacy.
- Discussion of health promotion and various techniques including multi-level and multicomponent interventions.
- Practical examples throughout, including many on COVID-19.
The book is available in paperback and ebook/Kindle formats.
About Scott M. Graffius
Scott M. Graffius, PMP, SA, CSP-SM, CSP-PO, CSM, CSPO, SFE, ITIL, LSSGB is an agile project management practitioner, consultant, multi-award-winning author, and international keynote speaker. He is the Founder of Exceptional PPM and PMO Solutions™ and subsidiary Exceptional Agility™. He has generated over $1.9 billion of business value in aggregate for Global Fortune 500 businesses and other organizations he has served. Graffius and content from his books, talks, workshops, and more have been featured and used by businesses, professional associations, governments, and universities. Examples include Microsoft, Oracle, Broadcom, Cisco, Gartner, Project Management Institute, IEEE, Qantas, National Academy of Sciences, United States Department of Energy, New Zealand Ministry of Education, Yale University, Tufts University, and others. He has delighted audiences with dynamic and engaging talks and workshops at 89 conferences and other events across 25 countries.
His full bio is available here.
Connect with Scott on:
About Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions
Shifting customer needs are common in today's marketplace. Businesses must be adaptive and responsive to change while delivering an exceptional customer experience to be competitive.
There are a variety of frameworks supporting the development of products and services, and most approaches fall into one of two broad categories: traditional or agile. Traditional practices such as waterfall engage sequential development, while agile involves iterative and incremental deliverables. Organizations are increasingly embracing agile to manage projects, and best meet their business needs of rapid response to change, fast delivery speed, and more.
With clear and easy to follow instructions, the multi award-winning Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions book by Scott M. Graffius (Chris Hare and Colin Giffen, Technical Editors) helps the reader:
- Implement and use the most popular agile framework―Scrum;
- Deliver products in short cycles with rapid adaptation to change, fast time-to-market, and continuous improvement; and
- Support innovation and drive competitive advantage.
Hailed by Literary Titan as “the book highlights the versatility of Scrum beautifully.”
Winner of 17 first place awards.
Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.
- 🇧🇷 Brazil
- 🇨🇦 Canada
- 🇨🇿 Czech Republic
- 🇩🇰 Denmark
- 🇫🇮 Finland
- 🇫🇷 France
- 🇩🇪 Germany
- 🇬🇷 Greece
- 🇭🇺 Hungary
- 🇮🇳 India
- 🇮🇪 Ireland
- 🇮🇱 Israel
- 🇮🇹 Italy
- 🇯🇵 Japan
- 🇱🇺 Luxembourg
- 🇲🇽 Mexico
- 🇳🇱 Netherlands
- 🇳🇿 New Zealand
- 🇳🇴 Norway
- 🇪🇸 Spain
- 🇸🇪 Sweden
- 🇨🇭 Switzerland
- 🇦🇪 UAE
- 🇬🇧 United Kingdom
- 🇺🇸 United States
About Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change
Thriving in today's marketplace frequently depends on making a transformation to become more agile. Those successful in the transition enjoy faster delivery speed and ROI, higher satisfaction, continuous improvement, and additional benefits.
Based on actual events, Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change provides a quick (60-90 minute) read about a successful agile transformation at a multinational entertainment and media company, told from the author's perspective as an agile coach.
The award-winning book by Scott M. Graffius is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.
- 🇦🇺 Australia
- 🇦🇹 Austria
- 🇧🇷 Brazil
- 🇨🇦 Canada
- 🇨🇿 Czech Republic
- 🇩🇰 Denmark
- 🇫🇮 Finland
- 🇫🇷 France
- 🇩🇪 Germany
- 🇬🇷 Greece
- 🇮🇳 India
- 🇮🇪 Ireland
- 🇯🇵 Japan
- 🇱🇺 Luxembourg
- 🇲🇽 Mexico
- 🇳🇱 Netherlands
- 🇳🇿 New Zealand
- 🇪🇸 Spain
- 🇸🇪 Sweden
- 🇨🇭 Switzerland
- 🇦🇪 United Arab Emirates
- 🇬🇧 United Kingdom
- 🇺🇸 United States
The short link for this article is: (coming soon)
A related post is on LinkedIn here.
© Copyright 2023 Scott M. Graffius. All rights reserved. This material may not be published, broadcast, rewritten or redistributed without the express written permission of Scott M. Graffius.
UK Telecommunications Regulator Ofcom Featured Research by Scott M. Graffius
26 March 2024
BY SCOTT M. GRAFFIUS | ScottGraffius.com
Ofcom — the regulatory authority for the broadcasting, telecommunications, and postal industries of the United Kingdom — featured and used research by Scott M. Graffius. For the full story, read on.
When content is published online, relevance and engagement have a limited lifespan. An advantageous objective metric is half-life. It’s the time it takes for a post to receive half of its total engagement (such as likes, shares, and comments). Data can help inform strategic and tactical decisions, such as the frequency and scheduling of posts.
However, reports by others on the shelf life of social media are often outdated or based on the experience of one person, one organization, or one limited set of data. With any of those common limitations, findings are at risk of being non-representative, inaccurate, or unreliable.
It’s important to have a large dataset from multiple sources. In addition to generating results that are more likely to be appropriately representative, accurate, and reliable, this approach provides a more complete picture and helps identify trends.
In 2018, Scott M. Graffius first published data on the average lifespan (half-life) of posts on Snapchat, X (formerly Twitter), Facebook, Instagram, LinkedIn, YouTube, Pinterest, and blogs — based on data from multiple sources. Algorithms and other factors on platforms change over time. For that reason, Graffius periodically updates the analysis. The current (2024) edition of his ‘Lifespan (Half-Life) of Social Media Posts’ is here.
Scientists, researchers, journalists, academics, YouTubers, podcasters, SEO experts, analysts, businesses, government agencies, and others have featured and used Graffius’ research. The Office of Communications (commonly known as Ofcom) was added to the list.
Ofcom — the regulatory authority for the broadcasting, telecommunications, and postal industries of the United Kingdom — featured and used Scott M. Graffius’ ‘Lifespan (Half-Life) of Social Media Posts’ research in their Categorisation: Advice Submitted to the Secretary of State.
Page 1 of the publication is shown at above.
Page 51 of the publications is shown at above.
About Ofcom
The Office of Communications — commonly known as Ofcom — is a regulatory and competition authority in the United Kingdom. It oversees the wireless spectrum, broadcast TV, radio, phones, broadband, online services, and post sectors. Visit its website at https://www.ofcom.org.uk to learn more.
About Scott M. Graffius
Scott M. Graffius, PMP, SA, CSP-SM, CSP-PO, CSM, CSPO, ITIL, LSSGB is an agile project management practitioner, consultant, thinker, creator, multi-award-winning author, and international public speaker. Founder and CEO of Exceptional PPM and PMO Solutions™ and subsidiary Exceptional Agility™, he has generated over $1.9 billion for Global Fortune 500 businesses and other organizations he has served. Graffius and content from his books, talks, workshops, and more have been featured and used by Microsoft, Oracle, Broadcom, Cisco, Gartner, Project Management Institute, IEEE, National Academy of Sciences, United States Department of Energy, Yale University, Tufts University, and others. He delights audiences with dynamic and engaging talks and workshops on agile project management, AI, Tech leadership, video game development, strategic alignment, the science of high performance teams, and more. To date, he's presented sessions at 89 conferences and other events across 25 countries.
His full bio is available here.
Connect with Scott on:
About Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions
Shifting customer needs are common in today's marketplace. Businesses must be adaptive and responsive to change while delivering an exceptional customer experience to be competitive.
There are a variety of frameworks supporting the development of products and services, and most approaches fall into one of two broad categories: traditional or agile. Traditional practices such as waterfall engage sequential development, while agile involves iterative and incremental deliverables. Organizations are increasingly embracing agile to manage projects, and best meet their business needs of rapid response to change, fast delivery speed, and more.
With clear and easy to follow step-by-step instructions, Scott M. Graffius's award-winning Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions helps the reader:
Hailed by Literary Titan as “the book highlights the versatility of Scrum beautifully.”
Winner of 17 first place awards.
Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.
About Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change
Thriving in today's marketplace frequently depends on making a transformation to become more agile. Those successful in the transition enjoy faster delivery speed and ROI, higher satisfaction, continuous improvement, and additional benefits.
Based on actual events, Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change provides a quick (60-90 minute) read about a successful agile transformation at a multinational entertainment and media company, told from the author's perspective as an agile coach.
The award-winning book by Scott M. Graffius is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.
DOI: 10.13140/RG.2.2.22846.70728
The short link for this article is: https://bit.ly/ofcom9
© Copyright 2024 Scott M. Graffius. All rights reserved. This material may not be published, broadcast, rewritten or redistributed without the express written permission of Scott M. Graffius.
Ofcom — the regulatory authority for the broadcasting, telecommunications, and postal industries of the United Kingdom — featured and used research by Scott M. Graffius. For the full story, read on.
When content is published online, relevance and engagement have a limited lifespan. An advantageous objective metric is half-life. It’s the time it takes for a post to receive half of its total engagement (such as likes, shares, and comments). Data can help inform strategic and tactical decisions, such as the frequency and scheduling of posts.
However, reports by others on the shelf life of social media are often outdated or based on the experience of one person, one organization, or one limited set of data. With any of those common limitations, findings are at risk of being non-representative, inaccurate, or unreliable.
It’s important to have a large dataset from multiple sources. In addition to generating results that are more likely to be appropriately representative, accurate, and reliable, this approach provides a more complete picture and helps identify trends.
In 2018, Scott M. Graffius first published data on the average lifespan (half-life) of posts on Snapchat, X (formerly Twitter), Facebook, Instagram, LinkedIn, YouTube, Pinterest, and blogs — based on data from multiple sources. Algorithms and other factors on platforms change over time. For that reason, Graffius periodically updates the analysis. The current (2024) edition of his ‘Lifespan (Half-Life) of Social Media Posts’ is here.
Scientists, researchers, journalists, academics, YouTubers, podcasters, SEO experts, analysts, businesses, government agencies, and others have featured and used Graffius’ research. The Office of Communications (commonly known as Ofcom) was added to the list.
Ofcom — the regulatory authority for the broadcasting, telecommunications, and postal industries of the United Kingdom — featured and used Scott M. Graffius’ ‘Lifespan (Half-Life) of Social Media Posts’ research in their Categorisation: Advice Submitted to the Secretary of State.
Page 1 of the publication is shown at above.
Page 51 of the publications is shown at above.
About Ofcom
The Office of Communications — commonly known as Ofcom — is a regulatory and competition authority in the United Kingdom. It oversees the wireless spectrum, broadcast TV, radio, phones, broadband, online services, and post sectors. Visit its website at https://www.ofcom.org.uk to learn more.
About Scott M. Graffius
Scott M. Graffius, PMP, SA, CSP-SM, CSP-PO, CSM, CSPO, ITIL, LSSGB is an agile project management practitioner, consultant, thinker, creator, multi-award-winning author, and international public speaker. Founder and CEO of Exceptional PPM and PMO Solutions™ and subsidiary Exceptional Agility™, he has generated over $1.9 billion for Global Fortune 500 businesses and other organizations he has served. Graffius and content from his books, talks, workshops, and more have been featured and used by Microsoft, Oracle, Broadcom, Cisco, Gartner, Project Management Institute, IEEE, National Academy of Sciences, United States Department of Energy, Yale University, Tufts University, and others. He delights audiences with dynamic and engaging talks and workshops on agile project management, AI, Tech leadership, video game development, strategic alignment, the science of high performance teams, and more. To date, he's presented sessions at 89 conferences and other events across 25 countries.
His full bio is available here.
Connect with Scott on:
About Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions
Shifting customer needs are common in today's marketplace. Businesses must be adaptive and responsive to change while delivering an exceptional customer experience to be competitive.
There are a variety of frameworks supporting the development of products and services, and most approaches fall into one of two broad categories: traditional or agile. Traditional practices such as waterfall engage sequential development, while agile involves iterative and incremental deliverables. Organizations are increasingly embracing agile to manage projects, and best meet their business needs of rapid response to change, fast delivery speed, and more.
With clear and easy to follow step-by-step instructions, Scott M. Graffius's award-winning Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions helps the reader:
- Implement and use the most popular agile framework―Scrum;
- Deliver products in short cycles with rapid adaptation to change, fast time-to-market, and continuous improvement; and
- Support innovation and drive competitive advantage.
Hailed by Literary Titan as “the book highlights the versatility of Scrum beautifully.”
Winner of 17 first place awards.
Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.
- 🇧🇷 Brazil
- 🇨🇦 Canada
- 🇨🇿 Czech Republic
- 🇩🇰 Denmark
- 🇫🇮 Finland
- 🇫🇷 France
- 🇩🇪 Germany
- 🇬🇷 Greece
- 🇭🇺 Hungary
- 🇮🇳 India
- 🇮🇪 Ireland
- 🇮🇱 Israel
- 🇮🇹 Italy
- 🇯🇵 Japan
- 🇱🇺 Luxembourg
- 🇲🇽 Mexico
- 🇳🇱 Netherlands
- 🇳🇿 New Zealand
- 🇳🇴 Norway
- 🇪🇸 Spain
- 🇸🇪 Sweden
- 🇨🇭 Switzerland
- 🇦🇪 UAE
- 🇬🇧 United Kingdom
- 🇺🇸 United States
About Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change
Thriving in today's marketplace frequently depends on making a transformation to become more agile. Those successful in the transition enjoy faster delivery speed and ROI, higher satisfaction, continuous improvement, and additional benefits.
Based on actual events, Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change provides a quick (60-90 minute) read about a successful agile transformation at a multinational entertainment and media company, told from the author's perspective as an agile coach.
The award-winning book by Scott M. Graffius is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.
- 🇦🇺 Australia
- 🇦🇹 Austria
- 🇧🇷 Brazil
- 🇨🇦 Canada
- 🇨🇿 Czech Republic
- 🇩🇰 Denmark
- 🇫🇮 Finland
- 🇫🇷 France
- 🇩🇪 Germany
- 🇬🇷 Greece
- 🇮🇳 India
- 🇮🇪 Ireland
- 🇯🇵 Japan
- 🇱🇺 Luxembourg
- 🇲🇽 Mexico
- 🇳🇱 Netherlands
- 🇳🇿 New Zealand
- 🇪🇸 Spain
- 🇸🇪 Sweden
- 🇨🇭 Switzerland
- 🇦🇪 United Arab Emirates
- 🇬🇧 United Kingdom
- 🇺🇸 United States
DOI: 10.13140/RG.2.2.22846.70728
The short link for this article is: https://bit.ly/ofcom9
© Copyright 2024 Scott M. Graffius. All rights reserved. This material may not be published, broadcast, rewritten or redistributed without the express written permission of Scott M. Graffius.
How Algorithms Shape the User Experience on Social Media Platforms
26 September 2024
BY SCOTT M. GRAFFIUS | ScottGraffius.com
Introduction
More than 5.1 billion people use social media. Algorithms shape every social media interaction.
Social media platforms allow people to create, share, and exchange information and content with others. There are too many platforms to list, but eight examples include:
Algorithms on social media platforms are a unique set of mathematical rules and signals that determine what content to display to users, and in what order. Algorithms are both architects and gatekeepers of user experiences on the platforms.
Social media is central to many people’s daily lives. However, the platforms employ incredibly complex algorithms and they typically keep their details secret.
The impacts of algorithms are widespread and profound. They can influence opinions, shape narratives, and potentially dictate social behavior. This article reveals how algorithms shape the user experience on social media platforms. After this Introduction there are seven parts:
From Simple to Complex
Social media platforms initially relied on simple chronological feeds. However, when user engagement (such as likes, shares, and comments) exploded, platforms decided to develop and implement more sophisticated methods, principally algorithms. Then, engagement-based models shaped by algorithms took precedence. Content that users were more likely to interact with was prioritized.
The rise of artificial intelligence (AI) and machine (ML) learning has further transformed these algorithms into powerful tools. For better or worse, they are entirely capable of hyper-personalizing content which can significantly influence perceptions and decisions. AI and ML are also discussed later in this article.
General Mechanics
A complex web of data points and signals is at the core of social media algorithms. Algorithms are composed of including five fundamental components:
Benefits and Risks
Algorithms curate content to match the preferences of individuals. That can present both benefits and risks.
Four benefits of algorithmic curation include:
Three risks of algorithmic curation include:
Algorithm-Savvy Marketing
Businesses and marketers must have a good understanding of social media algorithms. Further, as the digital landscape changes over time, so must strategies. Here are six principles for navigating this complex terrain:
Ethical Considerations
Algorithms shape user experiences, and that power carries significant responsibility. Here are four key ethical points and questions:
The Future of Social Media Algorithms
The future of social media algorithms is certain to be exciting and daunting. Several trends are emerging. They may impact the future of algorithms in the following five ways:
Conclusion
Each algorithm is a complex set of mathematical rules and signals that determine what content to display to users, and in what order. That gives them the ability to empower or manipulate users. Simply put, algorithms have a big impact on user experiences on social media platforms. It’s suggested that users advocate for ethical, user-centric design in the development and deployment of these algorithms as well as user control and transparency. When platforms adopt those measures, users will have a better experience.
For the references, how to cite this article, information about the author and more, continue reading.
References/Sources
How to Cite this Article
Graffius, Scott M. (2024, September 26). How Algorithms Shape the User Experience on Social Media Platforms. Available at: https://scottgraffius.com/blog/files/algorithms-and-the-user-experience.html. DOI: 10.13140/RG.2.2.29149.01767.
About Scott M. Graffius
Scott M. Graffius is a global leader in agile project management, an expert on teamwork tradecraft, an authority on temporal dynamics on social media platforms, a creator, a consultant, a trainer, an award-winning author, and an international public speaker.
He's generated over $1.9 billion of business value in aggregate for Global Fortune 500 businesses and other organizations he's served. Businesses and industries range from consumer products to advanced technology (including AI and R&D), e-commerce, music, streaming/OTT video, television, film, video games, financial services, government, and more.
Graffius and content from his books (Agile Scrum and Agile Transformation), talks, workshops, and more have been featured and used by businesses, professional associations, governments, and universities around the world. Examples include Adobe, American Management Association, Amsterdam Public Health Research Institute, Bayer, Boston University, Broadcom, Cisco, Deimos Aerospace, DevOps Institute, EU's European Commission, Ford Motor Company, Hasso Plattner Institute Germany, IEEE, Johns Hopkins University, London South Bank University, Microsoft, National Academy of Sciences, New Zealand Government, Oracle, Project Management Institute, Torrens University Australia, UC San Diego, TBS Switzerland, UK Sports Institute, University of Galway Ireland, U.S. Department of Energy, U.S. National Park Service, U.S. Tennis Association, Virginia Tech, Warsaw University of Technology, Yale University, Zurich University of Applied Sciences, and many others.
He delights audiences around the world with dynamic and engaging talks and workshops. He's presented sessions at 91 conferences and other events across 25 countries. Visit here to learn more and here to ask Scott to speak at your event.
About Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions
Shifting customer needs are common in today's marketplace. Businesses must be adaptive and responsive to change while delivering an exceptional customer experience to be competitive.
There are a variety of frameworks supporting the development of products and services, and most approaches fall into one of two broad categories: traditional or agile. Traditional practices such as waterfall engage sequential development, while agile involves iterative and incremental deliverables. Organizations are increasingly embracing agile to manage projects, and best meet their business needs of rapid response to change, fast delivery speed, and more.
With clear and easy to follow instructions, the multi award-winning Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions book by Scott M. Graffius (Chris Hare and Colin Giffen, Technical Editors) helps the reader:
Hailed by Literary Titan as “the book highlights the versatility of Scrum beautifully.”
Winner of 17 first place awards.
Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.
About Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change
Thriving in today's marketplace frequently depends on making a transformation to become more agile. Those successful in the transition enjoy faster delivery speed and ROI, higher satisfaction, continuous improvement, and additional benefits.
Based on actual events, Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change provides a quick (60-90 minute) read about a successful agile transformation at a multinational entertainment and media company, told from the author's perspective as an agile coach.
The award-winning book by Scott M. Graffius is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.
Post-Publication Notes
If there are any supplements or updates to this article after the date of publication, they will appear here.
A PDF of this article is here
The short link for this article is: https://bit.ly/algo-ux
© Copyright 2024 Scott M. Graffius. All rights reserved. This material may not be published, broadcast, rewritten or redistributed without the express written permission of Scott M. Graffius.
Introduction
More than 5.1 billion people use social media. Algorithms shape every social media interaction.
Social media platforms allow people to create, share, and exchange information and content with others. There are too many platforms to list, but eight examples include:
- Facebook,
- Instagram,
- LinkedIn,
- Pinterest,
- Snapchat,
- TikTok,
- X (formerly Twitter),
- and YouTube.
Algorithms on social media platforms are a unique set of mathematical rules and signals that determine what content to display to users, and in what order. Algorithms are both architects and gatekeepers of user experiences on the platforms.
Social media is central to many people’s daily lives. However, the platforms employ incredibly complex algorithms and they typically keep their details secret.
The impacts of algorithms are widespread and profound. They can influence opinions, shape narratives, and potentially dictate social behavior. This article reveals how algorithms shape the user experience on social media platforms. After this Introduction there are seven parts:
- From Simple to Complex (the genesis of social media algorithms),
- General Mechanics (the components of algorithms),
- Benefits and Risks (the upside and downside of algorithms),
- Algorithm-Savvy Marketing,
- Ethical Considerations,
- The Future of Algorithms on Social Media Platforms, and
- Conclusion
From Simple to Complex
Social media platforms initially relied on simple chronological feeds. However, when user engagement (such as likes, shares, and comments) exploded, platforms decided to develop and implement more sophisticated methods, principally algorithms. Then, engagement-based models shaped by algorithms took precedence. Content that users were more likely to interact with was prioritized.
The rise of artificial intelligence (AI) and machine (ML) learning has further transformed these algorithms into powerful tools. For better or worse, they are entirely capable of hyper-personalizing content which can significantly influence perceptions and decisions. AI and ML are also discussed later in this article.
General Mechanics
A complex web of data points and signals is at the core of social media algorithms. Algorithms are composed of including five fundamental components:
- User Engagement: Engagement is at the heart of algorithms. The more users interact with specific content, the more likely it is to be promoted within feeds. This initiates a cycle where popular content gains even more prominence.
- Content Prioritization: Here are examples of how different social media platforms treat content. The terms “advances,” “favors,” and “prioritizes” are used interchangeably.
- Facebook advances live videos.
- Instagram favors images and videos.
- LinkedIn prioritizes thought leadership posts.
- Pinterest advances pins about recipes, home décor, and fashion; and pins that link to external websites such as blogs.
- Snapchat prioritizes content that uses filters and lenses.
- TikTok advances videos that receive high engagement rates within seconds of being posted.
- X increasingly favors videos.
- YouTube prioritizes long videos with high watch times.
- Content Relevance: Algorithms prioritize content that aligns with users’ preferences and history. For example, if a user frequently engages with fitness-related posts, the algorithm will likely serve them with similar content. That tactic can enhance user satisfaction, but it can also lead to echo chambers. Those are environments that expose users primarily to information that reinforces their existing beliefs.
- Freshness: Social media thrives on immediacy. Newer content often takes precedence over older posts. That compels brands, influencers, and others to maintain an apt posting schedule.
- Network Effects: Content gaining traction among a user’s network helps amplify its reach by spreading (more) rapidly, including possibly ‘going viral.’ There is no universal quantification for what constitutes ‘viral,’ but a post with 1 million or more views/impressions may qualify.
Benefits and Risks
Algorithms curate content to match the preferences of individuals. That can present both benefits and risks.
Four benefits of algorithmic curation include:
- Personalization: Individuals tend to interact more frequently with content that aligns with their preferences.
- Content Discovery: Algorithms can facilitate the introduction of content and accounts that users may not have encountered otherwise.
- Reduced Information Overload: Social media platforms house a massive volume of content. Algorithms may help filter out the noise. By prioritizing relevant posts, algorithms can help individuals to focus on what matters most to them.
- Enhanced Engagement: As users find more of the content they enjoy, they will likely spend more time on the platform. This increased engagement also benefits platforms as they can monetize the increased time and attention through advertising.
Three risks of algorithmic curation include:
- Echo Chambers and Polarization: The potential formation of echo chambers is the most concerning byproduct of algorithmic personalization. Users are at risk of being shielded from differing perspectives. That is especially the case with political discourse; those situations can lead to polarization or increased polarization.
- Risk of Promoting Incorrect Information: The algorithms that prioritize engagement can potentially (by design or inadvertently) boost sensationalist content or incorrect information.
- User Fatigue: Users may experience fatigue or disillusionment when they become aware of the potential negative effects of algorithms. Users who feel that their experiences are being engineered may lose trust in the platforms, and they may stop using them.
Algorithm-Savvy Marketing
Businesses and marketers must have a good understanding of social media algorithms. Further, as the digital landscape changes over time, so must strategies. Here are six principles for navigating this complex terrain:
- Prioritize Quality Over Quantity: Create meaningful, engaging, and relevant posts.
- Engage Authentically: Engage with one’s audience in genuine ways such as through storytelling, user-generated content, and responsive interactions.
- Embrace Video Content: Use videos as platforms are increasingly prioritizing that content.
- Stay Informed: Marketers should be on the lookout for changes and be responsive to them.
- Leverage Data Analytics: Informed by metrics, marketers can adjust their strategies when needed.
- Experiment and Adapt: Platforms are continuously changing. Users’ tastes may change as well. Marketers should experiment with different content types, posting schedules, and engagement tactics to discover what works best for their audience.
Ethical Considerations
Algorithms shape user experiences, and that power carries significant responsibility. Here are four key ethical points and questions:
- Transparency: Users deserve to understand how their data is used and how content is prioritized. Increased transparency can foster trust between users and platforms. Is the social media platform transparent about how its algorithm works.
- Algorithmic Bias: Algorithms are not immune to bias as they often reflect the prejudices in the data they analyze. Is the social media platform taking steps to remove bias wherever possible?
- Content Moderation: What role, if any, should platforms play in moderating content?
- User Well-Being: Is the platform primarily focused on providing a great user experience? Or is it about doing anything and everything possible to generate time on the platform and obtain a presumed corresponding increase in revenue?
The Future of Social Media Algorithms
The future of social media algorithms is certain to be exciting and daunting. Several trends are emerging. They may impact the future of algorithms in the following five ways:
- Increased Use of AI and ML: AI and ML will continue to play a role in refining algorithms. As the technologies advance, algorithms will become even more adept at understanding user preferences and predicting behavior.
- Greater Focus on User Control: Users are becoming more aware of their data and how it’s used. Platforms may offer control to users, allowing users to customize their feeds and manage their engagement preferences.
- Ethical Algorithm Design: Ethical frameworks that prioritize user well-being, transparency, and accountability may gain prominence in the future.
- Integration of AR and VR: Social media platforms may incorporate augmented reality (AR) and virtual reality (VR) elements into their algorithms in the future. If that happens, the result will be immersive user experiences that transcend traditional content consumption.
- Community-Centric Algorithms: Algorithms in the future may prioritize community engagement and collective interests.
Conclusion
Each algorithm is a complex set of mathematical rules and signals that determine what content to display to users, and in what order. That gives them the ability to empower or manipulate users. Simply put, algorithms have a big impact on user experiences on social media platforms. It’s suggested that users advocate for ethical, user-centric design in the development and deployment of these algorithms as well as user control and transparency. When platforms adopt those measures, users will have a better experience.
For the references, how to cite this article, information about the author and more, continue reading.
References/Sources
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- Allen, R., & Choudhury, P. (2022). Algorithm-Augmented Work and Domain Experience: The Countervailing Forces of Ability and Aversion. Organization Science, 33 (1): 149-169.
- Ananny, M. (2016). Toward an Ethics of Algorithms: Convening, Observation, Probability, and Timeliness. Science, Technology, and Human Values, 41(1): 93-117. DOI: https://doi.org/10.1177/0162243915606523.
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How to Cite this Article
Graffius, Scott M. (2024, September 26). How Algorithms Shape the User Experience on Social Media Platforms. Available at: https://scottgraffius.com/blog/files/algorithms-and-the-user-experience.html. DOI: 10.13140/RG.2.2.29149.01767.
About Scott M. Graffius
Scott M. Graffius is a global leader in agile project management, an expert on teamwork tradecraft, an authority on temporal dynamics on social media platforms, a creator, a consultant, a trainer, an award-winning author, and an international public speaker.
He's generated over $1.9 billion of business value in aggregate for Global Fortune 500 businesses and other organizations he's served. Businesses and industries range from consumer products to advanced technology (including AI and R&D), e-commerce, music, streaming/OTT video, television, film, video games, financial services, government, and more.
Graffius and content from his books (Agile Scrum and Agile Transformation), talks, workshops, and more have been featured and used by businesses, professional associations, governments, and universities around the world. Examples include Adobe, American Management Association, Amsterdam Public Health Research Institute, Bayer, Boston University, Broadcom, Cisco, Deimos Aerospace, DevOps Institute, EU's European Commission, Ford Motor Company, Hasso Plattner Institute Germany, IEEE, Johns Hopkins University, London South Bank University, Microsoft, National Academy of Sciences, New Zealand Government, Oracle, Project Management Institute, Torrens University Australia, UC San Diego, TBS Switzerland, UK Sports Institute, University of Galway Ireland, U.S. Department of Energy, U.S. National Park Service, U.S. Tennis Association, Virginia Tech, Warsaw University of Technology, Yale University, Zurich University of Applied Sciences, and many others.
He delights audiences around the world with dynamic and engaging talks and workshops. He's presented sessions at 91 conferences and other events across 25 countries. Visit here to learn more and here to ask Scott to speak at your event.
About Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions
Shifting customer needs are common in today's marketplace. Businesses must be adaptive and responsive to change while delivering an exceptional customer experience to be competitive.
There are a variety of frameworks supporting the development of products and services, and most approaches fall into one of two broad categories: traditional or agile. Traditional practices such as waterfall engage sequential development, while agile involves iterative and incremental deliverables. Organizations are increasingly embracing agile to manage projects, and best meet their business needs of rapid response to change, fast delivery speed, and more.
With clear and easy to follow instructions, the multi award-winning Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions book by Scott M. Graffius (Chris Hare and Colin Giffen, Technical Editors) helps the reader:
- Implement and use the most popular agile framework―Scrum;
- Deliver products in short cycles with rapid adaptation to change, fast time-to-market, and continuous improvement; and
- Support innovation and drive competitive advantage.
Hailed by Literary Titan as “the book highlights the versatility of Scrum beautifully.”
Winner of 17 first place awards.
Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.
- 🇧🇷 Brazil
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About Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change
Thriving in today's marketplace frequently depends on making a transformation to become more agile. Those successful in the transition enjoy faster delivery speed and ROI, higher satisfaction, continuous improvement, and additional benefits.
Based on actual events, Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change provides a quick (60-90 minute) read about a successful agile transformation at a multinational entertainment and media company, told from the author's perspective as an agile coach.
The award-winning book by Scott M. Graffius is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.
- 🇦🇺 Australia
- 🇦🇹 Austria
- 🇧🇷 Brazil
- 🇨🇦 Canada
- 🇨🇿 Czech Republic
- 🇩🇰 Denmark
- 🇫🇮 Finland
- 🇫🇷 France
- 🇩🇪 Germany
- 🇬🇷 Greece
- 🇮🇳 India
- 🇮🇪 Ireland
- 🇯🇵 Japan
- 🇱🇺 Luxembourg
- 🇲🇽 Mexico
- 🇳🇱 Netherlands
- 🇳🇿 New Zealand
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Post-Publication Notes
If there are any supplements or updates to this article after the date of publication, they will appear here.
A PDF of this article is here
The short link for this article is: https://bit.ly/algo-ux
© Copyright 2024 Scott M. Graffius. All rights reserved. This material may not be published, broadcast, rewritten or redistributed without the express written permission of Scott M. Graffius.
TurningWest's 'Trial'
08 October 2024
BY SCOTT M. GRAFFIUS | ScottGraffius.com
If there's an update after this article is published, the information will appear in the Post-Publication Notes section.
Introduction
Plagiarism—defined as ‘to steal and pass off (the ideas or words of another) as one’s own: use (another's production) without crediting the source’ (source: Merriam-Webster)—infringes on the intellectual property rights of others, results in misinformation, and often violates copyright.
Background
Informed by the research of Bruce W. Tuckman and Mary Ann C. Jensen, over 100 subsequent studies, and Scott M. Graffius' first-hand professional experience with, and analysis of, team leadership and performance, Graffius created his ‘Phases of Team Development’ as a unique perspective and visual conveying the five phases of team development—Forming, Storming, Norming, Performing, and Adjourning—inclusive of a graph showing how performance varies by phase, as well as the characteristics and strategies for each phase.
Graffius' intellectual property (IP) is registered with the United States Copyright Office.
Graffius initially developed his ‘Phases of Team Development’ unique material in 2008, and he periodically refreshes it.
For reference, the visual applicable to this case (2021 edition) is shown below [Exhibit 1] and is available at: https://dx.doi.org/10.13140/RG.2.2.22040.42246.
As shown above, Graffius’ copyright ownership details are integrated into and appear on his copyrighted property. Specifically, it reads: “Copyright © 2008-2021 Scott M. Graffius. All rights reserved. For permission requests, contact scott@scottgraffius.com.”
Again, this 2021 edition is referenced because it is the one applicable to this case.
Organizations around the world engage Graffius to deliver compelling talks and workshops. To date, he's presented sessions at 91 conferences and other events across 25 countries:
Graffius ‘Phases of Team Development’ IP is central and key to many of those sessions. His rate card and a listing of his engagements are at https://scottgraffius.com/resources/Exceptional-PPM-and-PMO-Solutions-Rate-Card-for-2024-2025-v24071607.pdf and https://scottgraffius.com/publicspeaker.html, respectively.
With an authorization/license from Graffius, his copyrighted ‘Phases of Team Development’ intellectual property is featured and used by businesses, professional associations, government agencies, and universities around the globe. Examples include:
Details on the Plagiarism
Note: All evidence has been preserved.
A whistleblower tip informed Scott M. Graffius that a video is using Graffius’ intellectual property. The video was identified as:
Exhibit 2 is shown below. It provides an overview, including thumbnail images from the the video.
Graffius reviewed TurningWest’s 2024 video and saw numerous examples of material—content on the characteristics and strategies for the phases of team development—plagiarized from Graffius’ 2021 copyrighted ‘Phases of Team Development’ property.
TurningWest did not request nor receive permission to use Graffius’ 2021 copyrighted ‘Phases of Team Development’ property. Yet, TurningWest used it (some with slight rewording such as changing "recognizing" to "recognize" and similar, which remains plagiarism) commercially and without attribution.
Again, plagiarism is defined as ‘to steal and pass off (the ideas or words of another) as one’s own: use (another's production) without crediting the source’ (source: Merriam-Webster). TurningWest’s presentation plagiarized Graffius’ copyrighted ’Phases of Team Development,’ violating his intellectual property.
Instances of TurningWest changing a word from a section from Graffius’ copyrighted property that’s in the present participle form (such as "recognizing") to the present simple form (such as "recognize") or otherwise similar slight rewording is still stealing Graffius' words and ideas; it is still plagiarism. The combination of such rewording and lack of attribution may be seen as a signal of intent to deceive. Regardless of whether the infringement was intentional or "inadvertent," the actions misrepresent the originator of the words and ideas, which is at the heart of plagiarism.
Plagiarism is a profound and disgraceful breach of professional ethics, moral standards, and Graffius’ intellectual property rights.
Graffius maintains, enforces, and protects his copyright and other intellectual property rights.
Graffius informed TurningWest and TurningWest’s Steve Goodwin about the infringement. An excerpt: "An authorized example of my copyrighted property is at https://dx.doi.org/10.13140/RG.2.2.22040.42246 and other locations. Steven Goodwin and Megan Sands of TurningWest's presentation used some of my intellectual property ... with no attribution to me whatsoever. By doing so, they are falsely leading others to wrongly believe that they are the authors and owners of my intellectual property. Uncool."
Here’s a reaction from TurningWest's Goodwin: "I have never heard of you before and have never seen any of your materials. This is very basic information and foundational to all team formation efforts." As shown by the indisputable proof to come, Goodwin's reaction is problematic for him. TurningWest plagiarized Graffius' work.
Here’s another reaction from TurningWest's Goodwin: "Who are you and what kind of scam are you trying to pull? I have NEVER heard your name before nor have I EVER seen one word of your materials." Again, as shown by the indisputable proof to come, Goodwin's reaction is problematic for him. TurningWest plagiarized Graffius' work.
Additionally, by TurningWest not taking responsibility for and addressing their damaging plagiarism, TurningWest continues to spread misinformation and is directly responsible for their ongoing violation of Graffius' intellectual property.
When Graffius reviewed the TurningWest's infringing 2024 video, he saw that content on the characteristics and strategies for the phases of team development was teeming with plagiarized material from Graffius’ 2021 copyrighted ‘Phases of Team Development’ property. The indisputable proof follows.
Here's Exhibit 3. It's a delineated, side-by-side comparison of content on the characteristics and strategies for the Forming phase of team development. Respective content from Graffius' 2021 copyrighted 'Phases of Team Development' appears with a green background. Material from TurningWest's infringing 2024 video is exposed with a red background. It shows examples of TurningWest's plagiarism—TurningWest stealing and passing off Graffius' words or ideas as their own.
Exhibit 4 is below. It provides diligent, side-by-side comparison of content on the characteristics and strategies for the Storming phase of team development. Respective content from Graffius' 2021 copyrighted 'Phases of Team Development' appears with a green background. Material from TurningWest's infringing 2024 video is exposed with a red background. It shows more examples of TurningWest's plagiarism—TurningWest stealing and passing off Graffius' words or ideas as their own.
Here's Exhibit 5. It's a delineated, side-by-side comparison of content on the characteristics and strategies for the Norming phase of team development. Respective content from Graffius' 2021 copyrighted 'Phases of Team Development' appears with a green background. Material from TurningWest's infringing 2024 video is exposed with a red background. It shows additional examples of TurningWest's plagiarism—TurningWest stealing and passing off Graffius' words or ideas as their own.
Here's Exhibit 6. It's a delineated, side-by-side comparison of content on the characteristics and strategies for the Performing phase of team development. Respective content from Graffius' 2021 copyrighted 'Phases of Team Development' appears with a green background. Material from TurningWest's infringing 2024 video is exposed with a red background. It shows examples of TurningWest's plagiarism—TurningWest stealing and passing off Graffius' words or ideas as their own.
Here's Exhibit 7. It's a delineated, side-by-side comparison of content on the characteristics and strategies for the Adjourning phase of team development. Respective content from Graffius' 2021 copyrighted 'Phases of Team Development' appears with a green background. Material from TurningWest's infringing 2024 video is exposed with a red background. It shows additional examples of TurningWest's plagiarism—TurningWest stealing and passing off Graffius' words or ideas as their own.
Each of the five immediately preceding exhibits (Exhibit 3, Exhibit 4, Exhibit 5, Exhibit 6, and Exhibit 7) showed examples of TurningWest's plagiarism—TurningWest stealing and passing off Graffius' words and ideas as their own. Individually, the exhibits are compelling. Collectively, they form an irrefutable, damning picture of TurningWest's plagiarism.
Given the indisputable facts, TurningWest’s Goodwin must now reflect on his earlier reactions with regret, as they have cast him in an entirely unfavorable light.
Graffius' 'Phases of Team Development' is registered with the US Copyright Office. TurningWest did not request nor receive permission to use Graffius' property. Yet, TurningWest used Graffius' property commercially and without attribution. TurningWest's actions are a disgraceful breach of professional ethics, moral standards, and Graffius’ intellectual property rights.
TurningWest's plagiarism damaged the marketability and value of Graffius' copyrighted property. Further, by not taking responsibility for and addressing their damaging plagiarism, TurningWest continues to spread misinformation and is directly responsible for their ongoing violation of Graffius' intellectual property.
Graffius maintains, enforces, and protects his copyright and other intellectual property rights. Plagiarism often involves the violation of copyright, and copyright infringement is so serious that it is a Federal crime. For many reasons including facts covered in this article, if Graffius opts to take legal action against TurningWest for their violation of his copyright, the Federal case will include the greater of statutory damages or actual damages, special charges for willful infringement (which has been clarified by the courts to be either "intentional behavior" or merely "reckless behavior"), and additional costs.
If there's an update after this article is published, the information will appear in the Post-Publication Notes section.
About Scott M. Graffius
Scott M. Graffius is a global leader in agile project management, an expert on teamwork tradecraft, an authority on temporal dynamics on social media platforms, a creator, a consultant, a trainer, an award-winning author, and an international public speaker.
See his bio to learn more.
About Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions
Shifting customer needs are common in today's marketplace. Businesses must be adaptive and responsive to change while delivering an exceptional customer experience to be competitive.
There are a variety of frameworks supporting the development of products and services, and most approaches fall into one of two broad categories: traditional or agile. Traditional practices such as waterfall engage sequential development, while agile involves iterative and incremental deliverables. Organizations are increasingly embracing agile to manage projects, and best meet their business needs of rapid response to change, fast delivery speed, and more.
With clear and easy to follow step-by-step instructions, Scott M. Graffius's award-winning Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions helps the reader:
Hailed by Literary Titan as “the book highlights the versatility of Scrum beautifully.”
Winner of 17 first place awards.
Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.
About Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change
Thriving in today's marketplace frequently depends on making a transformation to become more agile. Those successful in the transition enjoy faster delivery speed and ROI, higher satisfaction, continuous improvement, and additional benefits.
Based on actual events, Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change provides a quick (60-90 minute) read about a successful agile transformation at a multinational entertainment and media company, told from the author's perspective as an agile coach.
The award-winning book by Scott M. Graffius is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.
How to Cite This Article
Graffius, Scott M. (2024, October 8). TurningWest's Trial. Available at: https://scottgraffius.com/blog/files/turningwest.html. DOI: 10.13140/RG.2.2.19899.84008.
Post-Publication Notes
If there are any supplements or updates to this article after the date of publication, they will appear here.
Update on 6 November 2024
To date, the TurningWest has failed to remove their infringing material. Accordingly, TurningWest knowingly and willfully continues to spread misinformation and violate Graffius’ intellectual property rights.
Any further updates on this consequential matter will appear here.
Content Acknowledgements
This article uses limited excerpts from TurningWest, attributed to TurningWest and used under fair use for news reporting and analysis. TurningWest name, mark, and content (except for what was plagiarized) are the property of TurningWest.
Copyright
Copyright © Scott M. Graffius. All rights reserved.
Content on this site—including text, images, videos, and data—may not be used for training or input into any artificial intelligence, machine learning, or automatized learning systems, or published, broadcast, rewritten, or redistributed without the express written permission of Scott M. Graffius.
A PDF of this article is here
The short link for this article is https://bit.ly/turningwest
If there's an update after this article is published, the information will appear in the Post-Publication Notes section.
Introduction
Plagiarism—defined as ‘to steal and pass off (the ideas or words of another) as one’s own: use (another's production) without crediting the source’ (source: Merriam-Webster)—infringes on the intellectual property rights of others, results in misinformation, and often violates copyright.
Background
Informed by the research of Bruce W. Tuckman and Mary Ann C. Jensen, over 100 subsequent studies, and Scott M. Graffius' first-hand professional experience with, and analysis of, team leadership and performance, Graffius created his ‘Phases of Team Development’ as a unique perspective and visual conveying the five phases of team development—Forming, Storming, Norming, Performing, and Adjourning—inclusive of a graph showing how performance varies by phase, as well as the characteristics and strategies for each phase.
Graffius' intellectual property (IP) is registered with the United States Copyright Office.
Graffius initially developed his ‘Phases of Team Development’ unique material in 2008, and he periodically refreshes it.
For reference, the visual applicable to this case (2021 edition) is shown below [Exhibit 1] and is available at: https://dx.doi.org/10.13140/RG.2.2.22040.42246.
As shown above, Graffius’ copyright ownership details are integrated into and appear on his copyrighted property. Specifically, it reads: “Copyright © 2008-2021 Scott M. Graffius. All rights reserved. For permission requests, contact scott@scottgraffius.com.”
Again, this 2021 edition is referenced because it is the one applicable to this case.
Organizations around the world engage Graffius to deliver compelling talks and workshops. To date, he's presented sessions at 91 conferences and other events across 25 countries:
- Armenia,
- Australia,
- Brazil,
- Canada,
- Czech Republic,
- Finland,
- France,
- Germany,
- Greece,
- Hong Kong,
- Hungary,
- India,
- Ireland,
- Lithuania,
- Luxembourg,
- Nepal,
- Netherlands,
- New Zealand,
- Norway,
- Romania,
- Sweden,
- Switzerland,
- United Arab Emirates,
- United Kingdom,
- and the United States.
Graffius ‘Phases of Team Development’ IP is central and key to many of those sessions. His rate card and a listing of his engagements are at https://scottgraffius.com/resources/Exceptional-PPM-and-PMO-Solutions-Rate-Card-for-2024-2025-v24071607.pdf and https://scottgraffius.com/publicspeaker.html, respectively.
With an authorization/license from Graffius, his copyrighted ‘Phases of Team Development’ intellectual property is featured and used by businesses, professional associations, government agencies, and universities around the globe. Examples include:
- Adobe,
- American Management Association,
- Amsterdam Public Health Research Institute,
- Boston University,
- Broadcom,
- Cisco,
- Deimos Aerospace,
- DevOps Institute,
- Erste Group Bank AG (Austria),
- FINAT,
- Ford Motor Company,
- FSU College of Medicine,
- Hasso Plattner Institute,
- IEEE,
- James Madison University,
- Johns Hopkins University,
- LeadingEng,
- London South Bank University,
- Manufacturers Alliance,
- Microsoft,
- New Zealand Government,
- Oracle,
- Royal Australasian College of Physicians,
- TBS Switzerland,
- Torrens University Australia,
- Tufts University,
- U.S. National Park Service,
- U.S. Tennis Association,
- UC San Diego,
- UK Sports Institute,
- University of Galway Ireland,
- Victorian Institute of Technology (Australia),
- Virginia Tech,
- Warsaw University,
- Western Sydney University,
- World Resources Institute,
- Yale University,
- and many others.
Details on the Plagiarism
Note: All evidence has been preserved.
A whistleblower tip informed Scott M. Graffius that a video is using Graffius’ intellectual property. The video was identified as:
- Publisher of video: TurningWest
- Date of publication: 16 September 2024
- Title of video: ‘9 13 24 Mastering Team Dev webinar’ (note: the preceding is what is listed on YouTube as the title; however, for reference, the video itself notes that the title is: 'Mastering Team Development: Key Modules and Performance Examples')
- Link to video: https://www.youtube.com/watch?v=n7qldELhp7s
Exhibit 2 is shown below. It provides an overview, including thumbnail images from the the video.
Graffius reviewed TurningWest’s 2024 video and saw numerous examples of material—content on the characteristics and strategies for the phases of team development—plagiarized from Graffius’ 2021 copyrighted ‘Phases of Team Development’ property.
TurningWest did not request nor receive permission to use Graffius’ 2021 copyrighted ‘Phases of Team Development’ property. Yet, TurningWest used it (some with slight rewording such as changing "recognizing" to "recognize" and similar, which remains plagiarism) commercially and without attribution.
Again, plagiarism is defined as ‘to steal and pass off (the ideas or words of another) as one’s own: use (another's production) without crediting the source’ (source: Merriam-Webster). TurningWest’s presentation plagiarized Graffius’ copyrighted ’Phases of Team Development,’ violating his intellectual property.
Instances of TurningWest changing a word from a section from Graffius’ copyrighted property that’s in the present participle form (such as "recognizing") to the present simple form (such as "recognize") or otherwise similar slight rewording is still stealing Graffius' words and ideas; it is still plagiarism. The combination of such rewording and lack of attribution may be seen as a signal of intent to deceive. Regardless of whether the infringement was intentional or "inadvertent," the actions misrepresent the originator of the words and ideas, which is at the heart of plagiarism.
Plagiarism is a profound and disgraceful breach of professional ethics, moral standards, and Graffius’ intellectual property rights.
Graffius maintains, enforces, and protects his copyright and other intellectual property rights.
Graffius informed TurningWest and TurningWest’s Steve Goodwin about the infringement. An excerpt: "An authorized example of my copyrighted property is at https://dx.doi.org/10.13140/RG.2.2.22040.42246 and other locations. Steven Goodwin and Megan Sands of TurningWest's presentation used some of my intellectual property ... with no attribution to me whatsoever. By doing so, they are falsely leading others to wrongly believe that they are the authors and owners of my intellectual property. Uncool."
Here’s a reaction from TurningWest's Goodwin: "I have never heard of you before and have never seen any of your materials. This is very basic information and foundational to all team formation efforts." As shown by the indisputable proof to come, Goodwin's reaction is problematic for him. TurningWest plagiarized Graffius' work.
Here’s another reaction from TurningWest's Goodwin: "Who are you and what kind of scam are you trying to pull? I have NEVER heard your name before nor have I EVER seen one word of your materials." Again, as shown by the indisputable proof to come, Goodwin's reaction is problematic for him. TurningWest plagiarized Graffius' work.
Additionally, by TurningWest not taking responsibility for and addressing their damaging plagiarism, TurningWest continues to spread misinformation and is directly responsible for their ongoing violation of Graffius' intellectual property.
When Graffius reviewed the TurningWest's infringing 2024 video, he saw that content on the characteristics and strategies for the phases of team development was teeming with plagiarized material from Graffius’ 2021 copyrighted ‘Phases of Team Development’ property. The indisputable proof follows.
Here's Exhibit 3. It's a delineated, side-by-side comparison of content on the characteristics and strategies for the Forming phase of team development. Respective content from Graffius' 2021 copyrighted 'Phases of Team Development' appears with a green background. Material from TurningWest's infringing 2024 video is exposed with a red background. It shows examples of TurningWest's plagiarism—TurningWest stealing and passing off Graffius' words or ideas as their own.
Exhibit 4 is below. It provides diligent, side-by-side comparison of content on the characteristics and strategies for the Storming phase of team development. Respective content from Graffius' 2021 copyrighted 'Phases of Team Development' appears with a green background. Material from TurningWest's infringing 2024 video is exposed with a red background. It shows more examples of TurningWest's plagiarism—TurningWest stealing and passing off Graffius' words or ideas as their own.
Here's Exhibit 5. It's a delineated, side-by-side comparison of content on the characteristics and strategies for the Norming phase of team development. Respective content from Graffius' 2021 copyrighted 'Phases of Team Development' appears with a green background. Material from TurningWest's infringing 2024 video is exposed with a red background. It shows additional examples of TurningWest's plagiarism—TurningWest stealing and passing off Graffius' words or ideas as their own.
Here's Exhibit 6. It's a delineated, side-by-side comparison of content on the characteristics and strategies for the Performing phase of team development. Respective content from Graffius' 2021 copyrighted 'Phases of Team Development' appears with a green background. Material from TurningWest's infringing 2024 video is exposed with a red background. It shows examples of TurningWest's plagiarism—TurningWest stealing and passing off Graffius' words or ideas as their own.
Here's Exhibit 7. It's a delineated, side-by-side comparison of content on the characteristics and strategies for the Adjourning phase of team development. Respective content from Graffius' 2021 copyrighted 'Phases of Team Development' appears with a green background. Material from TurningWest's infringing 2024 video is exposed with a red background. It shows additional examples of TurningWest's plagiarism—TurningWest stealing and passing off Graffius' words or ideas as their own.
Each of the five immediately preceding exhibits (Exhibit 3, Exhibit 4, Exhibit 5, Exhibit 6, and Exhibit 7) showed examples of TurningWest's plagiarism—TurningWest stealing and passing off Graffius' words and ideas as their own. Individually, the exhibits are compelling. Collectively, they form an irrefutable, damning picture of TurningWest's plagiarism.
Given the indisputable facts, TurningWest’s Goodwin must now reflect on his earlier reactions with regret, as they have cast him in an entirely unfavorable light.
Graffius' 'Phases of Team Development' is registered with the US Copyright Office. TurningWest did not request nor receive permission to use Graffius' property. Yet, TurningWest used Graffius' property commercially and without attribution. TurningWest's actions are a disgraceful breach of professional ethics, moral standards, and Graffius’ intellectual property rights.
TurningWest's plagiarism damaged the marketability and value of Graffius' copyrighted property. Further, by not taking responsibility for and addressing their damaging plagiarism, TurningWest continues to spread misinformation and is directly responsible for their ongoing violation of Graffius' intellectual property.
Graffius maintains, enforces, and protects his copyright and other intellectual property rights. Plagiarism often involves the violation of copyright, and copyright infringement is so serious that it is a Federal crime. For many reasons including facts covered in this article, if Graffius opts to take legal action against TurningWest for their violation of his copyright, the Federal case will include the greater of statutory damages or actual damages, special charges for willful infringement (which has been clarified by the courts to be either "intentional behavior" or merely "reckless behavior"), and additional costs.
If there's an update after this article is published, the information will appear in the Post-Publication Notes section.
About Scott M. Graffius
Scott M. Graffius is a global leader in agile project management, an expert on teamwork tradecraft, an authority on temporal dynamics on social media platforms, a creator, a consultant, a trainer, an award-winning author, and an international public speaker.
See his bio to learn more.
About Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions
Shifting customer needs are common in today's marketplace. Businesses must be adaptive and responsive to change while delivering an exceptional customer experience to be competitive.
There are a variety of frameworks supporting the development of products and services, and most approaches fall into one of two broad categories: traditional or agile. Traditional practices such as waterfall engage sequential development, while agile involves iterative and incremental deliverables. Organizations are increasingly embracing agile to manage projects, and best meet their business needs of rapid response to change, fast delivery speed, and more.
With clear and easy to follow step-by-step instructions, Scott M. Graffius's award-winning Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions helps the reader:
- Implement and use the most popular agile framework―Scrum;
- Deliver products in short cycles with rapid adaptation to change, fast time-to-market, and continuous improvement; and
- Support innovation and drive competitive advantage.
Hailed by Literary Titan as “the book highlights the versatility of Scrum beautifully.”
Winner of 17 first place awards.
Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.
- 🇧🇷 Brazil
- 🇨🇦 Canada
- 🇨🇿 Czech Republic
- 🇩🇰 Denmark
- 🇫🇮 Finland
- 🇫🇷 France
- 🇩🇪 Germany
- 🇬🇷 Greece
- 🇭🇺 Hungary
- 🇮🇳 India
- 🇮🇪 Ireland
- 🇮🇱 Israel
- 🇮🇹 Italy
- 🇯🇵 Japan
- 🇱🇺 Luxembourg
- 🇲🇽 Mexico
- 🇳🇱 Netherlands
- 🇳🇿 New Zealand
- 🇳🇴 Norway
- 🇪🇸 Spain
- 🇸🇪 Sweden
- 🇨🇭 Switzerland
- 🇦🇪 UAE
- 🇬🇧 United Kingdom
- 🇺🇸 United States
About Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change
Thriving in today's marketplace frequently depends on making a transformation to become more agile. Those successful in the transition enjoy faster delivery speed and ROI, higher satisfaction, continuous improvement, and additional benefits.
Based on actual events, Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change provides a quick (60-90 minute) read about a successful agile transformation at a multinational entertainment and media company, told from the author's perspective as an agile coach.
The award-winning book by Scott M. Graffius is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.
- 🇦🇺 Australia
- 🇦🇹 Austria
- 🇧🇷 Brazil
- 🇨🇦 Canada
- 🇨🇿 Czech Republic
- 🇩🇰 Denmark
- 🇫🇮 Finland
- 🇫🇷 France
- 🇩🇪 Germany
- 🇬🇷 Greece
- 🇮🇳 India
- 🇮🇪 Ireland
- 🇯🇵 Japan
- 🇱🇺 Luxembourg
- 🇲🇽 Mexico
- 🇳🇱 Netherlands
- 🇳🇿 New Zealand
- 🇪🇸 Spain
- 🇸🇪 Sweden
- 🇨🇭 Switzerland
- 🇦🇪 United Arab Emirates
- 🇬🇧 United Kingdom
- 🇺🇸 United States
How to Cite This Article
Graffius, Scott M. (2024, October 8). TurningWest's Trial. Available at: https://scottgraffius.com/blog/files/turningwest.html. DOI: 10.13140/RG.2.2.19899.84008.
Post-Publication Notes
If there are any supplements or updates to this article after the date of publication, they will appear here.
Update on 6 November 2024
To date, the TurningWest has failed to remove their infringing material. Accordingly, TurningWest knowingly and willfully continues to spread misinformation and violate Graffius’ intellectual property rights.
Any further updates on this consequential matter will appear here.
Content Acknowledgements
This article uses limited excerpts from TurningWest, attributed to TurningWest and used under fair use for news reporting and analysis. TurningWest name, mark, and content (except for what was plagiarized) are the property of TurningWest.
Copyright
Copyright © Scott M. Graffius. All rights reserved.
Content on this site—including text, images, videos, and data—may not be used for training or input into any artificial intelligence, machine learning, or automatized learning systems, or published, broadcast, rewritten, or redistributed without the express written permission of Scott M. Graffius.
A PDF of this article is here
The short link for this article is https://bit.ly/turningwest
TurningWest's 'Trial'
08 October 2024
BY SCOTT M. GRAFFIUS | ScottGraffius.com
If there's an update after this article is published, the information will appear in the Post-Publication Notes section.
Introduction
Plagiarism—defined as ‘to steal and pass off (the ideas or words of another) as one’s own: use (another's production) without crediting the source’ (source: Merriam-Webster)—infringes on the intellectual property rights of others, results in misinformation, and often violates copyright.
Background
Informed by the research of Bruce W. Tuckman and Mary Ann C. Jensen, over 100 subsequent studies, and Scott M. Graffius' first-hand professional experience with, and analysis of, team leadership and performance, Graffius created his ‘Phases of Team Development’ as a unique perspective and visual conveying the five phases of team development—Forming, Storming, Norming, Performing, and Adjourning—inclusive of a graph showing how performance varies by phase, as well as the characteristics and strategies for each phase.
Graffius' intellectual property (IP) is registered with the United States Copyright Office.
Graffius initially developed his ‘Phases of Team Development’ unique material in 2008, and he periodically refreshes it.
For reference, the visual applicable to this case (2021 edition) is shown below [Exhibit 1] and is available at: https://dx.doi.org/10.13140/RG.2.2.22040.42246.
As shown above, Graffius’ copyright ownership details are integrated into and appear on his copyrighted property. Specifically, it reads: “Copyright © 2008-2021 Scott M. Graffius. All rights reserved. For permission requests, contact scott@scottgraffius.com.”
Again, this 2021 edition is referenced because it is the one applicable to this case.
Organizations around the world engage Graffius to deliver compelling talks and workshops. To date, he's presented sessions at 91 conferences and other events across 25 countries:
Graffius ‘Phases of Team Development’ IP is central and key to many of those sessions. His rate card and a listing of his engagements are at https://scottgraffius.com/resources/Exceptional-PPM-and-PMO-Solutions-Rate-Card-for-2024-2025-v24071607.pdf and https://scottgraffius.com/publicspeaker.html, respectively.
With an authorization/license from Graffius, his copyrighted ‘Phases of Team Development’ intellectual property is featured and used by businesses, professional associations, government agencies, and universities around the globe. Examples include:
Details on the Plagiarism
Note: All evidence has been preserved.
A whistleblower tip informed Scott M. Graffius that a video is using Graffius’ intellectual property. The video was identified as:
Exhibit 2 is shown below. It provides an overview, including thumbnail images from the the video.
Graffius reviewed TurningWest’s 2024 video and saw numerous examples of material—content on the characteristics and strategies for the phases of team development—plagiarized from Graffius’ 2021 copyrighted ‘Phases of Team Development’ property.
TurningWest did not request nor receive permission to use Graffius’ 2021 copyrighted ‘Phases of Team Development’ property. Yet, TurningWest used it (some with slight rewording such as changing "recognizing" to "recognize" and similar, which remains plagiarism) commercially and without attribution.
Again, plagiarism is defined as ‘to steal and pass off (the ideas or words of another) as one’s own: use (another's production) without crediting the source’ (source: Merriam-Webster). TurningWest’s presentation plagiarized Graffius’ copyrighted ’Phases of Team Development,’ violating his intellectual property.
Instances of TurningWest changing a word from a section from Graffius’ copyrighted property that’s in the present participle form (such as "recognizing") to the present simple form (such as "recognize") or otherwise similar slight rewording is still stealing Graffius' words and ideas; it is still plagiarism. The combination of such rewording and lack of attribution may be seen as a signal of intent to deceive. Regardless of whether the infringement was intentional or "inadvertent," the actions misrepresent the originator of the words and ideas, which is at the heart of plagiarism.
Plagiarism is a profound and disgraceful breach of professional ethics, moral standards, and Graffius’ intellectual property rights.
Graffius maintains, enforces, and protects his copyright and other intellectual property rights.
Graffius informed TurningWest and TurningWest’s Steve Goodwin about the infringement. An excerpt: "An authorized example of my copyrighted property is at https://dx.doi.org/10.13140/RG.2.2.22040.42246 and other locations. Steven Goodwin and Megan Sands of TurningWest's presentation used some of my intellectual property ... with no attribution to me whatsoever. By doing so, they are falsely leading others to wrongly believe that they are the authors and owners of my intellectual property. Uncool."
Here’s a reaction from TurningWest's Goodwin: "I have never heard of you before and have never seen any of your materials. This is very basic information and foundational to all team formation efforts." As shown by the indisputable proof to come, Goodwin's reaction is problematic for him. TurningWest plagiarized Graffius' work.
Here’s another reaction from TurningWest's Goodwin: "Who are you and what kind of scam are you trying to pull? I have NEVER heard your name before nor have I EVER seen one word of your materials." Again, as shown by the indisputable proof to come, Goodwin's reaction is problematic for him. TurningWest plagiarized Graffius' work.
Additionally, by TurningWest not taking responsibility for and addressing their damaging plagiarism, TurningWest continues to spread misinformation and is directly responsible for their ongoing violation of Graffius' intellectual property.
When Graffius reviewed the TurningWest's infringing 2024 video, he saw that content on the characteristics and strategies for the phases of team development was teeming with plagiarized material from Graffius’ 2021 copyrighted ‘Phases of Team Development’ property. The indisputable proof follows.
Here's Exhibit 3. It's a delineated, side-by-side comparison of content on the characteristics and strategies for the Forming phase of team development. Respective content from Graffius' 2021 copyrighted 'Phases of Team Development' appears with a green background. Material from TurningWest's infringing 2024 video is exposed with a red background. It shows examples of TurningWest's plagiarism—TurningWest stealing and passing off Graffius' words or ideas as their own.
Exhibit 4 is below. It provides diligent, side-by-side comparison of content on the characteristics and strategies for the Storming phase of team development. Respective content from Graffius' 2021 copyrighted 'Phases of Team Development' appears with a green background. Material from TurningWest's infringing 2024 video is exposed with a red background. It shows more examples of TurningWest's plagiarism—TurningWest stealing and passing off Graffius' words or ideas as their own.
Here's Exhibit 5. It's a delineated, side-by-side comparison of content on the characteristics and strategies for the Norming phase of team development. Respective content from Graffius' 2021 copyrighted 'Phases of Team Development' appears with a green background. Material from TurningWest's infringing 2024 video is exposed with a red background. It shows additional examples of TurningWest's plagiarism—TurningWest stealing and passing off Graffius' words or ideas as their own.
Here's Exhibit 6. It's a delineated, side-by-side comparison of content on the characteristics and strategies for the Performing phase of team development. Respective content from Graffius' 2021 copyrighted 'Phases of Team Development' appears with a green background. Material from TurningWest's infringing 2024 video is exposed with a red background. It shows examples of TurningWest's plagiarism—TurningWest stealing and passing off Graffius' words or ideas as their own.
Here's Exhibit 7. It's a delineated, side-by-side comparison of content on the characteristics and strategies for the Adjourning phase of team development. Respective content from Graffius' 2021 copyrighted 'Phases of Team Development' appears with a green background. Material from TurningWest's infringing 2024 video is exposed with a red background. It shows additional examples of TurningWest's plagiarism—TurningWest stealing and passing off Graffius' words or ideas as their own.
Each of the five immediately preceding exhibits (Exhibit 3, Exhibit 4, Exhibit 5, Exhibit 6, and Exhibit 7) showed examples of TurningWest's plagiarism—TurningWest stealing and passing off Graffius' words and ideas as their own. Individually, the exhibits are compelling. Collectively, they form an irrefutable, damning picture of TurningWest's plagiarism.
Given the indisputable facts, TurningWest’s Goodwin must now reflect on his earlier reactions with regret, as they have cast him in an entirely unfavorable light.
Graffius' 'Phases of Team Development' is registered with the US Copyright Office. TurningWest did not request nor receive permission to use Graffius' property. Yet, TurningWest used Graffius' property commercially and without attribution. TurningWest's actions are a disgraceful breach of professional ethics, moral standards, and Graffius’ intellectual property rights.
TurningWest's plagiarism damaged the marketability and value of Graffius' copyrighted property. Further, by not taking responsibility for and addressing their damaging plagiarism, TurningWest continues to spread misinformation and is directly responsible for their ongoing violation of Graffius' intellectual property.
Graffius maintains, enforces, and protects his copyright and other intellectual property rights. Plagiarism often involves the violation of copyright, and copyright infringement is so serious that it is a Federal crime. For many reasons including facts covered in this article, if Graffius opts to take legal action against TurningWest for their violation of his copyright, the Federal case will include the greater of statutory damages or actual damages, special charges for willful infringement (which has been clarified by the courts to be either "intentional behavior" or merely "reckless behavior"), and additional costs.
If there's an update after this article is published, the information will appear in the Post-Publication Notes section.
About Scott M. Graffius
Scott M. Graffius is a global leader in agile project management, an expert on teamwork tradecraft, an authority on temporal dynamics on social media platforms, a creator, a consultant, a trainer, an award-winning author, and an international public speaker.
See his bio to learn more.
About Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions
Shifting customer needs are common in today's marketplace. Businesses must be adaptive and responsive to change while delivering an exceptional customer experience to be competitive.
There are a variety of frameworks supporting the development of products and services, and most approaches fall into one of two broad categories: traditional or agile. Traditional practices such as waterfall engage sequential development, while agile involves iterative and incremental deliverables. Organizations are increasingly embracing agile to manage projects, and best meet their business needs of rapid response to change, fast delivery speed, and more.
With clear and easy to follow step-by-step instructions, Scott M. Graffius's award-winning Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions helps the reader:
Hailed by Literary Titan as “the book highlights the versatility of Scrum beautifully.”
Winner of 17 first place awards.
Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.
About Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change
Thriving in today's marketplace frequently depends on making a transformation to become more agile. Those successful in the transition enjoy faster delivery speed and ROI, higher satisfaction, continuous improvement, and additional benefits.
Based on actual events, Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change provides a quick (60-90 minute) read about a successful agile transformation at a multinational entertainment and media company, told from the author's perspective as an agile coach.
The award-winning book by Scott M. Graffius is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.
How to Cite This Article
Graffius, Scott M. (2024, October 8). TurningWest's Trial. Available at: https://scottgraffius.com/blog/files/turningwest.html. DOI: 10.13140/RG.2.2.19899.84008.
Post-Publication Notes
If there are any supplements or updates to this article after the date of publication, they will appear here.
Update on 6 November 2024
To date, the TurningWest has failed to remove their infringing material. Accordingly, TurningWest knowingly and willfully continues to spread misinformation and violate Graffius’ intellectual property rights.
Any further updates on this consequential matter will appear here.
Content Acknowledgements
This article uses limited excerpts from TurningWest, attributed to TurningWest and used under fair use for news reporting and analysis. TurningWest name, mark, and content (except for what was plagiarized) are the property of TurningWest.
Copyright
Copyright © Scott M. Graffius. All rights reserved.
Content on this site—including text, images, videos, and data—may not be used for training or input into any artificial intelligence, machine learning, or automatized learning systems, or published, broadcast, rewritten, or redistributed without the express written permission of Scott M. Graffius.
A PDF of this article is here
The short link for this article is https://bit.ly/turningwest
If there's an update after this article is published, the information will appear in the Post-Publication Notes section.
Introduction
Plagiarism—defined as ‘to steal and pass off (the ideas or words of another) as one’s own: use (another's production) without crediting the source’ (source: Merriam-Webster)—infringes on the intellectual property rights of others, results in misinformation, and often violates copyright.
Background
Informed by the research of Bruce W. Tuckman and Mary Ann C. Jensen, over 100 subsequent studies, and Scott M. Graffius' first-hand professional experience with, and analysis of, team leadership and performance, Graffius created his ‘Phases of Team Development’ as a unique perspective and visual conveying the five phases of team development—Forming, Storming, Norming, Performing, and Adjourning—inclusive of a graph showing how performance varies by phase, as well as the characteristics and strategies for each phase.
Graffius' intellectual property (IP) is registered with the United States Copyright Office.
Graffius initially developed his ‘Phases of Team Development’ unique material in 2008, and he periodically refreshes it.
For reference, the visual applicable to this case (2021 edition) is shown below [Exhibit 1] and is available at: https://dx.doi.org/10.13140/RG.2.2.22040.42246.
As shown above, Graffius’ copyright ownership details are integrated into and appear on his copyrighted property. Specifically, it reads: “Copyright © 2008-2021 Scott M. Graffius. All rights reserved. For permission requests, contact scott@scottgraffius.com.”
Again, this 2021 edition is referenced because it is the one applicable to this case.
Organizations around the world engage Graffius to deliver compelling talks and workshops. To date, he's presented sessions at 91 conferences and other events across 25 countries:
- Armenia,
- Australia,
- Brazil,
- Canada,
- Czech Republic,
- Finland,
- France,
- Germany,
- Greece,
- Hong Kong,
- Hungary,
- India,
- Ireland,
- Lithuania,
- Luxembourg,
- Nepal,
- Netherlands,
- New Zealand,
- Norway,
- Romania,
- Sweden,
- Switzerland,
- United Arab Emirates,
- United Kingdom,
- and the United States.
Graffius ‘Phases of Team Development’ IP is central and key to many of those sessions. His rate card and a listing of his engagements are at https://scottgraffius.com/resources/Exceptional-PPM-and-PMO-Solutions-Rate-Card-for-2024-2025-v24071607.pdf and https://scottgraffius.com/publicspeaker.html, respectively.
With an authorization/license from Graffius, his copyrighted ‘Phases of Team Development’ intellectual property is featured and used by businesses, professional associations, government agencies, and universities around the globe. Examples include:
- Adobe,
- American Management Association,
- Amsterdam Public Health Research Institute,
- Boston University,
- Broadcom,
- Cisco,
- Deimos Aerospace,
- DevOps Institute,
- Erste Group Bank AG (Austria),
- FINAT,
- Ford Motor Company,
- FSU College of Medicine,
- Hasso Plattner Institute,
- IEEE,
- James Madison University,
- Johns Hopkins University,
- LeadingEng,
- London South Bank University,
- Manufacturers Alliance,
- Microsoft,
- New Zealand Government,
- Oracle,
- Royal Australasian College of Physicians,
- TBS Switzerland,
- Torrens University Australia,
- Tufts University,
- U.S. National Park Service,
- U.S. Tennis Association,
- UC San Diego,
- UK Sports Institute,
- University of Galway Ireland,
- Victorian Institute of Technology (Australia),
- Virginia Tech,
- Warsaw University,
- Western Sydney University,
- World Resources Institute,
- Yale University,
- and many others.
Details on the Plagiarism
Note: All evidence has been preserved.
A whistleblower tip informed Scott M. Graffius that a video is using Graffius’ intellectual property. The video was identified as:
- Publisher of video: TurningWest
- Date of publication: 16 September 2024
- Title of video: ‘9 13 24 Mastering Team Dev webinar’ (note: the preceding is what is listed on YouTube as the title; however, for reference, the video itself notes that the title is: 'Mastering Team Development: Key Modules and Performance Examples')
- Link to video: https://www.youtube.com/watch?v=n7qldELhp7s
Exhibit 2 is shown below. It provides an overview, including thumbnail images from the the video.
Graffius reviewed TurningWest’s 2024 video and saw numerous examples of material—content on the characteristics and strategies for the phases of team development—plagiarized from Graffius’ 2021 copyrighted ‘Phases of Team Development’ property.
TurningWest did not request nor receive permission to use Graffius’ 2021 copyrighted ‘Phases of Team Development’ property. Yet, TurningWest used it (some with slight rewording such as changing "recognizing" to "recognize" and similar, which remains plagiarism) commercially and without attribution.
Again, plagiarism is defined as ‘to steal and pass off (the ideas or words of another) as one’s own: use (another's production) without crediting the source’ (source: Merriam-Webster). TurningWest’s presentation plagiarized Graffius’ copyrighted ’Phases of Team Development,’ violating his intellectual property.
Instances of TurningWest changing a word from a section from Graffius’ copyrighted property that’s in the present participle form (such as "recognizing") to the present simple form (such as "recognize") or otherwise similar slight rewording is still stealing Graffius' words and ideas; it is still plagiarism. The combination of such rewording and lack of attribution may be seen as a signal of intent to deceive. Regardless of whether the infringement was intentional or "inadvertent," the actions misrepresent the originator of the words and ideas, which is at the heart of plagiarism.
Plagiarism is a profound and disgraceful breach of professional ethics, moral standards, and Graffius’ intellectual property rights.
Graffius maintains, enforces, and protects his copyright and other intellectual property rights.
Graffius informed TurningWest and TurningWest’s Steve Goodwin about the infringement. An excerpt: "An authorized example of my copyrighted property is at https://dx.doi.org/10.13140/RG.2.2.22040.42246 and other locations. Steven Goodwin and Megan Sands of TurningWest's presentation used some of my intellectual property ... with no attribution to me whatsoever. By doing so, they are falsely leading others to wrongly believe that they are the authors and owners of my intellectual property. Uncool."
Here’s a reaction from TurningWest's Goodwin: "I have never heard of you before and have never seen any of your materials. This is very basic information and foundational to all team formation efforts." As shown by the indisputable proof to come, Goodwin's reaction is problematic for him. TurningWest plagiarized Graffius' work.
Here’s another reaction from TurningWest's Goodwin: "Who are you and what kind of scam are you trying to pull? I have NEVER heard your name before nor have I EVER seen one word of your materials." Again, as shown by the indisputable proof to come, Goodwin's reaction is problematic for him. TurningWest plagiarized Graffius' work.
Additionally, by TurningWest not taking responsibility for and addressing their damaging plagiarism, TurningWest continues to spread misinformation and is directly responsible for their ongoing violation of Graffius' intellectual property.
When Graffius reviewed the TurningWest's infringing 2024 video, he saw that content on the characteristics and strategies for the phases of team development was teeming with plagiarized material from Graffius’ 2021 copyrighted ‘Phases of Team Development’ property. The indisputable proof follows.
Here's Exhibit 3. It's a delineated, side-by-side comparison of content on the characteristics and strategies for the Forming phase of team development. Respective content from Graffius' 2021 copyrighted 'Phases of Team Development' appears with a green background. Material from TurningWest's infringing 2024 video is exposed with a red background. It shows examples of TurningWest's plagiarism—TurningWest stealing and passing off Graffius' words or ideas as their own.
Exhibit 4 is below. It provides diligent, side-by-side comparison of content on the characteristics and strategies for the Storming phase of team development. Respective content from Graffius' 2021 copyrighted 'Phases of Team Development' appears with a green background. Material from TurningWest's infringing 2024 video is exposed with a red background. It shows more examples of TurningWest's plagiarism—TurningWest stealing and passing off Graffius' words or ideas as their own.
Here's Exhibit 5. It's a delineated, side-by-side comparison of content on the characteristics and strategies for the Norming phase of team development. Respective content from Graffius' 2021 copyrighted 'Phases of Team Development' appears with a green background. Material from TurningWest's infringing 2024 video is exposed with a red background. It shows additional examples of TurningWest's plagiarism—TurningWest stealing and passing off Graffius' words or ideas as their own.
Here's Exhibit 6. It's a delineated, side-by-side comparison of content on the characteristics and strategies for the Performing phase of team development. Respective content from Graffius' 2021 copyrighted 'Phases of Team Development' appears with a green background. Material from TurningWest's infringing 2024 video is exposed with a red background. It shows examples of TurningWest's plagiarism—TurningWest stealing and passing off Graffius' words or ideas as their own.
Here's Exhibit 7. It's a delineated, side-by-side comparison of content on the characteristics and strategies for the Adjourning phase of team development. Respective content from Graffius' 2021 copyrighted 'Phases of Team Development' appears with a green background. Material from TurningWest's infringing 2024 video is exposed with a red background. It shows additional examples of TurningWest's plagiarism—TurningWest stealing and passing off Graffius' words or ideas as their own.
Each of the five immediately preceding exhibits (Exhibit 3, Exhibit 4, Exhibit 5, Exhibit 6, and Exhibit 7) showed examples of TurningWest's plagiarism—TurningWest stealing and passing off Graffius' words and ideas as their own. Individually, the exhibits are compelling. Collectively, they form an irrefutable, damning picture of TurningWest's plagiarism.
Given the indisputable facts, TurningWest’s Goodwin must now reflect on his earlier reactions with regret, as they have cast him in an entirely unfavorable light.
Graffius' 'Phases of Team Development' is registered with the US Copyright Office. TurningWest did not request nor receive permission to use Graffius' property. Yet, TurningWest used Graffius' property commercially and without attribution. TurningWest's actions are a disgraceful breach of professional ethics, moral standards, and Graffius’ intellectual property rights.
TurningWest's plagiarism damaged the marketability and value of Graffius' copyrighted property. Further, by not taking responsibility for and addressing their damaging plagiarism, TurningWest continues to spread misinformation and is directly responsible for their ongoing violation of Graffius' intellectual property.
Graffius maintains, enforces, and protects his copyright and other intellectual property rights. Plagiarism often involves the violation of copyright, and copyright infringement is so serious that it is a Federal crime. For many reasons including facts covered in this article, if Graffius opts to take legal action against TurningWest for their violation of his copyright, the Federal case will include the greater of statutory damages or actual damages, special charges for willful infringement (which has been clarified by the courts to be either "intentional behavior" or merely "reckless behavior"), and additional costs.
If there's an update after this article is published, the information will appear in the Post-Publication Notes section.
About Scott M. Graffius
Scott M. Graffius is a global leader in agile project management, an expert on teamwork tradecraft, an authority on temporal dynamics on social media platforms, a creator, a consultant, a trainer, an award-winning author, and an international public speaker.
See his bio to learn more.
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How to Cite This Article
Graffius, Scott M. (2024, October 8). TurningWest's Trial. Available at: https://scottgraffius.com/blog/files/turningwest.html. DOI: 10.13140/RG.2.2.19899.84008.
Post-Publication Notes
If there are any supplements or updates to this article after the date of publication, they will appear here.
Update on 6 November 2024
To date, the TurningWest has failed to remove their infringing material. Accordingly, TurningWest knowingly and willfully continues to spread misinformation and violate Graffius’ intellectual property rights.
Any further updates on this consequential matter will appear here.
Content Acknowledgements
This article uses limited excerpts from TurningWest, attributed to TurningWest and used under fair use for news reporting and analysis. TurningWest name, mark, and content (except for what was plagiarized) are the property of TurningWest.
Copyright
Copyright © Scott M. Graffius. All rights reserved.
Content on this site—including text, images, videos, and data—may not be used for training or input into any artificial intelligence, machine learning, or automatized learning systems, or published, broadcast, rewritten, or redistributed without the express written permission of Scott M. Graffius.
A PDF of this article is here
The short link for this article is https://bit.ly/turningwest