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Taiwan’s Leading Outlet for Technology and Innovation Spotlights Graffius’ Research on Social Media Temporal Dynamics

18 September 2025

BY SCOTT M. GRAFFIUS | ScottGraffius.com

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Taiwan’s leading tech and business media, Business Next (數位時代 / BNext), featured Scott M. Graffius’ “Lifespan (Half-Life) of Social Media Posts” research, highlighting its insights into how content performs across platforms. Excerpts from the BNext article follow.

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Founded in 1999 and based in Taipei, BNext is one of Taiwan’s most influential media brands. Publishing in Traditional Chinese, it connects with entrepreneurs, executives, and professionals eager to track technology, innovation, and business trends. BNext operates across multiple channels:

Monthly print magazine (~80,000 circulation).
Online platform with over 3 million monthly page views.
Events and forums connecting startups, investors, and thought leaders.

BNext has built its reputation through early and insightful coverage of major global technology leaders and platforms, including Facebook and Alibaba Group co-founder Jack Ma, and continues to shape the conversation on digital transformation, innovation, and business strategy in Taiwan and beyond.

BNext’s article featured Graffius’ “Lifespan (Half-Life) of Social Media Posts” research, which draws on:

Over 5 million posts and 225 podcasts.
Eleven social platforms.
Robust, multi-source methodology ensuring representative, data-driven insights.

Marketers, businesses, and content creators leverage the insights from Graffius’ work to plan, optimize, and time content more effectively.

More About the Lifespan (Half-Life) of Social Media Posts Research

Graffius’ Lifespan (Half-Life) of Social Media Posts research is renowned for its rigor, scale, and real-world relevance. Analyzing 5 million posts across multiple platforms, it reveals how content rises and fades in audience engagement. Cited by media, academics, and industry professionals alike, the study informs social media strategies, helps optimize engagement, and clarifies audience behavior patterns. By quantifying the half-life of posts across networks, it provides actionable guidance for content timing, planning, and long-term marketing impact. Its broad applicability makes it an essential resource for navigating today’s fast-moving digital landscape.

The 2025 edition of Graffius’ research is here.

More About Business Next

Business Next (數位時代 / BNext), founded in 1999 and headquartered in Taiwan, is a leading media outlet dedicated to technology, innovation, and business trends. Publishing in Traditional Chinese, it reaches a wide audience of entrepreneurs, executives, professionals, and forward-looking readers eager to understand how digital transformation and economic forces are reshaping industries. Recognized as an influential business media brand, BNext built its reputation through early, insightful coverage of global tech leaders and platforms such as Jack Ma and Facebook. The outlet operates across multiple channels, including a monthly print magazine with a circulation of approximately 80,000, an online platform attracting over 3 million page views per month, and influential events and forums that bring together startups, investors, and thought leaders. With a blend of credible reporting, sharp trend analysis, and active community building, BNext continues to shape the conversation on the future of technology and business in Taiwan and beyond.

Visit https://www.bnext.com.tw to learn more.

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About Scott M. Graffius

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Scott M. Graffius is a globally recognized technology leader who drives innovation in AI, Agile, and Project Management/PMO leadership.

He’s a practitioner, researcher, thought leader, award-winning author, and keynote speaker who’s taken the stage at 95 conferences and other events across 25 countries.

He’s delivered over $2.3 billion in value for Fortune 500 companies and other leaders in technology, entertainment, financial services, healthcare, and beyond.

Businesses, professional associations, government agencies, and universities use Graffius and feature his work. Examples include Adobe, Bayer, Boston University, Ford, Gartner, Harvard Medical School, IEEE, Johns Hopkins University, Microsoft, MSN, National Academy of Sciences, Oracle, Pinterest Inc., Project Management Institute, UC San Diego, Verizon, Yale University, and others.

The following sections provide additional information on his experience, contributions, and influence.

Experience

Graffius heads the professional services firm Exceptional PPM and PMO Solutions, along with its subsidiary Exceptional Agility. These consultancies offer strategic and tactical advisory, training, embedded expertise, and consulting services to the public, private, and government sectors. They help organizations enhance their capabilities and results in agile, project management, program management, portfolio management, and PMO leadership, supporting innovation and driving competitive advantage. The consultancies confidently back services with a Delighted Client Guarantee™.

Graffius is a former VP of project management with a publicly traded provider of diverse consumer products and services over the Internet. Before that, he ran and supervised the delivery of projects and programs in public and private organizations with businesses ranging from e-commerce to advanced technology products and services, retail, manufacturing, entertainment, and more.

He has experience with consumer, business, reseller, government, and international markets.

Award-Winning Author

Graffius has authored three books.

Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions, his first book, earned 17 awards.
Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change, his second book, was named one of the best Scrum books of all time by BookAuthority.
Agile Protocol: The Transformation Ultimatum, his third book and his first work of fiction, was released in April 2025. The book trailer is on YouTube.

International Public Speaker

Organizations worldwide engage Graffius to present on tech (including AI), Agile, project management, program management, portfolio management, and PMO leadership. He crafts and delivers unique and compelling talks and workshops. Graffius has conducted 95 sessions across 25 countries. Select examples of events include Agile Trends Gov, BSides (Newcastle Upon Tyne), Conf42 Quantum Computing, DevDays Europe, DevOps Institute, DevOpsDays (Geneva), Frug’Agile, IEEE, Microsoft, Scottish Summit, Scrum Alliance RSG (Nepal), Techstars, and W Love Games International Video Game Development Conference (Helsinki), and more.

With an average rating of 4.81 (on a scale of 1-5), sessions are highly valued.

The speaker engagement request form is here.

Thought Leadership and Influence

Prominent businesses, professional associations, government agencies, and universities have showcased Graffius and his contributions—spanning his books, talks, workshops, and beyond. Select examples include:

Adobe,
American Management Association,
Amsterdam Public Health Research Institute,
Bayer,
BMC Software,
Boston University,
Broadcom,
Cisco,
Coburg University of Applied Sciences and Arts - Germany,
Computer Weekly,
Constructor University - Germany,
Data Governance Success,
Deimos Aerospace,
DevOps Institute,
Dropbox,
EU's European Commission,
Ford Motor Company,
Gartner,
GoDaddy,
Harvard Medical School,
Hasso Plattner Institute - Germany,
IEEE,
Innovation Project Management,
Johns Hopkins University,
Journal of Neurosurgery,
Lam Research (Semiconductors),
Leadership Worthy,
Life Sciences Trainers and Educators Network,
London South Bank University,
Microsoft,
MSN,
NASSCOM,
National Academy of Sciences,
New Zealand Government,
Oracle,
Pinterest Inc.,
Project Management Institute,
Mary Raum (Professor of National Security Affairs, United States Naval War College),
SANS Institute,
SBG Neumark - Germany,
Singapore Institute of Technology,
Torrens University - Australia,
TBS Switzerland,
Tufts University,
UC San Diego,
UK Sports Institute,
University of Galway - Ireland,
US Department of Energy,
US National Park Service,
US Soccer,
US Tennis Association,
Verizon,
Wrike,
Yale University,
and many others.

Graffius has played a key role in the Project Management Institute (PMI) in developing professional standards. He was a member of multiple teams that authored, reviewed, and produced:

Practice Standard for Work Breakdown Structures—Second Edition.
A Guide to the Project Management Body of Knowledge—Sixth Edition.
The Standard for Program Management—Fourth Edition.
The Practice Standard for Project Estimating—Second Edition.

Additional details are here.

He was also a subject matter expert reviewer of content for the PMI’s Congress. Beyond the PMI, Graffius also served as a member of the review team for two of the Scrum Alliance’s Global Scrum Gatherings.

Acclaimed Authority on Teamwork Tradecraft

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Graffius is a renowned authority on teamwork tradecraft. Informed by the research of Bruce W. Tuckman and Mary Ann C. Jensen, over 100 subsequent studies, and Graffius' first-hand professional experience with, and analysis of, team leadership and performance, Graffius created his 'Phases of Team Development' as a unique perspective and visual conveying the five phases of team development. First introduced in 2008 and periodically updated, his work provides a diagnostic and strategic guide for navigating team dynamics. It provides actionable insights for leaders across industries to develop high-performance teams. Its adoption by esteemed organizations such as Yale University, IEEE, Cisco, Microsoft, Ford, Oracle, Broadcom, the U.S. National Park Service, and the Journal of Neurosurgery, among others, highlights its utility and value, solidifying its status as an indispensable resource for elevating team performance and driving organizational excellence.

The 2025 edition of Graffius' "Phases of Team Development" intellectual property is here.

Expert on Temporal Dynamics on Social Media Platforms

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Graffius is also an authority on temporal dynamics on social media platforms. His 'Lifespan (Half-Life) of Social Media Posts' research—first published in 2018 and updated annually—delivers a precise quantitative analysis of post longevity across digital platforms, utilizing advanced statistical techniques to determine mean half-life with precision. It establishes a solid empirical base, effectively highlighting the ephemeral nature of content within social media ecosystems. Referenced and applied by leading entities such as the Center for Direct Marketing, Fast Company, GoDaddy, Pinterest Inc., and PNAS, among others, his research exemplifies methodological rigor and sustained significance in the field of digital informatics.

The 2025 edition of Graffius "Lifespan (Half-Life) of Social Media Posts" research is here.

Education and Professional Certifications

Graffius has a bachelor’s degree in psychology with a focus in Human Factors. He holds eight professional certifications:

Certified SAFe 6 Agilist (SA),
Certified Scrum Professional - ScrumMaster (CSP-SM),
Certified Scrum Professional - Product Owner (CSP-PO),
Certified ScrumMaster (CSM),
Certified Scrum Product Owner (CSPO),
Project Management Professional (PMP),
Lean Six Sigma Green Belt (LSSGB), and
IT Service Management Foundation (ITIL).

He is an active member of the Scrum Alliance, the Project Management Institute (PMI), and the Institute of Electrical and Electronics Engineers (IEEE).

Advancing AI, Agile, and Project/PMO Management

Scott M. Graffius continues to advance the fields of AI, Agile, and Project/PMO Management through his leadership, research, writing, and real-world impact. Businesses and other organizations leverage Graffius’ insights to drive their success.

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How to Cite This Article

Graffius, Scott M. (2025, September 18). Taiwan’s Leading Outlet for Technology and Innovation Spotlights Graffius’ Research on Social Media Temporal Dynamics. Available at: https://scottgraffius.com/blog/files/tech-and-innovation-outlet-spotlights-graffius-research-on-social-media-temporal-dynamics.html.

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Digital Object Identifier (DOI)

DOI: (coming soon)

Content Acknowledgements

Names, marks, and content are the property of their respective owners.

This article uses limited excerpts from the Business Next piece, attributed and used under fair use for news reporting and analysis.

Business Next name, mark, and content are the property of Business Next Media Corp.

Graffius’ “Lifespan (Half-Life) of Social Media Posts” is copyright © Scott M. Graffius. All rights reserved. Visit ScottGraffius.com.

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Post-Publication Notes

If there are any supplements or updates to this article after the date of publication, they will appear here.

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Copyright

Copyright © Scott M. Graffius. All rights reserved.

Content on this site—including text, images, videos, and data—may not be used for training or input into any artificial intelligence, machine learning, or automatized learning systems, or published, broadcast, rewritten, or redistributed without the express written permission of Scott M. Graffius.

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